We’re thrilled to announce the launch of a fully custom website for Vantage Group Legal Services, a leading provider of legal service plans.
This project represents a major milestone, combining a complete overhaul of the brand design, StoryBranded messaging, and the creation of extensive new content to support the firm’s expansion into new markets: Indiana, Michigan, Ohio, and Missouri.
Experience the innovation firsthand at VantageGL.com.
StoryBrand Framework: Connecting with Clients
The foundation of this project was the StoryBrand framework, which allowed us to craft clear, client-centered messaging. Vantage’s new site makes it easy for visitors to understand their offerings and how they solve common legal challenges, all while emphasizing affordability and transparency.
Here’s how we brought their story to life:
- Client as the Hero: The messaging speaks directly to individuals and families seeking reliable legal protection during life’s toughest moments.
- A Trusted Guide: Vantage is presented as the expert and empathetic guide, offering fixed-price legal plans and a network of vetted attorneys.
- A Clear Path: Visitors are guided through a straightforward process to get started with Vantage’s services, fostering confidence and trust.
- High Stakes: The messaging reinforces the importance of legal representation, showing the risks of going without professional help.
- Proven Success: Testimonials and FAQs demonstrate Vantage’s credibility and commitment to client satisfaction.
Brand and Design Overhaul: A Fresh Look for a Growing Firm
Vantage’s reimagined branding conveys professionalism and approachability through a clean, modern design. The color palette and typography were carefully chosen to align with their mission of providing calm, reliable guidance.
- Visual Identity: A fresh logo and brand colors create a cohesive, memorable look.
- User Experience: The site’s layout is intuitive, mobile-friendly, and designed to engage users at every step.
- Cohesive Design: Visuals and content work together to highlight the firm’s expertise and commitment to its clients.
Content That Informs and Converts
Expanding into new markets meant Vantage needed fresh, detailed informational content to engage potential clients in Indiana, Michigan, Ohio, and Missouri. We produced high-quality resources that not only inform but also encourage action.
- Market-Specific Pages: Tailored content for new regions ensures relevance and boosts local SEO.
- FAQs and Resources: Comprehensive, easy-to-understand guides address common client concerns.
- Engaging Copy: The messaging emphasizes transparency, affordability, and trust.
Results That Speak for Themselves
While it’s still early, the new site positions Vantage Group Legal Services for incredible growth in their expanded markets. The combination of strategic design, impactful messaging, and robust content sets them apart from competitors and strengthens their connection with clients.
Visit the new site here: Vantage Group Legal Services
