Legal marketing agencies are everywhere, and if you’ve been searching for help with your website, SEO, or paid ads, iLawyerMarketing has probably landed on your radar. They’ve been around for nearly two decades and serve law firms exclusively, so they understand the basics of the legal industry.
That said, picking the right marketing team involves more than finding a company with experience. It’s about choosing people who understand how today’s potential clients search for lawyers, who know how to write content that moves visitors to contact your firm, and who treat your firm’s reputation with the respect it deserves.
As a marketing agency with a focus on supporting law firms, Juris Digital takes a more complete view of digital marketing. From website design to SEO, paid search, and content creation, every piece fits together to help firms grow. If you’re comparing agencies and considering iLawyerMarketing, here’s what you should know before making a decision.
Meet Steve King—Legal Marketing from a Real-World Perspective
Hi. I’m Steve King, Director of Existing Growth at Juris Digital. I didn’t plan on building a career in legal marketing. I started as a copywriter, got hooked on SEO, and never looked back.
These days, I collaborate directly with law firms to help them show up where clients are searching, sign better cases, and build sustainable visibility. Every law firm runs differently, and how we develop marketing strategies for each firm reflects that.
Some firms focus on high-value personal injury claims. Others plan to grow their estate planning or business law practice. No universal playbook fits every firm. After helping law firms across nearly every practice area, I’ve noticed some clear patterns. That’s why I’m sharing my thoughts on iLawyerMarketing—and how Juris Digital approaches law firm marketing with a sharper focus.
9 Things Law Firms Should Know About iLawyerMarketing
1. iLawyerMarketing Centers Everything Around SEO and Paid Search
iLawyerMarketing’s services revolve around SEO and pay-per-click advertising (PPC). They claim to track over 600,000 keywords each month to monitor trends and algorithm shifts.
Tracking data at that scale provides useful insights, but keyword rankings alone rarely translate directly into signed cases. Plenty of law firms land on page one and still struggle to convert visitors into paying clients. That happens when SEO drives traffic to a site that’s confusing, overwhelming, or doesn’t connect with visitors.
Where Juris Digital Focuses
That’s where StoryBrand plays a big role in how we help our clients. Juris Digital is the only StoryBrand-certified agency that serves law firms, and that certification shapes how we write content, build websites, and even structure PPC ads.
The reason this matters is simple: potential clients aren’t lawyers. They’re regular people looking for help during probably one of the most stressful times in their lives. If your website reads like a legal textbook or feels too impersonal, they’ll leave—no matter how high your site ranks.
StoryBrand works because it forces your website and marketing materials to speak directly to the people you want as clients. Potential clients need to see, within seconds, that your firm understands what they’re going through and knows how to help. When that connection happens, your website doesn’t just attract traffic—it converts visitors into leads.
You can have the best rankings in your market, but if your site doesn’t quickly make sense to someone already stressed and uncertain, those rankings don’t mean much. StoryBrand helps fix that.
See how StoryBrand helps law firms connect with better clients.
I have been following Juris Digital for years on social media and reading all blog materials to better understand the brand. Juris has an impeccable reputation for results and performance. Our firm needed a leader in the industry to showcase the firm and have a create/result mentality.
— Attorney Jay Rooth
2. They’ve Been Around for a While
iLawyerMarketing has been serving law firms since 2005. That kind of staying power shows that they’ve built relationships with many firms over the years. But longevity doesn’t always mean they’ve kept up with marketing’s evolution.
It does likely mean that iLawyerMarketing is consistent and is a solid company that will provide good service and not disappear overnight.
3. Content Quality Varies—and That Matters
iLawyerMarketing offers content creation, including blog posts, practice area pages, and eBooks. But content isn’t just filler. It plays a direct role in both search visibility and how well your site connects with visitors.
Juris Digital’s Legal Content
Our in-house writing team includes legal writers, journalists, and legal marketing pros who understand what clients want to know—and how to write content that answers their questions without losing search value.
It’s not just about writing the right words. It’s about knowing what questions potential clients are already typing into Google and ensuring your website answers those questions better than any other firm in your market.
4. Pricing and Performance Transparency Could Be Stronger
One complaint we hear from firms leaving iLawyerMarketing is how unclear their pricing structure is. Clients often couldn’t tell how much their monthly fee went directly toward ads versus what they paid for account management.
Juris Digital Is Transparent from Day One
We publish our starting prices online, and our proposals break down exactly what they include. Our clients always know where their money goes and how each part of their marketing plan contributes to the whole picture.
5. Proprietary Platforms Limit Your Control
iLawyerMarketing builds client websites on a proprietary platform, which means you can’t take your website with you if you decide to leave. Agencies often use similar systems, but this setup ties your site, content, and digital presence to their platform—and prevents you from easily moving to another provider.
Juris Digital Builds Websites You Fully Control
Every website we build at Juris Digital runs on WordPress, the world’s most widely used content management system. That means you always have access to your website—not just to basic content changes, but to everything from the design files to the SEO settings and backend infrastructure.
That freedom matters more than most law firms realize upfront. When you use a proprietary platform for your website, you rent space instead of building an asset you fully control. If you ever want to leave, you either start over from scratch or try to salvage content and design elements from a system you can’t access anymore.
Explore how we build law firm websites that combine ownership with performance in our website portfolio.
6. AI Is a Buzzword Without Much Detail
iLawyerMarketing mentions using AI, but they haven’t shared much publicly about how they use it.
Juris Digital Blends AI and Human Insight
We use AI tools to uncover trends faster, spot content gaps, and track how visitors interact with your site—but every final decision comes from our human team.
AI is a powerful research tool, but it can’t match human judgment when understanding how people search for lawyers, what questions they ask, and what they need to see on your site to feel comfortable reaching out.
Find out how we combine AI with SEO for law firms.
7. Marketing Should Deliver More Than Rankings
One of the gaps we’ve seen in iLawyerMarketing’s approach is a tendency to chase rankings without building in the steps needed to turn visitors into real leads.
Juris Digital Focuses on Signing Better Cases
We design every page we write, every ad we launch, and every website we build to bring in more of the cases your firm actually wants—not just more traffic.
We start every client relationship by asking the same question: What types of cases do you want to sign more of? Every decision builds from that.
8. Communication Gaps Can Leave Firms Frustrated
Law firms moving away from iLawyerMarketing often tell us they felt out of the loop. Some firms describe long periods with little to no communication, while others say the team never clearly explained what they worked on behind the scenes. Digital marketing requires ongoing attention, especially for law firms in competitive markets, so letting campaigns run on autopilot doesn’t deliver strong results.
Juris Digital Keeps Clients Informed and Involved
At Juris Digital, ongoing communication is built into every client relationship. Our team holds regular reporting calls to walk you through our work, the results we’re seeing, and what we’re recommending next. Transparency isn’t just a buzzword for us—it’s the only way to build a marketing plan that supports your goals.
You shouldn’t have to wonder what the team is doing or wait for quarterly reports to understand your results. With Juris Digital, we keep you in the loop—and allow you to shift strategies when your firm’s needs change.
Look at how we collaborate with law firms on marketing in our client success stories.
9. iLawyerMarketing Websites Look Good—But Are They Built to Convert?
iLawyerMarketing creates modern-looking websites; at first glance, they tick the boxes for sleek visuals and custom designs. However, a visually appealing website is only part of growing a law firm.
Juris Digital Designs With Client Conversion in Mind
The most effective law firm websites combine clean design with messaging that speaks directly to potential clients. At Juris Digital, every website starts with one question: Who do you want to sign more of? From there, we build the design, layout, and content to match the needs of those clients.
A personal injury client injured in a crash doesn’t search like someone looking for a divorce lawyer does. Business owners seeking long-term legal counsel focus on different priorities than someone dealing with medical malpractice. That’s why we create every site to guide the right visitors toward calling or filling out a form—not just to look impressive.
Let’s Talk About What Works for Your Firm
Thinking about working with iLawyerMarketing—or wondering whether your current marketing team is doing everything they could be? I’d be happy to take a look.
I’m not here to sell you a cookie-cutter plan or a one-size-fits-all package. What I can do is give you an honest take on how your website, content, and digital marketing are performing, where there’s room for improvement, and how Juris Digital approaches things differently.
There’s no single “right way” to market a law firm online—but there’s definitely a right way for your firm, your goals, and the types of cases you want to attract.
Want to see what that could look like? Let’s start the conversation.
