Client Success Story Creation for Law Firms

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They have really helped us stand out in a crowded market. Thanks to their work we are now signing more serious injury and wrongful death cases than we have with any other vendor in the past.

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Answers

Client success stories from Juris Digital

If you had a multi-million dollar injury case, would you hire the first law firm you found?

What about if you were facing 20 years in jail?
Or if you were ending a 30-year marriage?
Or if you were considering suing a business partner?

Of course you wouldn’t. You’d do your research. You’d look for proof that the attorney you’re considering hiring has the chops to handle your case. Customer success stories deliver that proof and help you sign more of your best clients.

We conducted a focus group to understand what people care about most when they choose a lawyer to hire. Specialization, success rate, and experience were among the most important factors.

Your potential clients want to know not just that you are capable of solving their problem but also that you’ve done it before. We believe there are few better forms of proof than a thoughtfully crafted client success story.

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What does the process look like?

We help you choose the best clients to spotlight

First, we will help you choose the right client to spotlight with a client success story should:

Be open to participating and having their story told
Exemplify your ideal client
Be someone with whom you have a solid relationship
Be thrilled with the outcome that you helped them achieve

You may take this step for granted, but there is nothing more crucial to the ultimate efficacy of your success story than choosing the right client to spotlight.

We reach out to your client to get consent and buy-in (or provide you with the tools to do so)

Once we’ve identified the client to spotlight, it’s time to reach out to them to get their consent and buy-in to participate. We can reach out to your client directly to make this request, we can take over the conversation after an initial introduction from you, or, we arm you with the language you need to secure buy-in and consent from the client yourself.

We interview you to get the facts of the case

Once the client has agreed to participate, we’ll interview you to get your side of the story. During this phase, we will learn all about how you helped the client achieve their goals, from your perspective. The facts we gather here are key to formulating a compelling narrative.

We ideate to come up with 10-15 interview questions to ask your client

Asking your client the right questions is essential for extracting a compelling testimonial. Our team will craft a set of strategic interview questions which facilitate insightful and meaningful responses from your client.

We conduct the interview with your client

This step is the whole ball game. We’ll set up a virtual (video) interview with your client, which will be recorded. This is where we will get all of the juicy details that make your client’s success story a sales tool for your firm.

We draft the narrative of the story, incorporating quotes and anecdotes from interview

Once we have your side of the story, and the interview with your client, it’s time to put pen to paper and draft the narrative of the client’s success story. Our team of legal writers relishes this work, and they’re mighty good at it to boot.

We design, format, and publish the story on your website

In addition to publishing the story as a page on your website, we’ll create the following supporting media that can be used to promote your success story on any digital medium:

Graphics with pull quotes
Audiograms
PDFs
One-sheets
Slide deck

These assets become the intellectual property of your law firm that will help you sign more of your best clients for years to come.

We incorporate and disseminate your client success story

Once the story and all supporting media are finalized, we’ll incorporate strategic calls to action on your website which helps get the story in front of your potential best clients. We’ll also disseminate the story across your digital properties in order to maximize its reach post-publication.

How Much it Does it Cost?

How Many Client Success Stories Do I Need?

Who Should Invest in Client Success Stories?

Who Shouldn’t Invest in Client Success Stories?

Can I see some examples of what a finished success story looks like?

I’m In! How Do We Get Started?

I love this product. Our new clients regularly mention it as a factor for choosing our firm. In fact, I signed up a big case recently because of the success story you all helped us create.

Attorney Michael Silva

Thought Leadership

Success story insights from our award-winning blog.

Learn more about how client success stories can help you sign more of your best cases.

Matt Green

How Pines Federal Achieved a 10x Increase in Organic Traffic Learn More How SEO & content marketing propelled Vantage Group Legal to 200+ leads per month Learn More How Massingill Law Achieved Consistent & Predicable Growth with Help from Juris Digital Learn More How GJEL Accident Attorneys Dominate Six NorCal Locations with Help from Juris Digital Learn More

Client success stories for exceptional law firms.

Client success stories from Juris Digital

What does the process look like?

We help you choose the best clients to spotlight

We reach out to your client to get consent and buy-in (or provide you with the tools to do so)

We interview you to get the facts of the case

We ideate to come up with 10-15 interview questions to ask your client

We conduct the interview with your client

We draft the narrative of the story, incorporating quotes and anecdotes from interview

We design, format, and publish the story on your website

We incorporate and disseminate your client success story

How Much it Does it Cost?

How Many Client Success Stories Do I Need?

Who Should Invest in Client Success Stories?

Who Shouldn’t Invest in Client Success Stories?

Can I see some examples of what a finished success story looks like?

I’m In! How Do We Get Started?

Attorney Michael Silva

Success story insights from our award-winning blog.

How to Create Client Success Stories That Turn Website Visitors Into Your Best Clients

Hiring a Lawyer: What Potential Clients REALLY Care About

[Survey] Do people research their legal issue before hiring a lawyer?