PPC Ads with Juris Digital
Pay-per-click (PPC) is a form of digital advertising wherein advertisers pay each time the website that they are promoting receives a click. The most common platform for advertising using a PPC model is Google Ads.
Google Ads allows law firms to bid on the keywords that people search when they’re in need of the firm’s services. Adwords is not a simple platform by any means, and if campaigns are conducted without an effective strategy and proper oversight, the advertiser can be exposed to major losses, at worst, and a weak return on investment, at best.
What Will You Do to Maximize My PPC Spend?
At Juris Digital, our PPC team is Google Ads certified and works in-tandem with our legal marketing team to execute PPC campaigns that generate consistent, relevant new leads for our clients. Unlike many fly-by-night PPC management firms, we are a full-service digital marketing agency. To maximize your return we employ our full set of digital advertising capabilities:
What are the Advantages PPC with Juris Digital?
When you hire Juris Digital to manage your law firm’s PPC advertising, you get more than just Adwords experts. You’re getting a team of digital marketers who understand how to maximize leads by considering the full sales funnel rather than just a narrow portion of it.
1. Comprehensive Capabilities = Higher ROI
PPC agencies that staff only Google Ads management specialists often lack the critical capabilities required to truly maximize ROI.
At Juris Digital we staff Google Ads specialists in addition to web designers, developers, copywriters, and organic search marketing experts.
This diverse skill set means that we have all of the capabilities required to show you the greatest possible return on your investment.
2. No Long Term Contracts = Greater Flexibility
We understand the need for law firm to be nimble and re-allocate your marketing budget when required.
We don’t require any long term contracts for engaging with us for PPC management. You pay an up-front fee to get started, and then a monthly management fee based on your Ad spend.
You can cancel or adjust your PPC budget as needed, anytime.
3. Transparent Management = Less Time and Worry
Our team of digital advertising specialists handles all aspects of PPC management from beginning to end.
The Google Ads specialist assigned to your campaign checks up on the progress of your ads daily, making all necessary tweaks and adjustments.
We report to you monthly on the critical metrics of your campaign so that you can understand what is working and give your feedback on what you’d like to see more of.
Is there a minimum that I must spend?
Yes, but we’ll tell you what it is given your target areas of practice and your goals.
We don’t do cookie-cutter proposals.
We take the time to understand exactly what will be required to produce new, relevant leads for your firm, and then make our ad spend recommendations accordingly.
What is your fee for PPC management?
Our fee for PPC management is 20% of your ad-spend.
We also require a set-up fee at the beginning of the engagement. This fee covers our strategy and keyword research phase, as well as the configuration of your campaigns and writing of ads.
In addition, this fee covers any other set-up work that must be completed based on your unique situation.
For example, if you already have a well-designed website with great content and proper optimization, we wouldn’t think of charging you to re-do any of this work.
Alternatively, if we identify that you require new landing pages or technical website changes, this work will be included in the set-up fee.
Do you track the leads that PPC generates?
Absolutely. In order to make the right changes to your campaign over time, it is essential that we understand what’s working and what’s not.
The only way to accomplish this is with in-depth analytics tracking that tells us precisely where your best new leads are coming from.
We report this data to you on a monthly basis to understand what the best leads were, and then take action to get more of them.
How do I get started with Juris Digital’s PPC services?
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- Personal Injury
- Larger Law Firms
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- Fully Custom Sites
- Family Law
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- Employment Law
- Estate Planning
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- Small Market Firms
- Custom Homepage Sites
- 96/100 Page Speed Score
- 176% Organic Traffic
- 119% Conversions from Search
PPC insights from our award-winning blog
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