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    Original Research

    Have you ever wondered what people care about most when hiring a lawyer? Or maybe what percentage of Google clicks go to local results vs. ads? If so, consider yourself a nerd. Also, click the link below for answer to these questions and more.

    Latest Original Research
    Casey Meraz
    Not Just Google Anymore: Why AI Traffic Is Generating Real Revenue for Law Firms
    Read Time: 5 minutes / updated Mar 11, 2025
    Mitch Meyers
    What's Behind The Surge In New Law Firm Marketing Agencies?
    Read Time: 7 minutes / updated Feb 4, 2025
    Matt Green
    How Proximity Impacts Law Firm Rankings in Google's Local Pack
    Read Time: 4 minutes / updated Jan 15, 2025
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