Your potential clients are on a journey. They’re facing one of life’s most challenging transitions, searching for a guide who can lead them to a better future.
As a divorce attorney, you have the expertise they need—but how do you cut through the noise and show them you’re the only choice?
The answer lies in compelling content that speaks directly to the pain they’re experiencing. But consistently generating fresh, relevant ideas is a big challenge. I see this lead to writer’s block and, ultimately, a lack of action.
That’s where the real power of AI comes in.
With AI you have a tireless brainstorming partner, available 24/7, that can help you tap into a wellspring of content ideas tailored to your high-net-worth clients (or whatever type of clients you’re targeting). This isn’t science fiction—it’s the reality of using AI tools like Claude to supercharge your content marketing strategy.
We’ve discovered a process that helps divorce attorneys just like you generate an abundance of content ideas that resonate deeply with their ideal clients.
It allows you to create beauties like these to visually display your topics and thoughts.
And the best part? You can do it yourself right now. Here’s how:
Using Claude to Create Topical Mind Maps That Will Resonate With Your Ideal Clients
1. Start with a Clear Prompt
Use this as your base:
“You’re the chief editor for a family law firm called: [Your Firm Name]. We create thought-provoking articles that are less than 1000 words on High Net worth divorce individuals for people who are looking to hire a divorce attorney. Please create a visual mind map for all the articles I could write on finding the best attorneys in a high net worth community for business owners. Please include the article title. The article title is incredibly important as it determines if someone opens the article, make it punchy and use lessons from David Ogilvy to craft them.”
Pro Tip: Customize the prompt by specifying your firm’s unique selling points or areas of specialization.
2. Input the prompt into Claude
Copy and paste the customized prompt into your conversation with Claude.
3. Analyze the output
Claude will generate a mind map with article ideas and titles. Review these carefully, noting which ones align best with your firm’s expertise and client needs.
Pro Tip: Don’t be afraid to ask Claude to refine or expand on specific ideas that catch your eye.
4. Refine and iterate
Based on the initial output, you can ask Claude to generate more specific ideas or to focus on particular aspects of high net worth divorces that are most relevant to your practice.
Pro Tip: Use client feedback and frequently asked questions as inspiration for refining your prompts.
5. Translate ideas into content
Use the generated ideas as a springboard for your content creation. Each mind map node can become a full-fledged article, video script, or social media campaign.
Pro Tip: Keep a running list of the best-performing ideas and periodically ask Claude to generate variations or deeper dives on these topics.
By following this process, you’ll never run out of relevant, engaging content ideas that speak directly to your ideal clients’ needs and concerns. Plus, all of these new content ideas can help boost SEO for your family law firm.
You’ll position yourself as the expert guide they’re looking for, ready to lead them through the complexities of high net worth divorces.
We’d love to hear what ideas you come up with or how you’ve refined the prompt to suit your specific practice.
Have you discovered any unexpected gems in your AI-assisted brainstorming sessions? Let me know in the comments below!
PS: Interested in more family law content? Make sure to sign up for the Family Law Formula Podcast here.
