James Tawney and the partners at Tawney, Acosta, & Chaparro knew that if they wanted to compete, they’d have to step up their marketing. In 2017, the firm began their journey to dominance with Juris Digital. Here’s the story:
What ultimately convinced you that Juris was the right partner?
It was when I saw that my competitors kept asking me questions about who we were using, why we were showing up on the first page on everything when we were a new firm, and how we were getting so much traffic, how we were getting so much intake that I realized we did the right thing.
— Attorney James Tawney
Before the end of the first year working with Juris Digital, James understood that the firm was on the right track. Traffic was up, leads were up, and signed cases were increasing by the month.
When Did You Really Start See Results?
I started seeing tangible results before that first year mark. To be honest with you, I just didn’t realize that it was going to be consistent until about a year in. So I would say we started getting a little traffic three or four months in, pretty steady traffic, six months in, and then about a year in, we were getting more traffic than most of the people in our market back at the time. Now, I will say, and I’ll disclaim this a little bit, I mean, we were the first in our market to really do SEO. Right now, everybody’s doing it because we were so successful, but somehow you guys still maintain a lead on a lot of them, and we still do well, even with the competition now, throwing their head in the game.
— Attorney James Tawney
Long Term Partners: Continued, Steady Growth & Expansion
Where Do You Find Juris Digital Has Made Some of the Biggest Impact?
Fresh Ideas, responsive team. Keeping me apprised as to what my competitors are doing. Keeping the website looking fresh every couple years. Being responsive to my questions, posting when I need stuff posted, working on the blogs, working on creating backlinks has been a big thing. I think. I mean, I see so much work going into the content that’s being put onto the website. We’re a big trucking firm, so I pay attention to what other trucking lawyers are doing and other trucking content. And you all have been great about putting that kind of content on the website.
— Attorney James Tawney
We weren’t getting any, now we’re getting so many that I’m having to hire more lawyers to deal with it
For example, last week we signed seven commercial cases. Awesome. Back our first year, we were lucky if we signed a couple the entire year.
— Attorney James Tawney
A Responsive Team, One of the Keys to Success
TAC Injury Law continues to see sustained growth as they expand into new markets. By the end of this year, they will have grown in the Phoenix market, where they are sure to find continued success.
I think that with the proven track record and the proven results, we can go wherever we want to go.
It really depends on how much I want to work, because the team at Juris Digital keeps sending the work our way. So if I want to be in California or wherever it is next, then I will do that. But we’ve gone from, like I said, a small regional area on the border to expanding three states. I have several associates. We’re just going to continue to go that direction until I pump the brakes on it
