Estate planning firms have more challenges than other law practices in attracting clients. Not only are you working within a saturated market of other estate planning and probate lawyers, but you also have to compete against do-it-yourself websites that tout estate planning services by simply filling out an online form.
To be competitive in this market, you need a estate planning lawyer website design that conveys your firm’s talent and demonstrates to potential clients that hiring you is their best option. In this article, we’ll share five of the best website designs for estate planning lawyers and what makes them stand out from the competition.
5 Best Estate Planning Attorney Websites
1. Massingill Attorneys and Counselors at Law
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Strengths: The Massingill website is clean and modern. Its high contrast, bright colors, and use of negative space convey the message of their slogan—that they make estate planning simple. Other ways the site design sets this law firm apart:
- Their use of icons pairs perfectly with features of their law firm, meaning a client in need can easily distinguish between their practice and the competition. Keeping information easy to scan and digest is a part of best practices for any estate planning website.
- Multiple calls to action (CTAs) help potential clients easily reach the firm, which is crucial for an estate planning lawyer website design. This website uses buttons, a navigation bar, and phone numbers in various parts of the website to help clients reach out.
- The firm’s website design clearly states its services in bold squares with an easy background image to further illustrate each service. Hovering over each square brings up more information about each practice area, keeping the design simple at a glance.
Key Takeaway: Your estate planning website should be easy for clients to navigate on desktop and mobile. Make sure the important information is front and center and that all contact information is easy to find in multiple places throughout your website.
2. The Law Offices of Kyle Robbins, PLLC
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Strengths: This website does a great job of providing value in a variety of videos, graphics, and downloadables to educate potential clients about the estate planning and probate process. Other standout features include:
- The website is SEO-optimized, from the up-to-date blog, which answers common estate and probate legal questions, to the homepage, which includes helpful information about testimonials and practice areas. This helps Google identify the site and rank it higher in search.
- The resources tab on the navigation bar includes questionnaires, blogs, Youtube videos, and an FAQ. Reformatting your expertise into different content channels helps you communicate more effectively with your clients.
- A downloadable guide that requires users to provide their email addresses helps build our client’s email list for direct communication with their potential clients. Marketing through email lists is one of the best ways to stay top of mind.
Key Takeaway: Providing downloadable guides, case studies, and other helpful content boosts your law firm marketing in two important ways. First, this is evergreen content that you can post to your social media channels or promote through low-cost social media ads. Second, it helps build your client lead email list by capturing their information before they can download the content, giving you direct marketing access to clients.
3. Wolf Solovy, LLP
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Strengths: Imagery is a great way for estate planning websites to stand out. The chess pieces as the header image are not only unique but serve as a symbol of Wolf Solovy’s strategic brand. Along with the memorable design, this website stands out in the following ways:
- The home page highlights the unique fact that the attorneys are also CPAs, a key differentiator from other estate planning law firms. Focusing on the unique characteristics of your firm can make it stand out and win a client’s attention.
- A single-click phone number at the top center of each page makes it convenient for potential clients to contact the firm over the web or by phone in one easy step.
- This website design clearly states what services the firm offers in one of its web blocks. When designing estate planning websites, you want clear information on your services or areas of practice that your client can process quickly.
Key Takeaway: Header images that represent the kind of services you provide have a stronger impact than using a group photo of your legal team as your main image, and you need to stand out in a field as competitive as estate planning. A strong brand with memorable images, slogans, and talking points will stand out to potential clients. Think of how your firm’s values or message can be depicted with visuals to convey more meaning faster.
4. Klenk Law
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Strengths: Klenk Law’s website has strong copy to reassure clients the firm is a reputable and trusted choice for all their estate planning needs. The message is reinforced through a free consultation button and testimonials. A few other highlights of this well-designed estate law website include:
- Klenk Law is a Veteran-owned small business, and they highlight this in a section geared toward Veterans. They also offer a 20% discount for veterans and include this information in a red banner at the top of all pages, which speaks to their values and can, hopefully, drive more sales.
- Their awards and recognitions are displayed on the homepage, which establishes trust and expertise. Throughout the site, there are testimonials and case studies that drive the point even further that potential clients can trust Klenk Law.
- An SEO-optimized blog both addresses common client concerns and deftly tackles local SEO for a practice that has locations nationwide.
Key Takeaway: Featuring client reviews and testimonials of your estate planning services is a must if you want to turn prospects into business for your firm. Since 93% of consumers say online reviews influence their buying decisions, you’ll want to put reviews in a prominent position on your homepage and include them on each page of your website.
5. The Nance Law Firm
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Strengths: The imagery throughout The Nance Law Firm’s website is of multigenerational families, including candid photos of the managing partner’s own family. The images are selected to evoke feelings of trust in potential clients. Let’s look at what else makes this estate planning law firm website stand out:
- A newsletter sign-up form builds a stream of warm leads that the firm can nurture to become clients through regular email contact.
- A recorded video estate planning “masterclass” is gated behind a contact form with a countdown timer, which creates a sense of urgency to enroll.
- An FAQ page boosts SEO by providing valuable information to users while functioning as a keyword-rich page that can rank in Google searches.
Key Takeaway: With all the options in front of your potential clients, an effective estate planning website will provide a variety of ways to nurture leads into clients. Smart tactics include posting SEO-optimized blogs that answer client questions, producing an email newsletter, and offering resources that require potential clients to give you their contact information.
How to Get a Great Estate Planning Law Firm Website
Estate planning and probate lawyers need a website that will help them build connections with potential clients and provide them with the information they need to make informed decisions. With a user-friendly estate planning lawyer website design, you can establish yourself as a leader in your field and build trust with your clients. Here are four tips on how to get a great estate planning website for your practice.
1. Help Potential Clients See Themselves in Your Website
Attracting clients to your estate planning firm is a proactive process. Potential clients have time to shop around since, unlike with other areas of law, deciding to hire an estate attorney is a decision of opportunity instead of imminent need.
Use images, colors, and headings that speak to your audience’s desires as well as their needs. If your client can connect with your firm on a personal level, they will feel more confident to hire you to manage their wishes for their estate.
2. Answer Your Client’s Biggest Needs
Your website is a wealth of information for potential clients. Make it easy for them to understand the often complex process of estate planning by creating blog posts, videos, and web pages that break this complexity down into simple concepts. As a bonus, Google rewards websites that offer high-quality content and are easy for visitors to navigate through. By providing value to potential clients, you can improve your chances of ranking higher than your competitors in organic search.
3. Highlight Client Reviews
Testimonials from satisfied clients are powerful tools for attracting clients. The word-of-mouth effect builds trust and helps validate your capabilities with estate planning.
Post client testimonials and Google or Yelp reviews prominently throughout your website. Google reviews also help boost your website’s local SEO, so be sure to ask every client to leave a review on Google in addition to offering a testimonial for your website.
Juris just 4. Hire a Professional Website Developer
A successful estate planning law firm website is one that delivers a unique experience and gives value to potential clients. Your site should present a professional and caring image for your firm, and it should be optimized to rank well on Google Search. It’s smart to consult professionals with deep experience in the legal industry to create your custom estate planning website. Juris Digital has more than a decade of experience creating stand-out law firm websites that drive new client leads and rank well on search engines. Our digital marketing services also include SEO-optimized content creation from a team of writers with strong legal experience. Check out the full range of website design and digital marketing services Juris Digital provides, and schedule your free consultation today.
