How We're Using Real User Queries from Our AI Tool to Inform FAQ Page Content

The really cool (and essential) thing about our AI Assistant WordPress plugin is that it is trained exclusively by the content on your website (or on content you upload directly to the knowledge base).

This control is so important for law firms because of their ethical obligation to provide accurate information and, as importantly, not to provide any information that can’t be verified.

Another cool thing about the tool is that we can see exactly what your website visitors are asking (anonymously), and we can use that data to guide our content strategy. By assessing what people are asking and the responses they’re receiving, we can:

• Identify content gaps and areas for substantive improvement;
• Gain a better understanding of the most pressing questions potential clients have;
• Prioritize those questions on the site’s primary FAQ page, and;
• Use these insights to train the AI to provide even better answers to those questions.

Here’s a walk-through of how we use real user queries from our AI assistant tool to create more helpful, effective FAQ page content for our clients.

• First, export query data: AI Research Assistant > Metrics > All Time

• Next, feed query data in your LLM of choice. I uploaded the CVS export with the query data directly into a CGPT thread for my client.

• Prompt it to assess the data, clean up queries, and present organized lists of the most common and relevant queries. In this case, because my goal is to create a robust FAQ page for the firm, I said:

give me a list of questions that i should answer on a new FAQ page. I want these questions to be the general ones about how the firm operates (fees, practice areas, locations, etc.) rather than the law-specific questions

• Feed those queries back into your AI knowledge base and prompt it to provide an answer to each question. This way, they questions are answered only with the firm’s existing knowledge base. This is key.

• Put those answers into a shared doc. Highlight answers that are lacking, or for which the knowledge base has no info at all. Ask the client to provide more details to make the answers as accurate and helpful as possible.

• Use that information to publish a robust, client-aided FAQ page on the website.

• Add that new FAQ page back into the knowledge base to provide users with the most complete, accurate answers possible, which can be curated and framed based on their precise query.

Matt Green Hi, I'm Matt. I am the Chief Strategy Officer here at Juris Digital. I love SEO, content marketing, and brand development, and I am so grateful that my job is to help exceptional lawyers deploy these marketing tools to help more people. If you have specific topics you'd like to discuss with me, please feel free to email me.