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    I’ve been involved in SEO since the early 2000’s. One of the things that always bothered me about SEO is how we as an industry have historically done a bad job of promoting the noise in SEO.

    Or put another way, there are a lot of agencies out there that like to do things like:

    1. Use technical jargon to confuse people on the work being done
    2. Focus on fixing arbitrary errors based on some checklist they don’t fully understand
    3. Using reports to paint a rosy picture
    4. Obsessing over rankings

    But with all of their efforts, and all of their reporting, the phone still doesn’t seem to be ringing. No more qualified leads are coming in the door and yet this continues month after month.

    Does this sound familiar?

    At Juris Digital we’re on a mission to change that. See, we want to drive clients to be successful. To make more money. To sign better cases and more of them. Whatever your goal is, we want to help you reach them.

    Be SMART with your Law Firm Marketing

    The key to SEO success isn’t chasing the latest trends – it’s about setting SMART goals. This simple framework can transform your law firm’s marketing strategy and deliver tangible results.

    What are SMART Goals?

    • Specific: Clearly define what you want to achieve.
      • Example: “Increase website traffic from organic search by 20%.”
    • Measurable: Track your progress and measure your success.
      • Example: “Track website traffic using Google Analytics.”
    • Achievable: Set realistic goals that are within reach.
      • Example: “Aim for a 5% increase in website traffic each month.”
    • Relevant: Align your goals with your overall business objectives.
      • Example: “Target keywords that attract your ideal clients.”
    • Time-Bound: Set a deadline for achieving your goals.
      • Example: “Reach our 20% traffic increase goal within six months.”

    Why SMART Goals Matter for Law Firms:

    • Clarity: SMART goals provide a clear roadmap for your SEO efforts, eliminating guesswork and confusion.
    • Focus: They help you prioritize your actions and allocate resources effectively.
    • Motivation: Tracking progress towards measurable goals keeps your team motivated and engaged.
    • Accountability: SMART goals create a framework for evaluating your SEO strategy’s effectiveness.

    Ready to ditch the SEO overwhelm and start seeing real results? Let’s craft a SMART goal strategy for your law firm today!

    Your Clients Want Results, Don’t You?

    Do you think your clients care as much about the demand letter you sent out as they do the check they’re going to get at the end of the case?

    Attorneys understand the value of evidence-based results. That’s why we advocate for setting SMART Goals over focusing on mostly irrelevant metrics such as keyword rankings.

    It only takes an unethical agency a couple of minutes to create ranking reports that look favorable.

    While it’s tempting to get caught up in the race for the top spot on search engine results pages, it’s essential to remember that rankings are just one piece of the SEO puzzle. They can fluctuate based on a variety of factors, some of which are beyond our control, and they don’t always translate directly into tangible business outcomes.

    On the other hand, SMART Goals – Specific, Measurable, Achievable, Relevant, and Time-bound – provide a clear, actionable roadmap to success.

    They allow us to focus on what truly matters: driving meaningful engagement, increasing client inquiries, and ultimately, boosting our bottom line. So, instead of getting lost in the labyrinth of keyword rankings, let’s shift our focus to setting and achieving SMART Goals that directly contribute to our firm’s growth and profitability.

    Wrapping It Up

    Your law firm has business goals you want to reach.

    Don’t you want to work with a partner that helps you reach your business goals instead of vanity metrics?

    If so, talk to Juris Digital. We won’t charge you for a citation audit and spend hours fixing things that will drive no value because it’s on someone else’s law firm SEO report. We have decades of experience and we believe in striving to get results fast without wasting either of your time or money.

    Casey Meraz Casey Meraz is an entrepreneur, SEO expert, investor, creator, husband, father, friend, and CEO of Juris Digital. Casey is a frequent speaker at industry events and the author of two books on digital marketing, including "Local Marketing for Personal Injury Lawyers" and “How to Perform the Ultimate Local SEO Audit”
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