Personal Injury Lawyer Marketing
Personal injury lawyers face unique marketing challenges. Most markets across the United States are extremely crowded for injury and accident law firms and, of course, high impact cases tend...
Continue ReadingIs Link Building Still Necessary for Law Firm SEO Success in 2023?
Link building has always been a controversial aspect of search engine optimization. If you’re not familiar with it, here’s the gist: Google determines a website page’s ranking for a...
Continue ReadingHow Much Should a Law Firm Website Cost?
Before I wax philosophical, let me give you a straightforward answer: If you intend for your law firm’s website to be a lead-generation tool that adds significant value to...
Continue ReadingScorpion Legal Marketing: A Review for Law Firms
If your law firm is looking for a partner to handle your website design and digital makrketing, it’s likely that you’ve come across Scorpion. Scorpion Marketing is one of...
Continue ReadingHow Proximity Impacts Law Firm Rankings in Google’s Local Pack
Proximity to the searcher is one of the most important factors in Google’s local pack rankings. The physical location where you are searching from still carries a big impact...
Continue ReadingHere are the Best Law Firm Website Design Companies Not Named Juris Digital
So it’s time for a redesign and you’re looking for the best law firm website design company to take your site to the next level. My name is Matt...
Continue ReadingWhat Effective SEO Looks Like for Divorce Lawyers in 2023
Maybe you’re already investing in SEO but you’re not happy with the results. Or maybe you’re considering SEO for the first time and want to understand what SEO success...
Continue ReadingWhy “Beating Your Competition” Is an Awful Marketing Goal
At Juris Digital we insist on aligning with our clients on their goals before we commit to a project. When a client tells us that their primary goal is...
Continue ReadingHow to Design Your Law Blog Posts for Maximum Impact
If you invest in content marketing and SEO it’s likely that blog posts constitute a huge percentage of your website’s total traffic. We often see blog posts making up...
Continue ReadingBuying Personal Injury Leads vs. Generating Them via Marketing
So you need more leads for your personal injury practice. You are intrigued by the prospect of simply purchasing personal injury leads from a lead generation company. After all,...
Continue ReadingWebsite Content for Law Firms
If you’ve made the decision to invest in content for your law firm’s website, congrats! You’ve made a really good choice. At Juris Digital we can genuinely claim to...
Continue ReadingThe Best Law Firm Websites: Insights & Inspiration
Most of the folks who find this blog post after searching something like “best law firm websites” are either researching law firm web design agencies to hire, or looking...
Continue ReadingHow to Get Family Law Clients
Strategies for Bringing in Consistent Clients for Your Family Law Practice So you’re looking to get more clients for your family law practice? Getting started with marketing your family...
Continue ReadingLexicon Legal Content Review
Today I was doing some research on legal content writing providers and I came across a company called Lexicon Legal Content. The first thing I noticed is that in...
Continue ReadingSocial Media for Lawyers: How to be Social as a Law Firm
Working with law firm clients on their digital media strategies, the question always eventually comes up: “How should we post on our social channels?” A great question, especially considering...
Continue ReadingHow to Create Client Success Stories That Turn Website Visitors Into Your Best Clients
“Why should I hire you?” Anyone who is responsible for bringing on new clients knows about this bone-chilling question. After all, there are a lot of other lawyers who...
Continue ReadingHow to Optimize Your FAQ Schema to Maximize Positive Outcomes
In this post, I’ll walk you step-by-step through a process for strategically implementing FAQ Schema to maximize positive outcomes. Since around the summer of 2019, Google has been rewarding...
Continue ReadingGoogle Now Explaining Why It Ranks Particular Pages for Legal Keywords With “Your Search & This Result” Feature
Back in February 2021, Google rolled out the “About this result” feature on mobile search results. It looks like this and gives the user basic information about any given...
Continue ReadingDo Law Firms Need Separate Landing Pages for PPC?
“Are y’all gonna create landing pages for PPC?” This is a question we get all of the time when we bring on new clients who are investing in both...
Continue ReadingHow Much Should You Pay for Legal Content Writing?
Without content there is no SEO. There is no PPC. There is no social media. There is no email. Without content, there is no marketing. So why is content...
Continue ReadingThe Best Website Hosting for Law Firms
At Juris Digital, lawyer SEO marketing is all we do. 100% of our client’s websites are built on WordPress, and a 95% of them are hosted with WPEngine. If...
Continue ReadingHow to Use Topic Clusters and Keyword Clusters for More Effective Legal Content Marketing
In this post we’re going to look at two types of clusters – topics and keywords – and I am going to explain how you can leverage these concepts...
Continue ReadingSEO Test: How We Forced Google to Show Localized Organic Results
Previously on this blog we published the results of a study which found that Google returns localized search results for non-local informational keywords 81% of the time. Based on...
Continue ReadingUsing Animated Product Images in Google My Business to Stand Out in Local Search
In this post I’ll walk you step-by-step through the process for creating and uploading animated images for the Google My Business Products feature. Last week our friend Darren Shaw...
Continue ReadingNaming Your Law Firm: 3 Types of Names + The Pros & Cons of Each
Update: It’s almost 2022 and law firm names are still the BIGGEST ranking factor in local search. So just keep that in mind when reading this below 🙂 Whether...
Continue ReadingGoogle Shows Localized Results for Informational Legal Keywords 81% of the Time (Mini Study)
We know that Google almost always shows heavily localized search results for commercial-intent lawyer keywords (eg. “car accident lawyer” and “divorce attorney”). What’s less well understood is how Google...
Continue Reading[ STUDY ] How Google Local Service Ads for Lawyers Impact Consumer Click Distribution
The Question: How does the presence of LSAs in Google search results impact where legal consumers are clicking when they search for a lawyer? In 2020 Google rolled out...
Continue ReadingWhere Should Attorneys Focus Online Review Efforts?
Generally speaking attorneys should focus on getting reviews where their clients are already looking for reviews. In 2021 we typically find those places to be: Google My Business Yelp...
Continue ReadingOur Position: Black Lives Matter
We at Juris Digital are outraged by the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, David McAtee, and the larger pattern of police brutality and white supremacist violence...
Continue ReadingDUI Attorney Marketing
Want more DUI cases for your criminal defense law firm? You’ve clicked on the right article. I’m writing this post because I just Googled “marketing for dui attorneys“, and...
Continue ReadingIs Your Law Firm Website Just a Digital Business Card?
North Carolina divorce attorney Lee Rosen (@leerosen) has one of the best legal websites in the game, and so I was excited when he critiqued a fellow attorney’s website...
Continue Reading[Survey] Do people research their legal issue before hiring a lawyer?
At Juris Digital we talk a lot about the power of evergreen content. Time and again we’ve seen that when law firms can successfully identify the right evergreen topics...
Continue ReadingHey Lawyer Review Sites, Nobody Likes You!
Looking for a list of sites where attorneys can be reviewed? We did the work. Here you go. Now let’s get to the good stuff; which of these sites...
Continue ReadingQuestions To Ask Before Hiring Law Firm SEO Agency
How to avoid failure by asking the right questions, both of yourself and the of marketing agencies you’re considering So you’re considering hiring a law firm marketing agency? The...
Continue ReadingShould I use one agency for website creation and a different agency for SEO?
A question I commonly hear during during the sales process is: What if we have your firm do the SEO and marketing, but we use another firm to design...
Continue ReadingShould Your Law Firm Invest in Press Releases?
Online press releases were, in the recent past, a popular tactic that law firm SEO’s used for building links fast. And let me tell you, it worked! However, since...
Continue ReadingIs Lawyers.com Advertising Worth the Money?
Lawyers.com ranks well for many of our client’s target keywords, so naturally we wanted to understand its efficacy as a barnacle SEO site. Below, we’ve broken down the results...
Continue ReadingWhy Do Lawyers Blog?
Lawyers are busy people. Between meeting with clients, appearing in court, handling paperwork, and plenty of other day-to-day responsibilities, finding the time to sit down and write a fresh...
Continue ReadingJustia Marketing Review
A Review of Justia’s Web Design and Digital Marketing Services If you’re in the market for digital marketing services for your law firm, it’s quite possible that you’ve come...
Continue Reading5 Signs That You Should Switch SEO Companies
Wondering whether it’s time to fire your current SEO provider? Here we’ll look at five things to look for which may indicate that a change is in your best...
Continue ReadingHow long does SEO take for law firms? (Real case study)
Wondering how long SEO will take to show results? The broad answer – which doesn’t apply in every circumstance, and should be taken with a grain of salt –...
Continue Reading5 common examples of poor mobile optimization among law firm websites
Wondering whether your website is properly optimized for mobile devices? We have several clients whose mobile traffic constitutes over 65% of their total website traffic. Needless to say, if...
Continue ReadingShould you buy links for your law firm website?
Backlinks continue to be the primary driver of high search engine rankings. Why? Because backlinks are normally very difficult to get, and a site that does get them is...
Continue Reading5 Tactics for Better Legal Practice Area Pages
Is it your ultimate goal to rank high in Google for search queries containing [your practice area + your city/state]? Of course it is! And I sincerely hope you’ve...
Continue ReadingThe Values & Capabilities Shared by Great Legal Marketing Agencies
Are you in the process of researching legal marketing agencies? If so, you know that it can be difficult to prioritize the qualities to look for in the agencies...
Continue ReadingHow to Track Conversions (Leads) from Your Law Firm’s Website
Have you ever wondered which of your digital marketing efforts are actually producing leads, and which aren’t? To make sure that your law firm spends it’s digital marketing dollars...
Continue Reading5 Ways Lawyers Can Get More Google Reviews
In an increasingly competitive market, it’s worth considering how your law firm can differentiate itself from the competition online. One effective way to accomplish this differentiation is to proactively...
Continue ReadingAccelerated Mobile Pages (AMP) Project: The Basics for Marketers
This post was originally published on Avvo’s Lawyernomics blog. One of several awesome things about the Accelerated Mobile Pages Project is that its name is literal. This is a...
Continue ReadingUsing Keyword Data To Increase Traffic
It’s crazy to say in the era of [NOT PROVIDED], but Google is giving me really useful keyword data lately. This post outlines how I’ve used keyword data from...
Continue ReadingInteractive Map Displays State-by-State Incarceration Rates
The fact that the United States incarcerates more of it’s citizens than any other NATO nation is no secret. This study from Attorney Andrew Flusche looks at the incarceration...
Continue ReadingJuris Digital Client Featured on Fox 7 Austin
We spend a lot of time thinking about how to build links and citations that will really move the needle for our clients, both in terms of keyword rankings...
Continue ReadingGet Back What Is Yours: Reclaim Your Lost Google Analytics Data
NOTE: This technique will only work if the Analytics account in question is still active, or has been deleted for less than 30 days. One of the biggest frustrations...
Continue ReadingHow to Conduct a Focus Group on Your Law Firm’s Website
If you are considering making significant changes to your website, there are essentially two methods you can use: 1. Make completely random changes based on what you think is...
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