The Juris Digital
brand, in one place.
Logo, color, typography, voice — the components that make us recognizable, and the rules that keep us consistent.
To provide the most effective inbound marketing services for law firms — ensuring that our clients recommend us to their colleagues, our employees are proud of our work, and Juris Digital becomes the most respected digital marketing brand for law firms.
A monogram of trust, paired with a confident wordmark.
The Juris Digital logo combines two elements: the shield-monogram and the wordmark. The shield evokes the prestige and protection that law firms expect from their counsel. Use the full-color version whenever possible; fall back to monochrome when print or production limits color reproduction.
Surround the logo with clear space equal to the height of the shield (x) on all sides. No graphic elements, type, or imagery may invade this zone.
- Use the full-color positive logo whenever production allows it.
- Respect the clear-space rule on every placement.
- Use the reversed logo on dark backgrounds for legibility.
- Pair the gradient version with neutral surfaces only.
- Don’t recolor the logo outside the approved palette.
- Don’t stretch, skew, rotate, or distort the lockup.
- Don’t place the logo on busy imagery without a protected zone.
- Don’t typeset “Juris Digital” — always use the official wordmark.
Three colors. One gradient. Endless restraint.
Our palette is intentionally tight: black anchors, green and blue energize, and the green-to-blue gradient signals motion and growth. Click any swatch below to copy its HEX value.
Contrast quick-check
- Black on White AAA
- Black on Green AAA
- Black on Blue AA+
- White on Black AAA
- White on Green Avoid
- White on Blue Avoid
A typographic system built for clarity.
Lexend is our primary voice — engineered for reading speed, used for every headline and paragraph on the web. Be Vietnam Pro is reserved for our wordmark and accents. Montserrat is the universal fallback.
Lexend
Primary · UI & webamplified.
Be Vietnam Pro
Logo & wordmarkType Scale
Six commitments. One company.
Stating these values isn’t an exercise in branding. They’re the roadmap that guides every decision we make — from how we hire, to how we run campaigns, to how we treat the firms who trust us.
Excellence
We’ll never rest on our laurels. Each team member brings a strong work ethic and a commitment to exceptional quality.
Relationships
They’re foundational. Respect, generosity, gratitude, and active listening are the backbone of how we work — with each other and with clients.
Innovation
We’re forward-thinking, curious, and bold. We’ll think outside the box to deliver the right solutions, not the easy ones.
Fun
We work, share, collaborate — and play hard. Teamwork is easy when people genuinely enjoy what they do and who they do it with.
Empathy
It means “feeling with.” We take on unique challenges with passion and purpose, and empathy stays present in every call.
Transparency
It’s the heart of our client and employee relationships. Open, honest communication on costs, strategy, and results builds trust.
We sound like a smart partner — not a vendor.
Our voice is clear, confident, and quietly expert. We respect our reader’s time and intelligence. Every line should sound like a teammate explaining something — never like a brochure.
“We don’t sell SEO. We help your firm get found by the clients you actually want to work with — and we’ll show you the numbers behind it every month.”
“We are a leading provider of best-in-class digital marketing solutions, leveraging cutting-edge synergies to drive unparalleled growth.”
Take it with you.
Working with us, designing for us, or just need the files? Grab what you need below. Reach out if you can’t find the format you’re looking for.
