Google results change based on where the searcher is standing. Enter a keyword and a location to see the actual local pack, organic results, and SERP features Google serves in that market.
Why your own Google searches lie to you
Google does not show everyone the same results. What ranks number one in Denver can be invisible in Phoenix, and the firms in the local pack change from one neighborhood to the next. On top of that, when you search from your own office, Google factors in your location, your search history, and your past visits to your own website. The result is a flattering picture your potential clients never see. This tool shows you the results page the way a searcher in any US city actually gets it, without personalization.
How to use it
- Enter a keyword your clients actually search, such as “car accident lawyer” or “divorce attorney near me”.
- Pick the city or neighborhood you want to check. Results can differ dramatically even within the same metro area.
- Choose desktop or mobile. Most local legal searches happen on phones, and mobile results often differ from desktop.
- Add your domain to highlight your firm everywhere it appears, in the map pack and in the organic results.
What to look for in your results
The analysis panel next to your results tells you which SERP features Google is showing for your keyword in that market. Each one changes how you win visibility:
- Local pack: if a map pack appears, your Google Business Profile matters as much as your website. Three firms get that real estate.
- AI Overview: when Google answers the question itself, being cited in that answer becomes the new position one.
- Ads: heavy ad presence pushes organic results down and changes what page one really means for your keyword.
- People Also Ask: these questions are content opportunities. Answering them well on your site is one of the most reliable ways to gain visibility.
If you check a few keywords and do not like what you see, that is fixable. Juris Digital helps law firms earn their place in the local pack, the organic results, and AI answers. Let’s talk about your market.