At Juris Digital we believe in the transformative power of storytelling in marketing. There is simply no better way to communicate the value of your law firm – while inspiring your potential clients to take action and contact you – than by telling compelling stories.
We offer client success story creation as a service to our clients, and we recently launched one for D’Amore Law Group which we are especially proud of.
In 2019 D’Amore Law Group achieved a record-setting $26.5M settlement for a client whose wife tragically died because of a serious truck accident involving road rage. We suggested that the client allow us to tell that story on their website. The client agreed and we immediately got to work, writing the narrative, creating the design, and building out a custom page on their website to tell the story.
The client provided us with hundreds of pages of trial transcripts. We used generative AI to analyze those transcripts, create a narrative of the case, and pull out the most compelling quotes from the testimony. By leveraging AI in this way we not only were able to ship the success story faster, we were able to tell the story more comprehensively than if we relied solely on human reviewers.
We broke the piece down into multiple sections, placing the victim front and center and framing him as the hero of the story, and Tom D’Amore – our client and the lead attorney – as the guide who led the charge toward justice.
Read: How to Create Client Success Stories That Turn Website Visitors Into Your Best Clients
The screenshots below take you through each section that we designed to tell the story:
If you agree that compelling stories are essential to effective marketing, and you think your firm could benefit from success stories like this, we hope you’ll reach out to discuss a project.
