×

    If Scorpion has sent your law firm a proposal, you probably want a more candid answer than “it depends.” I’m Matt Green at Juris Digital. We compete with Scorpion, have lost bids to them, and have worked with firms that later left them. That gives us a point of view, not a neutral verdict. Here are the questions I would ask before committing your website, marketing budget, and next year of growth to any agency, including ours.

    8 things I would look at before hiring Scorpion

    1. Scorpion can be a good choice

    This was the first point in my original review, and I still mean it. Scorpion markets a broad range of services to law firms. Its law firm page features positive client testimonials. We have lost bids to Scorpion and have also gained clients who wanted a different approach. Neither result proves what will happen at your firm. The useful question is whether the team and plan in your proposal fit the matters you want to sign.

    2. Decide whether you want a broad platform or a legal specialist

    Scorpion works with law firms and other industries. Its law firm services page describes websites, SEO, advertising, Local Services Ads, AI search, and intake tools. A broad platform can be useful if you want one vendor coordinating those pieces. At Juris Digital, we focus on law firms. That focus matters to us because practice areas, case value, intake, referrals, and local competition change what a useful inquiry looks like. Ask both companies who will work on your account and how they would prioritize your specific cases and markets.

    3. Separate owning website assets from being able to run the site elsewhere

    My old review said you could not take a Scorpion website with you. That was too absolute. Scorpion’s current FAQ says customers own their domain, content, imagery, and other assets after fulfilling the contract, and can receive static files and design assets. It also says its underlying CMS is proprietary and another vendor must rebuild the site on a different CMS. That rebuild may take time and money even when you own the content. Before signing, ask for an export list, access to your accounts, and a written explanation of what a move would require. Ask an independent developer to estimate the migration if future flexibility matters to you.

    4. Make the SEO and advertising split visible

    I was too sweeping when I described Scorpion as primarily an ads company. Scorpion publicly offers both SEO and digital advertising for law firms. What matters is the mix in the proposal on your desk. If you need calls immediately, ads may deserve more of the budget. If you want a site that earns discovery over time, ask what content, local search, technical work, and authority building the SEO fee actually buys. Request separate work plans and reporting for organic search and paid campaigns. A list of channel names cannot tell you how much attention each will receive.

    5. Find out where every dollar goes

    Scorpion’s public FAQ describes pricing as dependent on goals and the combination of services, technology, and advertising. I would ask for an itemized first-year cost: setup, website work, service and technology fees, ad-platform spend, any spend-based charges, and renewal or cancellation terms. Ask who pays Google or other platforms, who controls the accounts, and what invoices and campaign data you can see. Our earlier review made categorical claims about Scorpion’s billing model that a public page cannot establish for your contract. Get the answer in the sales order, then compare it with a second proposal on the same basis.

    6. Meet the people who will run the account

    A polished sales process does not tell you how much strategic attention your firm will receive six months later. Meet the account lead and ask who writes the pages, manages ads, checks intake quality, and decides when a plan should change. Ask how many accounts each person handles and request examples of the work they would actually deliver. I would put more weight on that conversation than on a gift, a dashboard demo, or a promise of a ranking.

    7. Ask how they handle competing firms in your market

    A law firm should know whether an agency also serves a direct competitor in the same practice area and city. This is a fair question for Scorpion, Juris Digital, or anyone else. Ask what conflicts the agency discloses, whether any exclusivity is available, and how it keeps strategy and data separate. Get the policy in writing if market protection matters to your decision.

    8. Choose the model you can hold accountable

    No agency is the right fit for every firm, including ours. Give each contender the same brief: your best matters, target locations, current spend, intake capacity, and what a qualified lead means. Then compare the work, the people, the cost, the exit terms, and the plan for learning from signed cases. Rankings and calls can be useful signals; your team still has to say which inquiries became consultations and clients. I would hire the partner whose plan you understand well enough to challenge.

    How much does Scorpion marketing cost?

    Scorpion’s public FAQ does not give a flat price for a law firm engagement. Scorpion says its price depends on the selected mix. Its FAQ says marketing technology and certain services such as SEO typically have a 12-month term, while digital advertising services are typically month to month. Your signed order may differ. Ask for the first-year total and the costs of changing scope or leaving, including a CMS rebuild if your website would move.

    Is Juris Digital a better alternative?

    Maybe, if you want a law-firm specialist and our approach to law firm SEO and paid search for law firms fits your goals. We have a commercial interest in this comparison, so ask us the same hard questions about fees, account ownership, staffing, results, and exit terms. Bring your Scorpion proposal to the conversation; we can discuss the specific tradeoffs rather than pretend one vendor wins every time.

    How to move your Scorpion website to WordPress

    If you are planning a move, our guide explains what to request from Scorpion, what needs to be rebuilt, and how to protect your pages, calls, and forms through the change. We have helped firms make this move before and are happy to show you what it involves. See how to move your Scorpion website to WordPress.

    Switching from Scorpion? We’ll rebuild your website for free

    If you choose Juris Digital after Scorpion, we’ll rebuild your law firm website for free to make the switch easier. We’ll review the site assets available to you and plan what needs to move to a new CMS. Contact us about your Scorpion website switch and bring your current site and proposal to the conversation.

    Last updated:

    Matt Green Hi, I'm Matt. I am the VP of Innovation here at Juris Digital. I love SEO, content marketing, and brand development, and I am so grateful that my job is to help exceptional lawyers deploy these marketing tools to help more people. If you have specific topics you'd like to discuss with me, please feel free to email me.

    Connect with Matt Green on LinkedIn

    X - Close
    👋 Questions? Fire away...
    X - Close