Pay-per-click (PPC) marketing for law firms.

At Juris Digital, our PPC team is Google Ads certified and works in-tandem with our legal marketing team to execute PPC campaigns that generate consistent, relevant new leads for our clients. Unlike many fly-by-night PPC management firms, we are a full-service digital marketing agency. To maximize your return we employ our full set of digital advertising capabilities:

• Bid Modeling
• Copywriting
• Content strategy
• Web design
• Web development
• Conversion rate optimization
• Keyword research
• Keyword intent optimization

When you hire Juris Digital to manage your law firm’s PPC advertising, you get more than just Adwords experts. You’re getting a team of digital marketers who understand how to maximize leads by considering the full sales funnel rather than just a narrow portion of it.

1. Comprehensive Capabilities = Higher ROI

PPC agencies that staff only Google Ads management specialists often lack the critical capabilities required to truly maximize ROI.

At Juris Digital we staff Google Ads specialists in addition to web designers, developers, copywriters, and organic search marketing experts.

This diverse skill set means that we have all of the capabilities required to show you the greatest possible return on your investment.

2. No Long Term Contracts = Greater Flexibility

We understand the need for law firm to be nimble and re-allocate your marketing budget when required.

We don’t require any long term contracts for engaging with us for PPC management. You pay an up-front fee to get started, and then a monthly management fee based on your Ad spend.

You can cancel or adjust your PPC budget as needed, anytime.

3. Transparent Management = Less Time and Worry

Our team of digital advertising specialists handles all aspects of PPC management from beginning to end.

The Google Ads specialist assigned to your campaign checks up on the progress of your ads daily, making all necessary tweaks and adjustments.

We report to you monthly on the critical metrics of your campaign so that you can understand what is working and give your feedback on what you’d like to see more of.

Yes, but we’ll tell you what it is given your target areas of practice and your goals.

We don’t do cookie-cutter proposals.

We take the time to understand exactly what will be required to produce new, relevant leads for your firm, and then make our ad spend recommendations accordingly.

Our fee for PPC management is 20% of your ad-spend.

We also require a set-up fee at the beginning of the engagement. This fee covers our strategy and keyword research phase, as well as the configuration of your campaigns and writing of ads.

In addition, this fee covers any other set-up work that must be completed based on your unique situation.

For example, if you already have a well-designed website with great content and proper optimization, we wouldn’t think of charging you to re-do any of this work.

Alternatively, if we identify that you require new landing pages or technical website changes, this work will be included in the set-up fee.

Absolutely. In order to make the right changes to your campaign over time, it is essential that we understand what’s working and what’s not.

The only way to accomplish this is with in-depth analytics tracking that tells us precisely where your best new leads are coming from.

We report this data to you on a monthly basis to understand what the best leads were, and then take action to get more of them.

If you’re ready to discuss a PPC project with Juris Digital please give us a call during normal business hours at (888) 912-4256.

If you prefer email, complete this short form and a member of our team with be in touch with you in short order to discuss your goals and how we can help.