SEO for Law Firms

Whether we’re your first SEO company or your fifth, we’re determined to be your last.

We are widely recognized as one of the finest law firm SEO companies in the industry.

  • Andrew R. Gillin, Esq. Andrew R. Gillin, Esq. We had an in house lawyer SEO team but found out that wasn't the right approach for us. Since engaging in an SEO program with Juris Digital we’ve seen a significant improvement in rankings for our most important keywords, which has resulted in a higher volume of better cases. After years of working together, we're proud to call Casey a friend who truly understands our firm's business goals.
  • Andrew Flusche, Esq. Andrew Flusche, Esq. I've worked with Juris Digital since 2013, and I'm a happy customer. They've proven their knowledge of legitimate law firm SEO techniques, and they've definitely improved the bottom line value that I get from my websites. Importantly, they also have awesome client service. They do what they say, when they promise, and they follow up to show that it was done.

What is Law Firm SEO?

Lawyer Search Engine Optimization (SEO) is a practice that details exacting techniques and digital marketing strategies designed to bring in more qualified traffic to your law firm website through top ranked positions in Google for transactional keywords visitors use to find attorneys.

How SEO for Law Firms Works

Attorney SEO works by enabling your law firm to be found online by the people who are looking for your services. It is the practice of optimizing your website for keywords that your potential clients are searching on search engines like Google.

While there are certainly some firms that are late to the party, lawyers were among the early adopters of SEO, and so the competition in many areas is incredibly stiff.

Because of that, and because of the advancements that Google and other search engines have made over the decades, successful SEO in 2020 requires a variety of capabilities, including:

  • Web design
  • Web development
  • Brand strategy
  • Marketing strategy
  • Local optimization
  • Link building
  • Legal research
  • Legal content writing
  • PR + community outreach
  • Social media advertising

That’s where we come in. We are a full service digital marketing agency that was built on the foundation of attorney SEO. We’re ready to help improve your rankings and your bottom line, just like we have for hundreds of law firms over our history.

SEO for Law Firms example Get your SEO questions answered

Lawyer seo with juris digital

“When you choose to hire Juris Digital as your firm’s SEO provider you can have confidence that you’ll never be in the dark about the performance of your site or our strategy for achieving your goals. We believe in complete transparency and accountability. With that in mind, here is a description of what it looks like to hire us for SEO services.”

1. Discovery + Strategic Planning

At Juris Digital, we are law firm SEO experts. If you fail to plan, you can plan on failing. We take this sentiment seriously.

That’s why each of our SEO engagements begins with discovery and strategic planning. During this time our SEO strategists:

  • Interview you to learn everything about your firm, your goals, and your ideal clients.
  • Analyze your site’s current performance to gain an understanding of it’s strengths and weaknesses as well as find areas of opportunity
  • Research your competition to identify what we can leverage
  • Conduct strategic keyword research to define what success looks like for your website
  • Create an editorial calendar, prioritizing content production based on keyword value
  • Create a diverse link-building strategy to consistently build your site’s authority
  • Identify all necessary local optimization efforts
  • Focus on the share of search and get you everywhere a potential client is looking

2. Technical Website Optimization

After planning is complete, it’s time to being executing. Next, we take action to ensure that your website has the strongest possible SEO foundation. This process is sometimes referred to as on-site SEO or technical SEO. It involves:

  • Keyword optimization of meta elements and body content
  • Pagespeed optimization
  • Functionality and readability optimization
  • Error resolution for items like 404’s and broken images
  • Internal linking optimization
  • Site architecture optimization (hierarchy)

3. Local Optimization

If your law firm is a local business then you must be well optimized for local searches and keywords. We’ll ensure a consistent, accurate, and reputable presence for your firm across the local search ecosystem. This work includes:

  • Google My Business page optimization
  • Citation consistency with manual citation building
  • Review generation strategy and implementation
  • Execution of local link and citation building initiatives
  • Competitive spam fighting
  • Proximity optimization focused on authority, relevance and proximity

4. Evergreen content production and optimization

One of the major items we look for during the discovery phase is any discrepancy between our target keywords and content you already have on your site. For every keyword topic that is not represented by a well written and optimized page, we develop and publish new evergreen content, usually in the form of articles or blog posts. Juris Digital content is:

  • Written by real lawyers
  • Written for your potential clients
  • Formatted to maximize readability and conversion
  • Expertly optimized by our SEO strategists
  • QA’d to ensure spelling and grammar accuracy and state bar compliance
  • Optimized with visual aids
  • Promoted via social

5. Link building

Link building is what separates a good SEO from a great SEO. A strong backlink profile is essential for your website to rank highly in competitive markets. We are continually coming up with creative ways to build impactful links to your website, including:

  • Community sponsorships
  • Local events and promotions
  • Data-driven content marketing and outreach
  • Niche legal directories
  • Scholarship contests
  • Guest authoring on legal blogs and publications
  • Strategic social media promotion
  • PR

6. Reporting on the Metrics You Care About

At Juris Digital we report to our SEO clients on a monthly basis. Our reports include an analysis of metrics that matter most to you. They are written in plain English and include the following details:

Key Performance Indicators:
  • New cases signed
  • High-value cases
  • Keyword rankings
  • Online leads generated (website forms, phone calls, live chats, etc.)
  • Google Analytics traffic trends (traffic by source, compared to the previous period, etc.)
Details of Monthly Work Completed
  • Details of all content marketing including new content published
  • Details of all link building efforts including all new links placed
  • Details of all website and optimization changes
Agenda for Month Ahead
  • Details of all initiatives and areas of focus for the coming month

7. Analysis, Maintenance, Iteration

As we progress, the process becomes about analysis, maintenance, and iteration. In SEO there is no such thing as a finish line. In order to keep moving up the search results for high-value keywords, a consistent generation of positive SEO signals is required. This work includes:

  • Continued content optimization based on analytics data
  • Continued content production and publishing
  • Conversion optimization and tweaks
  • Reputation management via online review monitoring
  • Website traffic analysis and tests
  • Comprehensive link building
  • Competitive analysis

You’ve Got SEO Questions,
We’ve Got Answers

📈 How long will it take for my law firm to see results from SEO?

How long it takes before your SEO investment begins to bear fruit depends on the state of your website when we begin. A brand new website will take more time to gain steam than a site with a long history. Generally, SEO takes anywhere from 4 to 6 to 8 to 12 months to begin working. For a more detailed explanation, click here.

💵 How much will law firm SEO services with Juris Digital cost?

SEO is not cheap. More and more law firms are entering the field everyday and that means greater competition. In general, our ongoing SEO programs begin at $2,000 per month. At this cost we’d be able to produce for a single area of practice in a single market. As the number of practice areas and the competition of the market increases, as do our rates. The majority of our clients are in the $5,000 per month range. Our biggest clients spend $20,000+.

📄 If I invest in SEO with Juris Digital, will I be locked into a contract?

Because SEO takes time to bear fruit, we ask that the firms we work with sign a basic agreement committing to a 12 month campaign. This ensures that we get a fair chance to show you an exceptional return. That being said, we understand that sometimes things change and you have to make decisions for your business; we’ll never hold you hostage if, for whatever reason, you’re not able to complete the 12 month term.

🖥 Can I keep my current website?

Many of our clients initially came to us because their current website was preventing them from achieving the SEO results they were looking for. If this is the case for you, we’re going to be honest about it and recommend that we re-build your website on our framework. Alternatively, if your current site is solid and simply needs tweaks, new and/or improved content, and links, we’re happy to hit the ground running with it.

🏅 What makes us different?

We deliver tangible, bottom-line results. We have a deep respect for the legal profession. We take our performance seriously because we take your responsibility seriously. We’ll lose sleep over your business. We are hyper-competitive and fueled by winning. If you’re not happy, we’re not happy. We work exclusively with law firms. Our knowledge is specialized specifically to benefit our clients.