Law firms researching marketing help almost always find Hennessey Digital. They earned their reputation by promoting SEO-first strategies, data tracking, and a structured process to manage law firm marketing campaigns.
That said, law firms hiring a legal marketing agency need to look past the rankings they promise. The best rankings in your market only matter if they bring the right cases to your firm—and if your website and content show potential clients they found the right firm to help them.
This Hennessey Digital review explains what they do, what they offer, and how Juris Digital’s hands-on legal content team, StoryBrand-certified messaging, award-winning design work, and AI-enhanced strategies deliver more than rankings for law firms.
Meet Steve King—Bringing Legal Marketing and Real-World Strategy Together
Hi, I’m Steve King, Director of Existing Growth at Juris Digital. I started my career as a writer, not in legal marketing. From the beginning, I set out to understand how businesses connect with the right clients online, and that curiosity led me directly into SEO.
Once I started working with law firms, I saw firsthand that visibility means nothing without connection. A site can rank well, but it won’t convince anyone to pick up the phone if it reads like a generic brochure. That’s why content, design, SEO, and paid search all work together—and why our team keeps those critical pieces in-house, handling all writing, design, and strategy development ourselves.
Now, let’s look at how Hennessey Digital handles legal marketing and how we approach the same work.
8 Things Law Firms Should Know About Hennessey Digital
1. Hennessey Digital Puts SEO at the Center
Hennessey Digital bases its legal marketing around SEO. Their website, case studies, and services rely heavily on technical SEO tactics, keyword tracking, and data collection to increase law firm websites’ search results. This SEO-first focus has helped them stand out, especially with personal injury firms in competitive areas.
There’s no denying visibility matters—but rankings alone don’t sign cases. Traffic is just the start. Whether that traffic leads to signed clients depends entirely on what visitors see and feel when they land on your website.
That’s where Hennessey Digital’s SEO-first mindset runs into problems. Many of their high-ranking websites follow the same formula—packing keywords into content that reads more like a legal dictionary than a conversation with a law firm. Visitors may learn basic legal terms but rarely understand why they should trust that firm with their case.
How Juris Digital Blends SEO With StoryBrand Messaging
We treat SEO and client messaging as two sides of the same coin. Our goal isn’t just rankings—it’s helping the right clients find you and trust you enough to take action.
This is where StoryBrand comes in. We are the only StoryBrand-certified agency that focuses specifically on marketing for law firms, and that certification shapes every website we design and every page we write.
StoryBrand strips away the self-congratulatory fluff and legal jargon that clogs many law firm websites. Instead, we help firms craft content that immediately:
- Clarifies who you help,
- Explains how your firm fits into their story, and
- Spells out how their lives improve after working with your firm.
This messaging doesn’t replace SEO—it works with it. Our legal content team directly integrates search intent research into every page, ensuring your site still ranks while speaking to real people—and reaches beyond search engines.
See how StoryBrand and SEO work together to elevate law firm marketing.
2. Hennessey Digital Tracks Data
Hennessey Digital emphasizes data tracking and reporting throughout its campaigns. It tracks keyword rankings, website traffic, and click-through rates, giving clients a technical view of how their site performs.
This data provides a surface-level snapshot, but traffic spikes don’t always translate to case leads—especially if that traffic comes from irrelevant searches.
How Juris Digital Tracks What Leads to Actual Cases
We track performance, but we go far beyond surface numbers. Every report we provide connects visibility metrics directly to the cases you want.
We track:
- Which practice areas generate the most contacts,
- Which pages attract the most qualified leads more than clicks, and
- How visitors move through your site and where they drop off before contacting you.
This complete view helps us adjust content, design, and SEO strategies to attract the clients you want—not just the numbers on a page.
3. Hennessey Digital Provides Website Design
Hennessey Digital offers custom website design in its marketing packages. It emphasizes fast load times, mobile-friendly designs, and professional layouts. Many of its sites look modern and visually polished.
But a good-looking website doesn’t automatically sign cases. Potential clients visit law firm websites for answers—not just to admire the sleek design. Even the best-looking website falls flat if the messaging doesn’t speak directly to their concerns.
How Juris Digital Balances Design with Client Experience
Our design team focuses on more than looks. Every website answers these questions within seconds:
- Who does this firm help?
- What problems does this firm solve?
- How can someone contact the firm quickly?
By blending StoryBrand messaging with simple, intuitive layouts, we ensure potential clients find the information they need, understand why your firm fits their case, and feel ready to contact you.
4. Hennessey Digital Mentions AI Technology
Hennessey Digital mentions proprietary tools and data systems to monitor performance and adjust campaigns. Still, it doesn’t detail how it leverages emerging technologies like AI or balances technology with human strategy.
How Juris Digital Combines AI With Human Strategy
At Juris Digital, we see AI as a way to enhance—not replace—the work our legal marketing experts do. AI assists with data analysis, predictive keyword tracking, and user behavior modeling, but no AI tool writes content or shapes strategy without human oversight.
Here’s how we blend AI and human insight:
- AI spots emerging search trends faster than manual research,
- Predictive analytics highlight practice areas gaining traction before competitors catch on, and
- AI-powered content gap analysis identifies client questions competitors haven’t answered yet.
Every insight passes through our human team—writers with legal backgrounds, SEO experts with years of experience, and PPC specialists who know how to balance visibility with client connection. Technology speeds up the research. Humans make the decisions. That balance ensures law firms get cutting-edge strategies grounded in legal marketing reality.
5. Hennessey Digital Offers Legal Content
Hennessey Digital produces practice area pages, blogs, and resource content to support their SEO campaigns. Some content comes from in-house writers, but a significant portion is outsourced to freelancers who write across multiple industries. That model helps them scale production quickly, but for law firms, speed often comes at the cost of depth and accuracy.
When legal content comes from generalist freelancers, firms risk getting:
- Practice area pages that skim over legal nuances clients care about,
- Blogs filled with surface-level tips that could apply to any law firm website, and
- Inconsistent tone and messaging because no single writer learns your firm’s voice.
For potential clients comparing firms in competitive markets, generic content fades into the background. They’ve seen the same explanations elsewhere and leave without contacting anyone.
How Juris Digital Writes Legal Content in-House—with Legal Experience
Juris Digital never outsources legal content. Our in-house content team includes attorneys, paralegals, and legal marketing specialists who understand the terminology, processes, and client concerns that shape every case type.
Every page we write starts with:
- Direct conversations with your firm to understand your voice, priorities, and goals;
- Practice area research to identify the client questions driving search traffic; and
- A content plan that maps out pages designed to attract and convert the cases you want most.
Our writers craft content from scratch—no templates, no recycled paragraphs. The result? Content that ranks and helps clients feel confident enough to contact your firm.
Learn more about our legal content writing services and how in-house legal writers create client-focused pages to attract high-value cases.
Hennessey Digital provides performance reports that show keyword rankings, traffic trends, and lead counts. While these reports help track basic SEO performance, they often lack context about what those numbers mean for the firm’s client pipeline.
Traffic spikes look good in a report, but without a direct link to signed cases, the numbers don’t always reflect real business growth. Many firms wonder why high-traffic pages don’t generate calls or why costly PPC clicks rarely turn into consultations.
How Juris Digital Connects Data to Signed Cases
We track performance, but raw numbers only tell part of the story. Every report we deliver links performance data directly to leads, signed cases, and practice area growth.
We monitor:
- Which practice areas attract the most high-quality leads,
- Which pages convert visitors into consultations—not only clicks, and
- How visitors move through your site, from the first visit to the contact form submission.
If a page attracts traffic but doesn’t generate leads, we dig into the issue—a messaging mismatch, a design barrier, or a disconnect between client intent and page content. Performance tracking isn’t about hitting traffic quotas. It’s about ensuring that the cases you want land in your inbox.
7. Hennessey Digital Manages PPC
Hennessey Digital runs pay-per-click (PPC) campaigns alongside its SEO efforts, including Google Ads, Local Services Ads, and some social media campaigns. While running PPC alongside organic SEO makes sense, some firms report that Hennessey Digital treats PPC as a separate service—not an integrated part of a larger strategy.
That disconnect matters. Sending paid traffic to generic or poorly optimized pages increases your cost per lead and wastes ad dollars. If PPC clicks land on pages not written to convert, the money spent driving those visitors rarely translates into signed cases.
How Juris Digital Aligns PPC, SEO, and Content for Maximum Impact
At Juris Digital, our PPC, SEO, and content teams work together from day one. Every ad campaign sends visitors to pages designed specifically to convert.
For example:
- A truck accident ad links to a page written for injured drivers, not a generic practice area page;
- PPC landing pages focus on the concerns driving that search, such as insurance delays, medical bills, or case timelines; and
- StoryBrand messaging carries through from the ad to the landing page, creating a seamless client experience.
This alignment improves Quality Scores, lowers cost-per-click, and increases conversion rates—because every ad, page, and message works together to attract and convert the right cases.
Explore how our PPC services for law firms combine SEO and content strategies to lower costs and improve conversions.
8. Hennessey Digital Promotes Transparency
Hennessey Digital emphasizes transparency through regular updates and reports, but some clients say communication feels more like a one-way delivery than real collaboration. They receive reports filled with metrics, but those numbers often lack context—and there’s little ongoing dialogue about why certain strategies were chosen or what adjustments are planned.
Without ongoing conversations, law firms miss opportunities to adjust strategies in real time or target new practice areas based on client needs.
How Juris Digital Treats Clients Like Partners—Not Just Recipients of Reports
With Juris Digital, collaboration doesn’t stop after the initial strategy call. Communication is ongoing, and we encourage conversations—far more than data dumps.
- Regular strategy calls go beyond metrics to explain why specific strategies work—and where we see opportunities;
- Open access to our team means you can ask questions or discuss goals whenever you need; and
- Proactive outreach happens when we spot shifts in search behavior, new content opportunities, or trends that could impact your practice.
We don’t only send numbers—we work with you to make sure every piece of your marketing, from SEO to PPC to content, moves your firm toward the cases you value most.
Should Your Firm Work With Hennessey Digital or Juris Digital?
While reading any Hennessey Digital review, you’ll see they focus heavily on improving visibility, especially for personal injury firms aiming for page-one rankings. They may check that box for firms only interested in showing up in search results.
Juris Digital takes things further. We help firms get found and give potential clients a clear reason to reach out. By combining legal-specific content, StoryBrand-certified messaging, award-winning design, and AI-supported strategy, we create marketing that works together to bring in better cases—not just website visits.
Curious how we can help your firm stand out and sign better cases? Reach out—we’re happy to walk you through it.
