How SEO and content marketing propelled Vantage Group to 200+ leads per month
When it comes to attracting business clients to your firm, a well-designed website is a must.
Not only does your firm’s website need to demonstrate your deep understanding of business law, but it needs to make it easy for potential clients to contact you. Above all, your website should have a unique design that sets it apart from the competition. Here are six of the best website designs for business law firms and tips on how to get a great business lawyer website design for your firm.
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Strengths: The Miller Law website is a modern example of a business lawyer website design that uses bold colors and simple graphics for a sleek look. The chess pieces and slogan speak to clients’ need for a strategic firm in business litigation issues. Other ways the site’s design sets this business law firm apart:
Key Takeaway: Your website should be easy for clients to navigate and find key information. A search function, high-contrast headers, bullet points, and firm contact information make it easy for potential clients to scan your site and decide whether your business is the right fit for them.
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Strengths: The Massingill website’s clean, modern look is striking and effectively conveys its primary message in the heading—that this firm makes legal issues surrounding business formation and litigation simple. The site’s design stands out in a few other ways:
Key Takeaway: The importance of posting client testimonials and Google reviews cannot be overstated. Since 93% of consumers say online reviews influence their buying decisions, it’s a critical tool for attracting new business. For this reason, you’ll want to place client reviews in prominent places throughout your website.
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Strengths: The map graphic, headline, and use of bilingual text communicate in an instant the international nature of this business law firm. Here are a few additional points that differentiate this site from others:
Key Takeaway: Email sign-up forms are a great tool to implement on your site. They help you get client leads who may not be ready to make a decision today, but whom you can nurture to make a decision down the road. Whether you capture emails via a newsletter sign-up form, through gated downloadable content, or both, it’s a key pipeline in your overall legal marketing strategy.
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Strengths: The home page for the BrewerLong business law website is a feast for the eyes. Easy-to-scan content, easy-on-the-eyes colors, and engaging graphics make this site stand out from other business law firm sites. Here are a few highlights:
Key Takeaway: Offering a scholarship through your website is a great way to juice your website’s organic search performance. When you register your scholarship on university websites, they will typically link from their .edu websites back to your firm’s site. This is called a backlink, and it’s a signal to Google on the authority of your site’s content. Getting a backlink from a .edu website is a strong authority signal and can boost your search rank.
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Strengths: The Curley Law Firm website has stellar SEO. They hit on all cylinders, from the on-page content to the keyword-focused metadata. Other design elements of note:
Key Takeaway: Never underestimate the value of strong SEO. In the competitive world of business law, you have to rise to the top through organic search or face paying high prices for pay-per-click advertising. Google ranks websites that offer better value to site visitors higher than sites that merely stuff their pages full of keywords. But good SEO is more technically complex than that. That’s why we recommend hiring SEO experts who know all the ins and outs of how to get law firm websites to rank.
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Strengths: Does your business law practice focus on a particular industry? If so, consider taking a page from the Brewers’ Law playbook. They make their business lawyer website design distinct by using images, fonts, and wording that speak to the craft alcohol industry, their particular area of focus. Consider some of the other strengths of this website design:
Key Takeaway: A consistently updated and well-planned blog is crucial for staying on top of the SEO game. If you want to outshine your competition, you need to provide valuable content to your website visitors. While it can be a challenge to write and publish meaningful, search-engine-optimized content on your blog on a consistent basis, there’s hope. Experienced legal content-writing services like Juris Digital can manage the planning, writing, and optimization of your website’s blog, and more.
Competition in the world of business law is fierce. You’re not up against just other law firms but do-it-yourself business formation platforms like LegalZoom, too. To win new clients, you need a website that stands out from the rest and offers a clear value to potential clients. Here are four tips on how to get a great business law website for your practice.
Your law firm website should create an affinity between your clients and your practice through the graphics, font, and layout that you choose. But a good-looking website only gets you so far. A good business lawyer website should communicate the most important information clearly and prominently on every page of your website, including what your firm can do for your clients and how to contact you.
The greatest value your website gives you is the chance to answer potential clients’ most pressing questions. By incorporating bulleted information that is easy to digest on your home page and using search-engine-optimized blog content, you can give your clients what they need in both skimmable and long-form content. It also adds value to your site when it comes to organic search rank since Google gives better rankings to websites with user-friendly, authoritative content.
People value testimonials when shopping online. This counts for shopping for a good business attorney too. Client testimonials and Google reviews are the closest thing potential clients have to a word-of-mouth recommendation. They carry a lot of weight when it comes to making a decision to hire an attorney. Put your client testimonials and reviews in a prominent location on your home page and include them on each page of your website.
Not every business law firm website is, or should be, the same. With so many options for business formation and litigation services, you need a website that gives potential clients a valuable and memorable experience and is optimized to rank well on Google search.
To get the best website for your business law firm, you should work with a legal marketing agency that knows the ins and outs of business law and has deep experience creating websites that win new referrals and clients.Juris Digital has more than a decade of experience creating websites for law firms that drive new client leads and rank well on search engines. Our digital marketing services also include SEO content creation from a team of writers with strong legal experience. Check out our full range of website design and digital marketing services, and schedule a free consultation today.
If your law firm is looking for a partner to handle your website design and digital marketing, it’s likely that you’ve come across Scorpion.
Scorpion Marketing is one of the longest-standing players in the law firm digital marketing space. It has grown into a sizeable company in part by deploying aggressive sales tactics (at one point sending tablets to potential clients).
Since you’re reading this, perhaps you’re being actively pursued by Scorpion, and maybe you’ve even been treated to a delicious cookie basket (several times a year we are informed by our clients of this solicitude 🙂 ).
Because of the scope of Scorpion’s reach, our potential clients frequently ask us for our thoughts on the efficacy of their service offerings and our overall assessment of the company.
While it might seem strange for us to be giving free ad space to a competitor, we are content marketing evangelists, and we make it our policy to identify questions our clients ask a lot and then answer them in public right on our website.
We give our clients this advice all the time, so why wouldn’t we follow it ourselves?
My name is Matt Green, and I am the Chief Strategy Officer at Juris Digital. I have spent the last 12 years of my life helping law firms grow their business online. Over that time, I have analyzed hundreds of Scorpion law firm websites and marketing campaigns. In this post, you’ll find 7 of my top insights for law firm owners and legal marketers who are considering working with Scorpion Marketing.
I hope you find this information helpful. If you have more questions about Scorpion, or about our thoughts on the most effective marketing for your law firm, I hope you’ll reach out to start a conversation.
I caught you off guard with that one, didn’t I? This is not a hit piece. Scorpion is a solid company with solid leadership. You pretty much have to be to have been around as long as they’ve been and to have achieved the growth that they’ve achieved.
Over our years in business, we have lost bids to Scorpion, and we have also gained (and kept) clients who weren’t satisfied with their experience with Scorpion.
The fact is, there is no single provider of law firm marketing who is better than the rest. The experience that any given law firm has with any given marketing agency will depend on a myriad of factors. For every dozen clients who we’ve delighted we’ve have one who – for whatever reason – things don’t go as well. Sometimes in the world of B2B services, companies just aren’t a good fit, and that’s ok. Just like other companies, Scorpion Design gets complaints.
If you’ve received a proposal for Scorpion, I hope you’ll pause before signing on and reach out to us as well. We’d be happy to speak with you about your goals, review what Scorpion is proposing, and give your our thoughts for the approach that will be most effective for your law firm.
In the early days, Scorpion niched exclusively into legal marketing. As happens often, their growth ambitions seemingly led them into other industries. On their website, Scorpion states that they help law firms, home service businesses, dentists, franchise businesses, multi-location brands, and other businesses:
At Juris Digital, we are often asked why we work exclusively with law firms. After all, folks say, don’t you have to turn down a whole lot of business from companies in other industries? The answer is simple: We don’t believe we can be the best in the world at digital marketing for all types of service businesses. But we know that we can be the best in the world at digital marketing for law firms, so that’s all we do.
I am sure that there are good and valid reasons why Scorpion chose to build their own website content management system (CMS) instead of using an open-source CMS like WordPress. However, I don’t know what those reasons are or what benefits Scorpion’s clients gain from this proprietary website backend.
But I do know that the key upshot that law firms need to understand is this:
Because Scorpion builds its clients’ websites on a proprietary CMS, you won’t be able to take your website with you if you decide to stop working with Scorpion. In other words, no one outside of Scorpion’s organization can make meaningful changes to your website. If you move on from Scorpion you are necessarily signing up for a new website.
Again, I am sure there are good reasons why Scorpion operates this way. However, we have worked with several law firms who were frustrated when we informed them that we would be unable to execute our SEO and digital marketing services using Scorpion’s website for the simple reason that we could not access the backend of the website. This is one of the most regular things mentioned in Scorpion marketing reviews. It’s also a reason they can be more flexible on scorpion web design costs.
At Juris Digital we build our law firm websites on WordPress, which is the most popular website CMS in the world, powering nearly 40% of all websites on the web. It’s used by brands like The New York Times, Microsoft, Etsy, and FiveThirtyEight. What this means for our clients, if nothing else, is that they truly own their own website, and can take it with them even if they decide to move on from our services. Click here to check out our portfolio of law firm website built on WordPress.
If you’re considering Scorpion, you’re likely interested in what their SEO capabilities look like. The overarching trend that I’ve seen – through speaking with clients and prospective clients of Scorpion and through my own competitive research of their client’s websites – is that they are prioritizing paid search methods (Google Adwords, social media advertising, display advertising, etc.) over organic search and SEO.
I do believe that for their highest-paying clients, Scorpion does execute aggressive SEO campaigns with local SEO, content marketing, link building, etc. However, it would not at all surprise me if Scorpion has decided that – for law firms with smaller budgets ($1k – $5k per month) – it can be far more profitable managing paid advertising campaigns than it can be with full-service SEO and organic online marketing.
I have seen Scorpion websites rank high in organic search results many times. I have no doubt that they have capable SEO professionals on staff who are able to drive real results with search engine optimization. What I do doubt is that Scorpion is committed to SEO over the long term.
Simply put, SEO is hard, it’s time-consuming, and there are no shortcuts. If Scorpion has made the decision that it can be more profitable by focusing more and more on paid advertising over organic marketing, I would expect its interest and investment in the latter to dwindle.
At Juris Digital we are committed to SEO for our law firm clients. While we certainly advise our clients to pair SEO with paid search marketing (PPC and Local Service Ads) when appropriate, we generally believe that SEO creates long-term value and so should never be fully neglected in favor of paid advertising that produces little residual value.
This is probably the most consistent feedback we have heard from Scorpion clients: That they don’t know exactly how much of their total investment with Scorpion is going towards actual ad spend vs. what they are paying Scorpion for its services.
Our understanding is that Scorpion makes little or no distinction between what you pay them and what you pay the various ad platforms they use (Google Ads, Facebook Ads, etc.). Some clients find this frustrating, especially when they aren’t necessarily satisfied with the results from their paid ad campaigns and want to understand exactly what they are spending on ads compared to what they are paying Scorpion for managing those campaigns.
At Juris Digital, it’s our policy to bill our clients only for our services. This means that we don’t pay advertisers directly out of the retainer our clients pay us. Instead, our clients pay the advertiser separately, which means they always understand exactly how much they spend on paid ads.
I mentioned earlier that Scorpion routinely sends out cookie baskets to try and poach our clients. Our clients have been sent iPads loaded up with video testimonials from Scorpion clients. We’ve also known Scorpion to send Montblanc pens to prospective clients, which can cost upwards of $500 apiece.
In addition to spending big on outbound sales, the company is also aggressive with acquisitions of both competing and industry-adjacent companies. A quick Google search reveals that the company has acquired 3 marketing agencies and an SEO software company in the last few years, and that’s just the deals they’ve made public by issuing press releases.
Let me be clear: There is nothing wrong with any of this. Scorpion is an ambitious company that invests aggressively in its own growth.
At Juris Digital, we also value growth, but these tactics don’t align with our ethos. We rely almost exclusively on inbound marketing and word of mouth to earn clients because that’s the sort of marketing we believe in, and it’s the sort of marketing we do for our clients. We are also conscious of our client-to-employee ratio. While we embrace automation where it makes sense, we believe exceptional marketing requires time and attention from creative and strategic human beings. For this reason, we prioritize investing in our team while working towards sustainable growth, which keeps the interests of our existing clients at the forefront.
Scorpion Marketing is not the right choice for every law firm; neither are we! No single agency is the right choice for every law firm.
We believe Scorpion does a lot well, and we know that many firms have a positive experience with them and see solid results. However, we have also worked with many law firms that did not have a positive experience with Scorpion for various reasons, some of which I’ve recapped here.
Whether or not Scorpion is the right choice for your law firm depends on what you value, both in terms of client experience and in terms of marketing strategy. At Juris Digital, we are evangelists of holistic, organic search marketing because it’s what we know, it’s what we do best, and it’s what we believe adds the most long-term value for our clients.
Scorpion’s approach here tends to be different. Scorpion bets more on paid advertising on the big tech platforms, and they tend to put less emphasis, in general, on organic lead generation channels, particularly for law firms with smaller budgets.
At Juris Digital everything we do is driven by our core values: Empathy, Honesty, Quality, Generosity, Gratitude, Communication, and Respect. We believe in building relationships with our clients that are rooted in trust and a shared commitment to a common goal. If that sounds like the sort of company you’d like to do business with, I hope you’ll reach out to discuss your law firm’s marketing.
Just twenty years ago, the yellow pages, TV, billboards, and mailers were the primary means of lawyer advertising.
But with more people searching for legal information on the internet than ever before, investing in these channels won’t cut it for law firms looking to maximize their reach.
So, how can lawyers stand out from the crowd, and ultimately attract more of their best cases? In our experience, it’s thorough, compelling, and strategic law firm content marketing.
Legal content marketing refers to the process of creating and publishing content to attract potential clients. While traditional advertising focuses on selling, content marketing provides relevant information that builds brand recognition and authority.
The goal is to create content that focuses on the client’s needs, whether that’s through answering a question or guiding them through the different aspects of their claim or lawsuit. Ultimately, content marketing for law firms should build trust with potential clients by drawing them into your brand.
Several types of content help achieve this goal, including but not limited to:
By utilizing more than one form of content, you can establish your firm as a reliable and trustworthy resource for potential clients.
At first glance, content marketing for law firms may seem like a trivial form of advertisement. However, statistics show otherwise.
According to the Content Marketing Institute, businesses that adopt content marketing have conversion rates six times higher on average than those that don’t. That’s because clients like to feel connected to a business before they seek services. This is especially true for legal services since the problems affecting clients are often stressful and life-changing.
As a result, content marketing does something that paid search and advertisements alone cannot—it creates a deep trust between potential clients and your practice. That connection through targeted, useful content is what gets quality leads in the door.
Strategic law firm content marketing & copywriting not only engages potential clients but also significantly boosts your website’s visibility on search engines, driving organic traffic through targeted keywords and high-quality, relevant content.
There are a variety of ways to establish a connection with your ideal clients using content marketing. However, the most common and effective method is by building your content around ideal client personas.
A persona is a specific, fictional representation of a client you want to serve. For law firms, it’s usually best to create a persona for each practice area you have. While some may have overlapping demographic or psychographic information, this helps differentiate content down the line. Be sure to include information like:
This data serves as the basis of your content marketing strategy and plays an essential role in topic selection, keyword research, and more. You know your clients better than anyone else, so use that information to your advantage.
Even locale or the potential client’s “geo” comes into play. For example, someone who’s been in an accident would need an attorney who is familiar with the specific fault/no-fault laws in their state. Criminal laws are state-specific too. So are laws around dog bites and premises liability.
So how does one go about marketing to individuals who find themselves in need of a local attorney who knows the intricacies of local laws?
It’s got to be the content. It’s the ways in which you skillfully arrange your messages so you draw your audience in. It’s how you understand where and how to use keywords throughout your piece. It’s about your connections with other authoritative sources on the web–linking, and ultimately, guiding the user toward the answers they need.
[ READ: Google Shows Localized Results for Informational Legal Keywords 81% of the Time ]
When a potential client searches for an answer to their question, chances are they’ll use a search engine like Google. In addition, they’re likely to click on the first link they see. So, how do you get your firm to the top of search results? This practice is what’s known as search engine optimization or SEO.
SEO is perhaps the most elusive aspect of content marketing. Search engines update their algorithms frequently, changing their evaluation standards for content relevance. However, there are some basic principles that help make your website and associated content rank higher on search engines.
Using keywords in content, creating unified business listings, and generating reviews all help improve search ranking if done properly.
[ READ: 100s of SEO Tips for Law Firms ]
Once a potential client clicks on your content, they will immediately look for an answer to their question. For example, if someone looks up “California car accident statute of limitations,” your content should provide the answer.
However, it’s also a chance to briefly show the unique qualifications of your firm, whether that’s board certification, years of experience, ratings, results, or testimonials. While these shouldn’t detract from the topic of your content, they often help convince the client to call and set up a consultation.
Generally, this conversion is most likely to happen when the reader finds your firm through an organic search, rather than a paid ad. In addition, leads from organic searches are usually much higher quality than those from paid sources.
When it comes to law firm marketing, quality is better than quantity. To create an authoritative online presence, it’s important to produce transparent, informative content. This not only affects your firm’s reputation with clients but also affects your search ranking.
Search engines like Google and Bing look at certain pieces of data to determine the quality of content versus comparable content from other sources. In many cases, these other sources are competing law firms. Since this evaluation is based on the search intent of the potential client, your content should be:
By combining these practices, you can bring relevant traffic to your website and convert them into quality leads. That’s the power of helpful, targeted content.
Effective content marketing for legal firms goes beyond mere promotion; it involves creating genuinely helpful resources that establish your practice as a trusted authority in your field, enhancing brand recognition and credibility among potential clients.
Here at Juris Digital, we believe a sound content marketing strategy is vital to helping law firms get more clients. Every firm has its own challenges, so a one-size-fits-all approach won’t work.
Instead, it’s important to focus on pain points and the specific results you want to see. Do you want higher-quality leads? Do you want to increase search engine rankings? Or, do you want to improve your presence in local listings? All of these and more can be accomplished through our services.
Here’s a step-by-step overview of what that might look like.
Before we begin building a strategy, we want to get to know the ins and outs of you and your firm. Information about your experience, results, desired cases, and more help shape your firm’s brand and provide a strong foundation for future content.
Identifying the strengths of your practice is an essential part of your content strategy since it helps create a value proposition that distinguishes you from competitors.
Once we get to know more about your firm, we can start identifying your target audience and topics they may be interested in.
Maybe your potential clients need help finding a copy of their accident report, or maybe they want to know more about starting a business in their state. This helps inform future content creation and distribution.
Before the pen hits the proverbial paper, determine what keywords you want to show up for in Google’s search engine results. In a perfect world, what words or phrases would a potential client type in to see your content on page one? This question serves as the basis for topic discovery.
Ultimately, topics should be steeped in data. It’s not uncommon for attorneys, and virtually any would-be marketer to swear by a particular topic; they know that this is what people are looking for.
But then we look at the search volume (the number of people Googling the topic within a given month). More often than not, the results are surprising. It’s not uncommon that we’ll see less than 10 people searching a keyword phrase–one we thought might garner a host of online searches.
This is where we do the work. We seek out what’s drawing people in. And then create content around those topics. The bottom line is that we need to create the content that people want to see; not what we think they want to see.
Juris Digital creates content that’s optimized for search engine visibility, utilizing keywords searched by your target audience. These are the people who have been injured, wronged, or in some other way…stuck. They need your expertise and will only connect with you if you show you have what it takes. The right content will make the case for you and compel them to take action.
At Juris Digital, all content is written by attorneys and other legal professionals with two or more years of experience.
Every content writer receives extensive training in readability and on-page SEO, and every piece of content is reviewed by a barred attorney. It’s this marriage of legal expertise and digital marketing savvy that sets the stage for next-level online content marketing.
Effective lawyer content marketing hinges on creating valuable, authoritative resources that address your potential clients’ legal concerns while showcasing your firm’s expertise.
Once you approve your content, we get to work posting it to your website and various marketing channels. This includes any social media accounts tied to your firm. If you want to increase the number of backlinks to your website, we can do that too. Backlinks are an important part of SEO for firms that want to rank highly in competitive markets. There are several ways to build an impactful backlink profile, including:
This is when we determine the best distribution channels for your firm based on your goals and budget.
We utilize the most effective content promotion strategies based on content marketing tactics that have worked for hundreds of law firms.
Successful attorney content marketing relies not just on creation, but strategic distribution across multiple channels to maximize visibility and engagement with your target audience.
After publishing your content, we’ll provide you with monthly updates on performance. This includes any metrics or KPIs that matter to your firm, such as:
From there, we develop an agenda for the following month targeting any areas that need improvement.
Top-tier content marketing services for lawyers include comprehensive analytics and reporting, allowing firms to measure ROI, refine strategies, and continuously improve their online presence.
At Juris Digital, we are in the business of helping law firms, both big and small, create an effective content marketing strategy that increases caseloads. The goal of digital content marketing for law firms isn’t just creating a strong brand. It’s about getting more calls, more emails, and more connections. Here are some success stories from existing Juris Digital clients and how we worked with them to grow their business.
When Attorney Michael Silva reached out to us in December 2020, his growth had stagnated at 220 cases per year. Our first step was to assess the strengths and weaknesses of his firm’s current marketing strategy. After a few conversations with Michael and his team, we found that he needed a new website that highlighted the brand and its impact on clients’ lives.
From the beginning, we saw the amazing potential of content marketing for Silva Injury Law due to their high-quality testimonials and reviews. At that point, we decided to highlight quotes from those reviews on landing pages, practice area pages, and more.
This wasn’t the only step we took to engage with their audience. As we designed the website, the firm shared some insights about their ideal clients and their approach to personal injury law. Their clients wanted to see themselves reflected in the website’s aesthetics and mission. In addition, Silva Injury Law wanted to be seen as compassionate advocates for every client they serve.
The resulting homepage captures all of these elements into one cohesive design.
Finally, we optimized the firm’s Google My Business listings to increase local visibility and relevant site traffic. This includes addresses, hours, phone numbers, images, and postings for each office location.
Once we launched the site in April 2021, Silva Injury Law saw an increase in leads. By replacing the old content with keyword-targeted pages, straightforward CTAs, and an elegant design, the firm saw a huge increase in accepted cases. How much to be exact? After five months, Silva Injury Law reported a 60% increase over the previous year. This meant that the firm had to be more selective with its cases. However, it also enabled them to set ambitious goals for future growth.
[ READ: How Silva Injury Law Increased New Cases by 60% with Help from Juris Digital ]
In late 2020, Attorney Josh Massingill contacted us after another marketing agency couldn’t deliver consistent results. When we spoke with him, it became clear that he needed a content-focused approach to help improve organic traffic.
We began by revamping the Massingill Law website to focus on their unique practice areas, such as business law, estate planning, and healthcare. This helped distinguish them from their local competitors. In fact, Josh wanted his website to feel unique:
“I was not interested in just slapping our logo on some kind of pre-made thing that looks like it could belong to anybody else. You guys really took the time to figure out what my firm’s image was. What is our brand? What are we trying to portray to the world? And then really kind of translating that into a design and a strategy.”
The result of this branding is a clean, tailored look that highlights the firm’s values and goals. Take a look at the homepage here.
Next, we took an aggressive approach toward content and SEO. This included updated Google My Business listings, content creation, and paid ads. When discussing potential topics with Josh, we found that many of his clients are doctors trying to sell or buy their practice. We immediately began putting blog posts together targeting this audience.
Just nine months after hiring Juris Digital, Massingill Law saw impressive growth. In total, the firm had a 214% increase in organic traffic, a 136% increase in phone call leads, and a 68% increase in contact form leads.
[ READ: How Silva Injury Law Increased New Cases by 60% with Help from Juris Digital ]
At Juris Digital, our law firm content marketing expertise shines in real-world success stories. For instance, we helped a personal injury practice increase organic traffic by 150% and generate 75 qualified leads in six months through locally-focused, in-depth blog content.
If you’re considering adopting content marketing as part of your overall strategy, remember that it is a long-term investment. Any content marketing agency that promises immediate results isn’t being honest. Building a great brand that ranks highly on search engines takes time and consistency.
Without a strong library of content to back up your website, it’s unlikely that you’ll receive quality leads that turn into loyal clients. By consistently curating high-quality content, you’ll help establish your firm as a trustworthy source in your community and garner more business.
At Juris Digital our actions and clients speak louder than words. We are the only content marketing agency for lawyers that has seen success in the most competitive markets since 2011.
Estate planning firms have more challenges than other law practices in attracting clients. Not only are you working within a saturated market of other estate planning and probate lawyers, but you also have to compete against do-it-yourself websites that tout estate planning services by simply filling out an online form.
To be competitive in this market, you need a estate planning lawyer website design that conveys your firm’s talent and demonstrates to potential clients that hiring you is their best option. In this article, we’ll share five of the best website designs for estate planning lawyers and what makes them stand out from the competition.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: The Massingill website is clean and modern. Its high contrast, bright colors, and use of negative space convey the message of their slogan—that they make estate planning simple. Other ways the site design sets this law firm apart:
Key Takeaway: Your estate planning website should be easy for clients to navigate on desktop and mobile. Make sure the important information is front and center and that all contact information is easy to find in multiple places throughout your website.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: This website does a great job of providing value in a variety of videos, graphics, and downloadables to educate potential clients about the estate planning and probate process. Other standout features include:
Key Takeaway: Providing downloadable guides, case studies, and other helpful content boosts your law firm marketing in two important ways. First, this is evergreen content that you can post to your social media channels or promote through low-cost social media ads. Second, it helps build your client lead email list by capturing their information before they can download the content, giving you direct marketing access to clients.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: Imagery is a great way for estate planning websites to stand out. The chess pieces as the header image are not only unique but serve as a symbol of Wolf Solovy’s strategic brand. Along with the memorable design, this website stands out in the following ways:
Key Takeaway: Header images that represent the kind of services you provide have a stronger impact than using a group photo of your legal team as your main image, and you need to stand out in a field as competitive as estate planning. A strong brand with memorable images, slogans, and talking points will stand out to potential clients. Think of how your firm’s values or message can be depicted with visuals to convey more meaning faster.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: Klenk Law’s website has strong copy to reassure clients the firm is a reputable and trusted choice for all their estate planning needs. The message is reinforced through a free consultation button and testimonials. A few other highlights of this well-designed estate law website include:
Key Takeaway: Featuring client reviews and testimonials of your estate planning services is a must if you want to turn prospects into business for your firm. Since 93% of consumers say online reviews influence their buying decisions, you’ll want to put reviews in a prominent position on your homepage and include them on each page of your website.
Company Website | Contact Info
Strengths: The imagery throughout The Nance Law Firm’s website is of multigenerational families, including candid photos of the managing partner’s own family. The images are selected to evoke feelings of trust in potential clients. Let’s look at what else makes this estate planning law firm website stand out:
Key Takeaway: With all the options in front of your potential clients, an effective estate planning website will provide a variety of ways to nurture leads into clients. Smart tactics include posting SEO-optimized blogs that answer client questions, producing an email newsletter, and offering resources that require potential clients to give you their contact information.
Estate planning and probate lawyers need a website that will help them build connections with potential clients and provide them with the information they need to make informed decisions. With a user-friendly estate planning lawyer website design, you can establish yourself as a leader in your field and build trust with your clients. Here are four tips on how to get a great estate planning website for your practice.
Attracting clients to your estate planning firm is a proactive process. Potential clients have time to shop around since, unlike with other areas of law, deciding to hire an estate attorney is a decision of opportunity instead of imminent need.
Use images, colors, and headings that speak to your audience’s desires as well as their needs. If your client can connect with your firm on a personal level, they will feel more confident to hire you to manage their wishes for their estate.
Your website is a wealth of information for potential clients. Make it easy for them to understand the often complex process of estate planning by creating blog posts, videos, and web pages that break this complexity down into simple concepts. As a bonus, Google rewards websites that offer high-quality content and are easy for visitors to navigate through. By providing value to potential clients, you can improve your chances of ranking higher than your competitors in organic search.
Testimonials from satisfied clients are powerful tools for attracting clients. The word-of-mouth effect builds trust and helps validate your capabilities with estate planning.
Post client testimonials and Google or Yelp reviews prominently throughout your website. Google reviews also help boost your website’s local SEO, so be sure to ask every client to leave a review on Google in addition to offering a testimonial for your website.
A successful estate planning law firm website is one that delivers a unique experience and gives value to potential clients. Your site should present a professional and caring image for your firm, and it should be optimized to rank well on Google Search. It’s smart to consult professionals with deep experience in the legal industry to create your custom estate planning website. Juris Digital has more than a decade of experience creating stand-out law firm websites that drive new client leads and rank well on search engines. Our digital marketing services also include SEO-optimized content creation from a team of writers with strong legal experience. Check out the full range of website design and digital marketing services Juris Digital provides, and schedule your free consultation today.
Superlawyers in most cases may not be the best use of your marketing dollars if you’re looking to generate case leads. If you want to learn how I reached this opinion, keep reading.
Last week one of our clients reached out to me and asked me: “Casey, is what we’re paying for Superlaywers sponsored listings worth the investment?”.
Instead of giving a quick opinion based answer I decided to do a deep dive.
The initial findings look good at a first look. The domain gets almost 736,000 visitors per month.
But there is more to the story.
What the client was really asking me was “Is advertising on Superlawyers helping my firm sign more cases? Is it worth the investment?”.
So this set me on a path to check two things:
In this case I started off to see where they were listed and what they were paying for.
They are located in a major California Market with over 800,000 people and paying for a top spot in that location.
Based on this, I checked the URL and their sponsored results and I found that there are now six top spots in this locale. This means that this client who focused on personal injury cases, they rotate between six attorneys with listings like this:
So then I went a bit deeper and tried to understand which pages these ads showed up on.
Based on data from Ahrefs I found that the pages they are listed on get an estimated 400 visits per month. The page ranks for keywords like “city + personal injury attorney” but usually in positions 5-10 and they have recently seen a decline.
Based on the amount they pay, the limited traffic, and the fact they didn’t sign any cases I could quickly determine this was not a good investment for the firm.
The value of paying for Super Lawyers recognition largely depends on your firm’s specific marketing goals and local market conditions. Consider the following factors:
For most law firms, investing in Super Lawyers is likely not the most effective use of marketing resources. While it may offer some visibility, the return on investment is often questionable.
And that’s why it’s important to consider alternatives [and not just because I think Juris Digital is the Best SEO Agency for law firms out there].
Instead of paying for Super Lawyers recognition, consider allocating your budget to PR campaigns that generate actual leads for your firm. These campaigns can:
By focusing on strategic PR efforts, you’re more likely to see tangible results in terms of client acquisition and long-term brand building.
This approach not only attracts immediate leads but also strengthens your firm’s online presence, potentially leading to sustained growth over time.
Looking for a better alternative? We offer full marketing services for startup law firms and established law firms.
I asked 10 different attorneys about their experiences with Super Lawyers recognition, and a clear consensus emerged: while the accolade may have some marketing value, it’s largely viewed as a pay-to-play scheme with little substantive meaning within the legal community.
Here are some key takeaways from our discussions:
Attorneys seem to think that while Super Lawyers recognition may offer some marketing advantages, particularly with non-lawyer clients, the legal professionals we spoke with overwhelmingly viewed it as a profit-driven enterprise rather than a meaningful measure of attorney quality or expertise.
For a newly established law firm, the most strategic marketing investment is a professional website targeted towards your ideal clients.
This digital platform serves as your firm’s virtual storefront, accessible to potential clients 24/7.
From this foundation, you can build a robust online presence.
When developed strategically, your website can start ranking in search engines like Google and Bing, bringing free organic traffic to your firm.
Organic traffic means free clicks from your ideal clients who are in need of your firms services. And the beauty of organic search? It grows over time. And if you need to bring in leads quickly – the best way to tell your story and convert them is by selling them on your website. With your website live you can buy leads through Googles Local Services Ads or Google Ads.
But let’s look at the free things you can do after you get started
After getting your initial online presence set up, here are 10 actionable steps you can take to drive traffic and attract potential clients:
Remember, consistency is key. Set aside time each week to work on these tasks. While they require effort, these steps can significantly boost your online visibility and attract potential clients without additional advertising costs.
Launching a new law firm is challenging enough without the added stress of digital marketing. That’s where LaunchPad comes in – your comprehensive, affordable solution to establishing a strong online presence quickly.
I have been following Juris Digital for years on social media and reading all blog materials to better understand the brand. Juris has an impeccable reputation for results and performance. Our firm needed a leader in the industry to showcase the firm and have a create/result mentality.
LaunchPad is designed specifically for new and small law firms, addressing the unique challenges you face in establishing your online presence. It’s your one-stop solution for attracting clients quickly and efficiently, allowing you to focus on what you do best – practicing law.
Don’t let marketing overwhelm you at the start of your legal career. Let LaunchPad be the catalyst for your firm’s growth.
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Competition for clients among criminal defense law firms is fierce. If you want your law firm website to rise above the rest, you need to make it compelling, provide answers to vital questions, and make it easy for potential clients to reach you.
Here is a list of the 6 best website designs for criminal defense lawyers and what makes them stand out from the competition.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: The Cowboy Country Criminal Defense website touts the Wyoming-based law firm’s deep experience while emphasizing a dedicated approach to the client relationship. The strong cowboy branding, emphasized by visuals and copy, fits the location the firm serves and differentiates itself in a competitive field, which is crucial for getting clients. Here are a few other highlights:
Key Takeaway: Implement local SEO tactics to help potential clients find your practice through organic search. Google shows local results first when individuals search for criminal defense attorneys. Make sure you use location-based terms in your target key phrases. It also helps your law firm show up in local search results if you sign up for a free Google Business account.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: Clients don’t have a lot of patience when searching for a criminal defense lawyer, and Andrew Flusche’s website’s main focus—reckless driving cases—is quick and easy to identify for users who come across the page.
Several additional factors make this website stand apart from the rest:
Key Takeaway: The legal system is complex and confusing for people facing criminal charges. By answering common questions and explaining difficult terms in a way the general public can understand, you create value for potential clients. Google also prioritizes websites with valuable content by ranking them higher in search results.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: Moses & Rooth’s law firm website is neat, is easy to navigate, and has a high-contrast red and white color palette that makes a strong impact on the visitor. The experience of the legal team is clearly communicated too. Other stand-out design features of this criminal defense law firm site include:
Key Takeaway: Offering a scholarship through your website is a great way to build a strong backlink profile for your website. Backlinks are one of the ways Google ranks your website for organic search. By offering a scholarship, you increase the chances of university websites linking to your website. Having a backlink from a .edu website is a strong indicator for Google that you have a high-quality site, and you may see your search rank improve.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: This criminal defense law firm website has a stellar mobile site. Potential clients can find all the important information upfront and contact the firm via text. Here are a few other ways this site stands out:
Key Takeaway: When planning the design for your website, make sure it’s easy for clients to find what they need on both your desktop and mobile screens. Since 59% of people access the internet from their phones, you don’t want to miss the chance to get clients through your mobile site. The user experience should be just as impactful on a phone as it is on a computer screen. Keep vital information up front and make it easy for people in legal trouble to contact your firm.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: From the URL to the header to the dramatic graphics, the website for criminal defense attorney Michael Pignone is optimized for northern Virginia residents who need help with their DUI charges. Other ways this website sets itself apart from run-of-the-mill traffic lawyer websites:
Key Takeaway: Your blog is the backbone of your criminal defense law firm website. Posting fresh, helpful, and SEO-optimized content to your website on a consistent basis will boost your organic traffic. Plus, content you produce for the blog can be repackaged for social media, case studies, email marketing, and more. It takes a lot of planning and commitment to develop a valuable blog, so it’s a good idea to outsource your content creation to an experienced digital marketing firm.
Company Website | Testimonials | LinkedIn | Contact Info
Strengths: User experience is at the forefront of this law firm’s website design. The website for criminal defense attorney Jeff Higgins uses eye-catching graphics, strong headings, and bite-sized information to make it easy for those facing criminal charges to understand their legal options. Here are some of the ways this site moves website leads into full-fledged clients:
Key Takeaway: This is an excellent example of a criminal defense lawyer website design that uses a format people are familiar with. There’s easy navigation and a clear layout that allows a potential client to find any and all information they’re looking for quickly and easily. Additionally, the website adds visual imagery throughout to keep the page interesting.
Since competition for clients among criminal defense law firms is so stiff, every step you take to make your website design work better for potential clients can help you outperform other websites. Here are four ways you can get a well-designed website that draws in new business for your criminal defense law firm.
Don’t settle for a busy website with long blocks of text and under-exposed snapshots of your legal team. Your potential clients are in immediate need of legal help. Your website should make it clear from the second they land on your homepage what you can do for them and how they can reach you.
Some easy elements to incorporate into your website design:
Put the most important information front-and-center, and make your website easy to navigate.
Individuals coming to your website are in a state of crisis. The criminal justice system is confusing and complex. Posting blogs, videos, and graphics that break down that complexity into bite-sized, understandable information builds trust with potential clients. It can also boost your search engine rank since Google prioritizes websites that offer a valuable user experience.
The fastest way to make your case to potential clients is through the use of testimonials and Google reviews. Studies show that 93% of consumers make purchase decisions based on online reviews. Give your client testimonials prominent placement on your website—we recommend posting at least one testimonial or Google reviews widget on each page of your website.
To stand out from the crowded field of criminal defense attorneys, you need a website that offers a top-tier user experience. Give potential clients the confidence to hire your firm through impactful graphics, informative content, and a clear demonstration of the value your law firm offers.
A good design firm also has deep SEO knowledge and digital marketing expertise to help your site rank above its competitors. Juris Digital is the leading law firm website design agency with more than a decade of experience creating cutting-edge websites for leading criminal defense law firms across the U.S. Our content writers and editors all have legal backgrounds and are experienced in producing SEO-optimized blogs, case studies, and web site content that ranks on Google search. Check out our full range of law-firm focused digital marketing services, and reach out for a free consultation.
To get more new personal injury clients, you need to position yourself where people are already searching for your services.
Whether you own, operate, or work for a personal injury law firm, one of your top priorities in the business will always be getting more clients and signing valuable accident cases.
If you want to be really good at this you also need to focus on getting the best cases.
The problem is that getting new personal injury clients is tough.
In fact one of the most common questions we get asked is: How do personal injury lawyers sign more cases consistently?
It’s tough to start out marketing and advertising online because the competition is fierce, and you’re usually up against well-established law firms with massive budgets.
And you may not know where to start or how to get personal injury cases.
Almost all personal injury law firms have some sort of online presence, whether with their website, Google Business Profile, TikTok Ads, Google Ads, email marketing or other internet presence.
You can consistently sign more of the better new cases with the right strategy and execution.
But how do you do this practically? This guide will show you how to get more personal injury clients for your law firm.
Note: The founders of Juris Digital have been at this for almost 20 years.
Let’s look at two areas that will have an impact on your results.
Honestly, ask yourself… are you REALLY different from all of the personal injury attorneys out there? If you’re looking to separate yourself long-term from the other law firms in your market, you need to consider your brand. More specifically, you need a brand that will stand out and stand the test of time.
The #1 biggest mistake I see with practitioners getting into the business of running a business is stealing their competition’s message.
But here’s the thing. If you are advertising your “no fee guarantee” or “99% success rate” and every other firm in town is doing the same thing…what sets you apart?
One method you can use is to narrow your focus.
The more narrow of a focus you can have, the easier it will be to build your brand and become recognized.
Starting off with a long-term plan for your brand will multiply the efforts of the tactics and strategies I have outlined below.
A few years ago I was working with a client that was a bit disappointed as he said he wasn’t signing the cases he needed. This made me scratch my head as I could clearly see people were calling, emailing, and live chatting with the firm.
This caused me to do a deep dive and I figured out that the way the firm was contacting potential clients was all wrong.
This particular law firm was slow to respond to inquiries and didn’t even answer their phone all the time. Thus, here are some best practices that can help ensure that your firm has a fighter’s chance of signing the cases you want:
The world is in chaos right now and people need comfort. You can help be a hero during this time by simply doing things on social media and your website that show you care.
Here are some things our clients are doing to give back to their communities and build their brands.
These types of things truly show that you care and the media is happy to report on feel-good stories. There are many benefits to these programs in addition to the most important one: Helping others in need.
Recently an attorney we work with settled a multi-million dollar personal injury case that he got simply because a friend referred him. According to a recent study, over 25% of people who have hired a lawyer in the past year turned to family and friends as a first step when looking to hire an attorney.
While I don’t believe you should spam or annoy your family and friends by reminding them you’re an attorney, you can use email to do this effectively. Don’t be afraid to send out a monthly email to your friends and family (if you have their permission of course) with a helpful safety tip.
A sample email title: “First Name, here are the 5 things you should do after an auto accident”. You can link to content on your website and remind people about what you do without being obnoxious. You can also ask them to send it to their friends and expand your reach all by helping people with useful content.
Top of mind awareness is key in marketing and it’s generally one of the easiest, yet most overlooked ways to generate more personal injury cases. When this question comes up “how to get personal injury referrals” I always start by making sure attorneys are top of mind with all of their contacts consistently (at least monthly). Keeping them engaged through email or social media contests is a great way to keep leveraging this benefit which will continue to pay dividends.
Share your case results and testimonials on Social Media to help build your brand.
Personal Injury Lawyers you could hold a presentation that covers the legal implications of businesses hosting in-person events where members get the virus. Here are some other ideas:
– Getting medical treatment when hospitals are full
– Where should you get treatment for an injury when hospitals are full?
– Tips to stay safe when you’re out and about
If you’re looking to grow the scope of your contacts in person, a great way to do this is to attend networking events.
Most cities have a chamber of commerce or other organizations that host business networking events. Making new connections and friends can help you increase your overall visibility fast. And why not ask them to sign up for your email list while you’re at it?
In most markets, there are many bar organizations that do their own advertising. You can get business and piggyback off of this just by signing up to work with the local bar associations. When you’re searching for ones that are the best fit you shouldn’t narrow your search to just the state level. There are city bar associations and specific ones like Women’s bar associations.
Another benefit to joining these organizations is you can network at their monthly or annual events. Don’t be afraid to ask other attorneys for work or referrals and be sure to refer any cases you can’t take to them. Stick with it for a year and see how many cases you signed from being an active member.
Good old-fashioned office visits are still a great way to get new personal injury clients. Building referral relationships with medical professionals is a great way to send business back and forth to each other. Find Doctors you trust and you can send them as much business as they send you which will sweeten the relationship.
Recently we ran a study where we interviewed over 30 successful personal injury law firms across the nation. 90% of them reported that the number one channel that was generating the most leads was online marketing and specifically organic SEO for attorneys. Digital marketing is where the volume of your cases will come from if you do it the right way.
Here are a few ways to market online. This is my area of expertise.
If you want to control the information online about your firm that potential clients find first, you need a website. If you want to participate in Pay Per Click or SEO you will also need a website that you own and can edit.
The best personal injury websites are fast-loading, mobile-friendly, and optimized for search engines and users. This means that search engines like Google can see your website and users find it visually appealing and they can easily find the information they’re looking for. Your website should also make contacting you on mobile devices easy with just one click (Click to call). Having a great law firm website design may be the difference between a potential client contacting you vs. your competitor.
Starting with your own website is a foundational requirement for being successful in online marketing. Once your website is up and running, make sure it’s printed on your offline marketing material and used in email signatures. Great websites with strong content can also be used for intake personnel to pass information to clients.
Sadly the old phrase “if you build it, they will come” is not true with online marketing in general. There is so much stiff competition out there with personal injury firms investing massive resources into online marketing that you really do need to be the best to be seen. The good news is that you can do that through law firm SEO.
Organic SEO represents the free traffic you get by ranking in Google’s search results for a particular search in the top 10 traditional blue links. We also help attorneys with Local SEO and focus on the top-ranking factors which display local results.
For Example, if someone searches for “18-wheeler accident lawyers dallas tx” they will get a page that looks like the example below:
The top results you will see are Local Service Ads, which Google began offering to law firms in 2020. Pay-per-click results (also called PPC) are next. We will look at these in the next section. Below that, you have local (map pack) results and then traditional organic results. Neither the map pack results nor the traditional organic results are ads. Ie. you cannot pay Google to have your firm show up in these results.
In our experience, Local and organic are the best-performing channels for getting new personal injury clients. Learn more about SEO at the Juris Digital Library. Here are some of the most popular SEO articles for free:
Pay Per Click is a way of advertising in Google’s search results. The issue with pay-per-click is that personal injury lawyers can get very expensive. For example, car accident-related keywords can run over $100 per click.
You pay each time someone clicks that ad and visits your website. Once they click on your website you still have to get them to contact you and you still have to figure out if it’s a case worth signing.
PPC can be very effective when combined with an organic campaign where you already take up 2-3 places on the search results page. This is where we have found the highest conversions.
Google now offers Local Services Ads for attorneys as well on a pay-per-lead model. Learn more about local services ads here.
Do you turn to Yelp to check restaurant reviews online? Just like consumers like to read reviews online for restaurants, some are also looking at reviews for lawyers.
The sad part is that it doesn’t really matter if you’re a great attorney with great results if your online reputation is bad. People can also use popular review platforms like Google Business Profile and Yelp to “sort” by the highest-rated attorney.
People judge based on arbitrary scores and star ratings. That’s one of the reasons it’s so important to maintain a strong reputation online. Getting a 10.0+ Superb score on Avvo will increase your ranting on Avvo.com and open you up to more potential clients. Increasing the number and ratings of your Google My Business reviews and Yelp will also help attract new clients.
That being said I do recommend you avoid Yelp Paid Advertising services.
Typically if you’re looking for an attorney on a search engine and you type something like “Personal Injury Attorney” you will see local attorney websites along with listings on websites like Findlaw.com, Avvo.com, and other legal directories.
When consumers click on these directory listings, do you show up? If not you’re likely missing an opportunity and you’re missing out on a brand impression. If someone is researching an attorney and sees their website, high Avvo rating, and are listed on other 3rd party websites, they will be more inclined to contact that attorney. Each of these is a potential touchpoint for your brand.
In most cases, I recommend opting for the free directory listings. The paid directory listings will offer increased visibility but they are rarely worth it.
Check out our list of the top legal directories for law firms here. Note: Keep an eye on this! As generative AI pulls data from more sources, it will be more important than ever to get listed in important places!
This could also fall under website marketing strategies, but do you get many of the same questions from clients? If so, this could be your lead generation gold mine.
Although many potential clients are searching for head keywords like “car accident lawyer”, the vast majority are entering through a variety of long-tail or informational keywords.
Think about how many people have smartphones and use personal assistants. If they were just in an accident, they may have questions like:
If you start ranking for these keywords, you’re going to get a lot of new visibility. There are several ways you can go about answering questions like this. If you’re interested in the long term SEO benefit you should answer them thoroughly on your own website and create one topic per page.
If you’re looking to get in front of more eyeballs quicker, you may consider replying to the Avvo Q&A or reviewing Quora.com for questions people are asking questions related to personal injury. By providing a GREAT answer, you will come across as the expert, genuinely help people, and probably get a call out of it.
Another underutilized source to get new business is taking advantage of awards and recognition. Superlawyers.com, for example, has one of the best processes for validating good lawyers out there when compared to organizations like Avvo. These also represent PR opportunities that will allow you or your firm to be recognized in local publications once you get the award.
Creating and repurposing content for YouTube is a powerful way to increase your visibility, especially considering it is the world’s second most popular search engine. However, in today’s digital era, extending your reach beyond just one platform is crucial. Leveraging platforms like TikTok, Twitter, and Instagram is equally important.
Transform FAQ responses from your website or other platforms such as Avvo into engaging video content. Today’s technology makes producing high-quality videos easy using a smartphone and a microphone. By investing time in creating FAQ videos and uploading them to YouTube, TikTok, Twitter, and Instagram, you are expanding your presence across multiple platforms where potential clients may be seeking answers.
Working from home doesn’t have to limit your client engagement. In fact, it’s an excellent opportunity to connect with potential clients through these digital channels. By creating informative and engaging videos, you can effectively get in front of potential clients, answer their questions, and establish your credibility in your field.
You may be asking yourself, how can I get personal injury referrals? Acquiring personal injury referrals requires exceptional service, relationship building, and effective online marketing.
You encourage existing clients to recommend your practice to others by delivering outstanding service. Networking with other lawyers and medical professionals can lead to referrals when your expertise matches their clients’ needs.
Enhance your online presence through a professional website, active social media engagement, and regular, informative blog posts. Consider offering a referral program that rewards those who bring new clients to your firm and maintain connections with past clients to stay top of mind. Lastly, seek reviews and testimonials from satisfied clients to bolster trust in your services. Patience and consistent value delivery are essential in growing your referral network.
When law firms approach us and ask “How to get personal injury leads?”, they are asking: How do I sign high-value cases regularly and make more money? At the end of the day a law firm is a business and your business needs to thrive. You can use the tactics in this guide to get started and after you find out what works for you it’s important to really think about your USP and put in processes that constantly attract more of the best cases.
I’m saying that you can use tactics to get cases, but they must be part of a bigger on-going strategy.
There are several ways in which personal injury attorneys should not advertise their services. For example, they should not make false or misleading statements in their ads, as this can be illegal and could damage their reputation. They should also avoid using language that could be considered aggressive or overly salesy, as this can turn potential clients off.
Additionally, personal injury attorneys should not make specific promises or guarantees about the outcome of a case in their ads, as this can be difficult to uphold and may lead to legal trouble. Finally, personal injury attorneys should avoid using images or language that could be seen as insensitive or offensive to their potential clients.
