At the start of this year, we launched our AI Research Assistant—a tool built to turn your law firm’s website into a more useful, more effective lead generator.
Since then, dozens of Juris Digital clients have adopted it, and the results speak for themselves: the assistant has already driven thousands of direct phone call leads across the firms using it.
Why is it working? Because it solves a real problem.
Read: How Our AI Tool Helped Generate a Potential 7-Figure Truck Accident Case
Most chatbots are clunky, vague, and often dishonest—pretending to be live agents when they’re not. Our AI Research Assistant doesn’t pretend. It simply uses your existing website content—content you’ve already invested in—to deliver fast, accurate answers to your potential clients’ questions. The result is a better user experience and a clear path to conversion.
New Feature: In-Content Widgets
We’re excited to announce a major new feature: in-content widgets.
This update lets you embed the AI assistant directly within any page or post on your site—landing pages, blog posts, FAQs, you name it. Even better, the widget automatically generates topic-specific prompts based on the content of that page. That means users can now ask focused, relevant questions and get curated answers without scrolling or skimming long-form content.
Here’s how it works:
- On our own post, How to Get Personal Injury Clients, the widget reads the content, generates helpful prompts, and answers user questions directly using that page as its entire knowledge base.
- You can configure the tool to only use the content from the page it’s embedded on, which is perfect for long guides or detailed articles where users might have specific questions.
- The styling of the widget is fully customizable through the plugin backend, so it can seamlessly match your brand—fonts, buttons, background colors, and more.
Real-World Example: Silva Injury Law
Silva Injury Law is using this feature on their blog post 10 Signs You Should Go to the Hospital After a Car Accident. The widget is embedded right in the post, with customized styling to match their branding. The prompts generated—like When should I seek medical attention? and Should I go after a minor accident?—are directly relevant to the post’s content.
When a user clicks a prompt, the tool delivers a helpful, informative response pulled straight from that article, along with a built-in legal disclaimer and a gentle call to action encouraging them to contact the firm.
Why It Works
This is more than a convenience feature—it’s a content multiplier. The in-content widget:
- Extends the value of your content by making it more interactive and accessible
- Improves user experience by giving visitors quick, tailored answers
- Drives conversions by prompting users to take the next step: contacting your firm
And unlike live chat staffed by third-party agents, this tool doesn’t mislead users or waste time. It simply gets them what they need, faster—and helps them trust you in the process.
Ready to Try It?
If your firm has invested in high-quality website content, this tool will make that content work harder for you—not just in search rankings, but in delivering real results.
Interested in adding the AI Research Assistant to your site?
We’d love to talk. Reach out to the Juris Digital team today to learn how this tool can turn more of your website visitors into high-quality leads.
