At Juris Digital, we eat, sleep, and breathe legal marketing. Seriously, it’s what we do. And that means we keep a close eye on our peers. Today we’re turning the spotlight on LawRank, an agency that specializes in SEO and web design for law firms.
You may have come across LawRank if you’ve been looking for ways to boost your law firm’s online presence. Are they the right fit for you? That’s your call. But here’s what we do know: making smart marketing decisions starts with having real, transparent insights. And that’s exactly why we’re here—to break things down. This review of LawRank is based on our research and understanding of the legal marketing landscape.
So, if you’re weighing your options and want an unfiltered take on LawRank, we’ve got you covered. Dive in, and then reach out if you have questions—we’d love to chat.
About the Author:
Hi, I’m Matt Green, the Chief Strategy Officer at Juris Digital. I’m also a husband, a father, and a terrible golfer, but that’s beside the point. My passion lies in helping law firms navigate the ever-evolving world of digital marketing. I’ve been doing this for over a decade, and I’ve seen firsthand how the right strategies can transform a law firm’s online presence and drive incredible growth. In this review, I’ll share my insights on LawRank, drawing on my years of experience analyzing countless websites and marketing campaigns.
6 Things for Law Firms to Know About LawRank
1. LawRank’s Special Sauce is Their SEO Knowledge
Maybe you’ve come across LawRank when seeking out a marketing agency for your firm. Their emphasis is on SEO, with a goal of achieving first-page Google rankings for clients. However, they do offer paid search advertising and web design services as well.
LawRank’s CEO is a self-taught SEO specialist who advises law firms about making stronger connections between what they’re offering and what people are searching for on Google. By optimizing their prominence, Google can place them better and if you’ll notice, many of their clients rank pretty well in Google!
Client testimonials highlight LawRank’s transparent approach to SEO, which provides clients with insights to help them make informed decisions about their marketing efforts.
2. LawRank Also Offers Web Design Services
LawRank offers website design services, building professional websites that are user-friendly, mobile-responsive, and optimized to convert for their clients. They also build their sites in WordPress, which is an open-source industry standard that lets clients have website ownership and portability. That means their clients will still have access to their websites even if they decide to work with a different agency, which is great.
Clients appreciate the modern aesthetic of LawRank’s designs and positive user feedback. You can review their portfolio to get a sense of their style. .
Juris Digital is proud of our award-winning website design, which we optimize with our StoryBrand methodology. Our websites look great, too. See for yourself in our portfolio.
Related: How StoryBrand and SEO Work Together to Elevate Law Firm Marketing
3. Who Are the People Behind LawRank?
Founded in 2013, LawRank is a family-owned business, run by husband and wife Mariano Rodriguez and Maria Monroy. Mariano Rodriguez is a self-taught SEO specialist who attended UCLA Law from 2013 to 2015, where he simultaneously received a JD and founded LawRank. His goal was to get attorneys ranking at the top of the Google page after a successful run optimizing his brother’s website. Most of the company’s employees work all over, ranging from the East and West Coast to different parts of Mexico. They have a range of experience in legal and marketing.
Juris Digital also has an impressive company background and a strong content team of legal professionals. Our founder, Casey Meraz, has been working in the legal industry since 2009, where he took his experience as director of The Reeves Law Group and grew Juris Digital, once called Ethical SEO Consulting, to the large and powerful team it is today. Our team is filled with marketing specialists, lawyers, and other legal professionals who have been doing this for a long time. Everyone on our team has been hand-selected for their impressive professional background, whether it be in legal or SEO, and we are proud of the results we’ve been able to achieve as a result.
4. They’ve Diversified Their Marketing Efforts
LawRank has been able to create a steady stream of content, not only on its website but also through a podcast created by co-owner, Maria Monroy. The podcast, Tip the Scales, provides advice for law firms, addressing topics like the future of legal marketing, local SEO tips, or interviews with industry peers. They’re consistent, posting every week, and are already at their 120th episode as of writing, making their podcast a great marketing funnel for their website.
5. What Do LawRank’s Clients Say About Their Services?
While LawRank generally receives positive client reviews, they don’t have a digital storefront on Google or Yelp for their San Diego or New York locations for clients to review. Instead, they focus on their Clutch.io profile, which has questionable reviews as a platform and their website. While their website has many positive testimonials and case studies to testify to their talents, these are highly curated. That’s not to say that their reviews aren’t real. Not at all! Instead, we’re just pointing out that these reviews are selected and displayed on a website exactly because they’re so positive. A healthy mix of demonstrated testimonials on your website and reviews on Google and Yelp is the best way to establish trust for potential clients.
We’ve found the best way to engage with our clients has been to dig in and invest ourselves in their firms. Our focus is on growing their firms with purpose. Because of this approach, we’ve created numerous success stories.
I have been following Juris Digital for years on social media and reading all blog materials to better understand the brand. Juris has an impeccable reputation for results and performance. Our firm needed a leader in the industry to showcase the firm and have a create/result mentality.
— Attorney Jay Rooth
6. LawRank Is, Overall, a Great Marketing Agency!
We have to give credit where credit is due. LawRank has the experience and the reviews to back it up, but there are some areas that may not make them the right fit, depending on what you’re looking for. Here’s our concise breakdown for our busy readers:
Pros:
- They consistently receive positive reviews,
- They are highly responsive,
- They specialize in SEO,
- They also offer PPC and web design as part of their services, and
- They have a diverse team.
Cons:
- They don’t offer as wide a range of services as some other agencies, which could be a con for law firms wanting an overall marketing agency.
- They may not be as cutting-edge as some agencies. Juris Digital, for example, showcases its commitment to innovation on its “Innovation in Action” page.
- While they have legal professionals, there is a heavier emphasis on marketing experience across their team.
In the end, it all comes down to fit. LawRank is a strong contender for law firms seeking to improve their online visibility through SEO and web design. However, it’s essential to consider their potential limitations and compare their offerings with those of other agencies, including Juris Digital, to find the best fit for your firm’s specific needs and goals.
Choosing the right marketing agency depends on your firm’s unique needs and priorities. If you require a wider range of services, including content creation, you may want to explore other options. LawRank appears to focus on SEO, PPC, and web design. If you prioritize an agency that is on the leading edge of marketing innovation, you may want to consider other agencies.
At Juris Digital, we pride ourselves on our personalized approach, taking the time to understand your unique needs and goals and developing custom strategies. Our approach to marketing can be summed up with this statement: “We deliver innovative website, SEO, and content marketing strategies—grounded in timeless marketing principles—to help firms attract better cases and achieve explosive growth.”
We excel in SEO for law firms, with an innovative edge. Our agency distinguishes itself with our StoryBrand-certified agency status. Our StoryBrand-certified methodology helps elevate your brand through compelling storytelling. This approach is meant to both help your website rank well on Google and resonate with your clients.
Ranking well is only part of the story after all, and a client who doesn’t relate to your content may choose an agency that’s ranked lower but speaks better to the solutions they’re seeking. Our methodology aims to tackle both goals head on. We are also dedicated to finding new and innovative solutions to SEO’s biggest problems, like content production, that are human-driven and aided by AI. This way, we stay ahead of the curve for our clients.
