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We recently launched a project we are really excited about for our client Pines Federal. It’s a microsite that lives within their main website with one purpose: To house lists of the best federal employment attorneys in cities across the US.

The main directory page enables the user to select their location and their case type to find a list of relevant lawyers to help them with their legal issues.

This strategy will enable the firm to rank for its primary, transactional keywords in any city across the US. For example, they can rank for “best EEO attorneys in Houston” or “MSPB attorneys in Los Angeles” by curating lists of the best lawyers in those markets, and publishing them within this microsite.

We are thrilled with how this came out, and so is the client. And, within just days of launching the microsite is already ranking in Google for it’s intended keywords. Here’s an example:

Find this interesting?

If you think this is the kind of initiative that could benefit your firm, reach out to us to start a project. In your inquiry just say “I want a best lawyer microsite”!

The best divorce lawyer websites are visually pleasing and easy to navigate. Your law firm’s website should also clearly explain what services you offer, as well as any other details potential clients need to know.

Looking for a little inspiration? We’ve compiled a list of our favorite divorce lawyer websites. They feature gorgeous designs, user-friendly layouts, high-quality content, and more. Keep reading to discover our top 8 website designs for divorce attorneys. Along the way, we’ll discuss pro tips for getting the most out of your website.

Top 8 Divorce Lawyer Website Designs

Now that you know what factors to consider when creating your website or hiring a web design agency, you can start perusing other lawyer websites to get some creative ideas. Here are our 8 favorite divorce lawyer websites.

1. The Stout Law Firm

Company Website | Testimonials | LinkedIn | Contact Info

Strengths: The Stout Law Firm has a Houston-centric website, which is great for local SEO. Here are some highlights:

• The website’s URL and main heading are designed to boost its rank on Google search;
• The firm’s phone number and consultation forms are easy to find on both desktop and mobile versions of the site; and
• Logos from prominent legal associations add credibility to the firm’s capabilities.

Key Takeaway: Focusing on local SEO is a smart tactic for divorce lawyer websites. Google prioritizes local results for individuals searching for divorce attorneys, so it could help your site rank above the competition.

2. The Lincoln Law Firm, PLLC

Company Website | Testimonials | LinkedIn | Contact Info

Strengths: The Lincoln Law Firm website’s one-of-a-kind imagery makes it memorable. Here’s what else stands out:

• The main image rotates between an apple, a compass, and puzzle pieces and uses corresponding headlines that speak to common pain points of divorce;
• The language on the home page and throughout the site answers clients’ questions and concerns; and
• Practice area pages feature testimonials and topic-related blog posts that build trust for potential clients.

Key Takeaway: A great divorce lawyer website will emphasize helping clients over serving as a law firm brag sheet. Meeting clients’ needs in a unique way makes your website memorable.

3. Kraayeveld Family Law Attorneys

Company Website | Testimonials | LinkedIn | Contact Info

Strengths: The Kraayeveld Family Law Attorneys website nails SEO. It uses meta titles, meta descriptions, and on-page language that help its site achieve the second position on Google for the highly searched phrase “Grand Rapids divorce lawyers.” More standout features include:

• The homepage images and wording are dynamic, and they all speak to common concerns clients have when facing a divorce;
• An AI-powered chatbot allows the firm to capture important information from potential clients 24/7; and
• Multiple calls to action (CTAs) on each page make it easy for potential clients to contact the firm wherever they are on the website.

Key Takeaway: An SEO-optimized website is crucial for getting new clients. Use targeted keywords for your practice areas and your physical location. This will help you rank on page 1 of organic search. Remember: if your website is on page 2 of search, it may as well not exist.

4. Jones Divorce and Family Law

Company Website | Testimonials | LinkedIn | Contact Info

Strengths: The autumnal colors, peaceful forest imagery, and stylized “J” on the home page evoke a serene experience. This mood contrasts with what most people imagine when it comes to divorce—a possible contentious legal fight. Here are other eye-catching features:

• Three CTAs on the home page header accommodate potential clients at the three points of the marketing funnel—learn more (awareness), book a consultation (consideration), and get started (conversion);
• The language throughout the site speaks to individuals who may have a complex divorce situation; and
• A resource library includes downloadables and content related to divorce procedures and healing after a divorce.

Key Takeaway: This site is the most client-centric of the top 7 divorce lawyer websites listed here. Designing a website that is user-focused can help boost its SEO performance. Google prioritizes websites that provide helpful and unique information, and this site achieves that goal.

5. Riddle & Hanna, PLC

Company Website | Testimonials | Facebook | Contact Info

Strengths: Is divorce law one of your firm’s many practice areas? A diverse set of legal offerings can complicate your website’s design. Riddle & Hanna, PLC manages to communicate its many strengths in a single bold image. When it comes to connecting to potential clients, a few items stand out:

• The page for family law and divorce goes all-in on local SEO, using location-based keywords on the page and in meta descriptions;
• Each page includes a prominent phone number and contact form, making it easy for potential clients to reach out; and
• The website gives users the option to read the site’s content in Spanish or English.

Key Takeaway: Even if your firm covers a wide range of practice areas, be sure to optimize your pages for local SEO. Your divorce attorney web page can still rank high on Google search with the right combination of targeted keywords and helpful information.

Related: How Much Should a Law Firm Website Cost?

5. Randal Lowry & Associates

Company Website | Testimonials | LinkedIn | Contact Info

Strengths: The homepage image is as striking as it is clever. Potential clients are sure to remember the charging rhino and the creative corresponding headline. But that’s not the only thing that makes this website great. Here are a few other points:

• A bold color scheme paired with large, succinct headings keeps the user’s eyes moving through key content;
• Callout text in a different color and font from the rest helps potential clients see important information at a glance; and
• An FAQ page answers common client questions and can boost the site’s search rank.

Key Takeaway: FAQs are useful for website SEO in several ways. First, they provide helpful information, which Google prioritizes above other content. Second, an FAQ section with the proper schema data encoded on it makes it easier for Google to highlight the page as featured content on the first search results page.

6. Haid & Teich, LLP

Company Website | Testimonials | LinkedIn | Contact Info

Strengths: This family law firm takes every step to ensure that women in the Chicago area who need a divorce attorney will find its website. The website URL, page headings, and metadata are all targeted to show up on page 1 when women search for a Chicagoland divorce attorney for women. Other items that set this divorce attorney website apart:

• A search bar at the top of the home page makes it easy for users to find the exact content they’re looking for;
• A “divorce roadmap” infographic on the home page is easily shareable on social media; and
• A review button on the sidebar of each page helps current and former clients give feedback that can be used in various ways for marketing the firm.

Key Takeaway: Garnering positive reviews is vital for divorce law firms. This is especially true given that 93% of consumers say online reviews influence their buying decisions. Make it easy for clients to leave reviews through an online form. And be sure to ask clients to review your firm on Google to boost your local search rank. Be careful to follow Google’s best practices for soliciting reviews.

7. Levine Family Law Group

Company Website | Testimonials | LinkedIn | Contact Info

Strengths: A simple design with calming colors, plenty of white space, and straightforward icons makes navigating this divorce law firm website a breeze. Other features that make this website unique:

• Four-star Google and Yelp reviews on the home page build trust with potential clients;
• Quotes from satisfied former clients stand out on the bottom of each web page; and
• A resources page provides downloadable content that is helpful for potential clients and allows the firm to capture client lead contact information.

Key Takeaway: Build a robust email list of potential clients by providing downloadable white papers and guides on your website. By gating this content (requiring a user to give their email address and name before accessing the downloads), you can create a stream of warm leads that will remember your firm if they find themselves or their loved ones needing a divorce lawyer.

8. Rosen Law Firm

Company Website | Client Stories | LinkedIn | Contact Info

Strengths: When it comes to providing user-friendly content and answering readers’ questions, few websites do it better than North Carolina divorce lawyer practice, Rosen Law Firm. At the top of the website’s home page, you’ll find clickable links with information on how to navigate every facet of getting a divorce in North Carolina. Scroll down to discover tools such as a child support calculator. Just a few of the highlights of Rosen Law Firm’s website include: 

• Easy-to-find, useful information on absolute divorce, alimony, property division, child custody, divorce and taxes, and much more; 
• Rosen Online, which enables you to get a DIY divorce online (with unlimited attorney access, separation agreement templates, and a form builder); 
• Child support and alimony calculator tools; and
• A divorce eCourse and eBooks. 

Key Takeaway: Rosen Law Firm publishes reader-centric content that addresses website visitors’ needs, wants, and pain points while fully answering their questions. By doing so, this firm ensures readers will remember them when the time comes to hire a divorce lawyer. 

How to Build a Great Divorce Attorney Website

When it comes to building a great website for your divorce law firm, you’ll need to do four things. 

1. Create a Unique Website Design

Every other divorce law firm website looks the same: photos of the legal team, dark or neutral colors, and serif fonts galore. All these designs are forgettable. 

If you want potential clients to remember your law firm when they’re in need of a divorce, you need to make your look and feel memorable. Bold standalone images in the header, strong page titles, skimmable content, and easy-to-find contact forms combine to create a great user experience.

2. Give Helpful Content

If you want your website to outrank other divorce attorney sites on organic search, you must provide valuable content. Google’s algorithm rewards websites that give helpful and unique content. That means taking time to evaluate your clients’ most pressing needs and developing website content that answers those needs in SEO-optimized written and visual form.

3. Post Reviews

Potential clients look to reviews to weigh the quality of a divorce attorney. As stated above, 93% of people say that online reviews impact their decision to make a purchase or, in this case, hire a divorce lawyer. Post client reviews prominently on each page of your website. And don’t be afraid to ask for Google reviews from current and former clients. These reviews can boost your Google search rank and your appearance on Google Maps.

4. Hire a Top Law Firm Website Design Service

Let’s face it—law firms are budget-conscious when it comes to marketing. You want the highest quality website design, but finding a great web development firm can be tricky. You may be tempted to DIY much of the design process or hire a budget design firm. 

Don’t skimp when it comes to your law firm’s website. When someone needs to hire a divorce lawyer, you want your website to be the first (and only) site they click on. It must be so well-designed that potential clients contact you within minutes of landing on your site. 

To make a memorable website that stands out from the competition, provides helpful content, and is powered to boost your organic search rank, turn to a website development firm with deep experience. 

For more than a decade, Juris Digital has created distinguished websites for leading law firms across the United States. Law firm website design and digital marketing are our firm’s sole focus areas. Juris also produces SEO-optimized content from writers with strong legal experience. Check out the full range of website design and digital marketing services Juris Digital provides, and schedule a free consultation today.

In today’s digital-first world, having a user-friendly and engaging website for your law firm isn’t an option—it’s a necessity. That goes double in the highly competitive legal field, where potential clients make snap decisions about your firm’s credibility, often based primarily on their initial impressions of your website.

Everyone in your firm likely has an opinion on your website. Who’s right and who’s wrong? Let’s talk about it! Welcome to your comprehensive guide on the 5 best website designs for employment law firms. We’ve curated this list with a meticulous eye, years of industry experience, and a broad array of empirical usability data. Steering clear of subjective opinions, we’re delving into the core factors that yield a high-performing law firm website.

Why Is Quality Website Design Important for Your Law Firm?

In the fiercely competitive landscape of the legal sector, a sophisticated and user-friendly website is your law firm’s digital flagship. A multitude of credible studies underscore this fact. For instance, according to Magnetize, approximately 75% of users judge a company’s credibility based on its website’s design.

Moreover, enhancing your site’s user-friendly design can significantly grow trust in your brand. Improving the user experience (UX) design can raise customer conversion rates by up to 400%, as recent findings from Forrester Research suggest. That includes optimizing your site for mobile users. While a majority of users search online for law firms using desktop computers, mobile traffic will soon outpace desktops if trends continue.

The evidence is clear to those of us who have been doing this for a long time: Law firms seeking competitive advantage and high client engagement must prioritize robust, professional, and appealing website design. Starting with these research-backed findings can guide you toward creating a website that effectively delivers your unique offerings and bolsters your firm’s digital footprint.

Why Should You Trust This List?

At Juris Digital, we’ve honed our legal marketing expertise for over a decade. In that time, we’ve built a portfolio of high-impact digital content that drives more than just online visibility for law firms.

This list isn’t simply an arbitrary collection of “best employment law firm websites” or a list of websites that Juris Digital designed. Our selection process is deeply rooted in comprehensive research, industry scrutiny, and repeatable results achieved. We aren’t here to toot our own horn, and we had nothing to do with the design of these websites. We chose them out of our steadfast commitment to assisting employment law firms like yours in identifying an exceptional web presence, no matter who designs the site.

Keep reading to explore our top 5 selections for employment law firms with the most compelling website designs!

1. Littler Mendelson P.C.

Website | LinkedIn | Contact Information

Littler brings together various design elements that are visually compelling and well-aligned with user expectations. The law firm is wise not to try to cram too much onto the homepage; instead, it includes two separate tiers of navigation tabs at the top of the page to make finding what you’re looking for easy to do without scrolling. A site with smaller pages also loads faster, which helps reduce its bounce rate.

Strengths: Littler’s site differentiates itself with its clean design and bold color choices. Here are five reasons why it made our list:

• Professional design. The Littler website portrays a clean, professional look aligning with its brand image.
• Ease of navigation. This site is user-friendly with a straightforward navigation menu.
• Comprehensive information. The website is informative, providing extensive content about the firm’s services, leaders, and updates.
• Responsive web design. It adapts well to various devices and screen sizes, indicating a responsive design.
• Multiple language support. Given the international span of the firm’s operations, the website supports multiple languages, improving accessibility for users of different linguistic backgrounds.

The site’s professional-looking visuals and persuasive content align with a website design study’s findings that system design significantly impacts usability. As applied on Littler’s site, a clean design and bold color choices make the site stand out and pop for instant brand differentiation. For these reasons, we had to include it on this list.

2. Ogletree Deakins

Website | LinkedIn | Contact Information

Ogletree Deakins’s website is another site with a solid, professional-looking design that somehow makes navigating hundreds of pages worth of information intuitive and simple. This site embodies critical attributes commonly identified for website evaluation, including user experience and usability. Ogletree presents information concisely and offers fluid navigation, ensuring a productive user experience.

Strengths: Ogletree’s website has a number of factors going for it!

• Award-winning creativity and excellence. The website’s design has proven its merit by winning a W3 award, an honor recognizing creative excellence on the web.
• User-friendly and efficient navigation. The website was redesigned following a comprehensive content audit and re-organization process. The site uses an agile user experience design method, ensuring the website is easy to navigate and leading to an enriching user experience.
• Effective information delivery. The redesign immediately increased organic traffic and time spent on the website’s thought leadership content.
• Advanced technical infrastructure. The firm has embraced key technological advancements for its website. It has implemented new features such as a cloud-based intranet, AI-augmented enterprise search, and a natural language chatbot with multilingual support.
• Innovative design approach. The web design process involved upwards of 50 wireframes for new pages and introduced a new look and feel.

Ogletree invested in a quality website because the effectiveness and success of a web design are not merely a product of aesthetic appeal but hinge significantly on the site’s usability, the relevance of content, and the degree of alignment with the organization’s overall digital strategy. This one’s got all three.

3. Jackson Lewis P.C.

Website | LinkedIn | Contact Information

Jackson Lewis’s website greets visitors with a bold shade of purple, making it stand out from the pack of law firms draped in shades of navy blue. The site emphasizes educational content—a critical factor in building trust with new users and keeping them coming back for more expertise. The simple navigation bars make it easy for visitors to narrow their search focus and quickly find the info they want.

Strengths: Jackson Lewis follows many of the same design principles that our other picks have used to much success.

• Professional design. The Jackson Lewis P.C. web page exhibits a professional aesthetic, with a simple color palette and a clean design.
• Ease of navigation. The site navigation is neatly structured with a well-organized menu that allows users to readily access the sections they’re interested in.
• Focus on content. The website contains a wealth of resources and publications, suggesting a dedication to providing clients and visitors with valuable legal information.
• Responsive web design. The website performs well on various screens and devices. This is crucial in the current digital environment, where users access web resources on multiple devices.
• Website compliance assessment feature. Jackson Lewis P.C. offers a cutting-edge website compliance assessment tool, a clear reflection of its commitment to advanced web-relevant legal tools.

Overall, Jackson Lewis P.C. conforms to usability guidelines by making critical information and contact channels easily visible. The straightforward and practical design improves the overall user experience.

RELATED: What Makes a Good Law Firm Website?

4. Fisher Phillips

Website | LinkedIn | Contact Information

Fisher Phillips favors a bold splash of red in its homepage design, again using a bright color to set itself apart from the pack. It scores high marks for its mobile-friendliness due to looking great on screens of all shapes and sizes. The site keeps navigation simple by hiding less popular pages in its dropdown menu and highlighting its top pages up top in the navigation bar.

Strengths: Fisher couples some of the essential attributes we’ve discussed with other designs on this list with some tech features others lack.

• Professional design. The website reflects a professional image, featuring a clean, sorted design and straightforward representation of the law firm’s brand.
• Clear navigation. The user-friendly website layout prominently features navigational elements. The main sections are easily accessible, enhancing the user experience.
• Comprehensive resources. The website highlights an impressive array of resources, such as blog articles and publications on diverse labor and employment law topics, offering extensive information to visitors.
• Responsive design. From the user interface, the website has a responsive web design that adjusts to the user’s device, offering a seamless browsing experience on varying screen sizes.
• Interactive features. The website provides interactive features like live chat and search options, which can enhance user engagement and satisfaction.

By presenting a bold, contemporary design, Fisher Phillips offers users an experience that captures attention and guides them effectively through the firm’s many service offerings and expertise—an approach that aligns with modern digital expectations and user-centric design principles.

5. Seyfarth Shaw LLP

Website | LinkedIn | Contact Information

Seyfarth Shaw sets its website apart by loudly touting the firm’s accomplishments right up top, where you can’t miss them. This is another sleek and professional design that scrolls smoothly and makes “Browse Our Services” its primary call to action.

Strengths: Following a review of the Seyfarth Shaw LLP website, users can identify several notable aspects of its web design.

• Substance-focused design. The website’s design prioritizes content, focusing on providing robust, relevant, and timely information to its visitors. The scrape results indicate a wide range of legal topics being covered, from “PAGA Claims in California” to “Corporate Transparency Act” and “Pay Equity.”
• User-friendly navigation. The structure of the site’s content suggests an emphasis on easy navigation. This is a crucial component of good web design, as it directs users to the information they’re seeking quickly and efficiently.
• Mobile responsiveness. As we’ve covered, mobile responsiveness is often an essential attribute of professionally designed websites like Seyfarth.com. Responsiveness ensures that the website displays well on various devices and screen sizes, and Seyfarth’s sleek design looks great on mobile browsers.
• Professional aesthetics. The website’s professional look and feel reflect the firm’s image, instilling a sense of trust and reliability.
• Fresh and current content. The website regularly offers fresh content, staying up to date on pertinent legal topics. This engages visitors and encourages them to return for fresh insights.

Relying on visually engaging blocks of content dovetailed with compelling written content, Seyfarth Shaw offers its visitors an appealing, multi-faceted exploration of the firm’s services. The firm’s commitment to a mobile-friendly design perfectly aligns with studies linking website usability to user engagement and satisfaction.

Things to Consider When Creating Your Law Firm’s Website

A poorly designed and constructed website can really hinder a law firm’s growth. Most new users on your site simply will not have the patience for an ugly, hard-to-use website that makes them scroll or search endlessly. Often, they will leave your site immediately if it does not meet or exceed their expectations for a successful firm.

As you consider working on your website’s design or engaging a digital agency to revamp it, here are some critical points to contemplate:

1. First impressions matter. How your site appears at first glance can significantly influence how visitors perceive your brand. It needs to be professionally designed and visually appealing.
2. Emphasis on usability. The best law firm websites are intuitive, easy to navigate, and well-structured, resulting in an excellent user experience on all devices.
3. Incorporation of engaging content. From case study highlights to widely acclaimed verdicts, engaging content in formats such as videos or infographics can offer viewers a vivid picture of your practice.

Remember, a well-constructed website should be the front porch of your law firm—your face to the digital world that helps potential clients choose your law firm over others. Consider these designs for inspiration and guidance as you build or upgrade your own digital presence.

Statistics don’t lie: Google’s local search results can drive high ROI as potential clients already scouring the internet for legal services find your firm front and center. Once you establish a prominent ranking for essential keywords, you’ll notice a direct correlation with an increase in qualified leads and, subsequently, more signed cases.

The goal of local SEO for lawyers is to be ranked among the top search results for critical keywords. To start earning organic search traffic to your website and signing more cases, knowing what does and doesn’t work in local SEO for personal injury law firms is essential.

If you’re all set to delve deep into the sea of SEO, this article is your indispensable guide to mastering local SEO for personal injury law firms. So now, without further ado, let’s get started!

Why Is Local SEO Important?

Wondering if you really need local SEO for personal injury? Consider this: 97% of consumers search online to find a local business, and a recent study from LocaliQ tells us that 46% of Google searches are local. That’s right: Nearly half of all Google’s 8.5 billion daily searches (99,000 per second) are local. That’s a lot of traffic!

With such a high proportion of online searches targeting local businesses, having your law firm appear in the top results is crucial to connect with potential clients searching for legal representation.

For personal injury law firms, local SEO offers the opportunity to:

• Attract more clients in your area;
• Build awareness for your law firm’s services and, consequently, credibility;
• Increase web traffic and conversions, leading to long-term success for your business; and
• Outperform your competitors by ranking higher in search results for relevant keywords.

Now that we’ve covered why local SEO is essential, let’s dive into what local SEO is.

What Is Local SEO?

SEO stands for search engine optimization. This is the practice of publishing website content with the goal of ranking at or near the top of online search results for certain search terms, words, or phrases. For example, if you Google “personal injury law firm” right now, your search results will contain pages that have all been optimized to rank for that phrase. 

Local SEO takes this concept a step further to help you gain website visitors (and potential clients) in your area. This essential strategy is for businesses that want to be more discoverable in local search results on platforms like Google. Local SEO means optimizing your law firm’s online presence to attract more business from relevant local searches, such as “personal injury law firm in California.” It focuses on increasing your law firm’s visibility in search results on Google and other search engines, specifically targeting searches made by individuals looking for law firms in a particular area.

For personal injury lawyer SEO, this means optimizing your website, content, and online strategy to connect with potential clients in your geographical area.

Google Maps Local 3-Pack: The Most Important Part of Local SEO

The Google Maps Local 3-Pack is a feature in Google’s search results that displays the top three local businesses relevant to a local search. Typically, this block of three listings appears just below the ads but above the other organic search results when users run a search with local intent, such as “personal injury lawyer near me.”

The Local 3-Pack feature includes critical information about each business, including name, address, phone number, business hours, reviews, photos, and a link to their website. Additionally, it shows the businesses’ locations on a map, helping the user visualize the physical proximity of these businesses relative to their location or searched area.

Because local search results are heavily influenced by the location of the user, the specific businesses that appear in the Local 3-Pack can vary greatly depending on where the search is made from.

Ranking in the Local 3-Pack provides businesses with a high visibility area on the first page of search results, potentially driving more website traffic, leads, and customers. For this reason, it’s an extremely valued position for businesses focusing on local SEO, especially for service-based businesses such as law firms.

Why Ranking in the Google Maps Local 3-Pack Works for Personal Injury Attorneys

Ranking in the Google Maps Local 3-Pack is extremely valuable for personal injury law firms for a few reasons.

First, the Local 3-Pack appears at the top of the Google search results page before the organic results, making it one of the first things potential clients see in their search journey. This premier positioning significantly boosts visibility and likeability for law firms listed in the pack, possibly promoting a high click-through rate.

Second, the Local 3-Pack is based on the searcher’s location—a highly weighted ranking factor. As a result, personal injury law firms listed in the 3-Pack are more likely to be in close proximity to the searcher’s location, increasing relevance and potential for local clients to engage with such firms.

Finally, appearing in Google’s Local 3-Pack can greatly increase the quality of leads and cases signed for personal injury law firms. Leads from this part of the Google SERP are highly relevant and typically arrive warm. As you can imagine, local SEO practices that optimize rankings in the Local 3-Pack provide an extremely high return on investment for personal injury law firms!

How to Rank in the Google Maps Local 3-Pack

Here are key steps your law firm can take to qualify for Google’s 3-Pack:

• Create and verify your Google Business profile. Your journey to the 3-Pack starts with claiming your Google My Business Profile. Once this is done, ensure all the information provided is accurate and complete. 
• Optimize your Google Business profile. Apart from basic information, include details that make your firm stand out. Responding to reviews and uploading photos of your firm can also contribute significantly to your local SEO performance.
• Add local business schema markup to your website. The inclusion of your firm’s name, address, and phone number (NAP) encapsulated in schema language is an important way to signal your relevance and prominence to search engines.
• Ensure your website is mobile-friendly. Given the increasing number of mobile users, having a responsive website is crucial to boosting user experience and increasing your chances of appearing in the Google 3-Pack.
• Build local citations. Citations, consisting of your NAP and, in some cases, your website URL, can enhance your firm’s online presence. However, consistency in the information provided across different platforms is vital to avoid confusion.
• Get more reviews for your Google Business profile. Reviews can considerably impact your firm’s rank in Google’s 3-Pack. Prompting satisfied clients to review your firm can boost your visibility.

Keep in mind that ranking highly in the 3-Pack is not a set-it-and-forget-it tactic! Achieving and maintaining this ranking requires a consistent and strategic approach to local SEO designed to prove your business’s local value to Google’s algorithm.

More Successful SEO Strategies for Personal Injury Law Firms

While the Google Maps Local 3-Pack is the most valuable real estate in a Google SERP for a personal injury attorney, it’s not the end-all, be-all solution to improving your search engine rank and boosting the quality of digital leads you receive. Knowing everything that works is essential to get the most out of your personal-injury-related SEO efforts. The following strategies have proven effective in increasing a law firm’s local SEO presence and driving more website traffic.

1. Create High-Quality, Educational Content

Creating engaging and informative content is crucial in establishing your personal injury law firm’s authority and driving organic traffic to your website. Focus on the following:

• Write blog posts and articles about personal injury topics relevant to your audience;
• Use local keywords in your content;
• Share your content on social media platforms and your law firm’s website; and
• Encourage backlinks from reputable websites by creating valuable, shareable content.

Remember, the more valuable the content that you share is to potential clients, the more they will be likely to trust your law firm.

2. Ensure Consistency Across All Directories and Citations

There are a lot of places online where your firm could be listed. From affiliate and partner sites to Apple Map data and Foursquare, you need to make sure your information is always accurate, up-to-date, and consistent across the web. Check suite numbers, hours of operation, and all other fine details to verify that there are no discrepancies, misspellings, or other issues. 

If Google can’t be sure which information about your business is correct, it may not show your firm at all in search results. 

3. Perform Regular Local SEO Audits

Local SEO should be an ongoing part of your firm’s marketing practices. For one, Google’s ranking algorithms are updated regularly. That means you need to stay in the know about what’s changed so you can adjust your content and strategy accordingly. Second, you need to keep up with any aspects of your site that are underperforming or need to be tweaked. 

Here are a few SEO audits that you can conduct: 

• Competitor analysis—determine what kind of tactics your competitors are doing that are and are not working; 
• Google Business audit—analyze your Google Business profile and make any necessary updates periodically; 
• Google Search Console audit—make sure there are no issues on your site that might hinder Google crawlers or indexing; 
• On-page SEO audit—check your content and make sure all titles, meta-descriptions, body copy, links, etc., are well-optimized; and
• Citation audit—regularly check any online directories and citations where your firm is listed to make sure all information is accurate. 

Curious about the power of content audits? In a recent SEMrush survey, an impressive 53% of business leader respondents said performing regular content audits resulted in higher engagement, while another 49% said the practice led to more website traffic. 

Pro tip: Use tools such as AHREFs, SurferSEO, or Clearscope to research keywords and optimize content much more easily. 

What Doesn’t Work for Personal Injury Lawyer SEO

Not every approach is suitable for developing a robust local SEO strategy. Here are some practices to avoid when working on your personal injury lawyer SEO.

1. Keyword Stuffing

Overusing keywords is an outdated, ineffective SEO strategy. Rather than cramming your content with your primary keyword, focus on creating high-quality content with a natural and well-balanced use of keywords.

2. Ignoring Local Reviews

Positive reviews have a significant impact on your local SEO. Encourage satisfied clients to leave reviews on platforms like Google My Business and Yelp to improve your search ranking and attract new clients.

3. Neglecting Mobile Optimization

With many local searches conducted on mobile devices, optimizing your website for mobile is crucial. According to SEO expert Bradley Shaw, 88% of searches for local businesses on a mobile device either call or visit that business within 24 hours. Further, LocaliQ reports that 80% of local mobile searches convert! Maintain a responsive design and improve website loading times to keep mobile users engaged.

SEO success is not an overnight process. An effective SEO strategy for personal injury attorneys does require a noteworthy commitment of time to execute. The basics of your strategy must start with zeroing in on local SEO. By doing so, your law firm will begin to attract premium local leads online that could play a pivotal role in growing your client base.

Get Started With Local SEO Today

Optimizing your SEO for personal injury law firms demands a targeted and well-rounded approach. By using local SEO strategies, avoiding outdated methods, and auditing your processes and content regularly, you can increase your online visibility and attract more clients to your law firm.

In the past decade, the transportation landscape has experienced a significant transformation, especially with the advent and proliferation of ride-sharing applications such as Uber and Lyft. Unfortunately, this change hasn’t come without its challenges, certainly including Uber accidents. In fact, one in four accidents in medium and large cities is related to Uber and Lyft. As the transportation landscape shifts and evolves, so must the legal sector, particularly in the realm of personal injury. One emerging niche that’s becoming increasingly prevalent is Uber accident cases.

Want proof? Look no further than Uber’s own US Safety Report. There were 101 fatalities involving an Uber driver between 2019 and 2020. Most of those killed in rideshare accidents are Uber drivers or passengers, but some are third-party drivers, passengers, or pedestrians. In addition, many more suffer injuries in accidents that go unreported by Uber.

Uber Accident Attorney Marketing and Lead Generation

The competition for Uber accident cases—especially the bigger ones—is fierce. Advertising your legal services in this area via word of mouth is a great start, but to start landing larger Uber accident cases in greater numbers takes dedication. Effective auto-accident marketing techniques must come into play, positioning your firm as proficient in handling cases involving major stakeholders and sizable settlement amounts.

Uber accident marketing and lead generation techniques are paramount in strengthening your online presence and attracting the biggest Uber accident cases. Building a trusted brand, creating a website well-optimized for search engines, fostering an active content marketing plan, and acting quickly to follow up on leads can all help victims of Uber accidents find you when they need you the most.

Step 1: Build a Brand That Potential Clients Like, Know, and Trust

To be a successful Uber accident attorney, embrace your uniqueness! Don’t shy away from showcasing your authentic self and expertise to the world.

Cultivate Your Reputation

Building a brand that resonates with prospective clients is paramount for personal injury attorneys aiming to sign high-profile Uber accident cases. A solid brand transcends flashy logos or memorable taglines; it encompasses your firm’s commitment to professionalism, credibility, and reliability, ultimately paving the way to client trust and loyalty.

Demonstrate Your Expertise

The best personal injury law firm brands deliver coherent, transparent communication throughout all client touchpoints, both online and offline. Cement your firm’s position as an expert authority in Uber accident cases by creating thought-leadership pieces, including educational blog posts, in-depth legal guides, and insightful content tailored to this niche. Projecting your firm as a trustworthy legal resource fosters confidence among prospective clients.

Build Trust

Through consistent, value-driven communication, you slowly cultivate trust, making potential clients more inclined to seek your services when they encounter complex rideshare accident cases. Notably, this trust extends to all facets of your law firm—from your client inquiry handling procedures to the quality of your legal services. Upholding client confidentiality, delivering on promises, and providing exceptional legal representation are fundamental cornerstones of sustaining and growing client trust.

Your reputation in the legal sphere is invaluable, with a brand that is known, liked, and trusted functioning as a vital marketing asset. By emphasizing these principles, you will draw more clients to your practice and forge lasting relationships that weather the test of time—and ultimately sign the biggest Uber accident cases.

Step 2: SEO for Uber Accident Law Firms

Search engine optimization, or SEO, is indispensable for Uber accident attorneys seeking to elevate their online presence and attract potential clients. A robust SEO strategy drives organic traffic to your firm’s website, securing higher search engine rankings and leading to increased visibility and credibility. In a highly competitive digital landscape, it is paramount to stand out from the competition and connect with individuals who need expert legal assistance after an Uber accident. Implementing proven SEO tactics tailored to your law firm’s needs not only captures the attention of your target audience but also translates into a higher volume of case leads and business growth.

How to Generate Uber Accident Case Leads with SEO

Keywords form the cornerstone of an efficient SEO campaign for Uber accident attorneys. When people require a service, they often turn to Google first, input certain words, and sift through the search results to find what they need.

So what are those critical phrases that victims seeking a personal injury lawyer for an Uber accident case might use? 

Transactional keywords for Uber accident attorneys

Essentially, transactional keywords are those used by individuals ready to discuss their Uber accident cases. They represent the lower end of the conversion funnel. Aware of the need for legal representation, users search phrases such as:

• Uber accident attorney,
• Uber accident lawyer,
• Uber accident lawyer in Florida,
• Top-rated Uber accident attorney, and
• Uber accident law firm near me.

Understand, there is likely to be plenty of competition for these keywords. Don’t be deterred! Working with a competent search marketing agency can help you secure a first-page Google ranking for important phrases. 

Informational keywords for Uber accident attorneys

Informational keywords are different from their transactional counterparts in that they are used by individuals seeking information about Uber accidents, rather than looking to hire an attorney now. 

Unlike transactional users, informational users can have more varied intentions, leading to a typically lower rate of conversion. For example, a search for “Uber accident fatality rates” could be initiated by someone involved in an Uber accident, a student conducting research, a news reporter, or just someone driven by curiosity.

This divergence of intent translates to less competition for informational keywords, presenting an opportunity for your law firm to reach a wider audience with a smaller investment of time and resources.

How to Rank for Transactional Uber Accident Keywords on Google

The majority of transactional keyword searches for Uber accident attorneys lead to Google’s local “pack” of results. This is often the first thing users come across when they search Google for an Uber accident attorney. If it’s not abundantly clear, you ideally want your firm to appear in this prime location. One way to do this is by thoroughly optimizing your Google Business profile.

Local Services Ads and Pay-Per-Click (PPC)

When considering lead generation, local services ads and pay-per-click (PPC) advertising stand out as excellent methods for several reasons. First, Google’s local services ads enable Uber accident attorneys to display their capabilities at the very top of search results, enhancing visibility and consequently appealing to potential clients.

Second, PPC advertising allows you to run targeted campaigns on platforms like Google Ads, guaranteeing your ads reach users expressly seeking legal services. Additionally, mastering Google Ads paves the way for maximum utilization of the world’s largest search engine, reaching an extensive audience. Lastly, Bing ads warrant consideration for their historically lower cost per acquisition (CPA) compared to Google, presenting an opportunity to secure leads affordably.

Barnacle SEO 

Barnacle SEO represents a strategic approach that enables a law firm or its website to connect to a larger, higher-ranking website, prominent for its selected keywords. This association can boost traffic flow, improve lead generation, and potentially enhance search engine rankings. For law firms, especially those striving to expand their digital footprint, barnacle SEO primarily finds its application on third-party legal directory websites or authoritative legal advice forums.

Given how overcrowded the search engine result pages (SERPs) are—crammed with Google Ads, local services ads, local results, and organic results—it’s crucial to feature your practice wherever feasible. Concentrate on directories that rank well for significant keywords in your industry.

Further optimization with relevant keywords and categories raises your odds of appearing in local search results. Stellar reviews and ratings on your law firm’s Google Business profile enrich your reputation and lure in more leads. Engaging with potential clients through Google’s features like Google Posts and Q&A can enhance your visibility and generate valuable leads. But a robust digital marketing plan doesn’t end with SEO tactics!

Step 3: Content Marketing for Uber Accident Attorneys

Content marketing plays a pivotal role in the digital strategy of Uber accident attorneys. When we talk about content marketing, we’re talking about all the different kinds of content your law firm can publish online. This content not only boosts your SEO efforts but also establishes your firm as an authoritative voice in the field.

By creating valuable, informative content, you address your potential clients’ concerns and questions. Simultaneously, you showcase your expertise to those seeking expert legal assistance after an Uber mishap. Furthermore, a consistent content marketing practice increases your digital footprint and boosts your visibility online, helping make your firm a trusted legal resource. We often see this translate to increased client leads and a higher conversion rate.

Our experience indicates that the following channels deliver the highest return on investment for law firms:

• Social media marketing. Leading social media platforms are fertile grounds for connecting with potential clients and solidifying your online presence. Explore LinkedIn, Facebook, Twitter, Instagram, and even TikTok to share legal insights and updates, showcase your expertise, engage with your audience, and humanize your brand.
• Online directories. Listing your firm with esteemed online directories such as Avvo, FindLaw, Justia, and Martindale-Hubbell can massively boost your visibility online and entice potential clients.
• Email marketing. Cultivate an email list by offering precious resources or a newsletter subscription on your site. Use email marketing to stay connected to potential clients, update them, and dispense useful information.
• Online reviews and testimonials. Encourage satisfied clients to leave reviews and testimonials on Google My Business, Yelp, or Avvo to enhance your reputation.
• Webinars and online workshops. Hosting legal webinars or workshops relevant to your target audience lets you showcase your expertise and capture leads.
• Online referral networks. Tapping into networks such as LegalMatch, UpCounsel, or LawTrades allows you to discover clients who are on the hunt for legal services.

Always, ALWAYS remember to adhere to the rules and requirements of legal ethics when promoting legal services online. More digital leads are not worth risking your reputation or your practice over!

Step 4: Closing Your Uber Accident Case Leads

Brand-building, SEO, and content marketing are terrific ways to generate client leads, but if you can’t close those leads, they aren’t much good! Are you an Uber accident attorney who feels disenchanted with the gap in your conversion rate of potential cases, despite having a constant flow of leads via calls, emails, and live chats? It’s a strong possibility that your law firm needs a better system for addressing potential clients that is more effective and efficient, boosting your case acquisition.

Some firms we work with lag in responsiveness and, at times, remain virtually impossible to reach on the phone. To help, we developed some best practices to enable your firm to maximize the potential of securing Uber accident cases:

• Swift responses to digital inquiries. Timeliness is critical when dealing with potential clients who reach out via email or other digital platforms. Remember, they could be exploring other options simultaneously. Responding swiftly ensures you stay at the forefront.
• Round-the-clock phone accessibility. While most law firms effectively manage their leads during business hours, don’t forget the importance of attending to after-hours calls—an answering service could aid in this.
• Constant professionalism. The ease of leaving reviews makes this all the more critical. Professional and courteous interactions can earn you stellar reviews, while an indifferent or dismissive attitude can negatively impact your online reputation.
• Consistent followup. There may be a temptation to avoid “pestering” your leads. However, consider that they contacted you because they believed they needed your services at a crucial juncture. This opportunity can slide past due to a mere lack of follow-up.

These recommendations can significantly affect your lead conversion and case acquisition. These are not just best practices but can help you transform into a more client-focused Uber accident law firm that instills trust and cultivates successful relationships with clients.

Become the Go-to Uber Accident Attorney

As we’ve seen, the Uber era has given rise to its own brand of accident cases. As an Uber accident attorney, packing your auto accident marketing practices and lead generation strategy with insights specific to Uber accidents can result in your firm securing the largest Uber accident settlement amounts. Use this guide to sharpen your knowledge base, enhance your marketing and lead generation tactics, and successfully navigate the world of Uber accidents.

Being a sought-after Uber accident attorney involves much more than simply understanding the law. With numerous parties involved and considerable Uber accident settlement amounts on the line, these cases require attorneys to have in-depth knowledge of industry norms, exceptional negotiation skills, and an understanding of Uber’s specific policies and procedures.

By nurturing relationships with clients and other legal practitioners in the field, you can establish yourself as a trusted advisor in Uber accident lawsuits. Offer advisory services to your audience alongside deep-dive articles into all aspects of Uber accident cases. As your reputation grows within this niche market, so will the number of large-value cases knocking at your door.

So it’s time for a redesign and you’re looking for the best law firm website design company to take your site to the next level.

My name is Matt Green – I’m a co-founder here at Juris Digital. Over the course of my career, I’ve studied tens of thousands of law firm websites and have helped design, build, and launch hundreds more. In this post, I’ve drawn on that experience to provide a unique list of the best law firm website design companies I’ve come across.

Unlike other lists of this type that you might find, this list includes law firm web design companies that you’ve probably never heard of. Why? Because this list wasn’t created by someone googling “law firm website design companies” and then regurgitating the same 5 or 10 agencies. Instead, it’s custom-curated by a 10-year law firm marketing veteran.

Ok enough of the preamble. Let’s get into my list of 8 of the best legal website design companies in the biz.

Did You Know: In addition to being a full-service digital marketing agency, Juris Digital is an award-winning website design company. It’s a powerful combination. Ready to put us to work for your law firm? Let’s talk about your project. Not ready to talk? Check out our portfolio of law firm websites.

1. Reduced Design

Company Website · My Favorite Reduced Design Website · Contact Info

I came across Reduced Design when I was doing research for a blog post about the shared attributes of the world’s best law firm websites. The site I found was for the law firm JHPII, an Atlanta-based firm that specializes in malpractice, product liability, and whistleblower cases.

When I first landed on the site I was immediately blown away by the messaging – WE WIN THINGS CHANGE – and then quickly just as impressed by the modern, simple, and striking design.

As I began to research Reduced Design I found that they do not specialize in designing law firm websites. Instead, they offer an array of design services from brand strategy to copywriting to digital content production for all sorts of businesses, big and small.

I would caution you that this agency does not seem interested in search engine optimization (or law firm SEO) and because they work in a variety of verticals they likely don’t have the level of expertise in legal digital marketing that we or some of the other companies on this list.

However, if you’re looking for uncommon creativity and a website design company that can differentiate your law firm, you may want to reach out for a chat with Reduced Design.

2. Great Jakes

Company Website · My Favorite Great Jakes Website · LinkedIn · Contact Info

Great Jakes was one of the very first legal web design agencies I came across when I was starting out – they’ve been around since 2002! I recall once browsing through their website and reading their pricing page and I was blown away by their stated price point of $40k for a website engagement (which has since increased). My initial thought was, how do they get away with this?

But then I began to study their work, and quickly changed my mind. Great Jakes seems to work almost exclusively with very large firms, and large law firms have website requirements that small ones do not. These requirements – advanced functionality, several custom page types, tons of attorney bios, etc. – mean the cost is necessarily going to be higher than a website for a smaller firm.

If you are a solo or small law firm, Great Jakes probably isn’t the right web design company for you. But if you’re in the big leagues and you’ve got a big-league budget, you can’t do much better than Great Jakes.

RELATED: How Much Should a Law Firm Website Cost?

3. iLawyerMarketing

Company Website · My Favorite iLawyer Website · LinkedIn · Contact Info

iLawyerMarketing is the first website design company on my list that I would consider to be a direct competitor of Juris Digital. Like us, they not only do website design for law firms, they do full-service digital marketing, including really high quality and effective SEO services.

As much as I would love to leave them off this list, I just can’t. iLawyer has been leading the way with innovative law firm websites since I started my career. I have drawn so much inspiration from the work of their design and development team over the years, and they have been a big influence on the websites we create for our clients.

If you are a small or mid-sized firm in the market for a new law firm website, you could do a lot worse than iLawyer Marketing.

4. People Design

Company Website · My Favorite People Design Website · LinkedIn · Contact Info

People Design is a company I found in very much the same way as Reduced Design. I was doing some competitive research and found a law firm website they produced for a personal injury law firm in Florida – Kelley | Uustal – and was just floored by everything about it.

That site was unlike any personal injury lawyer website I had ever seen. The messaging is so compelling and consistent, and the quality of the testimonial videos that live on the site is truly shocking.

As with Reduced Design, People Design isn’t a law firm digital marketing agency. It is far more a design strategy company than a lead generation company. However, if your law firm is happy with the quality of new business coming in, but you are looking to refine your messaging and differentiate your position within your market, you may want to start a conversation with People Design.

5. PaperStreet

Company Website · My Favorite Paper Street Website · LinkedIn · Contact Info

Despite the fact that their own website is in desperate need of a refresh, PaperSteet is and has long been one of the go-to website design companies for law firms who want to transform how they are perceived online.

Like iLawyer Marketing, PaperStreet is one of our top competitors. While even they would probably agree that website design and development is their bread and butter, they offer complete digital marketing services for law firms, and have done so at a high level of quality since 2001!

6. Clique Studios

Company Website · LinkedIn · Contact Info

I came across Clique Studios for the first time when I was putting together this list of the best law firm websites. Clique designed and built one of the sites that made my list Jaszczuk.com. This site is unlike anything I have seen from a law firm.

The attorneys at the firm seem to have an obsession with Top Gun (which they make clear on their homepage) and so the entire aesthetic for the site is aviation-themed, which I find to be fun and clever and just delightful.

Clique falls into the category of “can design websites for law firms but isn’t exclusively a law firm website design company”. While you may sacrifice some industry-specific expertise, if you are looking for creativity and differentiation in your new website design, you should reach out to these folks.

7. One North

Company Website · LinkedIn · Contact Info

One North is a digital agency located in Chicago. Like several others on this list, they do not specialize in law firm web design, but they do have several law firms in their portfolio.

I found them when I came across this website for the large law firm Locke Lord. I was struck by the creativity of both the design and the technical development of a large, complex site. One North appears to mostly serve large law firms with dozens or hundreds of attorneys, so if that’s not you, they may not be the right option. But if you are a large firm looking for an agency to redesign your website, it might be worth talking to One North.

8. Postali

Company Website · My Favorite Postali Website · LinkedIn · Contact Info

When Juris Digital first started developing our website design and development offering, Postali was a company that we drew a ton of inspiration from. Like PaperSteet and iLawyer Marketing, Postali is a direct competitor of ours, but unlike some of our competitors, we have always admired the quality of their work.

Postali has been in the legal marketing space since back in 2009. Their designs tend to be subtle with a focus on bringing together interesting color schemes, engaging imagery, and effective typography.

Interestingly, Postali offers direct mail services in addition to its digital marketing services. They also offer photography and video production services, which not all legal web design companies can claim.

9. Drive Creative Agency

Company Website · My Favorite Drive Creative Agency Website · LinkedIn · Contact Info

Drive Creative Agency made this list on the strength of a single bankruptcy law firm website (linked above). And if I’m being honest, it really came down to the color scheme of that website.

For whatever reason the moment I landed on the site I just fell in love with this unique color combination.

I mean how the hell do these colors work together?! I don’t know, but they do:

In keeping with a now-familiar pattern, you’ll notice that this company does not exclusively do law firm websites. They work in all sorts of verticals. That has its risks for attorneys, but I think it often leads to outside-the-box thinking and ultimately, highly compelling website designs.

There you have it: My endorsements of 8 of the best law firm website design companies in America, not named Juris Digital.

Note from the author: My name is Matt Green. I am the Chief Strategy Officer here at Juris Digital. Before you dive into the list of best law firm websites, I want you to know that this post is a labor of love. Creating and optimizing websites for law firms has been the focus of my professional life for over a decade. This work has afforded me a life for which I am profoundly grateful, and drawing inspiration and ideas from others is an essential key to my success. I genuinely hope you find inspiration in the websites included here, and that you are able to return to this post again and again for ideas to help you keep moving forward.

This post has three parts:

Part one: Over 140 of the best law firm websites, curated

Part one of it is a curation of 140 law firm websites that are listed by the top various legal marketing websites. So, rather than having to click through to all 10 of those articles, you can review our list and see all the websites they mention. This section includes bare-bones information: The name of the law firm, a link to their website, and a screenshot of the website’s homepage. Go to part one.

Part two: My personal top-10 list of law firm websites

Part two is a list of my current favorite law firm websites. In this section, you’ll find a more detailed and nuanced breakdown of what I believe – as a seasoned digital marketer – makes these sites so exceptional. Go to part two.

Part three: 5 of the best websites from Juris Digital

Part three is the most self-serving of the three sections. Here you’ll find my pick of the best law firm websites that were designed and developed by Juris Digital. We are a digital marketing agency for law firms, and we are proud of our work. If you’re in the market for a new website for your law firm, we hope you’ll reach out to discuss your project with us. Go to part three.

A Curated List of 140+ of the Best Law Firm Websites

The websites below represent a curation of all of the websites listed within articles that rank on page one of Google for the keyword “best law firm websites”. So, rather than clicking on all of those articles and adding to your open-browser-tab problem, you can get the same dose of inspiration from this post alone. How great is that?!

Note: In some cases, the website screenshots below don’t fully generate due to how those web pages are being rendered. In those cases, go ahead and click the tile to view the live site.

Want to learn more about how this list was developed? Click here.

1800 Injured

9/11 Victim Attorney

Aharoni Law Offices

Aharoni Business Law

Amini & Conant

Atticus

Andreozzi + Foote

Arnold & Itkin LLP

Arns Davis Law

ASA Law Group

Auger Hollingsworth

Aulich Law

Austin Hagee

Axiom Law

Barr & Young Attorneys

Barrison Law

BD&P

Beacon Law

Beckemeier LeMoine Law

Bend Law Group

Bertram

Bhatt Law Group

Bick Law LLP

Brenton Legal

Bronstein & Carmona

Bulwark Law

Chadi & Company

Charthouse Lawyers

Chelin Law Firm

Cheshire Law Group

Chudnovsky Law

Clark Hill

Cleantech Law Partners

Cleary Gottlieb

Counsel for Creators

Crucible

Cycle Advocates

DAHL

Davis Wright Tremaine LLP

Dennis and King

Dibrell Graham Law

DLA Piper

Eifert Law Firm

ELC MD

Elevator Law

Emergence

Evergreen Elder Law

Evolve Law

Family Health Law

Fasken

Fielding Law Firm

Foot Anstey

Foundd Legal

Freeburg Law

Fresh Legal

Fritz Law

Gecic Law

Gomez Trial Attorneys

Gowling WLG

Groom Law Group

Hamra Law Group

Harvey-Jacob Law

Heaton Fontano

Highbridge

Hodgson Russ Attorneys

Hogan Lovells

Hoglund Law

HopgoodGanim

Horea Crisan

Houston & Alexander

IdeaLegal

Infense

Injury.com

Jaszczuk

JHPII

Jones Foster

K Bennett Law LLC

Kasowitz Benson Torres

Kegler, Brown, Hill & Ritter

Kelley Uustal

Kinchloe Law

Knutson & Casey

LA Lawyers

LayRoots

Levine Family Law Group

Lipsky Lowe

Litiguard

Lock Lord

Locks Law Firm

MacLean Law

Maine Legal Group

Marble

Marrone Law Firm LLC

McCarthy Tetrault

McKenna Law

Miles & Stockbridge

Miller Thomson LLP

Modern Law

Obsequium

Ogilvie Law

Orent Law Offices

Oyen Wiggs

Oykhman Criminal Defence

Parikh Law

Parris Law Firm

Portalaw

Protass Law

Pryor Cashman LLP

Quinn Emanuel

Reese Marketos LLP

Richard Hochhauser

Roach Law

Robbins Firm

Rosen Injury Lawyers

Rosen Law Firm

Roulston Urquhart

RP Defense

Skadden

Stanchieri Family Law

Staver

Strategic Criminal Defence

Surrano Law Offices

Taylor Janis Workplace Law

The Law Office of Bryan R. Kazarian

The Law Practice

The National Law Board

Tremain Artaza PLLC

Trey Porter Law

TSMP Law Corporation

Turks Legal

Vela Wood

Verrill

Vogel LLP

W3IP Law

WACM&P

Wards Legal

Weisfuse & Weisfuse

West Coast Trial Lawyers

White & Case

Wolford Wayne

Work Lawyers

YLaw Group

Zafiro Law

Ziva Law

My Personal Top-10 List of Legal Websites

The list below represents websites that fit my criteria for what makes a law firm website exceptional:

The best law firm websites increase the firm’s overall value by 1) enhancing the perception of its brand and 2) reaching more of the capturable market.

Put another way, an exceptional law firm website should make you look good, and it should make you money. For me, there are three common elements required to achieve this result:

1. Differentiation
2. Subject Matter Authority
3. Usability

Each of the sites listed below exceeds in achieving distinction in these three areas. Let’s get into it.

1. Kelley | Uustal

Visit website / Designed by: Unknown

What I love about KelleyUustal.com:

• The imagery. Close-up shots of the people that the firm helps is a really effective way to trigger emotion and interest.
• The messaging. The firm drills home the idea of “personal victory”, placing their client squarely in the role of the hero of the story, as opposed to so many firms that paint themselves as the star of the show.
• The videos. The firm has invested in Oscar-Award quality videos to tell the stories of their clients. They are powerful and compelling, and they differentiate this firm in a truly impressive way.

2. Atticus

Visit website / Designed by: Unknown

What I love about Atticus.com:

• Client-Centric Approach: Atticus.com focuses on the needs and concerns of their clients right from the start. Their commitment to providing free initial advice and ensuring clients don’t pay unless they win is prominently highlighted, making the site immediately welcoming and reassuring to potential clients.
• Clear and Direct Communication: The website excels in explaining its services and processes in a straightforward and easy-to-understand manner. This clarity in communication helps demystify legal processes for visitors, making legal assistance feel more accessible.
• Innovative Service Model: Atticus.com presents itself as a new kind of law firm, emphasizing its mission to reinvent how people seek legal help. This innovative approach, combined with their promise of connecting clients with the right lawyers, sets them apart in the legal landscape.

3. Marble

Visit website / Designed by: Unknown

What I love about Marble.co:

• User-Friendly Interface: The website features a clean, modern design that’s easy to navigate. Its intuitive layout makes it simple for visitors to find information about the firm’s services and pricing.
• Engaging Visuals: Marble.co uses compelling imagery and graphics that effectively communicate their message and services. The visuals are not only eye-catching but also help in breaking down complex legal information into more digestible content.
• Client Testimonials and Reviews: The site smartly incorporates client testimonials and reviews, providing social proof and building trust with potential clients. These real-life success stories and ratings add a personal touch and credibility to the firm’s online presence.

4. Work Lawyers

Visit website / Designed by: Unknown

What I love about WorkLawyers.com

• Extensive Resource Library: The website hosts a large library of informative articles about employment law, providing valuable insights and information to visitors. This extensive resource not only establishes the firm’s expertise in employment law but also serves as a helpful tool for individuals seeking to understand their rights and legal options.
• Clear and Empowering Messaging: WorkLawyers.com effectively communicates the message that employees have rights that need to be protected. This empowering approach is evident throughout the site, encouraging visitors to take action if they face unlawful treatment at work.
• Visual and Functional Clarity: The website combines clean visuals with a functional layout, making it easy for users to navigate and find the information they need. The use of icons and images helps to break down complex legal concepts into more understandable terms, enhancing the overall user experience.

5. Rosen

Visit website / Designed by: Unknown

What I love about Rosen.com:

• Focus on Client Education: Rosen.com prioritizes educating their clients over self-promotion. The firm shares valuable legal information and insights, demystifying the divorce process and empowering clients with knowledge. This approach reflects a commitment to transparency and client support.
• Informative Content: The website provides a wealth of information on North Carolina divorce law, offering clear, legal advice and resources. This content is not only informative but also accessible, helping visitors understand complex legal matters.
• Client-Centric Approach: The site’s narrative emphasizes the firm’s history of sharing legal ‘secrets’ to simplify the divorce process for their clients. This client-centric approach, focusing on clarity and guidance, sets them apart from firms that might prioritize showcasing their achievements.

6. Justin Ziegler

Visit website / Designed by: The attorney’s nephew probably

What I love about JustinZiegler.com

• It’s ugly. Ok, so here’s the thing. There is nothing pretty about this website. But you know what? It’s effective! We love that Mr. Ziegler is saying to his prospective client, “look, I don’t spend a bunch of money on my website design. I do that shit myself. But, on my website, you will learn exactly how I get results for my clients, and you’ll know that I am a far better lawyer than web designer”.
• SEO strategy. What we really love about this site is the SEO strategy. This site ranks well and brings in traffic for all sort of creative, long-tail -settlement related keywords, eg: If you browse the site you’ll see that Mr. Zeigler has created these massively informative pages using all original content – including photos, police reports, videos etc. – from his actual clients, which is why the content ranks so well, and why we’re sure it’s effective at generating new cases.

Could this site use a facelift? Big time. But it’s clearly effective, and it’s unique, and we are big fans of the hustle.

7. Injury.com

Visit website / Designed by: Morgan & Morgan

What I love about Injury.com:

• Client-Focused Approach: The website prioritizes helping visitors through their injury journey, emphasizing support and compensation. This client-focused approach is evident in their messaging, which is dedicated to assisting clients rather than highlighting the firm’s achievements.
• Ease of Use and Accessibility: Injury.com is designed for ease of use, offering fast approval, simple case management, and transparent pricing. The site’s functionality allows clients to easily check their case status and communicate with their legal team, enhancing the user experience.
• Comprehensive Legal Information: The site provides detailed information on various types of injury cases, from auto accidents to workers’ compensation. This comprehensive coverage helps educate visitors about their legal options and the firm’s areas of expertise.

8. JHPII

Visit website / Designed by: Reduced Design

What I love about jhpii.com:

• The messaging: The slogan is A+. It conveys a complex idea – the concept of a lawsuit not just being a tool for the enrichment of the plaintiff but rather for societal change for the better – and distills it in just four words.
• The imagery: The banner imagery is wildly unique and creative and not something you’ll see on any other law firm website. It’s like a contemporary art-fueled collage. It’s bold and memorable.

I could go on and on because, frankly I love everything about this site. Big props to Antonio Lewis at Reduced Designs for creating this beauty.

9. Verrill Law

Visit website / Designed by: Great Jakes

What I love about Verrill-Law.com:

• Impactful Tagline: The tagline “Values. Value. Valued.” on the homepage effectively captures the essence of the firm’s approach. It succinctly conveys their commitment to core values, delivering value to clients, and valuing client relationships, achieving differentiation in a crowded market.
• Professional and Trustworthy Design: The website’s design exudes professionalism and trustworthiness, aligning with the firm’s emphasis on decency and honesty. This design approach reinforces their commitment to upholding high ethical standards in their practice.
• Focus on Client Trust and Long-Term Relationships: The emphasis on values and the reasons clients choose and trust them repeatedly highlights their focus on building long-term client relationships. This approach differentiates them from firms that might focus more on showcasing their successes or accolades.

10. Protass Law

Visit website / Designed by: Postali

What I love about protasslaw.com:

• The color scheme: Not that there is anything ground-breaking about blue and black, but combined with the black and white photo and the white text, this color scheme just screams “I’m a bad ass lawyer”.
• The testimonial on the main banner: The fact that this attorney has a judge calling him “the best she’s ever seen” right on his homepage is such a powerful piece of social proof and imagine has landed him some big clients.

5 of the Best Juris Digital Websites

Now it’s time to show off our chops. Here are my five favorite Juris Digital websites (at the moment). To see more of our work, check out our portfolio.

Let’s Build an Amazing Website Together

In the market for a website for your law firm? We’d love to work with you. Reach out anytime to discuss your project with us. You can also check out our website service page for more information and FAQ about what it looks like to partner with us.

How we made the big list of law firm websites

Here’s what I did to create the big list of the top lawyer websites:

• I asked ChatGPT to analyze the top-ranking articles on Google for the term “best law firm websites”.
• The AI then returned to me a list of all of the law firms listed in those articles and their corresponding website URLs.
• Then, I cleaned up the data, removed duplicates, updated bad links, sorted alphabetically, etc.
• From that list, I asked Paul (our head of development) to find a way to display up-to-date image tiles of each website’s homepage, to make the tiles look nice, and link out to the live site.

And bam! A list of 150 of the best law firm websites curated in one place rather than spread across ten different articles. I’m really quite clever, aren’t I? (I also require lots of adulation, so please agree that I am clever.)

When it comes to creating a solid online presence for law firms, legal content writing is often the cornerstone of success. Effective marketing content must address the real needs of your law firm’s prospective clients, illustrating your expertise and availability to help. Juris Digital takes pride in our place as a leading legal content marketing provider, but we know we aren’t the only game in town. Part of your due diligence may include investigating other worthy contenders to the legal content writing throne.

To help you, we’ve thoroughly assessed some of the top alternatives to Juris Digital in legal content writing. Each selection was fully vetted by our team. 

What Is Legal Content Writing?

Legal content writing is a specialized type of writing that falls within the broader field of legal writing. It is a niche form of writing that focuses on law firms, attorneys’ thought leadership, and the legal industry at large. It involves the creation of website content, blog posts, white papers, press releases, eBooks, meta descriptions, photographs, and landing pages. Like all forms of legal writing, the main goal of legal content writing is to convey legal information in a clear, concise, and, above all, accurate manner.

Why Should You Trust This List?

At Juris Digital, we understand the power of written words. We aren’t just another digital marketing agency; we’re a law firm marketing agency specializing in legal content writing for law firms like yours. We’re proud of both our track record and our client list, and to be perfectly honest, we believe we’re the best around at legal services marketing. But we’re not the only choice for legal content. Our goal is to help exceptional law firms succeed, no matter what. So, we’d like to highlight some trusted marketing agencies that have stayed the course and proven that excellence isn’t relegated to just one organization or person.

Our eyes are more discerning than most in this area. With years of experience creating effective content strategies for countless law firms, we’ve gathered unparalleled expertise in identifying processes that genuinely convert. Rather than relying on generic internet searches, we invite you to consider this carefully curated list of our six most respected competitors based on comprehensive research, client testimonials, and real-world experiences.

Why? Because our team has scrutinized thousands of law firm websites and executed successful legal content marketing campaigns for countless others. The result is our real talent for identifying strategies that convert rather than just generate traffic. That’s the criteria we used: These are not just random names pulled from a search engine; these are respected peers in the legal content marketing field that we recommend you compare with our services.

Six of the Best Legal Content Writing Companies

Now that that’s out of the way, let’s explore six robust legal content-writing companies not named Juris Digital that are worthy of your attention.

1. Lexicon Legal Content

Company Website | Testimonials | LinkedIn | Contact Info

Lexicon Legal Content stands out with a specialized focus on creating legal content of the highest quality. Their savvy team of attorney-writers understands first-hand the language, professionalism, and precise information needed in effective legal content. They offer practice area pages, blog posts, and website content, all boosting user engagement and delivering SEO value.

Lexicon’s dedicated team of legal writers gives them a firm grounding in the legal sphere. Their content demonstrates a keen understanding of the unique needs of the people researching law firms and the law. Emphasizing clarity without sacrificing depth, Lexicon’s content can capture the attention of prospective clients while also being well-optimized for search engine performance.

2. Verblio

Company Website | Case Studies | LinkedIn | Contact Info

With a broad range of industries served, Verblio offers a unique perspective for legal content creation. Their writers use advanced AI tools to create content, but if you prefer a 100% human blog writing service with no AI anywhere in the process, they can do that too. Beyond legal content, their expansive team can deliver diversity in style and tone tailored to your brand. Their straightforward content plans offer options for posts of varying lengths, reflecting their adaptability to client needs.

Verblio wears many hats and serves a broad range of industries, including legal content creation. With this diversity, their expansive team delivers content aesthetics unique to your brand.
Their straightforward content plans offer adjustable post lengths, showcasing their adaptability to client needs. Verblio can cater to law firms of all sizes, ensuring your content always resonates with your firm’s specific target demographic.

3. Legal Verb

Company Website | Client Reviews | LinkedIn | Contact Info

Legal Verb brings a comprehensive set of services beyond writing, including SEO, social media marketing, and website design, ideal for law firms seeking one-stop solutions. Specialized in handling complex legal topics, their legal writers can take the toughest legal jargon and make it accessible to the typical reader. Finished articles are emailed directly to you, making oversight easy.

If you need an all-in-one solution for SEO, social media marketing, and website design, Legal Verb is one to consider. Their knack for translating the legalese into understandable content makes them ideal for law firms keen on accessibility. They’ll ensure your potential clients never feel alienated by obtuse legal language.

4. iLawyerMarketing

Company Website | Client Testimonials | LinkedIn | Contact Info

iLawyerMarketing provides a comprehensive suite of digital marketing services, putting them on par with diversified powerhouses in the legal content creation field. The company specializes in crafting compelling, engaging, and search-optimized website content that resonates with target audiences and drives conversion.

iLawyerMarketing doesn’t just write for the sake of filling up your web pages. They focus on creating value—pieces that not only rank well on search engines but also provide useful information that helps potential clients understand their legal issues better. Wisely, this begins with an in-depth interview to find out more about your firm and what types of cases you want (or don’t want). When you’re in the market for good legal content writing, you could do a lot worse than considering iLawyerMarketing. 

5. Goodman Lantern

Company Website | Client Testimonials | LinkedIn | Contact Info

Goodman Lantern combines cross-industry marketing savvy with strong legal writing. Leveraging big client experience and close relationships, they nurture a working process that features regular updates, ensuring their content aligns with your strategies. Unlike too many content writing services for law firms, Goodman Lantern’s marketing strategies are driven by data and research. Their team of SEO experts generates attractive content targeted toward your audience.

From website landing pages to social media content, Goodman Lantern uses all the content channels at its disposal to successfully market your legal services. Their client-first approach ensures transparency and frequent updates, keeping clients in the loop throughout the content creation process. 

6. LegalContentWriters.com

Company Website | Client Reviews | Contact Info

Last on this list, but certainly not least, LegalContentWriters.com brings years of experience in digital marketing for attorneys and law firms. With an all-American team, they produce locally focused SEO content that can drive your law firm website’s visibility.

What makes LegalContentWriters.com different from other legal content providers is that it is not run by former practicing lawyers who lack online legal marketing or SEO experience. Their seasoned team of licensed and experienced legal writers combines extensive experience writing content for legal websites, blogs, and portals with over 20 years of combined SEO, web content, and online legal marketing experience. They can do more than write content—they can get your content seen.

Helpful Tips to Know When Researching Legal Content Writers

Finding the right legal content writer for your law firm will be critical to the success of your digital marketing efforts. Your online presence relies on high-quality, well-researched, and informative content to attract prospective clients and rank high in search engine results. To ensure you choose the best writers for your needs, consider these helpful tips when researching legal content writers.

1. Look for Experience and Knowledge in the Legal Field

Writers with a background in the legal profession or relevant legal writing experience can significantly enhance your website’s credibility and authority. They understand the language and nuances of the industry and comprehend legal rules, regulations, and best practices. When researching potential writers, prioritize those with a solid legal background or a proven track record in legal content creation.

2. Examine Their Writing Style and Portfolio

Before hiring a legal content writer, request samples of their work to assess their skill level and writing style. This will help determine if their tone and voice align with your law firm’s brand and messaging. A strong portfolio should demonstrate their ability to create professional, engaging, and informative content tailored to the legal industry.

3. Consider Their Familiarity with SEO Best Practices

Search engine optimization (SEO) is crucial for improving your law firm’s online visibility. Legal content writers should have a thorough understanding of SEO best practices, including keyword research, on-page optimization, and the use of appropriate headers, meta titles, and descriptions. Inquire about their proficiency in SEO techniques and seek out writers who can demonstrate their ability to create content optimized for high search engine rankings.

4. Evaluate Their Research and Fact-Checking Abilities

To secure your law firm’s reputation for accuracy and trustworthiness, your content must be well-researched and fact-checked. An excellent legal writer will demonstrate a commitment to verifying facts, citing reputable sources, and staying up to date with the latest legal developments. Pay close attention to how candidates present their research process and consider their track record in producing accurate, reliable content.

5. Gauge Their Adaptability to Various Legal Practice Areas

Different practice areas require different types of content and marketing strategies. For instance, personal injury law may focus on empathetic, persuasive content, while corporate law may emphasize expertise and specialized knowledge. A skilled legal content writer should be versatile and able to adapt their writing style to accommodate different practice areas without sacrificing consistency or quality.

6. Inquire About Their Ability to Meet Deadlines and Work Within a Content Schedule

Timely and consistent content production is essential for maintaining a successful digital marketing strategy. When assessing legal content writers, determine their ability to meet deadlines, manage their workload, and follow a content schedule. Reliable writers who can commit to a regular content production cadence will contribute to your law firm’s long-term marketing success.

Choose a Company That Fits Your Needs

By any standard, the world of content writing for law firms hosts numerous experienced, capable content writing firms beyond Juris Digital. Each marketing company offers unique strengths and potential drawbacks for law firms, making it essential to evaluate them based on your specific requirements. Whichever partner you choose, ensure they align with your brand, understand your goals, and can provide quality, consistent legal content.

Setting your law firm apart requires more than traditional methods in the fast-evolving legal marketing landscape. While many firms understand the importance of an online presence, only some have fully embraced the transformative power of law firm video marketing. This medium offers an unparalleled opportunity to convey your firm’s message and expertise in a compelling, visually engaging manner that resonates with potential clients.

But how do you find the best video production companies? Welcome to your comprehensive guide on video marketing for lawyers. We’ve curated this list with objectivity and years of industry insight. We’re delving deep beyond the surface to identify the best law firm video production agencies. Making an informed decision for your company’s marketing needs is crucial. 

Why Should You Trust this List?

At Juris Digital, we have over a decade of experience in legal marketing. Our experience is backed by a track record of creating impactful digital content beyond mere visibility. 

Our list isn’t just a random compilation of “best video production companies.” We bypass the typical listings you find in a basic internet search. Instead, we have meticulously selected these companies based on thorough research, industry analysis, and tangible outcomes they have delivered. Our list is a product of our commitment to helping law firms like yours find the perfect video production partner. 

Read on to learn more about our top 6 picks for law firm video marketing companies. 

1. COLDEA Productions

Website | Projects | LinkedIn | Contact Information 

COLDEA Productions is a video marketing agency that can create brand videos tailored to lawyers and attorneys. They excel at simplifying complex legal services into visually engaging narratives that resonate with your target audiences. 

Their approach to video marketing for law firms goes beyond just producing content. They look to weave a story that connects with your audience personally. They help lawyers turn complicated legal jargon into a video that’s informative and desirable to watch. Firms looking to differentiate themselves, especially in highly competitive markets, will find COLDEA Productions an ideal choice. 

2. Beverly Boy Productions

Website | Projects | LinkedIn | Contact Information

Beverly Boy Productions is one of the earliest adopters of video marketing for law firms, with more than 20 years of experience. Their longevity in the industry is a testament to their adaptability and commitment to excellence, making them a trusted name for law firms seeking top-tier video production services.

They specialize in various video production services tailored to the legal industry. Their services include everything from full production crews for comprehensive projects to commercial-ready options designed for broadcast. Their expertise covers a broad spectrum, including client testimonials, law firm overviews, lawyer profiles, and case study videos. 

Beverly Boy Productions understands the evolving landscape of technology-driven marketing. Their approach to video production is rooted in a deep understanding of the legal market’s nuances and the critical role of video in reaching out to current and potential clients. 

By offering full-scale production capabilities, Beverly Boy Productions can handle projects of varying complexity, ensuring that each video reflects the professionalism, expertise, and branding of the law firm it represents. Whether you’re looking for online commercials or full-scale documentary-style features, Beverly Boy Productions might be just what your firm is looking for. 

3. Demo Duck

Website | Projects | LinkedIn | Contact Information

Demo Duck has been creating engaging marketing videos since 2011. Initially focusing on explainer video production, they have grown into a dynamic team of marketers, advertisers, writers, animators, designers, editors, directors, and producers. While still widely known as an animated explainer video company, Demo Duck’s expertise extends far beyond. Available services feature various video production styles, including live-action and motion graphics​​.

They do not specialize in law firm video marketing like other agencies we’ve listed. However, Demo Duck has worked with some notable companies. Their portfolio boasts projects with renowned clients such as GoFundMe, Dropbox, Blue Cross Blue Shield, FEMA, Google, Netflix, Canon, and Geico.

For law firms, hiring Demo Duck means tapping into a decade of storytelling expertise and innovative video production. Whether showcasing your firm’s unique approach to law topics, highlighting client testimonials, or explaining legal services, Demo Duck’s creative team is adept at producing content that informs and connects with its audience on a deeper level. 

4. Explain Ninja 

Website | Projects | LinkedIn | Contact Information

Explain Ninja specializes in explainer videos for companies. If your law firm only wants to add this format type to your marketing, Explain Ninja might be a great option. They handle everything from storyboarding and scriptwriting to animation and sound design. 

Explain Ninja’s animated videos are designed to attract and engage, helping you make a solid first impression. These videos can also be valuable tools in your website’s digital legal resources section. 

5. Verdict Videos

Website | Projects | LinkedIn | Contact Information 

Verdict Videos offers video production services tailored specifically for the legal sector. Their ‘Day in the Life’ videos are admissible in jury trials. They demonstrate a deep understanding of the legal process and the stringent guidelines for court-admissible content. 

Their skill in producing settlement video brochures is another standout service. These 15-20 minute presentations portray a client’s life before and after an incident, addressing liability issues through police reports, accident scene photos, medical reports, and expert witness interviews. 

Verdict Videos also offers more general marketing video services, such as animation and trial graphics, translating complex legal matters into clear, visual representations. While their expertise lies in videos for litigation, these can be great marketing tools for your website to showcase why a client should hire your firm over anyone else. 

6. BluBlu Studios

Website | Projects | LinkedIn | Contact Information

BluBlu Studios is a global design-driven animation production company. They craft top-tier animated content for renowned brands. Their work has resulted in numerous mentions and awards, including The One Show, The Telly Awards, Berlin Commercial Awards, W3 Awards, and the German Design Award Winner 2020. 

BluBlu Studios’ client list is a testament to their high-end production capabilities, working for prestigious entities such as The Academy, Twitter, The New York Times, Uber, Samsung, Moderna, Universal, Lenovo, Riot Games, Deloitte, L’Occitane, Singapore Airlines, and the Washington Post. Their experience with such a diverse and high-profile clientele speaks to their ability to deliver content that meets the highest quality and creativity standards​​.

For law firms with the budget and desire to stand out in a crowded market, BluBlu Studios offers a unique opportunity. Whether explaining complex legal concepts, showcasing firm accomplishments, or highlighting client testimonials, BluBlu Studios can significantly elevate a law firm’s digital presence.

Things to Consider When Hiring a Video Production Company 

Choosing the right video production company is crucial. Law firm video marketing can enhance your online presence and client engagement. However, poorly done videos or ones that offer no benefit to the viewer can send potential clients looking for representation elsewhere. Here are some essential tips to keep in mind when vetting different video production agencies: 

1. Discuss their familiarity with legal topics. Producing law firm videos requires some understanding of legal matters. When you meet with an agency, ask about their experience creating videos for legal clients. If they don’t have law firm experience, discuss how their skillset can transfer to law firm marketing.  
   
2. Evaluate an agency’s storytelling skills. A compelling story makes a video memorable. Does this production company’s videos tell a story that resonates with the intended audience? For law firms, the ability to narrate a client’s journey or the firm’s success stories can be a game-changer. Ask for examples of successful video campaigns. 
   
3. Check their quality and professionalism. Video quality reflects directly on your firm’s image. Review videos for production quality, including clarity, sound, editing, and overall production value. High-quality, professional videos can bolster your firm’s reputation, while low-quality videos and animation can detract from that.
   
4. Discuss legal compliance and confidentiality. Ensure the video production company understands and will comply with all legal advertising rules and regulations. They should also understand the importance of maintaining client confidentiality. Discuss how they approach these aspects in their video production.

By considering these factors and thoroughly vetting a company, you can narrow options for the best video production companies more easily. If you plan to incorporate brand videos into your marketing plan, ensure they align with your ultimate business goals. 

This study was originally published in August 2021 and has since be updated for clarity.

We do marketing for law firms. As such, there is nothing more important for us to understand than how people find and hire a lawyer.

We have a ton of data and fancy tools that help with this. But their numbers don’t always tell the whole story. Sometimes, to better understand how people think and why they make the decisions they do, you have to do something crazy: Ask them.

So that’s what we did. We gathered 25 participants and we conducted a good old-fashioned focus group from a specific market. The video below is about 30 minutes long and contains every single response to each question that we asked all of our participants. We suggest you start here, as there are so many great nuggets that ought to get your creative juices flowing:

Questions and Responses

Next, we’ve distilled all of the responses below so that you can glean quick insights into our findings:

1. Have you ever hired an attorney before? If so, how did you find them?

11 of the 25 participants answered that they had hired an attorney before. Here’s how those 11 found the attorney they hired:

Responses:

1. Yes – Yellow Pages
2. Yes – Through Work
3. Yes – Through Real Estate Attorney
4. Yes – Hired via past reference
5. yes – Through Google
6. Yes – Referral
7. Yes – Word of mouth
8. Yes – Commercial
9. Yes – Google Search
10. Yes – friends and family
11. Yes – Met up with LGBT center

2. What factors are important to you when looking for an attorney?

A key takeaway here is not to assume that all clients do not define success by the same metrics. Using data like this can help you tailor your marketing efforts to address not just one, but all of your potential clients pain points in your messaging.

Raw responses:

1. Communication, reviews, price
2. Specialization in specific case, success rate, locality
3. Price, recommendations
4. Proximity, success rate, has my best interest
5. Reputation and price
6. Specialization, location
7. Communication, affordability
8. Knowlegdable, reviews
9. Success rate, price
10. Attentativeness, good report, fees
11. Competency in the legal matter
12. Competency in the legal matter
13. Honesty, affordability
14. Years of experience, background
15. Years of experience, price, location, accessability
16. Case assessement, reputation, price
17. How long they’ve been in business, multiple state jurisidiction
18. Reviews, specialization
19. Reviews, price
20. Specialization in specific practice
21. Locality, reviews
22. Communication, professionalism, reputation
23. Longevity, success rate
24. Success rate, qualification, reviews
25. Honesty, integrity

3. Would you ever look for an attorney online?

4. If you were injured in an accident and needed to hire an attorney, how would you go about finding one?

An interesting takeaway from this data is that even though many of the participants would ask a friend or a family member, they would also look online as a part of their search to make sure they were hiring the right attorney for them.

Responses:

1. Yelp, Google
2. Ask family and friends, then do a Google Search
3. Ask family and friends
4. Internet, family and friends
5. Friends and family, then Google
6. Friends and family, then Google
7. Google search
8. Yelp, Google
9. Free consultation
10. Google search
11. Legal shield
12. Personal recomendations, then internet search
13. Google search, then friends
14. Google search
15. Ask friends, then Google search
16. Friends and family, then Google
17. Friends circle through church
18. Google Search
19. Google Search, friends and family
20. Google Search, friends and family
21. Friends and family

Interesting comments:

“I would start with a broad search and narrow it down from there.”

“I would look up a local attorney online.”

“I’d look for a lawyer who I have seen on billboards and commercials.”

“I would want to know if they give a free consultation.”

“I’d Google names of people that I’ve heard on the radio.”

“I would Google local people and read reviews.”

“I would talk to my accountant/financial advisor to get a recommendation.”

“I would use Nextdoor.com and look at the Florida Bar website.”

“I would use the term lawyer accident injury.”

5. What websites would you trust to find an attorney?

Notice how prominent Google was. It’s also interesting that some people already have an idea of where to look online. This goes back to our theory of barnacle SEO or share of search. You want to be everywhere your potential clients are looking (if it makes sense in your market/budget).

Responses:

1. Google, Yelp
2. Google
3. Google
4. Legal shield
5. Google, Yelp, Yellow Pages, Yahoo
6. Super Lawyers.com
7. Google
8. Google
9. Google
10. Google
11. Legal Zoom
12. Florida Bar, American Bar, Google Search
13. Legal Shield
14. Google
15. Google
16. Google
17. Google, Yelp
18. Google
19. Santa Clara Bar Asscocaiton

6. Type in what you would type if you were injured and looking for an attorney

This one is for SEO nerds. We asked the same question but got a variety of different responses. A few things to highlight here are:

• Many of the participants types in a city name, zip code, or state as a geo modifier. [Are you rank tracking these keywords?]
• Notice how several people used “Near Me” without being promoted
• Notice how many keyword variations there are even from a small sample size

Results

1. Injury attorney san francisco
2. injury attorney near me
3. local lawyers
4. injury law group
5. attorney Christian
6. injury lawyers
7. personal injury lawyer bangor Maine
8. personal injury lawyer tyler, texas
9. personal injurt lawyer near 39466
10. personal injury bosrd certified attorney near me
11. personal injury lawyer san francisco
12. personal injury lawyer
13. free consultation injury
14. personal injurty lawyer sunnyvale
15. personal injury lawyer san jose
16. attorney injury san jose
17. injury lawyer san hose
18. attorney for injury accident
19. accident attorney
20. 1-800-lawyer
21. bay area best injury lawyer
22. san jose personal injury attorney

7. Where would you click first in the search results?

If you have the time, make sure to watch these videos. Search behavior is very interesting. Some people skip the ads, some click on the ads and then click to organic, but the search behavior is different between each person.

Key Takeaway: Don’t make assumptions in your market! Test! Also focus on being everywhere you can 🙂

Results

1. Browse the first few options, would click on the local pack
2. Would click on lawyers.com
3. Would scroll down and click on best Hayward lawyers
4. Would scroll down and click on local links
5. Would scroll down and click on Florida Bar Association
6. Would scroll down and click on the local pack and view all
7. Click on free accident – Ad for findlegal.com
8. Click on the general questions for a personal injury lawyer
9. Click on Find Law
10. Click on Harris Law
11. Click on the map to locate the nearest attorney
12. Click on a lawyer entry from the local pack
13. Search Yelp
14. Click on an entry in the local pack

Interesting comments:

“I wouldn’t click on Google screened right away because I know those are ads.”

“I would specify car accident lawyer and look at ratings. I’d start with the first entry and realized they had a free consultation.”

“I would check to see how their website looks and how long they have been in business.”

“I would ignore the ads, ignore super lawyers.”

“I noticed the words free and legal.”

“I would want to educate myself on what they do.”

“I immediately noticed the amount of 5-star reviews it has.”

“I would scroll down past the ads.”

8. What factors would you consider before contacting one of these attorneys?

Don’t ignore the importance of reviews from these answers 🙂 but while reviews are important for some, other factors may be important for other clients.

Responses

1. Success rate and website visit. Type of cases they specialize in
2. Professionalism, website, and fees
3. Where they place on the listings on the first page
4. Name of the firm and fees
5. Human contact vs. call center – Success rate, availability
6. Experience, testimonials
7. Ratings and experience
8. Open office hours and talk to a person, who specializes in personal injury
9. High reviews
10. Location, rankings, success ratings, small practice or big practice
11. Reviews
12. Reviews, fees
13. Location, years in business
14. Ratings
15. Proximity, ratings, reviews, success rate, experience
16. Specialization
17. Specialization, reviews, free consultation

9. What would be your preferred method of contacting an attorney?

Interestingly this aligns with our current data where most of our clients cases are signed from phone calls vs. other electronic methods. Make sure you answer your phone promptly and with a personal touch.

More interesting comments:

“I don’t like live chat because I know it’s not a real person”

“Before calling I would want assurance that it’s not a call center”

“I would use send a call request function on Google screened”

That’s all, folks!

Was there anything you found especially surprising? What changes would you make to your digital marketing efforts based on these responses? Please let us know in the comments!