What is PPC Advertising?
Pay-per-click (PPC) is a form of digital advertising wherein advertisers pay each time the website that they are promoting receives a click. The most common platform for advertising using a PPC model is Google Ads.
Google Ads allows law firms to bid on the keywords that people search when they’re in need of the firm’s services. Adwords is not a simple platform by any means, and if campaigns are conducted without an effective strategy and proper oversight, the advertiser can be exposed to major losses, at worst, and a weak return on investment, at best.
At Juris Digital, our PPC team is Google Ads certified and works in-tandem with our legal marketing team to execute PPC campaigns that generate consistent, relevant new leads for our clients. Unlike many fly-by-night PPC management firms, we are a full-service digital marketing agency. To maximize your return we employ our full set of digital advertising capabilities:
- Bid Modeling
- Copywriting
- Content strategy
- Web design
- Web development
- Conversion rate optimization
- Keyword research
- Keyword intent optimization
The Advantages of Law Firm PPC W/ Juris Digital
When you hire Juris Digital to manage your law firm’s PPC advertising, you’re getting more than just Adwords experts. You’re getting a team of digital marketers who understand how to maximize leads by considering the full sales funnel rather than just a narrow portion of it.
1. Comprehensive Capabilities = Higher ROI
PPC agencies that staff only Google Ads management specialists often lack the critical capabilities required to truly maximize ROI.
At Juris Digital we staff Google Ads specialists in addition to web designers, developers, copywriters, and organic search marketing experts.
This diverse skill set means that we have all of the capabilities required to show you the greatest possible return on your investment.
2. No Long Term Contracts = Greater Flexibility
We understand the need for law firm to be nimble and re-allocate your marketing budget when required.
We don’t require any long term contracts for engaging with us for PPC management. You pay an up-front fee to get started, and then a monthly management fee based on your Ad spend.
You are free to cancel or adjust your PPC budget as needed, anytime.
3. Transparant Management = Less Time and Worry
Our team of digital advertising specialists handles all aspects of PPC management from beginning to end.
The Google Ads specialist assigned to your campaign checks up on the progress of your ads daily, making all necessary tweaks and adjustments.
We report to you monthly on the critical metrics of your campaign so that you can understand what is working and give your feedback on what you’d like to see more of.