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Marketing Services for Lawyers

Every service a growing firm needs. One system running them.

Five disciplines, eighteen services, and a separate service for firms that need a foundation first. You don’t buy them à la carte. Your Marketing Executive decides what your firm needs, in what order, and holds everyone to the same standard.

Book a strategy call How JurisOS™ picks them →

As recognized by

Clutch Inc. Best Workplaces Above the Law Fast Company Lawyerist StoryBrand Certified

01 Strategic Visibility 02 Content Marketing 03 Paid Media 04 Performance Creative 05 RevOps 06 JurisPage™

01 One plan across every channel

Strategic Visibility

The through-line. Your Marketing Executive, for your firm, owns the plan across every channel and keeps it pointed at retained cases, not channel-level wins. Nothing below runs in isolation.

Technical SEO

Crawlable, citable foundations

Site architecture and internal linking

Core Web Vitals and crawl health

Schema and entity markup

Local EcoSystem

Own the map pack in every market you serve

Google Business Profile management

Local landing page architecture

Review generation and response

Competitive Analysis

Know exactly which firms you’re beating

Share of voice by practice area

Competitor content and link gap

Market-by-market rank tracking

Digital PR

Authority earned off-site

Legal-vertical link acquisition

Attorney commentary and source placement

Citation and directory cleanup

02 Authority that gets cited

Content Marketing

Every word starts with the StoryBrand framework, then gets written for search results and AI answers at the same time, so your firm is the source that gets cited rather than the one summarized away.

THE FOUNDATION StoryBrand Certified

The StoryBrand framework drives every word.

Before anything gets written, we clarify the message: your client is the hero, their case is the problem, and your firm is the guide with a plan. It is the difference between a page that lists what you do and a page that makes a stranger call you.

As a StoryBrand Certified agency, we run this on the whole site, not just the homepage. Every practice-area page, city page, and attorney bio below inherits the same clarified message.

WHAT IT PRODUCES

A one-line message your whole firm can repeat

Site-wide messaging hierarchy and page order

Headlines and CTAs written to the framework

Content briefs every writer works from

Practice-Area Pages

The money pages that actually convert

Money-page architecture by case type

Depth that survives a competitor audit

Conversion-first page structure

Hyperlocal Content

City and county coverage

City and county page programs

Courthouse and jurisdiction detail

Local proof, results, and reviews

AI Visibility (GEO/AEO)

Be the cited answer, not the summarized one

Answer-shaped content structure

Entity and citation building

AI Overview and LLM visibility tracking

Attorney Authority

Expertise a machine can verify

Attorney bio and credential pages

Bylines, awards, and speaking

E-E-A-T signal architecture

03 Demand you can turn on

Paid Media

Aimed at the case types worth your bench. Spend is judged on signed cases and case value, never on cost per click alone.

Google Ads

High-intent search, priced against case value

Campaign structure by case type

Negative keyword and waste control

Bidding tied to signed cases

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Local Services Ads

Google Screened placement above everything

Google Screened onboarding

Lead dispute and credit recovery

Budget pacing by market

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Paid Social

Meta and YouTube for the cases worth chasing

Mass tort and class action intake

Retargeting for high-value case types

Creative testing and iteration

Retargeting & Display

Stay in front of the shortlist

Audience segmentation by case type

Sequenced creative

Frequency and spend controls

Access is limited

ChatGPT Ads

Placement inside the answer engine your clients now ask first

Apple Maps Ads

Top placement when someone searches for a lawyer nearby

Placement in Apple Maps search results

Location and radius targeting by market

Judged on signed cases, like every other channel

04 The work your firm is judged on

Performance Creative

Landing pages, websites, and creative built for your firm, designed to convert the traffic the rest of the system earns.

Website Design & Build

Conversion-first firm sites

Firm site design and build

Migration without traffic loss

Ongoing CRO and maintenance

Landing Pages

Built for the case type that convert

Message-matched page builds

Form and call-path testing

Speed and mobile optimization

Creative Assets

Brand work that competes

Brand and identity refresh

Billboard + design direction

Ad and social creative

05 Tie the work to signed cases

RevOps

The layer most agencies skip. Tracking, intake visibility, and reporting that connect marketing to signed cases and case value, so every review starts with revenue.

Call & Lead Scoring

Quality, not just volume

Call tracking and recording setup

A qualified-lead definition built with your intake team

Monthly lead-quality review

Conversion Optimization

More retained clients from the same traffic

Intake path and form testing

CTA and page-level experiments

Chat and after-hours coverage

Attribution & Reporting

Revenue, not screenshots of rankings

GA4 and CRM connection

Signed-case and case-value reporting

A standing strategic review cadence

06 For law firms that need a foundation first

JurisPage™

Not every firm is ready for the full system, and that’s fine. JurisPage builds and markets law firm websites for growing firms: brand, site, content, SEO, and Google Business Profile, launched fast and priced transparently.

If Discovery says you need a foundation before you need a system, we’ll point you there instead. It’s the same process of work, sized to where your firm is today.

Visit JurisPage →

Law firm websites Custom, mobile-first, and built to rank. Sites your firm owns outright.

A full foundation, in the first 45 days Brand design, website, content, SEO, and Google Business Profile setup.

Focused Results Published rates, no upfront fee, no long negotiation to find out the number.

Whenever you’re ready, your firm’s growth is waiting.

One call with your Marketing Executive. We’ll show you where your firm stands against the market you’re competing in, and what JurisOS™ would do about it.

Book a strategy call 855-593-6935

Every service