Meet Our Team

Matt Green is a husband, father, terrible golfer, and the co-founder of – and Chief Strategy Officer at – Juris Digital. Matt fell in love with SEO as a marketing channel immediately for two reasons:

• It’s inherently competitive. Who doesn’t want to be ranked #1?
• It’s non-interruptive. SEO is the marketing channel for people who think TV ads and billboards make the world worse.

In 2011 Matt was hired by Casey to be a blog writer at Ethical SEO Consulting. Within a year, Matt was running the operations of the company, doing everything from hiring and managing employees to refining the company’s services offerings, to closing new sales.

Around 2015 Matt and Casey decided that they could achieve their goals for the company while doing the most good by serving exclusively law firms. That’s when Juris Digital was born (Matt came up with the name, for better or worse).

Over the last dozen years (time files!) Matt has established a reputation for being one the most effective legal marketers in the world. As the CSO at Juris Digital Matt sets the company’s strategic direction, which includes – in no small part – the tactics it deploys in service of its client’s goals.

Matt doesn’t believe in silver bullets or short-term thinking. He believes that doing good work is its own reward – and that it happens to be the best path to long-term business success. He does his best to lead with empathy and compassion while helping to elevate the performance of those around him.

Matt is most passionate about the convergence of SEO with more traditional marketing concepts like branding, positioning, and content design. Matt is a content creator who deploys his skills in writing, curation, design, and UX – all wrapped up in his deep understanding of SEO – to keep pushing Juris Digital and its clients toward their goals.

Notable Works & Accomplishments:

• Author of hundreds of blogs, articles, and pages on JurisDigital.com
• Author of “How Proximity Impacts Law Firm Rankings in Google’s Local Pack”
  • “This was one of the most insightful studies that came out in 2018 and totally changed how we analyzed our client’s rankings moving forward.” – Colan Nielsen, VP of Local Search at SterlingSky
• Contributor to Blumenthals Local Search Blog, Moz Blog, Search Engine Journal, Above the Law, Senior Attorney Match, and Local Marketing Institute
• Matt has directly executed SEO campaigns for over 100 law firms, driving traffic, leads, and new business time after time.

Leann Pickard serves as Chief Operations Officer at Juris Digital. After joining Juris in 2016, Leann held several positions within the organization before becoming COO — this experience led her to become a dynamic, versatile, and charismatic leader, championing next-level digital marketing practices. Leann combines her technical knowledge, entrepreneurial thinking, and passion for leadership to scale up operational success.

Leveraging a truly collaborative spirit, she is charged with ensuring that law firms receive exceptional service, flexibility, humility, and a steadfast collaborative community working toward continual success in the online space. Her roots are seeded in growth. From a “wanna-be surfer” off the coast to starting and building foundational tactics for multiple businesses, Leann has evolved in the very best ways. Using support & guidance as a backdrop, she creates an environment amenable to a diverse team, driving success for each team member as they move through various seasons in their lives. Without a doubt, Leann enables them to bring their true, best selves to work.

Peter Kerlin has worked in the Digital Marketing world for over a decade with a vast resume from Sales, Client Success and Management to Project Management and beyond. At the core of Peter is his passion for relationships and his attention towards ensuring each client relationship has success.

Peter is married to his wife Bobbi and they have been blessed with two amazing boys and reside in the sunny state of North Carolina, where it rarely if ever snows, and he is great with that. Peter also considers himself a moderate “sneakerhead” with a growing collection that his wife doesn’t understand.

Francesca E. Montenegro Esq. serves as In-House Counsel at Juris Digital. Prior to joining Juris, Francesca worked in private practice specializing in corporate taxation; commercial litigation including complex tort, premises liability and insurance defense; contract disputes; and insurance coverage. With her wealth of experience and a passion for navigating the complexities of the legal landscape, Francesca provides strategic legal guidance that empowers Juris to thrive in a dynamic business environment.

Francesca provides legal support and guidance in areas including contract management, risk mitigation, compliance, litigation management, and corporate governance.

Francesca is licensed in Arizona, California and Colorado as well as U.S. Tax Court.

Steve King is the Director of Existing Growth at Juris Digital. He started his career in internet marketing as a copywriter, but found himself diving deeper into marketing in short order. After discovering SEO and content marketing, he was hooked. Steve is a firm believer in delivering outstanding content and website optimization in order to drive visibility.

Steve is a seasoned marketer and has direct experience in the legal field as well. He understands that the most important result that digital marketing provides attorneys with are new signed cases and new clients based on their goals. His primary focuses at Juris Digital currently include developing strategies for new firms we’re working worth and developing sustainable internal strategies and processes.

Maxine Harrison is the Director of Content for Juris Digital. “Max” is a purveyor of all things content, including writing, deployment, and ongoing optimization. She’s worked directly with attorneys to establish their brand voices online, implement SEO best practices, and contour channel-specific content for maximum conversion and success. As a seasoned copywriter and marketing strategist, Max understands the pivotal impact that SEO and effective messaging have on the success of a brand.

Max brings over 15 years of content marketing experience to Juris Digital, promoting more efficient content throughput, quality, and diversification. Max has written dozens of articles covering tax and legal matters in the captive insurance industry and beyond.

Rob Claybon began his career in banking, where he developed a foundation in data management. Rob left the banking world to pursue various business ventures related to freelance marketing for small businesses. During this time, he focused on performing all the technical digital and non-digital marketing functions such as SEO, Local SEO, SEM, Email Marketing, PPC Ads, Social Media, and Website Development. Interpreting your business objectives and data to make marketing decisions is what he excels at.

Rob currently resides in Colorado, where you can find him volunteering as a high-altitude mountaineering instructor, camping, fly fishing, off-roading, ice climbing, snowboarding, or hanging out in the city.

Mitch Meyers has been a B2B marketer in various industries, including industrial manufacturing and supply chain, before starting his role with Juris Digital. His experience has primarily focused on digital marketing efforts such as email marketing, ABM, social media, paid social advertising, and paid media. He prioritizes data and ensures the marketing funnel works efficiently and automatically to support company growth.

Mitch has lived in Northeast Ohio his entire life, cheering on sports teams not named the Browns. You can find him enjoying the woods, sand, and water at local golf courses, keeping up with his German Shepherd, Callie, on walks, or relaxing on the couch with his wife and two cats.

When Cally Jacque was in 8th grade she took a career aptitude test and the top result was Art Director. She’s since traded her doodles for design, but with more than a decade of experience, she still looks for the creative potential in everything. Powered by lattes and an eclectic Spotify playlist, she thrives on turning big ideas and client goals into brand-centric, visually impactful design solutions.

When she’s not at her desk creating a digital masterpiece, she can be found out exploring Chicago (and the ‘burbs) with her husband and two sons.

Ryan Gass has over 15 years of experience working in web development; planning and building high-performing websites that convert.

Ryan wears a variety of hats, but WordPress development, technical SEO, and page speed optimization are Ryan’s key areas of focus for our clients. Ryan was an adjunct professor at the Community College of Denver for 11 years where he taught Intro to Computer Graphics, Illustrator, and Web Design.

Armon Hatcher has an extensive sales background with over a decade of experience in digital marketing specifically.

Him and his wife, Lauren, have 7 kids and live in Southern California. He is a retired NFL player and enjoys coaching his boys’ football teams and going to all his kids various activities.

Tom King serves as the Director of Advertising, bringing over eight years of experience in paid advertising across both direct implementation and leadership roles. Having worked with companies ranging from local service-based businesses to Fortune 500 giants, Tom has a deep understanding of how to leverage paid advertising to transform law firm’s exposure and drive revenue growth. His passion for marketing fuels his commitment to building systems and processes that maximize performance, ensuring clients achieve measurable success in the ever-evolving digital landscape.

With a strategic focus and a results-driven approach, Tom thrives on crafting high-impact advertising strategies that scale and impact ROI. His leadership fosters a culture of innovation, efficiency, and continuous improvement, enabling teams to push boundaries and deliver exceptional marketing outcomes.

Outside of work, you can find Tom cheering on his favorite sports teams (Go Broncos!), hitting the gym for a good lift, or playing pickleball with his friends. Being from Colorado, he has a deep appreciation for getting out in nature and loves a great view of the mountains —though he currently calls Dallas, Texas home.

Taylor Russo is a Senior Content Marketing Specialist at Juris Digital. With a keen focus on content strategy, information architecture, and user experience, Taylor brings a unique blend of expertise to the table, complemented by his knowledge in SEO. His nearly decade-long career in marketing has seen him collaborate with law firms, doctors, and fashion brands, guiding them to develop content strategies that not only bolster their brand identity, but also ensure their communications are precise and effective. Taylor’s approach is twofold: to create content that is both informative and genuinely helpful, and to embed every strategy with a deep sense of empathy and ethical consideration.

Janine Aragon is a seasoned designer on an exciting journey of reinvention as a Digital Project Manager. She thrives on the dynamic process of bringing beautifully designed websites to life, from initial concepts through development and launch. (Translation: She loves the chaos of wrangling pixels, clients, and code into submission.) Collaborating with clients and development teams fuels her passion for creating seamless and impactful digital experiences—or as she likes to call it, “making website magic happen.”

Outside of work, Janine embraces the Colorado mountain life with her husband, Jeff, an owner and brewer who ensures there’s always a cold one waiting after a long day. They share their adventures with their two massive Labrador retrievers, Moose and Arlo, who think they own the trails. When her 18-year-old daughter isn’t busy being cooler than her parents, she occasionally graces them with her presence for some family fun.

Janine’s enthusiasm, creativity, and people-focused approach shine through in all she does—whether she’s managing websites or convincing Moose and Arlo that squirrels are not mortal enemies.

Steve Joseph has worked in or with law firms for over 15 years serving as a legal assistant, digital marketing director, and digital marketing vendor.  Steve has gained valuable digital marketing insight, knowledge, and experience working both with law firms  and law firm clients.  Steve brings a passion for results, collaboration, and excellent customer service to help the Juris Digital Team meet and exceed client goals.

Steve is married to his much better half Veronika and they currently live in beautiful San Diego, California where they enjoy long walks on the beach, hiking, running, and biking.  Steve also loves sports (especially basketball and football), music (in several languages), Netflix (Money Heist),  and is abnormally obsessed with jewelry.

With two decades of extensive experience of Account Management and customer service, Norlin has carved a niche in within the legal industry. Her expertise and innovative approach have earned her significant accolades:

2017 Women Economic Forum’s Woman of the Decade for Innovation & Enterprise
2016 MWC Barcelona 4YFN IBM Glovators’ Finalist
2015 World Islamic Economic Forum’s Ideapad Finalist
2015 World Islamic Economic Forum’s IdeaLab Finalist

Norlin is not just a professional powerhouse but also a devoted mother to four amazing boys and an animal lover with two rabbits and two dogs. She proudly identifies as an EXO-L, being part of the vibrant K-pop fandom.

In addition to her professional and personal commitments, Norlin is a published author, having shared her poetic voice with the world through her book available on Amazon. She is also pursuing a degree in Political Science, further enriching her broad spectrum of knowledge and interests.

Kathrine Sagun, or K for short, is an Account Manager at Juris Digital. With a strong background in the Business Process Outsourcing industry and recent experience as an Executive Assistant to a startup founder, K brings a wealth of transferable skills to her current role. At Juris Digital, she channels her passion for learning and growing in the dynamic world of SEO.

Born and raised in the Philippines, K is also a proud waterbirth mom to a baby girl. She cherishes slow days spent cuddling and caring for her growing daughter. When she’s not managing accounts or delving into SEO, you might find her jamming out to Taylor Swift—she’s a huge Swiftie!

Kyle Biner is a Senior SEO Specialist that recently graduated from the University of Boulder. He is thrilled at the opportunity to dive deep into SEO fundamentals and apply them through his work. He began a website passion project in early 2018 which ultimately drove him to change course and pursue a career in digital marketing.

Clint Kelly is a Senior SEO specialist that started his career in the pharmaceutical industry as a content writer, where he developed a passion for optimizing online experiences. Over the course of his digital marketing career, Clint has honed his expertise in managing PPC accounts, crafting impactful email campaigns, enhancing customer journeys, and evaluating website user experiences to drive measurable results.

Based in North Carolina, Clint loves the outdoors, often found hiking, hunting, or fishing. When he’s not exploring nature, you can catch him at a local brewery alongside his wife, Emily, and their dog, Molly.

Sophia Brown is an Senior SEO Specialist at Juris Digital. She started as an intern for Juris in 2021. She is always seeking new opportunities for growth and innovation in this ever-evolving field and is excited to see where her digital marketing career takes her. 

Sophia currently resides in Colorado. Outside of work, she enjoys hiking, snowboarding, backpacking, and other outdoor activities.

With 5 years of extensive experience in paid ads and media buying, Grace Paumar has become a go-to expert in creating result-driven strategies that elevate businesses through digital advertising. Her expertise spans across platforms like Google Ads, Meta, Bing, and Pinterest, where she specializes in crafting high-performing campaigns, optimizing every click, and turning data insights into actionable results.

Grace’s passion lies in understanding audience behavior, fine-tuning conversion tracking, and implementing strategic bidding to ensure maximum ROI. She doesn’t just run ads—she builds impactful campaigns that leave a lasting impression.

Outside of her professional work, Grace is a firm believer in continuous learning and is always looking for ways to stay ahead of the curve in the ever-evolving digital marketing landscape.

Ryan Golden is a Senior SEO Specialist at Juris Digital, specializing in helping law firms improve their online visibility and achieve long-term growth through strategic, data-driven SEO. With a solid background in technical SEO, content strategy, and analytics, Ryan is passionate about delivering real results and collaborating across teams to meet client goals.

Outside of work, he enjoys staying active, volunteering, and continually learning new ways to make a positive impact.

Maricon Abueg is an Executive Admin at Juris Digital, leveraging her expertise in Social Media Management and Digital Marketing to excel in her role. She’s passionate about helping clients and collaborating with the team to ensure top-notch service.

Outside of work, Maricon enjoys jamming to artists like SEVENTEEN, Taylor Swift, and John Mayer. A book lover, she’s also determined to tackle her TRL (To Read List) and finish every book on it. When she’s not working or reading, you’ll probably find her dancing to her favorite tunes or planning her next bookish adventure!

Hi, I’m Kris Santiago, the Executive Admin at Juris Digital. My role is all about keeping things running smoothly—whether that means organizing operations, streamlining communications, or making sure the team has everything they need to succeed.

Before joining Juris Digital, I built a strong foundation in the Business Process Outsourcing industry and gained hands-on experience as an Executive Assistant to a startup founder. Those experiences shaped my ability to juggle multiple priorities, solve problems strategically, and stay ahead of the curve in a fast-paced environment.

I’m passionate about efficiency, growth, and finding better ways to do things. At Juris Digital, I love being part of a dynamic team and contributing to success in the ever-evolving world of SEO and digital marketing.

Outside of work, you’ll probably find me enjoying a great cup of coffee, or planning my next travel adventure with the wife.