How a blog redesign increased Grossman Law’s leads by 478%
When it comes to creating a solid online presence for law firms, legal content writing is often the cornerstone of success. Effective marketing content must address the real needs of your law firm’s prospective clients, illustrating your expertise and availability to help. Juris Digital takes pride in our place as a leading legal content marketing provider, but we know we aren’t the only game in town. Part of your due diligence may include investigating other worthy contenders to the legal content writing throne.
To help you, we’ve thoroughly assessed some of the top alternatives to Juris Digital in legal content writing. Each selection was fully vetted by our team.
Legal content writing is a specialized type of writing that falls within the broader field of legal writing. It is a niche form of writing that focuses on law firms, attorneys’ thought leadership, and the legal industry at large. It involves the creation of website content, blog posts, white papers, press releases, eBooks, meta descriptions, photographs, and landing pages. Like all forms of legal writing, the main goal of legal content writing is to convey legal information in a clear, concise, and, above all, accurate manner.
At Juris Digital, we understand the power of written words. We aren’t just another digital marketing agency; we’re a law firm marketing agency specializing in legal content writing for law firms like yours. We’re proud of both our track record and our client list, and to be perfectly honest, we believe we’re the best around at legal services marketing. But we’re not the only choice for legal content. Our goal is to help exceptional law firms succeed, no matter what. So, we’d like to highlight some trusted marketing agencies that have stayed the course and proven that excellence isn’t relegated to just one organization or person.
Our eyes are more discerning than most in this area. With years of experience creating effective content strategies for countless law firms, we’ve gathered unparalleled expertise in identifying processes that genuinely convert. Rather than relying on generic internet searches, we invite you to consider this carefully curated list of our six most respected competitors based on comprehensive research, client testimonials, and real-world experiences.
Why? Because our team has scrutinized thousands of law firm websites and executed successful legal content marketing campaigns for countless others. The result is our real talent for identifying strategies that convert rather than just generate traffic. That’s the criteria we used: These are not just random names pulled from a search engine; these are respected peers in the legal content marketing field that we recommend you compare with our services.
Now that that’s out of the way, let’s explore six robust legal content-writing companies not named Juris Digital that are worthy of your attention.
Company Website | Testimonials | LinkedIn | Contact Info
Lexicon Legal Content stands out with a specialized focus on creating legal content of the highest quality. Their savvy team of attorney-writers understands first-hand the language, professionalism, and precise information needed in effective legal content. They offer practice area pages, blog posts, and website content, all boosting user engagement and delivering SEO value.
Lexicon’s dedicated team of legal writers gives them a firm grounding in the legal sphere. Their content demonstrates a keen understanding of the unique needs of the people researching law firms and the law. Emphasizing clarity without sacrificing depth, Lexicon’s content can capture the attention of prospective clients while also being well-optimized for search engine performance.
Company Website | Case Studies | LinkedIn | Contact Info
With a broad range of industries served, Verblio offers a unique perspective for legal content creation. Their writers use advanced AI tools to create content, but if you prefer a 100% human blog writing service with no AI anywhere in the process, they can do that too. Beyond legal content, their expansive team can deliver diversity in style and tone tailored to your brand. Their straightforward content plans offer options for posts of varying lengths, reflecting their adaptability to client needs.
Verblio wears many hats and serves a broad range of industries, including legal content creation. With this diversity, their expansive team delivers content aesthetics unique to your brand.
Their straightforward content plans offer adjustable post lengths, showcasing their adaptability to client needs. Verblio can cater to law firms of all sizes, ensuring your content always resonates with your firm’s specific target demographic.
Company Website | Client Reviews | LinkedIn | Contact Info
Legal Verb brings a comprehensive set of services beyond writing, including SEO, social media marketing, and website design, ideal for law firms seeking one-stop solutions. Specialized in handling complex legal topics, their legal writers can take the toughest legal jargon and make it accessible to the typical reader. Finished articles are emailed directly to you, making oversight easy.
If you need an all-in-one solution for SEO, social media marketing, and website design, Legal Verb is one to consider. Their knack for translating the legalese into understandable content makes them ideal for law firms keen on accessibility. They’ll ensure your potential clients never feel alienated by obtuse legal language.
Company Website | Client Testimonials | LinkedIn | Contact Info
iLawyerMarketing provides a comprehensive suite of digital marketing services, putting them on par with diversified powerhouses in the legal content creation field. The company specializes in crafting compelling, engaging, and search-optimized website content that resonates with target audiences and drives conversion.
iLawyerMarketing doesn’t just write for the sake of filling up your web pages. They focus on creating value—pieces that not only rank well on search engines but also provide useful information that helps potential clients understand their legal issues better. Wisely, this begins with an in-depth interview to find out more about your firm and what types of cases you want (or don’t want). When you’re in the market for good legal content writing, you could do a lot worse than considering iLawyerMarketing.
Company Website | Client Testimonials | LinkedIn | Contact Info
Goodman Lantern combines cross-industry marketing savvy with strong legal writing. Leveraging big client experience and close relationships, they nurture a working process that features regular updates, ensuring their content aligns with your strategies. Unlike too many content writing services for law firms, Goodman Lantern’s marketing strategies are driven by data and research. Their team of SEO experts generates attractive content targeted toward your audience.
From website landing pages to social media content, Goodman Lantern uses all the content channels at its disposal to successfully market your legal services. Their client-first approach ensures transparency and frequent updates, keeping clients in the loop throughout the content creation process.
Company Website | Client Reviews | Contact Info
Last on this list, but certainly not least, LegalContentWriters.com brings years of experience in digital marketing for attorneys and law firms. With an all-American team, they produce locally focused SEO content that can drive your law firm website’s visibility.
What makes LegalContentWriters.com different from other legal content providers is that it is not run by former practicing lawyers who lack online legal marketing or SEO experience. Their seasoned team of licensed and experienced legal writers combines extensive experience writing content for legal websites, blogs, and portals with over 20 years of combined SEO, web content, and online legal marketing experience. They can do more than write content—they can get your content seen.
Finding the right legal content writer for your law firm will be critical to the success of your digital marketing efforts. Your online presence relies on high-quality, well-researched, and informative content to attract prospective clients and rank high in search engine results. To ensure you choose the best writers for your needs, consider these helpful tips when researching legal content writers.
Writers with a background in the legal profession or relevant legal writing experience can significantly enhance your website’s credibility and authority. They understand the language and nuances of the industry and comprehend legal rules, regulations, and best practices. When researching potential writers, prioritize those with a solid legal background or a proven track record in legal content creation.
Before hiring a legal content writer, request samples of their work to assess their skill level and writing style. This will help determine if their tone and voice align with your law firm’s brand and messaging. A strong portfolio should demonstrate their ability to create professional, engaging, and informative content tailored to the legal industry.
Search engine optimization (SEO) is crucial for improving your law firm’s online visibility. Legal content writers should have a thorough understanding of SEO best practices, including keyword research, on-page optimization, and the use of appropriate headers, meta titles, and descriptions. Inquire about their proficiency in SEO techniques and seek out writers who can demonstrate their ability to create content optimized for high search engine rankings.
To secure your law firm’s reputation for accuracy and trustworthiness, your content must be well-researched and fact-checked. An excellent legal writer will demonstrate a commitment to verifying facts, citing reputable sources, and staying up to date with the latest legal developments. Pay close attention to how candidates present their research process and consider their track record in producing accurate, reliable content.
Different practice areas require different types of content and marketing strategies. For instance, personal injury law may focus on empathetic, persuasive content, while corporate law may emphasize expertise and specialized knowledge. A skilled legal content writer should be versatile and able to adapt their writing style to accommodate different practice areas without sacrificing consistency or quality.
Timely and consistent content production is essential for maintaining a successful digital marketing strategy. When assessing legal content writers, determine their ability to meet deadlines, manage their workload, and follow a content schedule. Reliable writers who can commit to a regular content production cadence will contribute to your law firm’s long-term marketing success.
By any standard, the world of content writing for law firms hosts numerous experienced, capable content writing firms beyond Juris Digital. Each marketing company offers unique strengths and potential drawbacks for law firms, making it essential to evaluate them based on your specific requirements. Whichever partner you choose, ensure they align with your brand, understand your goals, and can provide quality, consistent legal content.
Note from the author: My name is Matt Green. I am the Chief Strategy Officer here at Juris Digital. Before you dive into the list of best law firm websites, I want you to know that this post is a labor of love. Creating and optimizing websites for law firms has been the focus of my professional life for over a decade. This work has afforded me a life for which I am profoundly grateful, and drawing inspiration and ideas from others is an essential key to my success. I genuinely hope you find inspiration in the websites included here, and that you are able to return to this post again and again for ideas to help you keep moving forward.
This post has three parts:
Part one: Over 140 of the best law firm websites, curated
Part one of it is a curation of 150 law firm websites that are listed by the top various legal marketing websites. So, rather than having to click through to all 10 of those articles, you can review our list and see all the websites they mention. This section includes bare-bones information: The name of the law firm, a link to their website, and a screenshot of the website’s homepage. Go to part one.
Part two: My personal top-10 list of law firm websites
Part two is a list of my current favorite law firm websites. In this section, you’ll find a more detailed and nuanced breakdown of what I believe – as a seasoned digital marketer – makes these sites so exceptional. Go to part two.
Part three: 5 of the best websites from Juris Digital
Part three is the most self-serving of the three sections. Here you’ll find my pick of the best law firm websites that were designed and developed by Juris Digital. We are a digital marketing agency for law firms, and we are proud of our work. If you’re in the market for a new website for your law firm, we hope you’ll reach out to discuss your project with us. Go to part three.
The websites below represent a curation of all of the websites listed within articles that rank on page one of Google for the keyword “best law firm websites”. So, rather than clicking on all of those articles and adding to your open-browser-tab problem, you can get the same dose of inspiration from this post alone. How great is that?!
Note: In some cases, the website screenshots below don’t fully generate due to how those web pages are being rendered. In those cases, go ahead and click the tile to view the live site.
Want to learn more about how this list was developed? Click here.
1800 Injured
9/11 Victim Attorney
Aharoni Law Offices
Aharoni Business Law
Atticus
Andreozzi + Foote
Arnold & Itkin LLP
Arns Davis Law
ASA Law Group
Auger Hollingsworth
Aulich Law
Austin Hagee
Axiom Law
Barr & Young Attorneys
Barrison Law
BD&P
Beacon Law
Beckemeier LeMoine Law
Bend Law Group
Bertram
Bhatt Law Group
Bick Law LLP
Brenton Legal
Bronstein & Carmona
Bulwark Law
Chadi & Company
Charthouse Lawyers
Chelin Law Firm
Cheshire Law Group
Chudnovsky Law
Clark Hill
Cleantech Law Partners
Cleary Gottlieb
Counsel for Creators
Crucible
Cycle Advocates
DAHL
Davis Wright Tremaine LLP
Dennis and King
Dibrell Graham Law
DLA Piper
Eifert Law Firm
ELC MD
Elevator Law
Emergence
Evergreen Elder Law
Evolve Law
Family Health Law
Fasken
Foot Anstey
Foundd Legal
Freeburg Law
Fresh Legal
Fritz Law
Gecic Law
Gomez Trial Attorneys
Gowling WLG
Groom Law Group
Hamra Law Group
Harvey-Jacob Law
Heaton Fontano
Highbridge
Hodgson Russ Attorneys
Hogan Lovells
Hoglund Law
HopgoodGanim
Horea Crisan
Houston & Alexander
IdeaLegal
Infense
Injury.com
Jaszczuk
JHPII
Jones Foster
K Bennett Law LLC
Kasowitz Benson Torres
Kegler, Brown, Hill & Ritter
Kelley Uustal
Kinchloe Law
Knutson & Casey
LA Lawyers
LayRoots
Levine Family Law Group
Lipsky Lowe
Litiguard
Lock Lord
Locks Law Firm
MacLean Law
Maine Legal Group
Marble
Marrone Law Firm LLC
McCarthy Tetrault
McKenna Law
Miles & Stockbridge
Miller Thomson LLP
Modern Law
Obsequium
Ogilvie Law
Orent Law Offices
Oyen Wiggs
Oykhman Criminal Defence
Parikh Law
Parris Law Firm
Portalaw
Protass Law
Pryor Cashman LLP
Quinn Emanuel
Reese Marketos LLP
Richard Hochhauser
Roach Law
Robbins Firm
Rosen Law Firm
Roulston Urquhart
RP Defense
Skadden
Small Law
Stanchieri Family Law
Staver
Strategic Criminal Defence
Surrano Law Offices
Taylor Janis Workplace Law
The Law Office of Bryan R. Kazarian
The Law Practice
The National Law Board
Tremain Artaza PLLC
Trey Porter Law
TSMP Law Corporation
Turks Legal
Vela Wood
Verrill
Vogel LLP
W3IP Law
WACM&P
Wards Legal
Weisfuse & Weisfuse
West Coast Trial Lawyers
White & Case
Wolford Wayne
Work Lawyers
YLaw Group
Zafiro Law
Ziva Law
The list below represents websites that fit my criteria for what makes a law firm website exceptional:
The best law firm websites increase the firm’s overall value by 1) enhancing the perception of its brand and 2) reaching more of the capturable market.
Put another way, an exceptional law firm website should make you look good, and it should make you money. For me, there are three common elements required to achieve this result:
Each of the sites listed below exceeds in achieving distinction in these three areas. Let’s get into it.
Visit website / Designed by: Unknown
Visit website / Designed by: Unknown
Visit website / Designed by: Unknown
Visit website / Designed by: Unknown
Visit website / Designed by: Unknown
Visit website / Designed by: The attorney’s nephew probably
Could this site use a facelift? Big time. But it’s clearly effective, and it’s unique, and we are big fans of the hustle.
Visit website / Designed by: Morgan & Morgan
Visit website / Designed by: Reduced Design
I could go on and on because, frankly I love everything about this site. Big props to Antonio Lewis at Reduced Designs for creating this beauty.
Visit website / Designed by: Great Jakes
Visit website / Designed by: Postali
Now it’s time to show off our chops. Here are my five favorite Juris Digital websites (at the moment). To see more of our work, check out our portfolio.
In the market for a website for your law firm? We’d love to work with you. Reach out anytime to discuss your project with us. You can also check out our website service page for more information and FAQ about what it looks like to partner with us.
Here’s what I did to create the big list of the top lawyer websites:
And bam! A list of 150 of the best law firm websites curated in one place rather than spread across ten different articles. I’m really quite clever, aren’t I? (I also require lots of adulation, so please agree that I am clever.)
With the rising use of rideshares around the world comes an increase in the number of claims against them. According to Uber’s own US Safety Report, there were 101 fatalities involving an Uber driver between 2019 and 2020. Most of those killed in these accidents are Uber drivers or passengers, but some are third-party drivers, passengers, or pedestrians. In addition, many more are injured in accidents that go unreported by Uber.
As a result of this increase in Uber accident cases, many attorneys are trying to attract high-value Uber claims and lawsuits. While the process is similar to that of a standard car accident, there are a few differences in finding the right case. Showing your firm’s knowledge of Uber accident lawsuit complexities and targeting content toward those with high-value injuries is key to signing the largest cases.
Like other forms of auto accident marketing, it is best to attract clients with claims involving severe or catastrophic injuries. This includes injuries that result in long-term disability or disfigurement, such as:
Cases that involve traumatic brain injuries and spinal cord injuries usually command settlements or verdicts of $100K or more. Thus, they are always a good case type to target.
Ride status is one of the most complex factors in determining the potential value of an Uber accident case. When an Uber driver is traveling in their vehicle, the insurance policy that is considered “active” if they get into an accident depends on what stage they are in during a ride. According to Uber, there are three separate stages an Uber driver can be in:
Uber’s insurance policy does not cover the driver during every stage, so knowing when the accident occurred is crucial. For example, if the crash happens while an Uber passenger is in the vehicle, the passenger could make a claim with Uber’s insurance. Or if the Uber driver hits another vehicle while on their way to pick up a passenger, the other driver could also make a claim through Uber.
During offline mode, or when the Uber app isn’t active, the driver isn’t covered by Uber’s insurance policy. Only their personal auto insurance coverage applies. Once the driver turns on the Uber app and is waiting for ride requests, Uber provides very basic auto insurance coverage, including:
Once an Uber driver accepts a ride request, the liability insurance provided by Uber increases significantly. This coverage lasts until the ride is completed and the passenger is dropped off at their destination. In total, Uber provides:
Based on this difference in coverage, targeting potential clients who have been in an accident during the “waiting for a ride request” or “en route” stages is best. For those who are injured by an Uber driver while they have the app turned off, the value of the claim depends heavily on the Uber driver’s personal insurance coverage.
When it comes to auto accident lead generation, content is often overlooked. However, it is often what separates top-performing firms or individual practices from the rest. Website content is particularly important when establishing yourself as a knowledgeable and trustworthy attorney. This means creating high-quality informational content that identifies a path for your reader to move forward.
Here’s an example. Consider what someone might do after they’ve been injured while riding in an Uber. They may first look for information regarding Uber’s insurance coverage policies and whether they would make a claim with Uber itself. Your firm can create content answering that question for them and include other useful information, such as other Uber accident settlement amounts, examples of how the stages rule might apply to fictional scenarios, or why hiring an attorney is ideal in this situation. Ultimately, your target audience is likely seeking guidance on what to do next. By establishing trust with the reader and carefully placing a call to action, you can solidify yourself as an authority on Uber accidents and attract the right leads.
Not all Uber accident content needs to be on your website. In fact, potential clients are more likely to set up a consultation if your firm has a great reputation. One way to build this reputation is through guest posts and backlinks. Essentially, guest posts are exactly what they sound like: posts that you make on other websites to lead readers to your own. Backlinks, on the other hand, are simply other websites that link back to your website. Backlinks from authoritative websites can help improve your ranking in search engines.
This is an incredibly important part of any marketing strategy, especially in the legal space. By posting on other websites within the legal industry, you can also build your reputation as a knowledgeable Uber accident attorney with other lawyers. This visibility makes it easier for other attorneys to refer potential clients to you if they cannot take on a case.
Signing big dollar cases involving Uber crashes may seem tricky at first, but the process is somewhat similar to general marketing strategies for auto accidents. As long as you stick to high-value cases with severe injuries and closely examine the stage at which the accident occurred during the ride, you are bound to find potential leads. However, providing content targeted toward individuals who meet these conditions is the most effective way of attracting the right audience to your website and ensuring that you have quality leads.
Setting your law firm apart requires more than traditional methods in the fast-evolving legal marketing landscape. While many firms understand the importance of an online presence, only some have fully embraced the transformative power of law firm video marketing. This medium offers an unparalleled opportunity to convey your firm’s message and expertise in a compelling, visually engaging manner that resonates with potential clients.
But how do you find the best video production companies? Welcome to your comprehensive guide on video marketing for lawyers. We’ve curated this list with objectivity and years of industry insight. We’re delving deep beyond the surface to identify the best law firm video production agencies. Making an informed decision for your company’s marketing needs is crucial.
At Juris Digital, we have over a decade of experience in legal marketing. Our experience is backed by a track record of creating impactful digital content beyond mere visibility.
Our list isn’t just a random compilation of “best video production companies.” We bypass the typical listings you find in a basic internet search. Instead, we have meticulously selected these companies based on thorough research, industry analysis, and tangible outcomes they have delivered. Our list is a product of our commitment to helping law firms like yours find the perfect video production partner.
Read on to learn more about our top 6 picks for law firm video marketing companies.
Website | Projects | LinkedIn | Contact Information
COLDEA Productions is a video marketing agency that can create brand videos tailored to lawyers and attorneys. They excel at simplifying complex legal services into visually engaging narratives that resonate with your target audiences.
Their approach to video marketing for law firms goes beyond just producing content. They look to weave a story that connects with your audience personally. They help lawyers turn complicated legal jargon into a video that’s informative and desirable to watch. Firms looking to differentiate themselves, especially in highly competitive markets, will find COLDEA Productions an ideal choice.
Website | Projects | LinkedIn | Contact Information
Beverly Boy Productions is one of the earliest adopters of video marketing for law firms, with more than 20 years of experience. Their longevity in the industry is a testament to their adaptability and commitment to excellence, making them a trusted name for law firms seeking top-tier video production services.
They specialize in various video production services tailored to the legal industry. Their services include everything from full production crews for comprehensive projects to commercial-ready options designed for broadcast. Their expertise covers a broad spectrum, including client testimonials, law firm overviews, lawyer profiles, and case study videos.
Beverly Boy Productions understands the evolving landscape of technology-driven marketing. Their approach to video production is rooted in a deep understanding of the legal market’s nuances and the critical role of video in reaching out to current and potential clients.
By offering full-scale production capabilities, Beverly Boy Productions can handle projects of varying complexity, ensuring that each video reflects the professionalism, expertise, and branding of the law firm it represents. Whether you’re looking for online commercials or full-scale documentary-style features, Beverly Boy Productions might be just what your firm is looking for.
Website | Projects | LinkedIn | Contact Information
Demo Duck has been creating engaging marketing videos since 2011. Initially focusing on explainer video production, they have grown into a dynamic team of marketers, advertisers, writers, animators, designers, editors, directors, and producers. While still widely known as an animated explainer video company, Demo Duck’s expertise extends far beyond. Available services feature various video production styles, including live-action and motion graphics.
They do not specialize in law firm video marketing like other agencies we’ve listed. However, Demo Duck has worked with some notable companies. Their portfolio boasts projects with renowned clients such as GoFundMe, Dropbox, Blue Cross Blue Shield, FEMA, Google, Netflix, Canon, and Geico.
For law firms, hiring Demo Duck means tapping into a decade of storytelling expertise and innovative video production. Whether showcasing your firm’s unique approach to law topics, highlighting client testimonials, or explaining legal services, Demo Duck’s creative team is adept at producing content that informs and connects with its audience on a deeper level.
Website | Projects | LinkedIn | Contact Information
Explain Ninja specializes in explainer videos for companies. If your law firm only wants to add this format type to your marketing, Explain Ninja might be a great option. They handle everything from storyboarding and scriptwriting to animation and sound design.
Explain Ninja’s animated videos are designed to attract and engage, helping you make a solid first impression. These videos can also be valuable tools in your website’s digital legal resources section.
Website | Projects | LinkedIn | Contact Information
Verdict Videos offers video production services tailored specifically for the legal sector. Their ‘Day in the Life’ videos are admissible in jury trials. They demonstrate a deep understanding of the legal process and the stringent guidelines for court-admissible content.
Their skill in producing settlement video brochures is another standout service. These 15-20 minute presentations portray a client’s life before and after an incident, addressing liability issues through police reports, accident scene photos, medical reports, and expert witness interviews.
Verdict Videos also offers more general marketing video services, such as animation and trial graphics, translating complex legal matters into clear, visual representations. While their expertise lies in videos for litigation, these can be great marketing tools for your website to showcase why a client should hire your firm over anyone else.
Website | Projects | LinkedIn | Contact Information
BluBlu Studios is a global design-driven animation production company. They craft top-tier animated content for renowned brands. Their work has resulted in numerous mentions and awards, including The One Show, The Telly Awards, Berlin Commercial Awards, W3 Awards, and the German Design Award Winner 2020.
BluBlu Studios’ client list is a testament to their high-end production capabilities, working for prestigious entities such as The Academy, Twitter, The New York Times, Uber, Samsung, Moderna, Universal, Lenovo, Riot Games, Deloitte, L’Occitane, Singapore Airlines, and the Washington Post. Their experience with such a diverse and high-profile clientele speaks to their ability to deliver content that meets the highest quality and creativity standards.
For law firms with the budget and desire to stand out in a crowded market, BluBlu Studios offers a unique opportunity. Whether explaining complex legal concepts, showcasing firm accomplishments, or highlighting client testimonials, BluBlu Studios can significantly elevate a law firm’s digital presence.
Choosing the right video production company is crucial. Law firm video marketing can enhance your online presence and client engagement. However, poorly done videos or ones that offer no benefit to the viewer can send potential clients looking for representation elsewhere. Here are some essential tips to keep in mind when vetting different video production agencies:
By considering these factors and thoroughly vetting a company, you can narrow options for the best video production companies more easily. If you plan to incorporate brand videos into your marketing plan, ensure they align with your ultimate business goals.
This study was originally published in August 2021 and has since be updated for clarity.
We do marketing for law firms. As such, there is nothing more important for us to understand than how people find and hire a lawyer.
We have a ton of data and fancy tools that help with this. But their numbers don’t always tell the whole story. Sometimes, to better understand how people think and why they make the decisions they do, you have to do something crazy: Ask them.
So that’s what we did. We gathered 25 participants and we conducted a good old-fashioned focus group from a specific market. The video below is about 30 minutes long and contains every single response to each question that we asked all of our participants. We suggest you start here, as there are so many great nuggets that ought to get your creative juices flowing:
Next, we’ve distilled all of the responses below so that you can glean quick insights into our findings:
11 of the 25 participants answered that they had hired an attorney before. Here’s how those 11 found the attorney they hired:
A key takeaway here is not to assume that all clients do not define success by the same metrics. Using data like this can help you tailor your marketing efforts to address not just one, but all of your potential clients pain points in your messaging.
An interesting takeaway from this data is that even though many of the participants would ask a friend or a family member, they would also look online as a part of their search to make sure they were hiring the right attorney for them.
“I would start with a broad search and narrow it down from there.”
“I would look up a local attorney online.”
“I’d look for a lawyer who I have seen on billboards and commercials.”
“I would want to know if they give a free consultation.”
“I’d Google names of people that I’ve heard on the radio.”
“I would Google local people and read reviews.”
“I would talk to my accountant/financial advisor to get a recommendation.”
“I would use Nextdoor.com and look at the Florida Bar website.”
“I would use the term lawyer accident injury.”
Notice how prominent Google was. It’s also interesting that some people already have an idea of where to look online. This goes back to our theory of barnacle SEO or share of search. You want to be everywhere your potential clients are looking (if it makes sense in your market/budget).
This one is for SEO nerds. We asked the same question but got a variety of different responses. A few things to highlight here are:
If you have the time, make sure to watch these videos. Search behavior is very interesting. Some people skip the ads, some click on the ads and then click to organic, but the search behavior is different between each person.
Key Takeaway: Don’t make assumptions in your market! Test! Also focus on being everywhere you can 🙂
“I wouldn’t click on Google screened right away because I know those are ads.”
“I would specify car accident lawyer and look at ratings. I’d start with the first entry and realized they had a free consultation.”
“I would check to see how their website looks and how long they have been in business.”
“I would ignore the ads, ignore super lawyers.”
“I noticed the words free and legal.”
“I would want to educate myself on what they do.”
“I immediately noticed the amount of 5-star reviews it has.”
“I would scroll down past the ads.”
Don’t ignore the importance of reviews from these answers 🙂 but while reviews are important for some, other factors may be important for other clients.
Interestingly this aligns with our current data where most of our clients cases are signed from phone calls vs. other electronic methods. Make sure you answer your phone promptly and with a personal touch.
“I don’t like live chat because I know it’s not a real person”
“Before calling I would want assurance that it’s not a call center”
“I would use send a call request function on Google screened”
Was there anything you found especially surprising? What changes would you make to your digital marketing efforts based on these responses? Please let us know in the comments!
If your law firm is looking for a partner to handle your website design and digital marketing, it’s likely that you’ve come across Scorpion.
Scorpion Marketing is one of the longest-standing players in the law firm digital marketing space. It has grown into a sizeable company in part by deploying aggressive sales tactics (at one point sending tablets to potential clients).
Since you’re reading this, perhaps you’re being actively pursued by Scorpion, and maybe you’ve even been treated to a delicious cookie basket (several times a year we are informed by our clients of this solicitude 🙂 ).
Because of the scope of Scorpion’s reach, our potential clients frequently ask us for our thoughts on the efficacy of their service offerings and our overall assessment of the company.
While it might seem strange for us to be giving free ad space to a competitor, we are content marketing evangelists, and we make it our policy to identify questions our clients ask a lot and then answer them in public right on our website.
We give our clients this advice all the time, so why wouldn’t we follow it ourselves?
My name is Matt Green, and I am the Chief Strategy Officer at Juris Digital. I have spent the last 12 years of my life helping law firms grow their business online. Over that time, I have analyzed hundreds of Scorpion law firm websites and marketing campaigns. In this post, you’ll find 7 of my top insights for law firm owners and legal marketers who are considering working with Scorpion Marketing.
I hope you find this information helpful. If you have more questions about Scorpion, or about our thoughts on the most effective marketing for your law firm, I hope you’ll reach out to start a conversation.
I caught you off guard with that one, didn’t I? This is not a hit piece. Scorpion is a solid company with solid leadership. You pretty much have to be to have been around as long as they’ve been and to have achieved the growth that they’ve achieved.
Over our years in business, we have lost bids to Scorpion, and we have also gained (and kept) clients who weren’t satisfied with their experience with Scorpion.
The fact is, there is no single provider of law firm marketing who is better than the rest. The experience that any given law firm has with any given marketing agency will depend on a myriad of factors. For every dozen clients who we’ve delighted we’ve have one who – for whatever reason – things don’t go as well. Sometimes in the world of B2B services, companies just aren’t a good fit, and that’s ok. Just like other companies, Scorpion Design gets complaints.
If you’ve received a proposal for Scorpion, I hope you’ll pause before signing on and reach out to us as well. We’d be happy to speak with you about your goals, review what Scorpion is proposing, and give your our thoughts for the approach that will be most effective for your law firm.
In the early days, Scorpion niched into legal marketing exclusively. As happens often, their growth ambitions seemingly led them into other industries. On their website, Scorpion states that they help law firms, home service businesses, dentists, franchise businesses, multi-location brands, and other businesses:
At Juris Digital we are often asked why we exclusively work with law firms. After all, folks say, don’t you have to turn down a whole lot of business from companies in other industries? The answer is simple: We don’t believe we can be the best in the world at digital marketing for all types of service businesses. But we know that we can be the best in the world at digital marketing for law firms, so that’s all we do.
I am sure that there are good and valid reasons why Scorpion chose to build their own website content management system (CMS) instead of using an open-source CMS like WordPress. However, I don’t know what those reasons are or what benefits Scorpion’s clients gain from this proprietary website backend.
But I do know that the key upshot that law firms need to understand is this:
Because Scorpion builds its client’s websites on a proprietary CMS you won’t be able to take your website with you. If you decide to stop working with Scorpion. In other words, no one outside of Scorpion’s organization will be able to make meaningful changes to your website. If you move on from Scorpion you are necessarily signing up for a new website.
Again, I am sure there are good reasons why Scorpion operates this way. However, we have worked with several law firms who were frustrated when we informed them that we would be unable to execute our SEO and digital marketing services using Scorpion’s website for the simple reason that we could not access the backend of the website. This is one of the most regular things mentioned in Scorpion marketing reviews. It’s also a reason they can be more flexible on scorpion web design costs.
At Juris Digital we build our law firm websites on WordPress, which is the most popular website CMS in the world, powering nearly 40% of all websites on the web. It’s used by brands like The New York Times, Microsoft, Etsy, and FiveThirtyEight. What this means for our clients, if nothing else, is that they truly own their own website, and can take it with them even if they decide to move on from our services. Click here to check out our portfolio of law firm website built on WordPress.
If you’re considering Scorpion, you’re likely interested in what their SEO capabilities look like. The overarching trend that I’ve seen – through speaking with clients and prospective clients of Scorpion and through my own competitive research of their client’s websites – is that they are prioritizing paid search methods (Google Adwords, social media advertising, display advertising, etc.) over organic search and SEO.
I do believe that for their highest-paying clients, Scorpion does execute aggressive SEO campaigns with local SEO, content marketing, link building, etc. However, it would not at all surprise me if Scorpion has decided that – for law firms with smaller budgets ($1k – $5k per month) – it can be far more profitable managing paid advertising campaigns than it can be with full-service SEO and organic online marketing.
I have seen Scorpion websites rank high in organic search results many times. I have no doubt that they have capable SEO professionals on staff who are able to drive real results with search engine optimization. What I do doubt is that Scorpion is committed to SEO over the long term.
Simply put, SEO is hard, it’s time-consuming, and there are no shortcuts. If Scorpion has made the decision that it can be more profitable by focusing more and more on paid advertising over organic marketing, I would expect its interest and investment in the latter to dwindle.
At Juris Digital we are committed to SEO for our law firm clients. While we certainly advise our clients to pair SEO with paid search marketing (PPC and Local Service Ads) when appropriate, we generally believe that SEO creates long-term value and so should never be fully neglected in favor of paid advertising that produces little residual value.
This is probably the most consistent feedback we have heard from Scorpion clients: That they don’t know exactly how much of their total investment with Scorpion is going towards actual ad spend vs. what they are paying Scorpion for its services.
Our understanding is that Scorpion makes little or no distinction between what you pay them vs. what you are paying the various ad platforms they use (Google Ads, Facebook Ads, etc.). Some clients find this frustrating, especially when they aren’t necessarily satisfied with the results from their paid ad campaigns and want to understand exactly what they are spending on ads compared to what they are paying Scorpion for managing those campaigns.
At Juris Digital it’s our policy to only bill our clients for our services. This means that we don’t pay advertisers directly out of the retainer our clients pay us. Instead, our clients pay the advertiser separately, which means they always understand exactly how much they spend on paid ads.
I mentioned earlier that Scorpion routinely sends out cookie baskets to try and poach our clients. Our clients have been sent iPads loaded up with video testimonials from Scorpion clients. We’ve also known Scorpion to send Montblanc pens to prospective clients, which can cost upwards of $500 apiece.
In addition to spending big on outbound sales, the company is also aggressive with acquisitions of both competing and industry-adjacent companies. A quick Google search reveals that the company has acquired 3 marketing agencies and an SEO software company in the last few years, and that’s just the deals they’ve made public by issuing press releases.
Let me be clear: There is nothing wrong with any of this. Scorpion is an ambitious company that invests aggressively in its own growth.
At Juris Digital we value growth as well, but these sorts of tactics don’t align with our ethos. We rely almost exclusively on inbound marketing and word of mouth to earn clients because that’s the sort of marketing we believe in, and it’s the sort of marketing we do for our clients. We are also conscious of our client-to-employee ratio. While we embrace automation where it makes sense, we fundamentally believe that exceptional marketing requires time and attention from creative and strategic human beings. For this reason, we prioritize investing in our team while working towards sustainable growth, which keeps the interests of our existing clients at the forefront.
Scorpion Marketing is not the right choice for every law firm; neither are we! No single agency is the right choice for every law firm.
We believe there is a lot that Scorpion does well, and we know that many firms have a positive experience with them and see solid results. However, we have also worked with many law firms that did not have a positive experience with Scorpion for various reasons, some of which I’ve recapped here.
Whether or not Scorpion is the right choice for your law firm depends on what you value, both in terms of client experience and in terms of marketing strategy. At Juris Digital, we are evangelists of holistic, organic search marketing because it’s what we know, it’s what we do best, and it’s what we believe adds the most long-term value for our clients.
Scorpion’s approach here tends to be different. Scorpion bets more on paid advertising on the big tech platforms, and they tend to put less emphasis, in general, on organic lead generation channels, particularly for law firms with smaller budgets.
At Juris Digital everything we do is driven by our core values: Empathy, Honesty, Quality, Generosity, Gratitude, Communication, and Respect. We believe in building relationships with our clients that are rooted in trust and a shared commitment to a common goal. If that sounds like the sort of company you’d like to do business with, I hope you’ll reach out to discuss your law firm’s marketing.
In the ever-evolving world of law firm marketing, standing out is about digging deep to rise above all the noise. In more tangible terms, it’s about striking the right chord with your audience through strategic content marketing.
The challenge, however, lies in finding an agency whose creative ideas align with your vision. Scrolling through pages of search results isn’t necessarily a practical use of your time to find the best content marketing companies.
That’s why we’ve prepared a quick resource to help you narrow your options for content marketing agencies that can help grow your firm’s business.
At Juris Digital, we have over a decade of experience working in legal marketing. We aren’t just another agency in the search results; we specialize in content marketing for law firms with a heavy emphasis on SEO. Our team has written thousands of practice pages and blogs while scrutinizing thousands more. We know how to create content that converts and helps lawyers connect with the potential clients they’re seeking.
Our rigorous selection process for this list veers away from the predictable path of an online search for the “best content marketing companies.” Our choices are the product of exhaustive research, in-depth case studies, and proven industry performance.
Now, let’s explore our top picks for agencies that tackle legal content marketing with an iron fist.
Company Website | LinkedIn | Contact Info
Cofounded by an attorney, NOMOS Marketing stands out with its unique blend of legal expertise and innovative content creation. This 50% female-owned, bi-coastal agency prides itself on crafting narratives that resonate with clients and search engines alike, guided by the principle: “We write for people, not search engines.”
Their approach is both human-centric and SEO-savvy. The in-house content team comprises active lawyers who have worked at law firms nationwide. They are committed to creating content that is legally and ethically sound. Clients also have direct access to the agency’s content team so that they can discuss any concerns directly.
NOMOS aims to build credibility and trust through content that informs, empowers, and converts. The result is content that captures attention at all stages of the client journey.
Company Website | LinkedIn | Contact Info
The Content Bureau is a women-owned agency that excels in creating high-quality B2B content. Law firms catering to business clients might especially be interested in The Content Bureau’s services. They have more than two decades of experience, and most of their staff has been there for at least eight years.
They focus on crafting campaign, industry, and product marketing content for global tech companies, financial businesses, and professional services firms. Their expertise in B2B marketing content is evident in their long-standing relationships with clients, some of whom have engaged their services for over two decades.
Content marketing options include ads, blogs, case studies, ebooks, emails, infographics, web design, and white papers. The Content Bureau’s success is also highlighted by its client loyalty, with many clients hiring them at multiple companies, showcasing the agency’s ability to adapt and grow with their clients’ evolving needs.
Company Website | LinkedIn | Contact Info
On the Map Marketing is a full-service law firm digital marketing agency with a proven track record in the most competitive U.S. legal markets. Distinguishing themselves from agencies that rely on vanity metrics, their focus is squarely on delivering tangible results. While lead generation is a big part of their business, they do full-service content marketing.
Their marketing services cater to new and established law firm websites, encompassing SEO, design, content writing, and PPC advertising. On the Map Marketing’s decade-long experience has seen them adapt to every shift in the digital marketing landscape, ensuring they offer the most up-to-date strategies and techniques for law firms.
They emphasize the importance of digital marketing in an era where most prospective clients begin their search for legal services online. Recognizing that many law firms lack the tools and knowledge for an effective digital strategy, On the Map Marketing offers education-based consulting and transparent project management to help law firms craft digital marketing strategies that target ideal clients and grow their online presence.
Company Website | LinkedIn | Contact Info
The Modern Firm is a content marketing agency that provides practical digital solutions for small law firms. With a track record of launching over 1,500 websites, they have a strong understanding of how solo practitioners and small law firms operate. Their legal content marketing services include website design, online marketing, branding, and content writing.
Smaller law firms might have unique needs or lack the budget that some larger marketing agencies require you to spend. Hiring an agency specializing in smaller firms means you can achieve impressive results without the unaffordable minimum spend or complex requirements typical of larger agencies.
The Modern Firm has an undeniable passion for small law firms. They appreciate the challenges and rewards of being in business for themselves and commit to making a real difference by working directly with small law firms. For over two decades, they have been champions for solo practitioners and find their work with these firms impactful and rewarding.
Company Website | LinkedIn | Contact Info
Atrium Digital is a Canadian marketing agency with offices in the United States. One thing that helps them stand out is their unique micro-targeting and multimedia approach to content marketing. This firm specializes in tailoring content for micro-audiences. This hyperfocus is ideal for law firms aiming for specific results to ensure their message resonates with the intended demographic.
This marketing approach is not just focused on reaching an audience; it’s about assisting firms to reach those people who will take action and hire a lawyer. Atrium Digital helps law firms out-communicate their competition and solidify their digital footprint by producing, customizing, and distributing branded content.
Atrium Digital’s strength lies in its diverse content offerings, which include highly engaging video content, podcasts, and vlogs. The agency excels in multimedia content production, enabling law firms to engage with customers across various platforms.
The firm’s professional team comprises video producers, graphic designers, and artists. They focus on crafting messaging for unique, niche, or distributed target audiences. They develop the content and manage post-production and distribution, tailoring each campaign to specific media and audience needs.
When assessing content marketing agencies, it’s crucial to select one that understands rules and regulations specific to the legal industry. Why? It’s because content marketing for lawyers is very different from marketing for other industries. Here are key considerations and questions to ask during your initial discussions with potential agencies:
By carefully considering these factors and asking the right questions, you can find a content marketing agency that aligns well with your law firm’s goals, understands the legal landscape, and can effectively enhance your online presence and client engagement.
Maybe you’re already investing in SEO but you’re not happy with the results. Or maybe you’re considering SEO for the first time and want to understand what SEO success looks like. In either case, we’ve got you covered.
In this post, we’ll paint a picture of what a successful investment in SEO looks like for divorce lawyers in 2024. In short, it looks like this:
Simply put, it’s not possible to know whether your divorce law firm’s investment in SEO is paying off if you don’t set goals and track your progress toward achieving them.
At Juris Digital, we put tremendous focus on aligning with clients on their goals before we begin a project. Why? Because without precise goals we are essentially shooting in the dark. We encourage clients to use the SMART method to set their SEO goals. This means that goals should be:
RELATED: Why “Beating Your Competition” Is an Awful Marketing Goal
If you set goals that are specific, measurable, attainable, relevant, and time-bound you will drastically improve your chances of realizing a positive return on your SEO investment. Here is an example of a goal that meets the SMART criteria:
I want to double organic search traffic from people looking for child custody information in the next 6 months.
By setting goals like this you empower your SEO team to take strategic action toward a clear objective.
Setting SMART SEO goals is the first and most crucial step. Next, you need to be sure that you have systems in place to measure the progress being made toward those goals.
At Juris Digital we don’t give our clients blanket reports that show out-of-context data. Instead, we focus our reports on our clients goals.
Let’s stick with the example goal above: Doubling organic search traffic from people looking for child custody information in the next 6 months.
To track progress towards this goal we would first identify how much traffic the firm is currently getting from folks looking for child custody information. We’d achieve this by using Google Analytics, Google Search Console, and any other relevant tools are our disposal. This
If we lacked this data, we’d get analytics tracking set up, let it run for a period of time (most likely 1 month) and then use that number as our benchmark.
Once we establish a benchmark, we’d make a plan for achieving the goal. Say the data shows us that, currently, the site brings in 750 unique visitors per month looking for information on child custody. We then know we need to increase that to 1500.
From here we’d:
Once we formulate a plan, it’s time to execute it.
Now that we have a precise plan in place for achieving our SMART goal it’s time to put in the work. In this case that would mean revamping the existing child custody content to maximize production, and developing new content on the topics identified via the content gap analysis.
Now that we’ve executed the plan we can measure the impact of our work, and iterate on our efforts if necessary.
As you can see, by setting SMART goals, we are able to execute targeted, measurable SEO work to achieve them. In 202,4 effective divorce lawyer SEO means starting with SMART goals.
Keywords are at the very core of SEO. The whole idea is for your divorce law firm to show up in search engines when your potential clients search for your services.
There are thousands of different keywords that people search for when they need a divorce lawyer. For this reason, we categorize keywords into types. The most competitive keywords for divorce lawyers we call transactional keywords. These are keywords searched by folks who are actively looking for a lawyer to hire.
Here are some examples of divorce transactional keywords:
If you search any of these keywords in Google, you’ll see that the first organic (non-advertisement) results almost always take the form of a 3-pack of Google map listings. This is because Google sees these keywords as having local intent. In other words, it thinks people want to see only lawyers who are near them. In fact, according to Google, nearly 1 in 3 of all mobile searches on their platform are location-specific. This means that optimizing for the 3-pack is one of the best strategies to drive local traffic and increase leads.
RELATED: How to Optimize Your Local SEO for Greater Visibility in Google Maps and Organic Search Results
Because people searching for a divorce lawyer using transactional keywords see the map-pack above any other organic search result, your firm needs to have visibility here in order to achieve SEO success.
While the Google 3-Pack is an essential part of divorce lawyer SEO, it isn’t the only area you should focus on.
When folks looking for a divorce lawyer search a transactional keyword, they’ll generally see the map pack first. Just below that, they’ll see traditional Google organic results. Here’s an example of our client ranking in Google’s traditional organic results for a relevant transactional keyword:
Even though these results appear below the map-pack of results, we know that people often still scroll to and click these results, and so it remains valuable real estate for divorce law firms.
RELATED: Click Study: The New 3 Pack & Where Users Are Clicking
Whereas transactional keywords tend to be the most sought-after because of the nature of the intent of those who search them (to hire a divorce lawyer), informational keywords often fly under the radar because the intent of the searcher isn’t quite as clear.
This spells opportunity. In fact, our research shows that nearly 50% of folks who need a lawyer research their legal issue before they hire a lawyer.
Informational keywords account for the overwhelming majority of family law-related search queries. There is a huge volume, and the competition is lower.
Have a look at these two charts. The first shows a breakdown of the organic search traffic for one of our divorce attorney clients. Despite having high rankings for extremely competitive and valuable transactional keywords (ie. “best divorce lawyer Chicago”), the majority of the client’s traffic and leads come from informational content:
What this data shows is that informational content accounts for 93% of the client’s organic search traffic, and 66% of the client’s leads from organic search.
Transactional content accounts for just 6% of the client’s traffic but converts at a higher rate as it drives 34% of the total leads.
This is just what we’d expect based on what we know about user intent. The key takeaway is that if you are focusing on transactional keywords alone, you a missing a massive slice of the pie both in terms of traffic and leads.
Here are just a few examples of informational keywords that can bring in huge numbers of relevant traffic for divorce law firms. I’ve also included links to examples of pages that rank well for these types of keywords:
| Keyword | Example Content |
| how much does a divorce cost in [state] | https://vantagegl.com/articles/family-law/average-cost-divorce-illinois/ |
| how to get full custody in [state] | https://www.thelarsonlawoffice.com/full-custody-in-texas/ |
| child custody laws in [state] | https://harrislawfirm.com/articles/mississippi-child-custody-laws/ |
| custody laws for unmarried parents in [state] | https://www.eskewlaw.com/child-custody-unmarried-parents/ |
| no fault divorce in [state] | https://www.thelarsonlawoffice.com/no-fault-divorce/ |
| [state] child support laws 2024 | https://vantagegl.com/articles/family-law/illinois-child-support-laws/ |
At Juris Digital, we help firms take advantage of the opportunity presented by informational keywords by providing legal content writing services. We collaborate with firms on the topics they want to target and the types of questions being asked about divorce by users across search engines. By doing this, we create content clusters that hone in on your primary practice area.
RELATED: Evergreen Content Marketing for Law Firms
By publishing articles like these, firms can build three essential aspects of their brand: expertise, authority, and trustworthiness. To help with this, we follow best practices when writing content for firms, such as linking to credible sources and maintaining a team of attorneys and legal professionals with SEO experience. Most importantly, all of our content is reviewed and edited by barred attorneys.
We’ve all heard the phrase, “first impressions are everything.” When it comes to websites, this couldn’t be more true. With the average user spending anywhere from 15 to 45 seconds on any new website, you need to be sure that it hooks them. This means having optimized load times, accessibility, and a clean design.
RELATED: The Best Law Firm Websites: Insights & Inspiration
Generally, there are three common elements that the best law firm websites share:
The design of your firm’s website must be rooted in the value that your firm provides. This means having unique messaging, a consistent visual aesthetic, an easy-to-use interface, and client testimonials. Here are some examples of websites we’ve built for family law attorneys that meet all of these criteria.
SEO for a divorce lawyer only goes so far. At the end of the day, it is up to you to convince a potential client to retain your services.
To make the most out of the increase in leads that SEO can produce, you need a consistent client intake process. While a bunch of keyword magic and a functional website will get leads, you need to have an optimized client experience from start to finish. To do this, we suggest that firms follow up with leads as soon as possible. While this doesn’t guarantee that a lead will convert, it shows that your firm is timely and responsive. Generally, it’s best to answer leads within 24 hours or less.
If you happen to get a potential client to meet for a consultation, this is your time to shine. Closely examine your client’s case and pitch your firm. Explain why you are the best choice and be honest about your process. This goes a long way in building trustworthiness and integrity.
By establishing smart goals, gaining search visibility for transactional keywords, gaining traffic for informational keywords, building on a solid website foundation, and having an effective intake and closing process, your divorce law firm can grow with SEO.
Are you ready? Let’s talk.
Want more DUI cases for your criminal defense law firm? You’ve clicked on the right article.
I’m here to spill the beans on how to market your services effectively. After a quick Google search on ‘marketing for DUI attorneys’, I realized there’s a lot of generic advice out there. You know, the usual spiel about SEO and being visible online.
But let’s be real – you need more than just a list of tactics. You need a strategy that works, one that’s tailored for DUI attorneys like you. So, let’s dive into the nitty-gritty of how you can attract more clients and make your mark in the competitive world of DUI law. Ready to get started? Let’s roll!
Keywords are at the very heart of an effective attorney SEO campaign. They are the foundation of the entire concept: People need something, they go to Google, they search some words, and they browse the results to find what they need.
So what are those words? What words are most likely to be used by people who could be potential DUI clients?
Transactional keywords are searched by folks who are ready to talk to you about their DUI case. These people are at the bottom of the sales funnel:
They know they need a lawyer, so they search things like:
These keywords are highly competitive. Unless you are a lawyer AND an SEO professional, you will need to hire a competent search marketing agency to get first page Google rankings for these keywords. Below I’ll layout a process for ranking for these bottom-of-funnel DUI lawyer keywords.
Whereas transactional keywords are searched by folks who are ready to talk to a DUI lawyer, informational keywords are searched by folks who want information about DUI laws, the DUI process, penalties, defenses, etc.
The people who search these keywords are generally going to convert into a lead at a lower rate because the intent is more ambiguous. For example, someone who searches “dui penalties in colorado” may be someone who has been charged with DUI in Colorado, OR they may want that information for a myriad of other reasons: They are a student writing a research paper, they are a journalist writing a story, or they are just a curious person.
For this reason, informational keywords tend to less competitive than transactional keywords, which represents an opportunity for your DUI firm to get in front of more people with a smaller time / financial investment.
Most transactional keyword searches for a DUI lawyer trigger Google’s local “pack” of results. This:
In other words, this is what most people see first when they search Google for a DUI lawyer. So clearly, you want your firm to show up here. You can do this by optimizing the heck out of your Google My Business listing. To learn how to do that, read the following articles:
When someone searches for a DUI lawyer on Google, they’ll likely see the local pack results first.
Next, they’ll see traditional Google organic search results. Whereas the local pack results are Google My Business listings, traditional organic search results are webpages:
In my experience, the best way to rank here is with an epic piece of content that explains what folks should be looking for when they consider which DUI lawyer to hire, and puts forth the case for why it’s essential that people charged with a DUI hire an attorney (you) to represent them.
Here are some really solid examples of this sort of content:
And here’s a post to read that will help you understand how to differentiate your content and give it the best possible chance to rank: Improve your rankings by delivering content with unique value →
Now that you’ve published your epic piece of DUI lawyer content, you need to get other sites to link to it. One of the most effective ways to do that is to sponsor local organizations that will link to your site as one of their sponsorship benefits.
Link building is an essential part of effective attorney SEO. Here’s how we find and build sponsorship links at Juris Digital:
The idea here is simple: you give worthy local organizations your money, and they link to your website. Technically, Google says that these sorts of links don’t get counted as positive ranking signals. In practice, Google is wrong. This tweet sums up my thoughts on the matter:
This is an amazing way to get links and local citations (not to mention great PR and brand exposure) that will help your website rank for your primary transactional DUI keywords. Here is an example:
And here are examples of the types of local links and citations that this sort of initiative can generate:
This one is super simple. Search for the main keyword you want to rank for, eg. “dui lawyer denver”. Check out the directory websites that rank well:
Go to each site and figure out how to get your firm listed. Not only will you get a local link and citation, which will help you rank organically, but you’ll also get referral leads directly from these sites. This is a tactic known as barnacle SEO.
Informational DUI keywords are searched by folks who are looking for information about DUI laws and penalties in their state. In order to rank for these keywords you need to do two things: Know the right keywords to rank, and; write expert, authoritative content that delivers real answers.
Here’s a list of informational DUI topics that data tells us to get searched with regularity:
DUI in [State]
Example content: DUI in Virginia – The Basics That You Need to Understand
First DUI in [State]
Example content: First Time DUI in Colorado: Understanding the Penalties
Second DUI in [State]
Example content: Nebraska DUI Laws for a Second Offense
Third DUI in [State]
Example content: Third Offense DUI in NJ
Get DUI Reduced to [lesser charge] in [State]
Example content: Getting a DUI Reduced to Reckless Driving in Illinois
What Happens if You Get a DUI in Another State?
Example content: Out of State DUI – Virginia License Suspension
Underage DUI in [State?]
Example content: The Penalties for Underage DUI in California
This last point is short and sweet: Don’t hire your nephew to write regurgitated crap on the topics above and expect it to rank in Google.
Google rewards expert, authoritative content, especially for your money your life (YMYL) topics. Take the time to write this stuff yourself. Think about what information the user really needs when they search these topics and deliver better answers than anyone else.
If you combine expert content with the link-building tactics mentioned above, you will rank for these informational DUI keywords. Here are some additional resources that will help you write awesome informational legal content:
Does this sound like a lot of work? Well, it is. It’s not magic, you don’t have to be an “SEO ninja”, but you do have to have the time and knowledge to do it well. If you don’t, we are ready to help.
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In today’s digital age, podcasts and video recordings have emerged as a powerful medium for lawyers to connect with their audience.
That’s why I’m excited to introduce our latest guide on the best podcast equipment for attorneys.
In this comprehensive guide, I will walk you through the top choices in podcasting gear, ensuring that your message is delivered with clarity and professionalism. And I’ll keep it on a budget – under $600 all in for a professional setup.
Every attorney should consider having a podcast setup, not only for the marketing and brand exposure it offers but also for the ease of creating FAQ videos to engage and inform your ideal clients. Plus, being able to quickly record videos takes the stress and expense out of the old ways to do it.
I’ve come a long way since 2020 when I first started The Lawyer Mastermind Podcast out of Covid where I started with my iMac’s built-in camera and audio (it’s a bit cringey now).
Now lets dive right in!
Audio-Technica ATR2100x-USB Cardioid Dynamic Microphone
Estimated Price: $70.00
The Audio-Technica ATR2100x-USB Cardioid Dynamic Microphone is an ideal choice for attorneys seeking a straightforward, user-friendly podcasting solution. Its plug-and-play functionality, enabled by both USB and XLR outputs, allows for seamless integration with a computer or a mixer, making it highly accessible for those who are not technically inclined. This feature is particularly beneficial for busy legal professionals who need a reliable and easy-to-set-up audio solution.
Additionally, the cardioid dynamic nature of the microphone ensures that it captures sound predominantly from the front, significantly reducing background noise. This leads to clear and professional audio quality, which is crucial for attorneys who require crisp and intelligible recordings for podcasts, client communications, or other professional engagements. The inclusion of essential accessories like cables and a desk stand further simplifies the setup process, making it an excellent choice for attorneys looking for an uncomplicated yet effective podcasting microphone.
Estimated Price: $20.00
The QuadCast Boom Arm offers a user-friendly and efficient solution for attorneys looking to enhance their podcasting or video conferencing setup.
This boom arm is noted for its affordability and practicality, especially for those who are not technically inclined. It provides ample flexibility, allowing easy movement of the microphone to desired positions. The arm’s smooth vertical movement is particularly beneficial for adjusting the mic to the right height and angle during recordings or calls.
One of the standout features of the QuadCast Boom Arm is its C-clamp design, which enables easy installation on table edges. This design simplifies the setup process, making it more accessible for attorneys who may not have the time or expertise to deal with complicated equipment.
The arm’s functionality in providing a hands-free experience and keeping the desk free from cables aligns well with the professional needs of legal practitioners, who often require a tidy and efficient workspace for their recordings and virtual meetings.
Estimated Price: $179
The El Gato Key Light is a top choice for attorneys looking to enhance their virtual presence, whether for podcasting, video conferencing, or streaming. This lighting solution is revered for its high-quality output and user-friendly features. It produces a well-diffused light that enhances video quality, crucial for maintaining a professional appearance online.
The Key Light boasts adjustable brightness up to 2800 Lumens and a color temperature range of 2900K to 7000K, allowing for customization to suit different environments and preferences. Ease of use is a significant advantage of the El Gato Key Light, making it ideal for attorneys who may not be technically inclined. It offers wireless management, allowing users to adjust brightness and color temperature from a PC via the Elgato Control Center app.
This feature eliminates the need to manually adjust the light, saving time and effort. Additionally, the setup is straightforward, with a quick assembly and a clamp system for mounting the light to a desk or table. The Key Light also incorporates superior diffusion, preventing harsh light and reducing strain during extended use.
Notably, it produces low heat compared to typical soft box lights, ensuring comfort during long streaming or recording sessions. Overall, the El Gato Key Light is an excellent investment for attorneys seeking a reliable, high-quality lighting solution that is easy to set up and operate, enhancing their professional presence in the digital space.
Estimated Price: $175.00
The Lumina 4K Cam is a top-notch webcam that’s perfect for attorneys who need to look and sound professional during video calls, podcasts, or when streaming. This webcam stands out for its superb image quality, similar to what you’d get from a fancy DSLR camera.
It’s also really easy to carry around because of its compact and lightweight design, and it comes in four stylish colors to match your workspace. What’s great is that it’s not just about good looks; the Lumina 4K Cam is packed with smart features. It automatically adjusts colors to make you look your best, even if the lighting in your room isn’t great.
Plus, it has this cool feature that keeps you perfectly framed in the video, so you’re always the center of attention. Setting up the Lumina 4K Cam is a breeze, which is great news for busy attorneys who don’t want to fuss with complicated tech stuff.
You can easily attach it to your laptop or monitor, and it even comes with a cover for when you’re not using it, keeping your privacy in check. The Lumina 4K Cam lets you control a bunch of settings through an app, like how bright or colorful the video is. This means you can tweak things to look just right for your calls or recordings.
The camera also has some really good microphones built in, which means you’ll sound clear and crisp without any annoying background noise when traveling with your laptop or if you don’t have the budget to buy the microphone. Overall, the Lumina 4K Cam is a fantastic choice for attorneys who need a reliable, easy-to-use webcam that delivers both great video and audio quality.
Estimated Price: $85.00
The PlexiCam Pro mount is a game-changer for attorneys like me who often participate in video calls. It’s a simple, yet ingenious device that lets you mount your webcam at the perfect eye level. This means while I’m looking at my screen, I can also make eye contact with whoever I’m speaking to, without my eyes appearing to be looking above or below the camera.
This setup has significantly improved my virtual interactions, making them more engaging and professional. What’s also impressive is the personal touch of the company. After my purchase, the CEO reached out, which I found to be a remarkable customer service gesture.
It’s a worthwhile investment for the level of professionalism and convenience it brings to video conferencing. For attorneys who need to maintain a polished appearance in virtual meetings or court sessions, the PlexiCam Pro is an excellent choice.
For those who are passionate about podcasting, the sky’s the limit when it comes to equipment.
Whether you’re considering building a full studio or investing in top-notch gear, there are endless possibilities to enhance your podcasting experience.
I’m always experimenting with new tools and techniques to elevate my own podcast, and I believe the recommendations I’ve shared here are an excellent foundation for any aspiring podcaster.
Moreover, if you’re an attorney with a compelling topic idea and interested in being featured on a podcast, I’d love to hear from you. Please reach out to me at casey[at]jurisdigital.com, and we might just get you on the Lawyer Mastermind Podcast.
Your insights could be incredibly valuable to our audience, and it’s a fantastic opportunity to share your expertise.
