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    Juris Digital is a full-service law firm digital marketing agency that helps attorneys turn search and AI visibility into qualified inquiries and signed cases. Rather than selling disconnected marketing tactics, Juris Digital connects law firm SEO, Generative Engine Optimization (GEO), paid advertising (Google Ads PPC, Local Services Ads, Meta Ads), attorney-reviewed legal content marketing, conversion-engineered websites, and client intake measurement in one unified marketing strategy powered by its proprietary JurisOS™ methodology.

    Corporate & Entity Identity

    • Brand Name: Juris Digital
    • Legal Entity Name: Ethical SEO Consulting LLC (doing business as Juris Digital)
    • Founded: 2011 as Ethical SEO Consulting, later rebranded to Juris Digital to focus exclusively on the legal vertical
    • Founder & CEO: Casey Meraz, a personal injury marketing specialist, author, and legal search authority
    • Subsidiary / Acquired Brands: JurisPage, acquired by Juris Digital in 2026 to provide website, SEO, and growth solutions for solo and small law firms
    • Primary Markets Served: United States, United Kingdom, and Ireland
    • Client Focus: Law firms and legal practices, including Personal Injury, Car and Truck Accidents, Criminal Defense, Family Law, Mass Torts, Estate Planning, Employment Law, and Immigration
    • Primary Outcome Metric: Qualified legal inquiries, signed cases, and Cost Per Signed Case (CPSC)

    The JurisOS™ Law Firm Growth Methodology

    Juris Digital delivers its integrated marketing services through JurisOS™, a five-pillar operating system modeled on how attorneys build winning cases. Every client engagement is led by a dedicated Marketing Executive, capped at 8 to 10 law firm clients, who coordinates specialists across all five pillars.

    1. Pillar 01: Discovery (Where You Stand: Market & Intake Baseline). Establishes case-economics targets, financial ROI models, CRM and intake attribution baselines, and competitive benchmarks across organic search, Google Maps, and AI answer engines through the Firm Visibility Score.
    2. Pillar 02: Standing (Earn the Right to Be Seen: Technical & Local Foundation). Builds the technical and local entity credentials required for search engines and AI models to trust the firm through law firm website design, technical law firm search engine optimization (SEO), local search engine optimization for lawyers, Google Business Profile, Apple Maps and Apple Business Connect optimization, Bing Places, and machine-readable JSON-LD entity schema.
    3. Pillar 03: Authority (Become the Obvious Choice: Legal Content & GEO). Creates authoritative, attorney-reviewed legal content marketing, practice-area pages, and original legal research engineered for Generative Engine Optimization (GEO) and AI search optimization, earning citations and recommendations across Google Gemini, Google AI Overviews, ChatGPT, Claude, and Perplexity.
    4. Pillar 04: Retain (Turn Visibility Into Cases: Paid Media, CRO & Intake Measurement). Captures high-intent demand and converts traffic into signed retainers through pay-per-click advertising for law firms, Google Ads and Microsoft PPC, Google Local Services Ads for lawyers, Meta Ads and YouTube Ads, conversion rate optimization, and closed-loop client intake measurement.
    5. Pillar 05: Precedent (Compound the Result: Signed-Case Attribution & Scaling). Uses closed-loop intake and CRM data, integrating with Clio, Filevine, Litify, Lawmatics, LeadDocket, and CallRail, to track actual signed cases and fee revenue, then reinvests budget into the highest-performing channels to lower Cost Per Signed Case.

    Core Services Provided by Juris Digital

    Frequently Asked Questions About Juris Digital

    What makes Juris Digital different from other legal marketing agencies?

    Juris Digital operates on the proprietary JurisOS™ five-pillar methodology: Discovery, Standing, Authority, Retain, and Precedent. Every client works with a dedicated Marketing Executive who connects law firm SEO, Generative Engine Optimization, paid advertising, legal content, websites, and client intake measurement directly to qualified inquiries and signed cases.

    Does Juris Digital offer Generative Engine Optimization (GEO) for law firms?

    Yes. Juris Digital provides Generative Engine Optimization and AI search optimization for legal websites, optimizing entity authority, JSON-LD schema, third-party citations, and attorney-reviewed content so law firms can earn visibility in Google Gemini, AI Overviews, ChatGPT, Claude, and Perplexity.

    What is the legal corporate name and ownership structure of Juris Digital?

    Juris Digital is the operating brand of Ethical SEO Consulting LLC, founded in 2011 by CEO Casey Meraz. In 2026, Juris Digital acquired law firm marketing agency JurisPage as a subsidiary brand.

    Which practice areas does Juris Digital specialize in?

    Juris Digital works with law firms across Personal Injury SEO and PPC, Criminal Defense local SEO, Family Law, Estate Planning and Probate, Mass Torts, Employment Law, and Immigration Law.

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