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Home » Archives for Leann Pickard

Archives for Leann Pickard

Jan 17, 2022 | By Leann Pickard | Read Time: 3 minutes | Web Design

5 Advantages of a Simplified Homepage Design

Ever wonder why you prefer one law firm website design over another? The answer: Simplicity. Or, in other words, “less visually complex”. Simplicity in a law firm website doesn’t...

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Mar 12, 2021 | By Leann Pickard | Read Time: 6 minutes | Local Services Ads

Local Service Ads (LSAs) vs PPC: What’s Right for Your Law Firm?

Comparing LSA and PPC Campaigns: Looking Beyond the Averages and Clicks Change is scary, especially when it comes to making sure you are booking good leads to keep your...

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Sep 17, 2020 | By Leann Pickard | Read Time: 8 minutes | Local Services Ads

Google Local Services Ads For Lawyers: Get Top Spot, Only Pay for Leads

Imagine having your ad appear at the very top of Google search results and, in order to place it there, you only have to pay per lead it generates. ...

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Mar 11, 2020 | By Leann Pickard | Read Time: 10 minutes | PPC

How to Write the Best Google Ads for Lawyers

Writing high-converting ads is tricky enough, and lawyers have extra considerations when it comes to Google Ads. In this post, we’re going to show you exactly how to write...

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Aug 21, 2019 | By Leann Pickard | Read Time: 3 minutes | Advice

Email Marketing Tips for Law Firms in 2021

How many emails sit in your inbox unread? How many emails do you instantly delete? If you’re like me, you probably dump dozens of emails in the trash bin...

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Mar 21, 2017 | By Leann Pickard | Read Time: 4 minutes | Branding

8 Tips for Avoiding a Bad Logo Redesign

I think most designers and business owners out there would agree that a logo is the most important part of any brand. Logos shouldn’t be difficult, hard to understand,...

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