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    Tired of generic AI chatbots that frustrate users with vague responses and lead-generation gimmicks?

    So are we. (And so are your potential clients.)

    That’s why we’ve built something better. Juris Digital’s AI Research Assistant is a WordPress plugin that delivers accurate, instant answers using only your website’s content. This means no misinformation, no irrelevant responses—just real, useful information for your visitors.

    In this post, we’ll walk you through how the tool works, its key benefits, and answer common questions about how it can enhance your law firm’s website.

    • Want to see the tool in action on our website? Click here.
    • How about on a law firm’s website? Click here.

    FAQ: Juris Digital’s AI Research Assistant

    General Questions

    How does this AI assistant work?

    This tool is a WordPress plugin that leverages Pinecone and ChatGPT to provide AI-powered responses based only on your website’s content. It helps visitors quickly find accurate answers without relying on generic AI models.

    What kind of questions can users ask the assistant?

    Users can ask anything related to the content included in the assistant’s knowledge base—whether it’s about your services, legal topics, firm processes, or FAQs. The AI will pull responses exclusively from your website’s selected content.

    How is this different from a generic AI chatbot?

    Unlike generic AI chatbots that pull from broad datasets (and often provide vague or incorrect answers), this tool only uses the content you provide. This ensures responses are more accurate, relevant, and aligned with your firm’s messaging.


    Customization & Setup

    Can I customize which pages and posts the AI assistant pulls information from?

    Yes! Through the plugin backend, Juris Digital can manually select which pages and posts to include, ensuring the assistant only references high-quality, relevant content.

    How do I update or remove content from the assistant’s knowledge base?

    The plugin interface makes it easy to update content whenever changes are made to your site. Outdated pages can also be removed to ensure the AI’s responses stay accurate and relevant.

    Can I control the tone and style of the assistant’s responses?

    While the assistant’s tone is based on the language of your website content, the plugin allows for design and interface customization to match your brand’s style and personality.

    Can I control the example prompts?

    Yes! The prompts are fully customizable through the plugin backend, allowing you to guide users on how to interact with the assistant effectively.


    Performance & Accuracy

    How accurate are the responses? What happens if the assistant provides incorrect information?

    Because the AI only pulls from the content Juris Digital selects for inclusion, the chances of incorrect responses are drastically reduced compared to traditional AI chatbots. If an answer is ever off, the content can be adjusted or the knowledge base updated through the plugin.

    Will the AI provide legal advice or just general information?

    The AI will only relay information from your website. If your site includes disclaimers clarifying that responses are for informational purposes only, the AI will reflect that, ensuring users are guided appropriately.


    Integration, Lead Generation & User Experience

    How does the assistant integrate with my website? Will it slow down site performance?

    As a WordPress plugin, it integrates seamlessly into your site with no coding required. It is designed to be lightweight and will not slow down site performance.

    How will this tool elevate my website’s performance as a lead generator?

    By providing instant, accurate answers, the AI assistant keeps visitors engaged and reduces friction in finding information. This enhances the user experience, builds trust, and encourages potential clients to take the next step—whether that’s scheduling a consultation or submitting an inquiry.

    Can I track what users are asking and how they interact with the assistant?

    While user queries can’t be tracked now, clicks, conversions, and other engagement metrics can be monitored, giving you insights into how the assistant contributes to lead generation.

    Does the tool work on mobile devices?

    Yes! The AI Research Assistant is fully responsive and works seamlessly on mobile, tablet, and desktop devices, ensuring a smooth experience for all users.


    How can I get this for my website?

    If you’re interested in adding the AI Research Assistant to your law firm’s website, contact Juris Digital. Our team will handle the setup, customization, and optimization to ensure it aligns perfectly with your firm’s needs and enhances your site’s user experience.

    Matt Green Hi, I'm Matt. I am the Chief Strategy Officer here at Juris Digital. I love SEO, content marketing, and brand development, and I am so grateful that my job is to help exceptional lawyers deploy these marketing tools to help more people. If you have specific topics you'd like to discuss with me, please feel free to email me.
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