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Pay-per-click advertising on Google can be an effective way for law firms to generate new clients. It can also be a good way for lawyers to shovel large amounts...
Continue ReadingBuying Personal Injury Leads vs. Generating Them via Marketing
So you need more leads for your personal injury practice. You are intrigued by the prospect of simply purchasing personal injury leads from a lead generation company. After all,...
Continue ReadingHere are the Best Law Firm Website Design Companies Not Named Juris Digital
So it’s time for a redesign and you’re looking for the best law firm website design company to take your site to the next level. My name is Matt...
Continue ReadingThe Decision to Overturn Roe vs. Wade is Unjust, Undemocratic, and a Deadly Assault on the Human Rights of Women
This post reflects the opinions of the leadership team at Juris Digital: CEO Casey Meraz, CSO Matt Green, and COO Leann Pickard. Imagine that you are pregnant. You know...
Continue ReadingA Comprehensive Guide to Law Firm Content Marketing
Just twenty years ago, the yellow pages, TV, billboards, and mailers were the primary means of lawyer advertising. But with more people searching for legal information on the internet...
Continue ReadingWebsite Content for Law Firms
If you’ve made the decision to invest in content for your law firm’s website, congrats! You’ve made a really good choice. At Juris Digital we can genuinely claim to...
Continue ReadingScorpion Legal Marketing: A Review for Law Firms
If your law firm is looking for a partner to handle your website design and digital makrketing, it’s likely that you’ve come across Scorpion. Scorpion Marketing is one of...
Continue ReadingHow Much Should a Law Firm Website Cost?
Before I wax philosophical, let me give you a straightforward answer: If you intend for your law firm’s website to be a lead-generation tool that adds significant value to...
Continue ReadingThe Best Law Firm Websites: Insights & Inspiration
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Continue ReadingHow to Get Family Law Clients
Strategies for Bringing in Consistent Clients for Your Family Law Practice So you’re looking to get more clients for your family law practice? Getting started with marketing your family...
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What is the difference between a marketing plan and a strategy? Law firms should use marketing strategies to help them reach out to potential clients. Marketing plans are more...
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Today I was doing some research on legal content writing providers and I came across a company called Lexicon Legal Content. The first thing I noticed is that in...
Continue ReadingOnline Marketing for Law Firms: 30 Essential Strategies
30 Actionable Digital Marketing Strategies for Lawyers & Law Firms Online marketing can be an intimidating task for law firms, especially those that are new to the game. This...
Continue ReadingThe Best Legal Directories for Law Firms
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Continue ReadingWhy Attorneys Need to Focus on Barnacle SEO / Share of Search
It’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility. The competition in all search mediums for attorney’s is very...
Continue ReadingTop Citation Sources for Law Firms in 2021 [Downloadable List]
This post was last revised with new, up-to-date information on October 1, 2021. If you’re serious about ranking in Google’s 3 pack, Google Maps or local finder you can’t...
Continue ReadingSocial Media for Lawyers: How to be Social as a Law Firm
Working with law firm clients on their digital media strategies, the question always eventually comes up: “How should we post on our social channels?” A great question, especially considering...
Continue ReadingKeyword Research For Attorneys: From Start to Finish
Over the past 15+ years I have worked with a variety of attorneys and law firms, helping them with their SEO practices. During this time, I’ve seen Google Keyword...
Continue ReadingGoogle Posts for Law Firms
Does your law firm take advantage of Google Posts? The Google My Business dashboard that allows business owners to post updates about their business and have them appear directly...
Continue ReadingHow to Create Client Success Stories That Turn Website Visitors Into Your Best Clients
“Why should I hire you?” Anyone who is responsible for bringing on new clients knows about this bone-chilling question. After all, there are a lot of other lawyers who...
Continue ReadingHow Do People Find and Choose a Lawyer? Answers from a Focus Group
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Continue Reading101 Social Media Tips For Law Firms
By this day and age, most attorneys know that having an active social media presence is a must in order to stay competitive and connect with past, present, and...
Continue ReadingHow to Optimize Your FAQ Schema to Maximize Positive Outcomes
In this post, I’ll walk you step-by-step through a process for strategically implementing FAQ Schema to maximize positive outcomes. Since around the summer of 2019, Google has been rewarding...
Continue ReadingThe Ethical Issues in Online Marketing for Attorneys
In today’s digital world, nearly all advertising for all companies and organizations, including lawyers, is done online. It’s becoming rarer for the majority of lawyers to turn to TV,...
Continue ReadingGoogle Now Explaining Why It Ranks Particular Pages for Legal Keywords With “Your Search & This Result” Feature
Back in February 2021, Google rolled out the “About this result” feature on mobile search results. It looks like this and gives the user basic information about any given...
Continue ReadingDo Law Firms Need Separate Landing Pages for PPC?
“Are y’all gonna create landing pages for PPC?” This is a question we get all of the time when we bring on new clients who are investing in both...
Continue Reading9 Blogging Tips for Attorney
How to Earn New Clients by Publishing Strategic Online Content By now every business owner has heard “You should be blogging” at least a few times. Lawyers are no...
Continue ReadingThe Best Personal Injury Lawyer Websites on Earth
3 Astonishing Traits of Personal Injury Websites That Transform Them Into Lead Generating Machines STOP: Got a Hot Pocket in your mouth and about to make a mad dash...
Continue ReadingHow Much Should You Pay for Legal Content Writing?
Without content there is no SEO. There is no PPC. There is no social media. There is no email. Without content, there is no marketing. So why is content...
Continue ReadingThe Best Website Hosting for Law Firms
At Juris Digital, lawyer SEO marketing is all we do. 100% of our client’s websites are built on WordPress, and a 95% of them are hosted with WPEngine. If...
Continue ReadingHow to Use Topic Clusters and Keyword Clusters for More Effective Legal Content Marketing
In this post we’re going to look at two types of clusters – topics and keywords – and I am going to explain how you can leverage these concepts...
Continue ReadingSEO Test: How We Forced Google to Show Localized Organic Results
Previously on this blog we published the results of a study which found that Google returns localized search results for non-local informational keywords 81% of the time. Based on...
Continue ReadingUsing Animated Product Images in Google My Business to Stand Out in Local Search
In this post I’ll walk you step-by-step through the process for creating and uploading animated images for the Google My Business Products feature. Last week our friend Darren Shaw...
Continue ReadingNaming Your Law Firm: 3 Types of Names + The Pros & Cons of Each
Update: It’s almost 2022 and law firm names are still the BIGGEST ranking factor in local search. So just keep that in mind when reading this below 🙂 Whether...
Continue ReadingGoogle Shows Localized Results for Informational Legal Keywords 81% of the Time (Mini Study)
We know that Google almost always shows heavily localized search results for commercial-intent lawyer keywords (eg. “car accident lawyer” and “divorce attorney”). What’s less well understood is how Google...
Continue Reading5 Reasons Your Law Firm Website Isn’t Generating Leads… & How You Can Fix It!
1. Your website isn’t mobile friendly 🙁 Over 60% of searches today take place on mobile devices (Don’t believe me? Take a look at your own analytics data!). Surprisingly...
Continue ReadingMarketing for Estate Planning Law Firms
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Continue Reading[ STUDY ] How Google Local Service Ads for Lawyers Impact Consumer Click Distribution
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Continue ReadingIs a Paid Listing on LawInfo.com Worth the Cost?
While the short answer is: It depends, we typically lean towards no. There are hundreds of factors that determine a site’s ranking on Google or other search engines. Backlinks...
Continue ReadingWhere Should Attorneys Focus Online Review Efforts?
Generally speaking attorneys should focus on getting reviews where their clients are already looking for reviews. In 2021 we typically find those places to be: Google My Business Yelp...
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Is my law firm SEO agency doing their job? Is my website doing its job? Hint: You can check yourself… Did you know that you don’t have to be...
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April 13, 2020 (Denver) – Juris Digital, a top-rated digital marketing agency geared toward law firms and attorneys announced today that it has successfully completed its acquisition of Black...
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Comparing LSA and PPC Campaigns: Looking Beyond the Averages and Clicks Change is scary, especially when it comes to making sure you are booking good leads to keep your...
Continue Reading10 Marketing Trends for 2022
As the end of the year is almost at our doors, we are thrilled to share the list of the most important marketing trends you need to know for...
Continue ReadingCan Keyword Cannibalism Affect Your SEO? A Case Study
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Having a brand for your law firm is more important than you may think. All marketing gets a little easier when everyone knows about you. But a “brand” for...
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How to Find the Right Client Portal (and Why You Want One in the First Place) It took a while, but email ultimately revolutionized the way attorneys practice law,...
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