How a blog redesign increased Grossman Law’s leads by 478%
Looking for inspiration to improve your law firm’s search engine optimization performance? Below is a running list containing 100s of SEO tips from the team at Juris Digital.
You’ve decided that a given keyword will bring in good leads if you can rank. Before you create content to optimize for that keyword, explore what the content looks like that already ranks for your keyword. Don’t swim upstream by creating a service page when every page that ranks is a blog post or article.
“Divorce lawyer Chicago” is a high-competition keyword that is hard to rank for. However, “low cost divorce lawyer chicago” or “divorce lawyer chicago free consultation” are keywords variants that are have much lower competition but can still bring in relevant leads. They’re easier to rank for and therefore easier to achieve search engine rankings.
“Publish 100 new blog posts” is a poor goal because it’s an output, but it’s not an outcome. “Generate 100 qualified leads per month” is a great goal because it’s an outcome. Start by defining what outcome you want to achieve, and then go about determining what sort of output will be required to get there.
Anyone who knows about SEO knows that “unique” content is crucial. You can make your law firm’s website content more unique by incorporating content that is actually unique to your law firm; your client testimonials and your case results.
Do you already rank and get traffic for your most important practice areas? Consider creating a second website to cover the same topics but in a unique way. Check out FightVirginiaRecklessDriving.com for an example of an attorney using a microsite to take up more search result real estate for the same group of keywords.
Even though Google will never admit it, time and time again we have seen that having your target keyword be explicitly included in your URLs correlates positively with better rankings. Keep your URLs short and sweet, but be sure to include your target keywords. In most cases, your URL slug should exactly match your primary keyword.
Do you get asked the same question over and over again by your clients and potential clients? Write blog posts answering those questions. In fact, you have probably answered them a dozen times in emails. Go back through your emails and use that content on your website.
Identify what pages on your website perform the best – both in terms of traffic/rankings AND in terms of actually generating new clients – and plan to update that content regularly. This will help you achieve and maintain high rankings by showing Google and users that you care about keeping your best content as fresh and relevant as possible.
An SEO audit can be a valuable service. However, if your website is brand new, or if it’s tiny (just a handful of pages) you do not need an SEO audit. What you need is an SEO strategy or roadmap which lays out what SEO success looks like for your firm, and how to get there.
A great way to get high-impact links is to find news stories or other sorts of articles online where you or your law firm is mentioned by there is no link back to your site. These are called “unlinked brand mentions”. Reach out to these folks and ask that they add a link to a relevant page of your website!
One way to make your pages stand out in search results – and potentially increase click-through rates – is to use special characters. For a huge selection of special characters, open up a new Google Doc, click Insert, and then Special Characters. Then browse the characters to find interesting options. Copy and paste the character you choose directly into your title tag element. For instance, the title tag of this page is “124 Law Firm SEO Tips ⨳ Juris Digital”. You can see that we’ve used a special character as a separator between the title and our brand name.
All the leads in the world won’t do you any good if you don’t have a solid process for following up with them and signing them up as clients. Get your intake system established before you make an investment in law firm SEO.
Allow potential new clients to message you directly from Google search by enabling the messaging feature in your Google business profile.
As you produce informational content that addresses legal topics related to your practice, consider shooting quick videos to supplement the text content. This is a great way to reach a wider audience with your web content and to build trust by showing people who you are, how you speak, and that you know what you’re talking about.
Attorneys have valuable knowledge that others could benefit from. Start a Meetup group on a topic that you are passionate about and hold at least one event every month. Then, follow this guide to make sure that those efforts turn into links for your website.
Google oftent displays images next to mobile search results. You can give yourslef the best chance at getting images in search results by adding a square image – which is unique and relevant – near the top of your content.
Before you consider opening new offices in new markets, achieve ranking dominance of your primary market first. This way you’ll be making those additional investments from a place where you are already generating consistent new leads.
By creating a GoFundMe for a worthy cause, you will get a nice backlink from gofundme.com and you also might get news coverage as well. Check out this example from one of our clients.
By taking your website content and putting it into different formats (graphics, PDFs, slide decks, etc.) you can use these assets to get links from 3rd party sites.
Chances are, there are websites that already rank for your target keywords that sell listings/ads which will link back to your site and help you rank better for those keywords. Additionally, these listings may generate direct business for your firm.
Did you know that Google allows you to create Google Business Profile listings for individual attorneys at your firm? These are called Practitioner listings, and when used strategically they can help you gain more local visibility for a wider array of practice areas. Learn more here
Do research to find worthy causes in your city or state that align with your own values and mission. Donate to them in exchange for a logo and link from their website to yours.
Do you handle non-compete litigation? Create a noncompete template and publish it on your website. This will help you be found by folks who could have legal needs around your area of practice.
Do you meet with clients and potential new clients in-person at your office? Be sure to select “onsite appointments” as an attribute in your Google business profile.
Do you offer virtual appointments to clients and potential clients? Be sure to select “online appointments” as an attribute in your Google business profile.
Don’t be blind to what specific pages on your site generate the most positive outcomes. Know what pages are the most impactful and focus on getting everything you can from them
Don’t create your own citations. It’s mind-numbing. Use one of the many quality services that exist for creating listings on the most important local business directory websites.
Don’t feel like you can only set one category. If there are multiple categories that are relevant to the services offered by your law firm, select them all.
Don’t forget to get listed on Bing and Yahoo local as well! Google is most of the ballgame, but it’s not the whole thing. It’s worth making sure that your law firm’s local SEO efforts extend to the other prominent search engines as well.
Don’t get me started on how powerful client success stories are. A well-done client success story proves to your potential best clients that you have the chops to help them with their issues. Learn more here.
Don’t publish content from anonymous authors. Sign your name (or some else’s name) to your content. A short bio and a headshot are bonuses.
Even if it often seems like slow websites rank just fine in Google, optimizing your site to load as fast as possible is still time well spent. A fast-loading website delights the people who visit, and delighted users tend to become clients.
Even if more reviews do not help you rank higher (which is a topic of debate) the importance of getting regular, positive reviews cannot be overstated. Getting client reviews should be an ongoing part of your law firm’s SEO and marketing plan. Have a process in place to continually solicit reviews from happy clients.
FAQPage Schema is a great way to set your pages apart in search results and deliver answers to your users as quickly as possible. Check out this guide to learn how we optimize FAQPage schema at Juris Digital.
For example, many states publish vehicle crash data via online databases. Personal injury lawyers can use this data to create original research content that relates to their areas of practice. For example, use data to answer the question “what are the most dangerous roads in (your city)”
For your website content to perform – rank in search and ultimately produce leads – it needs to be accurate and compelling. This simply cannot be achieved by a general content writer. Make sure the people writing your content have specialized knowledge in your areas of practice.
Forum spam has a long history with SEOs. For years, spammy link builders nuked forums in every corner of the web with spam accounts and spun comments. But there is a way to leverage forums for links that add real value. In fact, we have outlined our process for doing so here.
Getting links to your website from local news publications is a great way to build your site authority. Use LinkedIn and other social networks to form connections with local reporters, and offer to be their go-to legal commentator.
Google maps have a Q&A feature. Think of this as an FAQ page for your law firm that lives right on Google’s first page. Ask and answer common questions about your law firm’s services and areas of practice.
Google often uses your Heading 1 tags as the title it displays in search results. For this reason – and because it’s a prime place to include your main keywords – you ought to pay attention to making your H1 tags as relevant and compelling as possible.
Google Search Console is a free tool from Google that provides a ton of useful data about your website’s performance, and reports for helping you make strategic changes to better optimize your website.
Google shows local map-pack results for a huge proportion of lawyer-related keywords. The more offices you have across your markets, the more search visibility you will gain.
Google the names of the individual lawyers in the firm and make sure that the first page of Google looks good. If there are low-quality images, bad reviews, bad news stories, or anything else that you don’t want to be associated with the attorneys at your firm, take action to make improvements.
Google uses this data to show folks how long you have been in business right in search results. Make sure to add your law firm’s open date in your Google business profile.
Google your law firm’s name and see what page 1 of the search results looks like. Are there sites with positive reviews showing up? Does your law firm website rank first? Is there a Google business knowledge graph on the right-hand side? If any of these elements are sub-optimal, take action to make your firm look better.
Hemmingway is a desktop application that gives you feedback on the readability of your content and gives advice for making improvements. For just 20 bucks this is a hugely valuable tool that will help you differentiate your website content.
Use this free tool from Google to make sure that your various forms of Schema markup validate properly: https://developers.google.com/search/docs/advanced/structured-data
We could say more about it but you might as well just check out this post from Sterling Sky.
It’s tempting to let your prospective clients contact you using every method available. However, this can actually lead to a bad experience if you aren’t well equipped to offer a given form of communication. For example, if you don’t have someone who can answer your phones, don’t prompt people to call you.
If Google does not crawl and index the 3rd party websites where you have business listings, you won’t get any SEO benefit from them. Use the site command operator to check if your primary local citations are indexed in Google.
If you are paying just a few bucks a month for website hosting, your website is probably slower and less secure than it needs to be. Don’t go with the cheapest possible web hosting option. Learn more here.
If you conduct some competitive research you’ll soon find that the sheer volume of links rarely correlates with high rankings. It’s much more important that the backlinks you have be of high quality than that you acquire massive amounts of links.
In general, you want your GMB listing to be as complete as possible and this means selecting any relevant Attributes that apply to your law firm and your office.
In reality, your “website” isn’t what generates traffic from SEO. Rather, specific pages on your website generate traffic when they rank for keywords that people search. When analyzing the performance of your website be sure to focus on what your top traffic-generating landing pages are.
In some markets in the US people are more inclined to search for a lawyer by the name of the county rather than by the name of the town or city. You can take advantage of this by creating pages that are optimized for the names of the counties you serve.
In your Google Business profile, you can add custom services. Use this area to get super granular with the specific types of cases you handle. These services can help you rank for specialized areas of practice.
Internal linking is important for SEO, and the anchor text you use in those links is also important. Take the time to use keyword-optimized anchor text in your internal linking.
Internal linking really is impactful. Make sure that both users and Google know exactly what your most important pages are by linking to them often and from other important pages. Use keyword-rich anchor text, and link from pages on relevant topics.
It might sound obvious but make sure your law firm is properly categorized in Google. You can’t rank for relevant search terms if you aren’t categorized as a law firm that handles those specific types of cases. Example: Personal Injury Attorney
It’s 2022 and honestly, this shouldn’t be something that needs to be said, but it is. You don’t need a separate website for mobile devices. You need a website that responds to whatever the viewport size is. That’s how the name “responsive” came about.
It’s a common misconception that your homepage should always be optimized for your highest competiton, most important keyword. This isn’t always the case. Search that keyword in Google and see whether it’s mostly homepages that are ranking. If not, think again about your strategy.
It’s impossible (and infuriating) to understand where your site ranks at any given moment for any given keyword. The nature of personalized search results is such that ranking and positioning are in constant flux. So rather than focusing on rankings, focus on traffic. If an important page on your site had 30 hits last month, and 100 this month, your rankings, on average, went up. That’s really all you need to know.
LegalService schema can help boost your local search rankings by telling Google exactly what type of business you are and where you are located. Use our free tool to add LegalService schema to your website.
Many law firms just want to know how to get rid of negative reviews, but this is small thinking. When you get a negative review, use it as an opportunity to listen to your clients and improve your services. There is so much more to gain by listening to your client’s feedback than by trying to suppress it.
Most lawyers can only take cases in specific states, and sometimes specific cities. Give yourself the best chance at ranking high AND bringing in only qualified leads by localizing your informational content. Learn more here
Near me is a great keyword variant to use in your content because people do tend to want a lawyer who is near them, and so it’s common for people to add the “near me” modified to common lawyer searches.
No-code design tools like Canva make it easy for non-designers to create custom graphics that don’t look half bad. Taking that little extra time to customize graphics on your site is essential for high-performing search content.
Often people who search the same keywords are actually looking for different information. Identify opportunities to rank in multiple positions by addressing multiple user intents, but the same keyword.
One of the best ways to trash your law firm’s SEO is to change the URL of important pages and then fail to redirect the old URL to the new one. It’s generally fine to change your URLs (especially when you are making them more optimal) but always be sure to redirect the old to the new.
One way to enhance the visibility of your Google listing is to knock out spammy competitors. If you know that law firms that are outranking you in Google maps are not legitimate, report them as spam and see if Google will take action to remove them.
Over the years we have had a handful of clients who sabotage their own SEO success because they were so reluctant to publish content or approve a design. Don’t let your perfectionism be the enemy of your progress. Publish when it’s ready, and you can always perfect over time.
Page titles remain among the most critical on-page SEO elements (despite recent changes by Google to how they treat titles). Page titles are worth spending time on. Make them unique from your competition, compelling, and relevant to what the searcher is looking for.
People facing a legal claim often search questions related to what their case settlement might be worth. For example, someone who is considering suing for wrongful termination in California might search “California wrongful termination settlements”. Create the content on these topics to get in front of these folks.
People frequently search “best” or “top” along with their search for a lawyer. Use these words in your content (ethically) to give yourself a chance at ranking for keywords with these variants.
People need to know what it will cost to hire you. Yet most law firms would never give this information out on their website. Be radically transparent with your pricing and your potential new clients will be drawn to you.
People use Apple Maps to find businesses. Make sure your firm is listed on Apple Maps. Generally, if you have a Yelp listing, you have an Apple Maps listing, but it’s worth double-checking. You can also verify and manage your Apply Maps listing here: https://register.apple.com/placesonmaps/.
Putting a “table of contents” in your informational content is a great way to improve usability and achieve rich results in Google that can have a positive impact on clicks.
Rather than trying to come up with compelling things to say about your law firm in your sales copy, use your own client’s words instead. Check out this example: SilvaInjuryLaw.com.
Rather than using generic calls to action that read the same on all pages, customize your calls to action based on the topics of individual pages. For example, if you have a blog post about the statute of limitations for a given civil action, your call to action should include language like “don’t let the clock run out on your case”.
Sad but true, this is the number one way to improve your Google maps rankings. Proceed with caution as this tactic can bring attention to your listing and cause both temporary and permanent listing suspensions. However, generally, we have seen that the rewards far outweigh the risks.
Search something related to your practice area and then have a look at Google’s “people also ask” results. This will help you build out a large inventory of content topics that you know people are asking about.
Show your face. Talk about yourself. Be human. This will differentiate you from your competition and form connections with your potential new clients before you ever speak to them.
Slow typer? Utilize dictation tools to speed up your content creation process. Google Docs actually has a dictation feature built-in. You can also use the dictation feature on your phone.
Spend some time on your bio. People do research you when they are considering hiring you, and a compelling bio page can be the difference between signing up that new client or seeing them go to one of your competitors.
Stop thinking of content in the aggregate. A single piece of content can generate literally millions of dollars for your law firm. Identify the topics and keywords that are most valuable to your firm and invest in making those individual pieces of content as compelling as they can possibly be.
Studies show that consumers are willing to overlook negative reviews if the business responds adequately. Always respond to your Google reviews – negative and positive. This show prospective clients that you are engaged, you care, and that you are open for business.
The whole goal of SEO is to get people to your law firm’s website. When they get there it’s essential that the content you present be easily comprehensible. Text readability is a crucial element of effective law firm SEO.
There are a ton of niche practice/service areas for which competiton is much lower. You can hedge your law firm SEO investment by optimizing for keywords related to less competitive service areas, including more transactional services like contract reviews and hourly consulting.
There are few better ways to earn the trust and goodwill of your potential clients – before you ever meet them – than by offering them something for free that helps them solve a problem or get an answer to a question. Think calculators, form templates. etc.
There is a misconception that blog posts are somehow a less good “home” for important content. It’s fine to house important content on your law firm’s blog, so long as you have a solid plan for linking to your most important posts prominently from relevant content on your site. Remember, internal linking is what matters in terms of showing Google what pages are most important, not what type of page template you use.
There is no data showing that adding Google Posts to your listing directly benefits rankings, however, this utilizing this feature is a great way to show your prospective clients that you are active, and open for business.
There are a ton of websites out there that allow you to create profiles for yourself individually or for your law firm. These sites normally allow you to add links to your website and your social profiles. While these links can be done in a spammy way if you focus on creating high-quality profiles – with custom graphics and unique content – they can add real value to your website and your overall online reputation.
These concepts are essential to any effective SEO-centered content marketing strategy. Learn more here.
This is a free tool from Bing that provides you with lots of good SEO-related data on your website’s performance. It’s also often overlooked because, well, it’s Bing.
This is a great trick to spot-check your new content to make sure it’s in Google’s index. Open Google and type site:yourwebsite.com/page-you-are-checking/. This will tell you whether or not Google has indexed your page.
This is a low-hanging fruit item that can make a big impact on your site’s performance. Identify old links – both from your site and from external sites – that no longer display content and redirect those URLs to pages that do have content.
This is a simple way to look sharper than your competitors. Make sure your logo is as crisp as possible by using an SVG file format rather than a compressed jpg or png.
This isn’t to say that you shouldn’t carefully consider what TLD to use when you are creating a new website for your law firm. However, SEO should not be a consideration in this decision as the TLD you use will not impact search rankings in a direct way.
This lawyer created a Super Bowl ad that includes quotes from the bible, a flaming graveyard, and heavy metal, and also got links from dozens from online publications like Time.com and People.com.
This may seem old-school, but using your primary keywords in your image file name and alt text has a real, measurable impact on rankings. Always optimize your website’s images by adding your target keywords.
This should really be a part of a larger online networking strategy rather than just a way to earn one-off links. At any rate, engaging with other legal bloggers by commenting on their work is a great way to build links quickly – by dropping your website or blog URL in the appropriate field – and to generate higher quality links over time.
Use Fiverr to create short whiteboard videos to act as a supplement to your important pages. Check out this example.
Use this tool — https://ga-dev-tools.web.app/campaign-url-builder/ — to create tracking URLs so that you can see exactly how much traffic is being generated by specific online sources, such as your Google Business listing.
We see that people often search for law firms that offer free consultations. Use this modifier in your content to scoop up traffic from these types of searches.
When a potential client finds your law firm online, what will their impression of you be, and how will you stand out in their mind? It’s crucial that you differentiate your firm through the words you use, the design you deploy, then questions you answer, and how you make people feel when they “meet” you online.
When creating content meant to rank for keywords containing “best” try to actually compare yourself with your competitors to demonstrate why you think you are the best option.
When you are asking people to do you a favor – like leaving a Google review – make it easy for them. Use this free tool to generate a link that will direct folks directly to where they can leave you a review.
When you search a keyword like “best dui lawyer las vegas” you’ll find that most of the pages that rank take the same approach with their content. So, take a unique approach. Rather than telling people about why you are the best, consider waxing philosophical about how “best” is subjective and how the best lawyer for person A might be a terrible lawyer for person B.
WordPress is the most popular content management system on the web, and a huge percentage of law firm website use WordPress. We aren’t saying it’s the best option in every case, but it usually is (…for now).
Work your personal network and arrange to contribute content to websites operated by folks that you know. This is a great way to increase your own exposure and to get valuable links to your site.
Writing on a subject is one of the best ways to learn that subject. By having your legal staff and paralegals write informational content for your website, you not only benefit from the content from an SEO / marketing standpoint, but you also give your staff the opportunity to clarify their thinking about subjects that matter to your law firm’s clients.
You are a successful alumnus, The odds are that your law school would love to publish an article from you on their website or blog wherein you give advice to graduating students, or simply reflect on how your education prepared you to develop your successful law practice. Reach out to your law school and figure out how you can do something valuable for them.
You can add animated graphics to your Products on your Google business listing. Here’s a complete guide to accomplish this.
You know the usual suspects here – Justia, FindLaw, lawyer.com, etc. Links from these sites likely won’t be enough on their own to help you rank for your most important keywords, but they can still help move the needle toward getting there.
Young lawyers and law students are all over the web. Find them and offer to help them with anything you can. These are the current and future publishers in your niche; make friends with them and links will follow.
Your Google profile image will often be the first impression that your firm makes online. Take the time to create a custom graphic that makes you look good.
Your outbox is a goldmine of unique and informative content centered on your legal practice areas. Mine your emails for content that you can repurpose on your website for SEO.
Your practice area plus your location (eg. divorce lawyer in Chicago) is not the only type of keyword that will bring in new clients. And, those keywords are always going to have the most competition. Publish content that answers your client’s questions (eg. how long does a divorce take in Chicago?). This type of content helps earn trust and positions you in front of people who are potential clients.
Your results from SEO will suffer if you treat your SEO provider purely as a vendor. Instead, invite your SEO team into your business. Collaborate with them. Answer their questions thoughtfully, Inform their efforts with your unique insight. Be partners and your results will improve.
Different people prefer to communicate in different ways. Figure out how your clients prefer to communicate and offer them those options through your website. This generally means email, texting, phone calls, video calls, and good old fashion in-person meet-ups.
Take time to understand what you bring to the table that other firms do not. This doesn’t mean that you have to prove that you are the best lawyer of all time. Simply that your law firm offers something uniquely beneficial to its clients.
We love this tool because it allows you to quickly add internal links to your important content. It gives suggestions for adding internal links and it makes adding those links easy – just a click rather than having to make the edits manually.
Rank Math is quickly becoming our preferred WordPress SEO plugin. It’s got great features, great support, and the pricing is reasonable.
With the December 2021 so-called vicinity update, Google is using proximity-to-the-searcher as an even more significant local ranking factor. Law firms can gain an advantage in local SEO by investing in office space that is in close physical proximity to their potential clients.
If you’re determined to elevate your law firm’s online visibility, you likely already know that search engine optimization (SEO) is the key. But how do you find the right company when the industry is so saturated with law firm SEO companies?
Welcome to your one-stop guide, curated with a truly unbiased eye. Here, we not only identify the best law firm SEO services, but we also give you the insights to help you make an educated decision.
Juris Digital has been fully entrenched in SEO for over a decade. We aren’t just another name in the crowded space of digital agencies; we’re a law firm marketing agency specializing in SEO for lawyers with a track record that speaks volumes.
Our team scrutinized thousands of law firm websites and executed successful SEO campaigns for countless others. The result is our unparalleled expertise in identifying strategies that genuinely convert rather than just generate traffic.
This is not your average list of the “best law firm SEO companies” hastily pulled from generic internet searches. We sidestep many of the usual names you might find in a quick Google hunt for “law firm SEO services.” Instead, we’ve curated this list based on comprehensive research, case studies, and real-world experiences.
Enough talk, though—let’s delve into our list of 6 of the most effective SEO companies in the industry.
Company Website | Case Studies | LinkedIn | Contact Info
Rankings.io is a specialist in law firm SEO with an exclusive focus on personal injury law. They bring a targeted and creative approach to their SEO campaigns, designed to drive your law firm toward the first page of Google’s search results. Their laser focus on SEO for personal injury attorneys gives them a unique edge in a crowded marketplace.
As much as it pains us to recommend a competitor, Rankings.io’s track record can’t be ignored. Their case studies speak volumes, including one where they boosted a law firm’s intake of cases from search engines by 400%.
Rankings.io’s motto, “Anyone can make promises; we give you proof,” neatly sums up their data-driven approach. So, what’s the downside? Their services come at a premium, typically from $50,000 to $199,000. However, they offer a comprehensive array of SEO services, from link building to local SEO and PPC advertising.
If you’re a larger personal injury firm looking to dominate search engine rankings, Rankings.io should be on your shortlist of SEO companies to consider.
Website | Case Studies | LinkedIn | Contact Info
LOCOMOTIVE is a different beast altogether when compared to law-firm-specific SEO agencies. They don’t specialize in legal services. However, their technical knowledge and broad industry experience make them an intriguing option for law firms with complex SEO needs. LOCOMOTIVE has displayed its technical expertise with intricate projects involving medical risk detection platform companies, large energy corporations, and industrial fabric firms.
Their portfolio showcases a knack for “getting the information right,’ an essential skill set for any law firm looking to dominate online. I’d love to say we have them beat overall, but LOCOMOTIVE’s slew of awards speaks for itself. Their accolades include the Best SEO Agency at both US Search and US Agency Awards in 2022, and they’ve been a Moz Recommended Company since 2012. They recently earned a spot on the Inc. 5000 List of America’s Fastest-Growing Companies.
Even though LOCOMOTIVE is not a law-specific SEO agency, case studies paint a compelling picture. They’ve driven an impressive 764% increase in leads by creating over 2,000 city-specific pages filled with targeted data, tackled complex issues in local SEO, increased revenue for international companies by 163%, and pushed leads up by 120% through content-focused strategies.
LOCOMOTIVE is worth considering if you’re willing to look outside the typical law-focused agencies. Their approach is results-driven, inventive, and reliable, reminiscent of the locomotive train that inspires their name.
Website | Testimonials | LinkedIn | Contact Info
We’ve previously lauded iLawyerMarketing for their excellence in website design, but we’d be remiss not to mention their expertise in SEO for law firms. If there’s a digital marketing agency that keeps us on our toes, it’s iLawyerMarketing.
They don’t just bring strong SEO services to the table; they complement that with a robust suite of other digital marketing services like PPC, content creation, and even video production. All these components carefully mesh to maximize visibility and conversion, translating web traffic into actual clients for your law firm. iLawyerMarketing understands that while cost is a concern, the bottom line is value. And that’s where they excel—delivering top-tier services that justify their admittedly high price point. iLawyerMarketing’s perspective on SEO and digital marketing isn’t just about quick fixes, but it’s about building a solid foundation for long-term success.
Their commitment to in-house talent further separates them from the pack. Since its inception in 2005, iLawyerMarketing has grown to a team of over 40 dedicated professionals, all well-versed in legal SEO’s complexities. They believe in quality over quantity, taking time to craft strategies that stand the test of constantly changing algorithms.
Simply put, if you’re a law firm serious about making a lasting impression online, bypassing iLawyerMarketing in your considerations could be a mistake.
Website | Clients | LinkedIn | Contact Info
If your law firm is eyeing international expansion or has a global presence, pay attention to Delante. With offices in Poland, London, New York, UAE, and Canada, Delante is truly a global force. But they’re not a jack-of-all-trades agency; they’re a master of one—SEO.
While Delante caters to many industries, including manufacturing, export companies, and IT, their approach to SEO is universally hands-on and tailored to your unique business needs. When you work with Delante, their team effectively becomes an extension of your own, providing strategies and the tactical capabilities to execute them.
From the get-go, communication is direct and to the point. No account managers serve as intermediaries. You’re in touch directly with the SEO specialists working on your project, which brings responsiveness and expertise to client interactions often missing in other agencies.
Perhaps most compelling is their proven track record. Founded in 2014 by a trio of marketing and SEO experts, they have grown into a team of 52 professionals and have consistently earned a spot in prestigious rankings like the Financial Times’ FT1000. Delante operates in over 20 countries and has expertise in over 30 industries. Moreover, they’ve been recognized globally with multiple awards, most notably being named SEO Agency of the Year 2022 by Global Agency Awards.
Website | Case Studies | LinkedIn | Contact Info
If your law firm is looking to thrive amid fierce local competition, consider Shoreline Digital Marketing Solutions. While they are not exclusive to law firms, they have proven case studies demonstrating their exceptional legal SEO skills. They’ve also received recognition from DesignRush for being one of the best digital marketing agencies.
Let’s talk numbers, though. Shoreline catapulted one of their attorney clients, achieving a 483% increase in keyword ranking, an 11.93% bump in overall traffic, and a 36.60% rise in organic leads within three months. They started this firm’s campaign with a well-rounded optimization plan covering everything from accurate informational content to SEO-friendly content distribution. The result? The law firm client saw their keyword ranking skyrocket nearly tenfold in a year.
Their services are wide-ranging and comprehensive, including SEO and PPC ads. The custom client portal allows real-time monitoring of key performance metrics, including SEO, analytics, calls, social media, website performance, and PPC. In short, Shoreline aims to elevate every element that makes your business unique.
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LawRank is a specialized digital marketing agency that focuses on helping law firms ascend the Google rankings. With a founding team that includes Mariano Rodriguez, a UCLA School of Law graduate, LawRank marries technical SEO expertise with an intimate understanding of the legal industry.
Their preferred client profile is rather specific—LawRank likes to work with law firms that have tried other marketing companies and who understand the effort and cost associated with SEO. They have secured first-page Google rankings for law firms in highly competitive practice areas, such as personal injury and criminal law, and in competitive markets like Los Angeles and Miami.
LawRank’s services include a variety of digital strategies, including PPC advertising and content creation, but their true forte is search engine optimization (SEO). Their promise of exclusivity means they won’t work with competing law firms in your area, ensuring a dedicated focus on your online performance. LawRank’s case studies boast impressive figures, including an attorney who saw a 1,132% increase in first-time calls and a doubling in website traffic.
The agency does have its limitations, such as potentially high starting costs. However, LawRank’s track record suggests they are worth the investment for law firms serious about ranking on the first page of Google for a particular search term.
There you have it—our recommendations for 6 of the best law firm SEO companies in the United States, not named Juris Digital. As a premier law firm marketing agency, we understand the distinct SEO needs of legal professionals. If you want to learn more about our SEO and digital marketing services for law firms, contact us today!
Asking the right questions before deciding to hire an SEO company is crucial. You want to select a company that understands the unique requirements of law firm digital marketing and recognizes your individual SEO needs.
Here are some things to consider when evaluating SEO legal marketing firms.
Different-sized law firms have varying needs. The best law firm SEO companies, like Juris Digital, go beyond basic established practices to focus on your specific needs and what you’re trying to accomplish with an SEO campaign. Are you looking for lead generation, to start a PPC program, to improve local rankings, or to create reputation management? Choose a law firm marketing company willing to tailor a campaign to your needs.
Determining effectiveness involves looking at key performance indicators (KPIs), such as organic traffic, conversation rates, and keyword rankings. At Juris Digital, we provide transparent custom reporting and detailed analytics so you know precisely how your website performs. Be sure your services include regular reporting and data that explains what’s working and what’s not.
Law firms can benefit from a wide variety of SEO services. At Juris Digital, we specialize in:
A good company will understand the importance of SEO for law firms and have a viable strategy to achieve your desired results.
Not only do SEO needs vary by firm size, but they can differ by practice area, too. Criminal defense firms might primarily focus on urgent, location-specific, and crime-specific keywords. In comparison, family law attorneys often want marketing content that answers clients’ most common questions about divorce and child custody.
Corporate law firms might need structured campaigns for nationwide or international marketing efforts, while employment lawyers want to rank for complex technical and procedural terms. Understanding every law firm’s needs is where Juris Digital shines. We excel at creating tailored SEO strategies to bring you optimal results.
The overall cost varies depending on your needs and the company’s rates. Juris Digital’s ongoing SEO programs generally start at $2,000 monthly for a single practice area in one market. Many clients fall in the $5,000 per month range. However, it’s common for larger firms to spend in the five figures because they require more comprehensive services in multiple markets.
The short answer is—it depends. Generally, having a company specializing in law firm marketing is always better. However, you will note that we included some recommendations for companies not strictly focused on law firm SEO. That’s because their SEO skills and technical expertise might make them the ideal fit for your law firm.
Legal marketing differs significantly from other industries in many ways. Getting the information right is paramount—you shouldn’t have to teach your SEO company how the law works. Hiring a law firm marketing agency like Juris Digital that specializes in SEO for lawyers means you’re getting the benefits of a company that:
Working with Juris Digital is more like a partnership than a vendor relationship. Unlike some SEO companies, we don’t just do the work. Instead, we actively guide your SEO campaign and require your valuable insights to make it more effective.
Remember, the ultimate goal is to find an agency to build a collaborative relationship with. In a world where anyone can claim to be an SEO expert, look for an agency that delivers on its promises and understands the specialized needs and ethics of the legal profession.
Essential Online Marketing Advice for Small and Startup Law Firms
Small law firms face different marketing challenges than larger law firms. This is not a groundbreaking concept: Small businesses of any type tend to have smaller budgets than their larger counterparts, naturally making marketing and advertising more of a challenge.
This doesn’t change the fact that the ability to generate new clients for your law firm consistently is the code you must to crack to built a successful, sustainable law firm.
In this article, we will talk about surefire, slow, and steady marketing methods you execute to build the reputation of your small law firm and sign cases consistently through online marketing.
Note: This article is about marketing, and in it we make a major assumption about you: That you are dedicated to and passionate about your work and provide a great service to your clients. Great marketing can make up for a lot, but it alone will not ensure your ultimate success as a business. Only providing high-quality service can do that.
Here are a few topics we will be covering in this article.
Marketing for law firms can bring numerous benefits, including increased visibility and brand awareness, more qualified leads and potential clients, and improved overall business performance.
One of the primary benefits of marketing for law firms is increased visibility and brand awareness. By implementing a comprehensive marketing strategy, law firms can reach a wider audience and make their services more visible to potential clients. This can be especially important in a competitive legal market, where many firms are vying for the attention of the same pool of clients. By effectively promoting their services, law firms can differentiate themselves from the competition and stand out in the minds of potential clients.
Another benefit of marketing for law firms is the ability to generate more qualified leads and potential clients. Effective marketing campaigns can help law firms target specific audiences and attract individuals who are most likely to be interested in their services. This can help firms save time and resources by focusing their efforts on individuals who are more likely to become paying clients.
In addition, marketing for law firms can also improve overall business performance. By attracting more qualified leads and potential clients, law firms can increase their revenue and grow their businesses. In addition, effective marketing can help law firms build their reputations and establish themselves as thought leaders in their fields, which can further enhance their credibility and attract even more clients.
Overall, marketing is a crucial component of success for law firms. By implementing effective marketing strategies and campaigns, law firms can increase their visibility, generate more qualified leads, and improve their overall performance.
The firms that are most successful marketing their firms online have focus. Nobody wants to hire someone who is an expert in everything, as that typically means they’re not an expert in anything. Google treats SEO the same way.
In crowded and competitive online markets, Google rewards websites that are hyper-focused on a narrow topic. This narrow focus, beyond its benefits from a marketing and SEO standpoint, is also a necessity when resources are limited.
Let’s say for example I wanted to show Google that my website deserved to rank for keywords related to Denver Personal Injury Lawyer. A few ways I could do that would be to:
When you hyper-focus your small law firms’s marketing efforts on a single practice area and geographic market, you will see results faster, because this approach enables you to establish yourself as a clear online authority in your field.
When thinking about how to market your small law firm you should consider the following:
Marketing a small law firm requires a strong understanding of where your clients are coming from.
As a smaller firm you only have so many resources so you have to decide where it’s best to spend your time. Let’s take a look at a quick breakdown of some of the ways your firm can get new business.
According to a study, we conducted in 2017, 49% of people research their legal issue online before hiring a lawyer. This means that the law firms which are the most successful are ranking for searches for keywords that potential customers are looking for.
Someone injured in a car accident, for example, might use voice search, or their mobile phone to find various answers on the fly. Some of the common questions that come to mind are:
Potential clients come from all walks of life and backgrounds. Making information available to them is a surefire way to get more clients through online marketing. If you want a shortcut for this ask your existing and former clients what their biggest pain points were. They probably turned online at some point during their research phase and types those words into Google. If your firm does not have the best answer to that question or resource or online it’s an opportunity for growth.
If you’re interested in online marketing the biggest channel you should focus on is Google Organic and local search as this is where most of your traffic will come from.
Below I have put together a small marketing plan for law firms that you can use. By following these steps and tactics you can be sure that you’re moving your firm in the right direction and doing things the right way which is going to help your firm produce more leads in the future. Before we dive into the details it’s important that you know doing the work the right way is 100 times more important than taking shortcuts for quick wins. If you don’t start with a solid foundation a lot of this work will be for nothing.
One of the biggest mistakes I see often is people wanting to build a website quickly without any regard to SEO or thought given to conversions. If you take a shortcut on the foundation of your website you’re going to be re-doing it in the future.
At a minimum, for effective online marketing, your website should meet the following MINIMUM standards:
Pro Tip: If you have an existing website, ensure your Design and SEO company knows about links to older URL’s. If they don’t implement the proper redirects, this is a great way to tank your site.
Do not use Wix, Squarespace, or a bulky slow loading WordPress theme to power your website. You will lose out on organic rankings and more importantly the number of people contacting you will drop dramatically if the site load time is slow. Also, stay away from proprietary website platforms where you don’t own your website. Companies like Findlaw and Scorpion are notorious for this.
Another crucial part of your foundation is keyword research. You want your website to rank for keywords that will actually drive new business to your website. It’s important to focus your efforts on optimizing content towards keywords that get traffic. Starting off with a proper keyword strategy is important to the success of your website and the structure.
Great keyword research can be done using various tools like Ahrefs, Keyword Keg, SEMRush, and many others. Below is a screenshot from Keyword Keg.
It’s typically best to start with a list of keywords you know you want to rank for. For example, a personal injury firm might want to rank for Car Accident Lawyer or Dog Bite Lawyer. Here are a few more tips you can use to generate more keyword ideas:
Once you have a list of initial keywords (say 10-20), you can determine the proper site structure for your website. If you want to get an idea of what the search volume is for keywords as you search Google, make sure to download the free Chrome Plugin Keywords everywhere.
After you know which content you will write (based on the keywords) it’s time to write great content on the topic. This is where I see attorneys struggle most. They’re experts on the subject, but writing about it can seem daunting.
The easiest way to go about this if you have trouble writing is to think of a topic and brainstorm the most relevant sub-topics for it as well. Let’s take a practice area page for example, that might seem difficult, like “Dog Bite Lawyers”.
Those were just a few I came up on the fly. If you were writing about this, you would probably have enough subtopics to easily create a 500-1,000-word article on the topic. Make sure to answer topics thoroughly and think about the user intent of the article. Someone typing in the keyword “Best Personal Injury Lawyer” want’s to read about either a list of great PI attorneys or why you are the best. Spend time thinking critically about the intent of all the content you write.
Pro Tip: If writing still seems like a big issue for you, consider having your legal assistant ask these questions to you and record the answers. This can then be easily transcribed and edited for quick content.
Your Google business profile (formerly known as Google My Business listing) is a great way to get new market-qualified leads. If you rank well organically, your firm can also get a lot of business from the 3 pack and the local finder. Make sure you properly optimize your GMB listing to get maximum exposure.
Over 80% of small law firms have a presence on at least one online directory or review site. One of the Google 3 Pack and Local Finder Ranking factors is having your business information accurately listed in the major business directories. This means your business name, address, phone number, business hours, website, description, and photos should be consistent and non-duplicative in places where people might be looking for a lawyer.
A few of these are websites like:
I have curated a whole list of these, which you can find here under the top legal and business directories.
At the start of this article, I mentioned how potential clients might look for you in various places. This means you must be listed online with accurate profiles, up-to-date pictures, and positive client reviews and testimonials where available.
As a starting point, check out my article on increasing your Avvo Score to understand how to build your reputation there.
Here are the review websites you need to focus most on:
One thing we do for our clients is create a dashboard where they can track calls, live chat, contact forms, and email submissions. Having access to this data is essential to know which marketing channels are working and which ones are not.
Unfortunately, more often than not, people make marketing decisions based on emotional “feeling” instead of data. This is wrong and can create many long-term issues for your business.
Here are some software tools I use to provide me with great business analytics data as to what is working.
Nobody wants to put much effort into building a house on sand. Online marketing is the same way. If you don’t focus on doing things the right way first, you will end up putting the cart before the horse and starting over somewhere along the line.
Following my instructions above, you should have met the minimum requirements to start marketing your firm effectively online.
Successful online marketing for small law firms will accomplish two things:
Once your foundation is built you can focus on the basics. Here are some of the things you should be doing.
Since this guide is geared towards helping small firms succeed with their online marketing, the tactics are hyper-focused for organic and local SEO success.
Organic and Local SEO should be the main focus of your marketing efforts because they represent the free clicks.
Below is a simplified roadmap you can use to help plan your law firm marketing strategy for 2018.
Creating great content that is relevant to your audience and engaging is essential to your long-term success. Using the keyword research you did earlier, you can create an editorial calendar for the year.
Try to stick with it and be consistent, even if it’s only one article a week or one a month. Do a good job and produce great content. Here are some tips you can use to figure out what content to create and where.
Expand the link profile of your law firm (other authoritative website’s linking back to your firm) by using these tactics to build your link profile over time. A variety of efforts are going to have the strongest effect. Focus on links that are relevant to your firm by niche (E.G. Legal) or Local links (e.g.: local news stations).
Here are some ideas you can use today
Continue to boost your citation profile over time. Set a small goal, such as 10 per month. These are places where you can list your business Name, Address, and Phone Number.
A ranking factor and major reputation trust factor comes from reviews on Google My Business. You should strive to get these regularly from previous happy clients. You should also set up a system for getting these as cases finish in the future. This needs to be a cornerstone of your marketing.
Google allows you to post regularly in the search results using their new platform, Google Posts. You should post here at least once a week to showcase awards, results, or social proof to improve your conversions.
If you read our guide on Evergreen content marketing, you may have some ideas of how you can use paid social to promote your firm. Let’s say that you published a post, “Most Dangerous Intersections in [City Name]” that was based on actual accident data.
You could do a pretty sweet write-up on this and integrate a free Google Map. But if you create content and nobody see’s it, what good does it do? None.
To get some eyeballs on the article you wrote, build your brand, and create awareness in the community, you could take advantage of Facebook or Instagram advertising and promote this to people of legal driving age who live within your city.
This is a great and low-cost way to get your content to a relevant audience.
Another staple of any small firm marketing should be email marketing. Most law firm partners I speak with oppose it for one reason or another, but I assure you’re leaving money on the table if you’re not doing this. At a minimum, you should send out a monthly newsletter and consistently work on growing your list.
Smaller firms typically have lower marketing budgets. If my budget was less than $25,000 per year, the areas mentioned above are where I would put most of that budget. If the budget was expanded, however, there are other avenues you should consider as well.
Pay-per-click is a great way to get immediate traffic to your website. However for some lawyers, it can be cost prohibitive to get involved with. Remember that advertisers who rank organically and locally will see better results than those who only rank in the paid sections.
I love to hate legal directories. By themselves, I see them as a big waste, but as a supplementary marketing method, I see where they benefit a firm, especially if they have a lot of search share (AKA: They already rank for keywords you want to rank for). Sign up for these with caution and measure your results. You also have to remember these typically rank for important keywords too. So if it ranks, you should be listed there. It’s another opportunity for your get in front of another client.
Over the years I have gotten to speak with a lot of different attorneys that have different opinions on what works and what doesn’t. I have heard most of the horror stories, but I want to know the good stories. Are you doing something that I didn’t mention which you find successful at generating new clients?
If so, let me know in the comments below!
Before I wax philosophical, let me give you a straightforward answer:
If you intend for your law firm’s website to be a lead-generation tool that adds significant value to your business, you should expect it to cost somewhere in the $10,000 to $50,000 range. Where you fall in that range depends on the size of your firm, the amount of content you have, and the number of locations and practice areas your firm covers. Remember though that websites are not a “cost” or an “expense”, a website is an investment and it needs to be treated as such to maximize your return on investment.
There’s the quick and dirty answer. Now let’s get nuanced:
It’s 2023. Technology improvements have made it cheap and easy for anyone to put up a basic website. If all that mattered to you was getting a website up for as little money as possible, you could probably find the budget required in your couch cushions.
This is precisely why how much should a law firm’s website cost? is not the right question for you to be asking. The right question is:
What outcomes do I expect my law firm website to generate?
If all you need from your website for it to be a place where people who already know about you can go to read your bio, get your contact information, and find links to your social profiles, then you really don’t need to spend much at all. We’re talking less than $1,000 with services like Wix and Squarespace.
On the flip side, if your website is the centerpiece of your law firm’s marketing and lead generation efforts, you’re necessarily going to have to invest more in order to achieve that outcome.
You’ll also need to understand that this outcome won’t be achieved simply by making a one-off investment to upgrade your website. Though that’s certainly a good place to start, effective website marketing requires ongoing investments in content marketing, local marketing, and SEO. Set it and forget it won’t cut it.
So let’s dig into the specifics:
This is the big one. When firms need their website to have any sort of advanced functionality, they can expect to pay more. Examples of advanced functionality include:
Each of these functions requires advanced web development talent, and you can expect to pay for that talent.
Designing and then developing custom web pages requires the time of skilled web designers and developers, and that time will cost you more money.
The more custom you’d like your law firm website design to be the more you can expect to pay.
Without content, there is no website. If you’re starting from scratch with a new website and you intend for the website to function as a marketing and lead generation tool, you will have to invest in content with which to popular your site. This will increase the price you can expect to pay.
Conversely, if you are redesigning a website that has been well established and contains lots of content, this will also affect the price, as the website agency you hire must migrate this content into a new design and fully QA it to ensure that no errors were created during the migration.
Furthermore, if your website has a ton of content but it is especially poorly structured or optimized, the website agency you hire will have to create and execute a strategy for improving it. This requires time and expertise, both of which will impact the cost of your website.
A firm website that addresses multiple different languages may significantly alter the cost of your website. This is typically due to extra design elements and the cost of translating the content.
READ: Here are the Best Law Firm Website Design Companies Not Named Juris Digital
I know what you want. You want to know how much you should pay for your law firm website Here it is, broken down into three different circumstances:
I just need a website so that people who know about me can find me and get my information. I don’t need to generate new cases with it.
If this describes your situation, you can likely get away with spending less than $1,000 to get your website up. Don’t expect any custom design, functionality, or content. If you spend less than 1k, you can expect a templated website containing only the bear essentials.
At this price point, you should not expect to be able to work with the top legal marketing agencies. Rather, you’ll likely be looking at working with a freelancer or a low-cost turnkey solution.
I want my website to make my firm look great and maybe even generate new leads every now and then.
If this describes your situation, you should expect to spend between $6,000 and $10,000. Where you land on this spectrum will depend on how many custom webpage designs you want, how much new content you want, and how much content you already have on your site.
At this price point, the best legal marketing agencies will likely have an offering to meet your needs.
I want my website to blow people away. I want it to be superior to those of my top competitors. I want it to generate significant new cases for my firm.
If this describes your situation, you should expect to spend between $20,000 and $50,000. Where you land on this spectrum will depend on things like whether you require professional photography, how much new content you require, whether you require advanced content formats like videos and interactive graphics, and whether you require advanced functionality like payment gateways or CRM integration.
At this price point, reputable legal marketing agencies will be competing for your business.
[ READ: What Makes a Law Firm Website “The Best”? ]
The price you pay for your law firm’s website should be determined by your expectations for your website.
There are few truths in life as reliable as you get what you pay for. A reputable law firm website agency will work with you to land on a price that is fair and is based on your goals and the specific requirements for your website.
Last Updated: 06/30/2023
To get more new personal injury clients, you need to position yourself where people are already searching for your services.
Whether you own, operate, or work for a personal injury law firm, one of your top priorities in the business will always be getting more clients and signing valuable accident cases. If you want to be really good at this you also need to focus on getting the best cases.
The problem is that getting new personal injury clients is tough. In fact one of the most common questions we get asked is: How do personal injury lawyers get clients?
It’s tough to start out marketing and advertising online because the competition is fierce, and you’re usually up against well-established law firms with massive budgets. And you may not know where to start or how to get personal injury cases.
The days of being the first one in a Yellow Pages market are gone and the leads from Yellow Pages themselves have mostly dried up.
Almost all personal injury law firms have some sort of online presence, whether with their website, Google Business Profile, TikTok Ads, Google Ads, email marketing or other internet presence.
You can consistently sign more of the better new cases with the right strategy and execution. But how do you do this practically? This guide will show you how to get more personal injury clients for your law firm.
Let’s look at two areas that will have an impact on your results.
Honestly, ask yourself… are you REALLY different from all of the personal injury attorneys out there? If you’re looking to separate yourself long-term from the other law firms in your market, you need to consider your brand. More specifically, you need a brand that will stand out and stand the test of time.
The #1 biggest mistake I see with practitioners getting into the business of running a business is stealing their competition’s message.
But here’s the thing. If you are advertising your “no fee guarantee” or “99% success rate” and every other firm in town is doing the same thing…what sets you apart?
One method you can use is to narrow your focus.
The more narrow of a focus you can have, the easier it will be to build your brand and become recognized.
Starting off with a long-term plan for your brand will multiply the efforts of the tactics and strategies I have outlined below.
A few years ago I was working with a client that was a bit disappointed as he said he wasn’t signing the cases he needed. This made me scratch my head as I could clearly see people were calling, emailing, and live chatting with the firm.
This caused me to do a deep dive and I figured out that the way the firm was contacting potential clients was all wrong.
This particular law firm was slow to respond to inquiries and didn’t even answer their phone all the time. Thus, here are some best practices that can help ensure that your firm has a fighter’s chance of signing the cases you want:
The world is in chaos right now and people need comfort. You can help be a hero during this time by simply doing things on social media and your website that show you care.
Here are some things our clients are doing to give back to their communities and build their brands.
These types of things truly show that you care and the media is happy to report on feel-good stories. There are many benefits to these programs in addition to the most important one: Helping others in need.
Recently an attorney we work with settled a multi-million dollar personal injury case that he got simply because a friend referred him. According to a recent study, over 25% of people who have hired a lawyer in the past year turned to family and friends as a first step when looking to hire an attorney.
While I don’t believe you should spam or annoy your family and friends by reminding them you’re an attorney, you can use email to do this effectively. Don’t be afraid to send out a monthly email to your friends and family (if you have their permission of course) with a helpful safety tip.
A sample email title: “First Name, here are the 5 things you should do after an auto accident”. You can link to content on your website and remind people about what you do without being obnoxious. You can also ask them to send it to their friends and expand your reach all by helping people with useful content.
Top of mind awareness is key in marketing and it’s generally one of the easiest, yet most overlooked ways to generate more personal injury cases. When this question comes up “how to get personal injury referrals” I always start by making sure attorneys are top of mind with all of their contacts consistently (at least monthly). Keeping them engaged through email or social media contests is a great way to keep leveraging this benefit which will continue to pay dividends.
Share your case results and testimonials on Social Media to help build your brand.
Personal Injury Lawyers you could hold a presentation that covers the legal implications of businesses hosting in-person events where members get the virus. Here are some other ideas:
– Getting medical treatment when hospitals are full
– Where should you get treatment for an injury when hospitals are full?
– Tips to stay safe when you’re out and about
If you’re looking to grow the scope of your contacts in person, a great way to do this is to attend networking events.
Most cities have a chamber of commerce or other organizations that host business networking events. Making new connections and friends can help you increase your overall visibility fast. And why not ask them to sign up for your email list while you’re at it?
In most markets, there are many bar organizations that do their own advertising. You can get business and piggyback off of this just by signing up to work with the local bar associations. When you’re searching for ones that are the best fit you shouldn’t narrow your search to just the state level. There are city bar associations and specific ones like Women’s bar associations.
Another benefit to joining these organizations is you can network at their monthly or annual events. Don’t be afraid to ask other attorneys for work or referrals and be sure to refer any cases you can’t take to them. Stick with it for a year and see how many cases you signed from being an active member.
Good old-fashioned office visits are still a great way to get new personal injury clients. Building referral relationships with medical professionals is a great way to send business back and forth to each other. Find Doctors you trust and you can send them as much business as they send you which will sweeten the relationship.
Recently we ran a study where we interviewed over 30 successful personal injury law firms across the nation. 90% of them reported that the number one channel that was generating the most leads was online marketing and specifically organic SEO for attorneys. Digital marketing is where the volume of your cases will come from if you do it the right way.
Here are a few ways to market online. This is my area of expertise.
If you want to control the information online about your firm that potential clients find first, you need a website. If you want to participate in Pay Per Click or SEO you will also need a website that you own and can edit.
The best personal injury websites are fast-loading, mobile-friendly, and optimized for search engines and users. This means that search engines like Google can see your website and users find it visually appealing and they can easily find the information they’re looking for. Your website should also make contacting you on mobile devices easy with just one click (Click to call). Having a great law firm website design may be the difference between a potential client contacting you vs. your competitor.
Starting with your own website is a foundational requirement for being successful in online marketing. Once your website is up and running, make sure it’s printed on your offline marketing material and used in email signatures. Great websites with strong content can also be used for intake personnel to pass information to clients.
Sadly the old phrase “if you build it, they will come” is not true with online marketing in general. There is so much stiff competition out there with personal injury firms investing massive resources into online marketing that you really do need to be the best to be seen. The good news is that you can do that through law firm SEO.
Organic SEO represents the free traffic you get by ranking in Google’s search results for a particular search in the top 10 traditional blue links. We also help attorneys with Local SEO and focus on the top-ranking factors which display local results.
For Example, if someone searches for “18-wheeler accident lawyers dallas tx” they will get a page that looks like the example below:
The top results you will see are Local Service Ads, which Google began offering to law firms in 2020. Pay-per-click results (also called PPC) are next. We will look at these in the next section. Below that, you have local (map pack) results and then traditional organic results. Neither the map pack results nor the traditional organic results are ads. Ie. you cannot pay Google to have your firm show up in these results.
In our experience, Local and organic are the best-performing channels for getting new personal injury clients. Learn more about SEO at the Juris Digital Library. Here are some of the most popular SEO articles for free:
Pay Per Click is a way of advertising in Google’s search results. The issue with pay-per-click is that personal injury lawyers can get very expensive. For example, car accident-related keywords can run over $100 per click.
You pay each time someone clicks that ad and visits your website. Once they click on your website you still have to get them to contact you and you still have to figure out if it’s a case worth signing.
PPC can be very effective when combined with an organic campaign where you already take up 2-3 places on the search results page. This is where we have found the highest conversions.
Google now offers Local Services Ads for attorneys as well on a pay-per-lead model. Learn more about local services ads here.
Do you turn to Yelp to check restaurant reviews online? Just like consumers like to read reviews online for restaurants, some are also looking at reviews for lawyers.
The sad part is that it doesn’t really matter if you’re a great attorney with great results if your online reputation is bad. People can also use popular review platforms like Google Business Profile and Yelp to “sort” by the highest-rated attorney.
People judge based on arbitrary scores and star ratings. That’s one of the reasons it’s so important to maintain a strong reputation online. Getting a 10.0+ Superb score on Avvo will increase your ranting on Avvo.com and open you up to more potential clients. Increasing the number and ratings of your Google My Business reviews and Yelp will also help attract new clients.
That being said I do recommend you avoid Yelp Paid Advertising services.
Typically if you’re looking for an attorney on a search engine and you type something like “Personal Injury Attorney” you will see local attorney websites along with listings on websites like Findlaw.com, Avvo.com, and other legal directories.
When consumers click on these directory listings, do you show up? If not you’re likely missing an opportunity and you’re missing out on a brand impression. If someone is researching an attorney and sees their website, high Avvo rating, and are listed on other 3rd party websites, they will be more inclined to contact that attorney. Each of these is a potential touchpoint for your brand.
In most cases, I recommend opting for the free directory listings. The paid directory listings will offer increased visibility but they are rarely worth it.
Check out our list of the top legal directories for law firms here. Note: Keep an eye on this! As generative AI pulls data from more sources, it will be more important than ever to get listed in important places!
This could also fall under website marketing strategies, but do you get many of the same questions from clients? If so, this could be your lead generation gold mine.
Although many potential clients are searching for head keywords like “car accident lawyer”, the vast majority are entering through a variety of long-tail or informational keywords.
Think about how many people have smartphones and use personal assistants. If they were just in an accident, they may have questions like:
If you start ranking for these keywords, you’re going to get a lot of new visibility. There are several ways you can go about answering questions like this. If you’re interested in the long term SEO benefit you should answer them thoroughly on your own website and create one topic per page.
If you’re looking to get in front of more eyeballs quicker, you may consider replying to the Avvo Q&A or reviewing Quora.com for questions people are asking questions related to personal injury. By providing a GREAT answer, you will come across as the expert, genuinely help people, and probably get a call out of it.
Another underutilized source to get new business is taking advantage of awards and recognition. Superlawyers.com, for example, has one of the best processes for validating good lawyers out there when compared to organizations like Avvo. These also represent PR opportunities that will allow you or your firm to be recognized in local publications once you get the award.
Creating and repurposing content for YouTube is a powerful way to increase your visibility, especially considering it is the world’s second most popular search engine. However, in today’s digital era, extending your reach beyond just one platform is crucial. Leveraging platforms like TikTok, Twitter, and Instagram is equally important.
Transform FAQ responses from your website or other platforms such as Avvo into engaging video content. Today’s technology makes producing high-quality videos easy using a smartphone and a microphone. By investing time in creating FAQ videos and uploading them to YouTube, TikTok, Twitter, and Instagram, you are expanding your presence across multiple platforms where potential clients may be seeking answers.
Working from home doesn’t have to limit your client engagement. In fact, it’s an excellent opportunity to connect with potential clients through these digital channels. By creating informative and engaging videos, you can effectively get in front of potential clients, answer their questions, and establish your credibility in your field.
You may be asking yourself, how can I get personal injury referrals? Acquiring personal injury referrals requires exceptional service, relationship building, and effective online marketing.
You encourage existing clients to recommend your practice to others by delivering outstanding service. Networking with other lawyers and medical professionals can lead to referrals when your expertise matches their clients’ needs.
Enhance your online presence through a professional website, active social media engagement, and regular, informative blog posts. Consider offering a referral program that rewards those who bring new clients to your firm and maintain connections with past clients to stay top of mind. Lastly, seek reviews and testimonials from satisfied clients to bolster trust in your services. Patience and consistent value delivery are essential in growing your referral network.
When law firms approach us and ask “How to get personal injury leads?”, they are asking: How do I sign high-value cases regularly and make more money? At the end of the day a law firm is a business and your business needs to thrive. You can use the tactics in this guide to get started and after you find out what works for you it’s important to really think about your USP and put in processes that constantly attract more of the best cases.
I’m saying that you can use tactics to get cases, but they must be part of a bigger on-going strategy.
There are several ways in which personal injury attorneys should not advertise their services. For example, they should not make false or misleading statements in their ads, as this can be illegal and could damage their reputation. They should also avoid using language that could be considered aggressive or overly salesy, as this can turn potential clients off.
Additionally, personal injury attorneys should not make specific promises or guarantees about the outcome of a case in their ads, as this can be difficult to uphold and may lead to legal trouble. Finally, personal injury attorneys should avoid using images or language that could be seen as insensitive or offensive to their potential clients.
When it comes to SEO for law firms, there’s no better way to understand the potential impact than by examining real-world success stories. Welcome to our “Attorney SEO Case Studies” article. In this piece, we’ll delve into a series of compelling case studies from Juris Digital.
These narratives will not only illustrate the profound effect of well-executed SEO strategies on a law firm’s online visibility and client acquisition, but they’ll also provide valuable insights and actionable takeaways.
Whether you’re just starting on your SEO journey or looking to refine your existing strategy, these case studies will offer invaluable lessons on navigating the ever-evolving digital landscape.
So, sit back, read on, and let these success stories inspire your law firm’s next digital leap forward.
Each of these firms leveraged Juris Digital’s expertise to create a unique success story. Are you ready to write yours?
In 2018, a significant challenge faced Andy Gillin, of GJEL Accident Attorneys. Despite investing heavily in local content creation, blogging, and SEO, their return on investment was disappointingly low. Their digital presence was not attracting the types of cases the firm wanted to focus on – serious injury and wrongful death cases – and it was this conundrum that led Andy to approach Juris Digital.
Once GJEL partnered with us at Juris Digital, we immediately organized an in-person meeting to understand the firm’s goals and objectives. The meeting was a revelation: GJEL Accident Attorneys was not just another law firm looking for generic visibility. They were selective, choosing to focus on high-value, high-impact cases primarily in the realm of serious injury and wrongful death.
The specificity of their target was a challenge, but it was one we were excited to undertake. To address their needs, we crafted a multi-year strategy, keeping in mind the firm’s budget and objective. This plan was underpinned by creating a strong foundation and effective messaging for their Ideal Customer Profile (ICP) and focusing on their USP’s.
In marketing parlance, an ICP is a detailed description of a company’s perfect customer. It includes demographic, firmographic, and psychographic characteristics, among other things. By aligning marketing efforts to an ICP, businesses can ensure that they’re talking to the right audience, using the right messaging, and hence, bringing in the right kind of leads.
In the case of GJEL, their ICP was clearly people involved in serious accidents or relatives of those who had suffered a wrongful death. By tailoring our strategy to this ICP, we could assure that GJEL’s messaging hit home with the right individuals.
With the foundation and messaging in place, we proceeded to the next stage: a complete website overhaul. This was followed by an aggressive marketing campaign, aimed at establishing a commanding presence for GJEL in six major California markets. Our strategy wasn’t a one-off effort, but a progressive journey, and we have been continuously expanding the firm’s footprint over time.
This focused and strategic approach has led to spectacular results. GJEL Accident Attorneys has seen their leads quintuple and their website traffic skyrocket by an impressive 3,942.32%.
The journey with GJEL Accident Attorneys serves as a testament to Juris Digital’s commitment to understanding our client’s unique needs and formulating a bespoke strategy that not only meets but exceeds their goals.
Dive into the success story of Silva Injury Law, an exemplar of how Juris Digital’s comprehensive SEO strategy can ignite your law firm’s growth!
Silva Injury Law, a personal injury firm in California, partnered with us to revamp their digital presence. The objective was clear: increase visibility, drive website traffic, and generate more leads.
Leveraging our expertise in SEO and digital marketing, we embarked on a meticulously planned and executed SEO campaign. The strategy incorporated on-site SEO optimization, high-quality backlink acquisition, and localized keyword targeting. But that’s not all – we also revamped their website for better user experience and improved lead conversion.
The results? A tremendous surge in traffic – an impressive 411% increase in just one year! More importantly, this wasn’t just about numbers. This traffic translated into tangible leads, contributing to significant business growth for Silva Injury Law.
But don’t just take our word for it. The proof is in the data – and Silva Injury Law’s thriving practice. If you’re eager to achieve similar results and drive your firm to new digital heights, Juris Digital is ready to help.
Let us be your partners in growth, crafting an SEO strategy that aligns with your unique goals and drives measurable results.
You can read the full personal injury case study here.
Take the first step towards becoming our next SEO success story. At Juris Digital, we’re committed to creating tailored SEO strategies that align with your firm’s goals and budget. Connect with our team today for a free consultation, and let’s begin crafting your customized SEO blueprint.
Your journey to the top of the search rankings could start now. All you need to do is fill out the form below and we will be in touch to get started!
Personal injury lawyers face unique marketing challenges. Most markets across the United States are extremely crowded for injury and accident law firms, and high-impact cases tend to be few and far between.
At Juris Digital we’ve been helping personal injury lawyers market their services for the past 10+ years.
In this article, I’ve outlined a digital marketing program for personal injury lawyers, which, if executed properly, will produce a consistent generation of qualified leads over time.
At the post’s conclusion, I’ve explained 10 of the most essential things injury lawyers need to know to invest in the right marketing activities and understand common mistakes and pitfalls to avoid.
Before you venture into online marketing, it’s critical that you establish a memorable brand that your potential clients will find compelling. In my view, your firm’s brand is defined by the following:
Consider carefully what you name your law firm and what domain name you choose. While using your actual name in your law firm’s name can be effective, it can also be effective to incorporate relevant keywords or slogans.
For example, if yours is a brand new firm and no one knows about you, it may behoove you to add a keyword descriptor to your business name, for example:
Smith Law: A Personal Injury Law Firm
or…
The Smith Law Firm: Fighting for the Injured
In this case, the domain name you choose might be something like smithinjurylaw.com or smithlawfortheinjured.com.
This type of descriptor not only gives people an immediate sense of what you do, but it also can be beneficial for SEO and other digital marketing channels, as it injects relevant keywords right into your business name.
In order to create a consistent brand, online and off, it’s essential that you invest in a high quality logo design. Your logo ought to help you stand apart from the competition. It also must be adaptable to a variety of platforms; your website, your social media channels, legal directories, etc.
My advice is that you not cut corners. Don’t leave your law firm’s logo design up to your nephew who knows how to use photoshop. Hire a professional designer who has experience creating law firm logos.
Fonts and colors go hand in hand with your logo. A professional designer will define each of these elements and consolidate them in a quick-reference brand guideline document (here is an example of a such a document for one of our clients.)
Without a mission to guide your marketing initiatives, you’re not likely to have much success. All law firms, including personal injury law firms, ought to take the time to define a mission that goes beyond “our mission is to make lots of money”.
For example, this is Sutliff & Stout’s mission statement:
Our mission as personal injury attorneys is to make the communities we serve safer. In the courtroom, we pursue this mission by holding people and organizations accountable when their negligence results in devastating injuries to others. In the Houston and Austin communities, we pursue this mission by offering free cab rides on major drinking holidays. Online, we pursue this mission by providing information and research that helps people make smarter, safer choices.
As you can see, the firm’s marketing initiates dovetail perfectly with their stated mission of helping to create safer communities. This context adds authenticity to marketing campaigns, which improves the likelihood of producing strong results.
Make sure to identify your ICP and USP’s. At Juris Digital, understanding your Ideal Customer Profile (ICP) and Unique Selling Propositions (USPs) form the crux of our strategic approach. Your ICP is not just a demographic profile, it’s a comprehensive description of your most desired client—capturing their needs, pain points, motivations, and decision-making behaviors. This ICP guides us in crafting a marketing strategy that precisely targets and engages your ideal client.
Meanwhile, your USPs are what sets your law firm apart from competitors, be it your unmatched expertise, personalized services, successful case history, or innovative approach. We take these USPs and amplify them through our digital marketing strategies, ensuring your unique strengths are communicated effectively to your potential clients. This dual focus on your ICP and USPs enables Juris Digital to create tailored, impactful strategies that deliver results.
If you’ve taken the time up-front to develop a strong brand with a powerful mission, the job of creating an effective website becomes much easier. The effectiveness of personal Injury Lawyer SEO starts with a great website.
If you’re serious about the long term online marketing success of your firm, it’s critical that you hire a reputable legal website design and development agency to create your website.
Again, it’s great that your nephew knows how to configure a WordPress theme and that he’s offered to build your site for free. But know this: If you go budget, you will get budget results. The same goes with working with someone who does not understand marketing for personal injury attorneys the intricacies of success.
The biggest mistake that firms make when creating a website is that they put too much stock into their own design preferences and not nearly enough stock into the long-term content strategy of the site.
Another common mistake we see is law firms using cheap services like Wix, Squarespace or cheap WordPress themes. These slow-loading websites will end up hindering your SEO efforts and also reduce conversions from qualified leads.
This is why it’s essential to work with a full-service digital marketing agency who’s capable of not only creating an elegantly designed site but also one that allows for marketing efficacy. Any Personal Injury Law Firm Advertising you engage in will typically direct potential clients to your website one way or another, so it’s essential that you get your law firms website right.
We’ve written extensively on website design and development for law firms so I’m not going to go into to much more detail here on particulars. For more specific information, please do explore the articles below.
Keyword research really needs to be done in tandem with the website creation. Any reputable digital marketing agency will ensure that your law firm’s website design is guided by a defined keyword strategy.
It’s important for personal injury lawyers to understand that not all keywords are created equal. When a human being goes onto a search engine and searches a keyword, that human has an intent, and the keyword that they search reveals a ton about their intent. This is the same for all types of law firms and it’s an essential step for any successful Online Marketing for Personal Injury Lawyers.
For personal injury law firms, navigational keywords are those keywords that people search in order to “navigate” to information about the firm.
In most cases, people who search navigational keywords to find your law firm have already heard of. They’ll search things like your firm’s name or the name of a specific attorney in your firm, in order to find your website.
While navigational keywords are important to optimize for, from an SEO standpoint, it should be relatively easy to achieve high rankings for your firm’s important navigational keywords.
At Juris Digital, attorney marketing is all we do. It’s one of the reasons we’re an award winning personal injury law firm digital marketing agency.
If someone searches [wrongful death statute of limitations in Texas] their intent is to find an answer to that very specific question.
In this case, the person may be searching this keyword because they are considering taking legal action, which would make them a qualified person that you want to have contact your firm.
Alternatively, she may simply be researching the topic for an article they are writing or for a school paper, or just for their own edification.
This is example of an informational keyword. It’s critical that your personal injury firm create an informational keyword strategy. Ranking for these types of keywords is essential for establishing your website as an authority on personal injury law.
Some keywords will produce qualified leads at a much greater rate than others. We call these transactional keywords. Here are a few examples of transactional keywords for personal injury lawyers:
Transactional keywords are highly valuable, and achieving high rankings in search results for them will produce new, qualified leads at a high rate.
However, these keywords are also highly competitive, especially in large markets. Injury lawyers must understand that, while they should certainly have the goal of achieving top rankings for these keywords, it will take time to get there.
Of course, once you nail down your target keywords, you’ll need to actually write, optimize, publish, and promote the content that will eventually rank for those keywords in search results. The last two articles linked-to below will help you with the content creation part of the process.
The overwhelming majority of personal injury law firms are local businesses. Accordingly, it’s essential that PI firms establish a strong foundation which will enable them to be visible when people search for their services locally.
The first step towards building your law firm’s local SEO foundation is to claim and optimize your listing on Google My Business.
For your Google My Business listing to “go live” you’ll have to go through Google’s verification process. This almost always involves Google mailing a postcard to your office 5-10 days after you submit your business information.
That postcard will look something like this:
As you can see, the postcard contains a 5 digit PIN number. This PIN must be entered into Google My Business. Once that’s complete, your listing will be live on Google.
Once your PI firm is live on Google, you need to create listing across the local search ecosystem. The local search ecosystem is made up by websites and apps like Yelp, Facebook, Foursquare, Citysearch, Tripadvsior, and many more:
These listings (or “citations”) provide Google with proof that your business is legitimate, and constitute one of the key factors for ranking local businesses in search results.
The easiest way to ensure that your firm is listed consistently and accurately on all of the foundational citation sources is to use local data aggregators Yext and Moz Local.
If you are in an especially competitive market, you’ll need to get citations beyond these foundational ones in order to compete, which a reputable digital marketing agency will help you accomplish.
Online reviews are an absolutely essential part of not only local SEO, but your injury firm’s digital marketing in general. In fact, our research on the question of what people care most about when hiring a lawyer indicates that Reputation and Experience top the list:
There is no more effective way for your potential customers to gain confidence in your firm’s reputation and experience than with authentic online reviews from your clients and your peers.
There is a ton of good advice on the web for getting online reviews for your law firm (I’ve linked to a few of our blog posts on the subject of reviews below), so I won’t go into too much detail here.
What I will do is give you my recommendation in terms of which site’s you should prioritize for online reviews:
Link building describes the act of executing tactics that will result in backlinks to your website.
A backlink is a hyperlink on a webpage that links to a page on your website. Here is a real life example of me giving a backlink to one of my clients, a company who provides pre-settlement personal injury lawsuit loans. This image likely makes it more clear than I just did:
Without gaining backlinks it is highly unlikely that your personal injury website will rank highly for your target keywords.
We have written extensively on this site about tactics that law firms can use to build links:
Simply put there is no specific fee on how much your law firm SEO program should cost because the SMART goals from firm to firm vary. If you have specific goals you want to achieve then you can get closer to a specific dollar amount. Typically we see agencies charge from $1,000 to $20,000 per month depending the market and competition. This number also varies by practice area.
Search engine optimization (SEO) is a key element of any effective digital marketing strategy, particularly for law firms looking to increase their online visibility.
If you’re considering investing in SEO for your law firm, you might be wondering, “How much should it cost?” This blog post will guide you through the nuances of SEO pricing, what factors affect it, and how to ensure you’re getting the most value for your money.
At the end of the day your budget needs to fall in line with getting new customers and making more money. After all that’s the whole purpose of your SEO campaign to begin with.
SEO involves optimizing your website and online content to rank higher in search engine results, thus increasing your site’s visibility and traffic. For law firms, effective SEO can translate into more clients, improved reputation, and increased revenue.
Take, for example, a personal injury law firm that consistently appears on the first page of Google for relevant search terms – they’re more likely to attract potential clients than a firm that ranks poorly.
Your SEO strategy will significantly impact your budget. Many SEO agencies may propose comprehensive, costly campaigns without clear accountability or measurable goals. However, Juris Digital stands apart by focusing on strategic, goal-oriented approaches that align with your firm’s budget and objectives.
Often, firms spread their resources thin trying to rank higher for all practice areas across multiple markets simultaneously. This is generally an inefficient approach. We advocate a focused strategy that targets a single market and practice area initially, demonstrating ROI and success, before expanding to other areas. This strategic use of your budget ensures maximum impact and long-term value.
SEO services can range from a few hundred to several thousand dollars per month, depending on various factors. These can include your law firm’s size and location, the reputation and size of the SEO agency you’re working with, and the scope of SEO work that needs to be done.
It’s crucial to understand the difference between local and national SEO when considering costs. Local SEO aims to target potential clients in a specific geographical area, whereas national SEO targets a broader, nationwide audience. Generally, local SEO tends to be less expensive than national SEO due to the smaller target area and less competition. However, the cost can vary depending on your market’s competitiveness.
To understand why SEO costs vary, it helps to know what SEO work entails. Keep in mind that a competitive market will change the cost of your SEO program. If you’re trying to beat out 100 firms in your same niche in the same city the effort involved is going to be substantially greater than if you’re the only one.
The breakdown of SEO costs will also vary whether you’re focused on Organic SEO, Local or Google Maps SEO, LSA’s, etc.
Some Key components include:
Each component requires significant time, skill, and resources, all of which contribute to the cost.
The costs of on-page and off-page SEO can vary greatly. On-page SEO involves changes to your own website, such as tweaking the content and meta tags, and is generally less expensive.
Off-page SEO, such as citation building, link building and social media promotion, can be more costly due to the need for high-quality backlinks and the time it takes to cultivate them.
It’s not just about how much you spend on SEO, but also the return on investment (ROI) you get.
A successful SEO strategy can lead to increased website traffic, more leads, and ultimately more clients. By tracking metrics like organic traffic, conversion rate, and client acquisition cost, you can determine your SEO’s effectiveness.
The cheapest SEO service might not offer the best value. Instead of focusing solely on cost, consider the potential return. High-quality SEO might require substantial initial investment but can pay off in the long run through sustained organic traffic and client acquisition.
Choosing the right SEO agency is crucial. Look for an agency that has experience with law firms, offers transparent pricing, communicates effectively, and has a proven track record. It’s worth investing in a quality agency that can deliver results, rather than opting for the cheapest provider.
At Juris Digital, we believe in making high-quality SEO accessible to law firms of all sizes. Whether you’re a small boutique firm or a large legal enterprise, we can tailor our services to fit your budget while ensuring your SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals are met.
We invite you to have a free consultation with one of our dedicated account managers today. Together, we can craft a strategic marketing plan designed to enhance your online presence, attract more clients, and grow your practice. Don’t wait – invest in your firm’s future with Juris Digital today.
