Law Firm Marketing Plan
What is the difference between a marketing plan and a strategy? Law firms should use marketing strategies to help them reach out to potential clients. Marketing plans are more...
Continue ReadingLexicon Legal Content Review
Today I was doing some research on legal content writing providers and I came across a company called Lexicon Legal Content. The first thing I noticed is that in...
Continue ReadingOnline Marketing for Law Firms: 30 Essential Strategies
30 Actionable Digital Marketing Strategies for Lawyers & Law Firms Online marketing can be an intimidating task for law firms, especially those that are new to the game. This...
Continue ReadingThe Best Legal Directories for Law Firms
As we approach 2022 the best directories that you need to be listed in will vary depending on your market. So while i’ll caution you from blindly following my...
Continue ReadingHow Much Should a Law Firm Website Cost?
The typical law firm website can range from $3,000 – $100,000 depending on the scope of the project, number of practice areas, and number of markets you target. A...
Continue ReadingWhy Attorneys Need to Focus on Barnacle SEO / Share of Search
It’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility. The competition in all search mediums for attorney’s is very...
Continue ReadingPersonal Injury Lead Generation Companies: The Good Bad & Ugly
This article was updated in October 2021 to include the new Local Service Ads by Google. Over the past 11+ years, I have worked with some of the most...
Continue ReadingTop Citation Sources for Law Firms in 2021 [Downloadable List]
This post was last revised with new, up-to-date information on October 1, 2021. If you’re serious about ranking in Google’s 3 pack, Google Maps or local finder you can’t...
Continue ReadingSocial Media for Lawyers: How to be Social as a Law Firm
Working with law firm clients on their digital media strategies, the question always eventually comes up: “How should we post on our social channels?” A great question, especially considering...
Continue ReadingKeyword Research For Attorneys: From Start to Finish
Over the past 15+ years I have worked with a variety of attorneys and law firms, helping them with their SEO practices. During this time, I’ve seen Google Keyword...
Continue ReadingGoogle Posts for Law Firms
Does your law firm take advantage of Google Posts? The Google My Business dashboard that allows business owners to post updates about their business and have them appear directly...
Continue ReadingHow to Create Client Success Stories That Turn Website Visitors Into Your Best Clients
“Why should I hire you?” Anyone who is responsible for bringing on new clients knows about this bone-chilling question. After all, there are a lot of other lawyers who...
Continue ReadingHow Do People Find and Choose a Lawyer? Answers from a Focus Group
We do marketing for law firms. As such, there is nothing more important for us to understand than how people find and hire a lawyer. We have a ton...
Continue Reading101 Social Media Tips For Law Firms
By this day and age, most attorneys know that having an active social media presence is a must in order to stay competitive and connect with past, present, and...
Continue ReadingHow to Optimize Your FAQ Schema to Maximize Positive Outcomes
In this post, I’ll walk you step-by-step through a process for strategically implementing FAQ Schema to maximize positive outcomes. Since around the summer of 2019, Google has been rewarding...
Continue ReadingLaw Firm Website Content
Want to create effective law firm website content? This post is for you. Want to hire someone to do it for you? Yep, this post is for you too....
Continue ReadingThe Ethical Issues in Online Marketing for Attorneys
In today’s digital world, nearly all advertising for all companies and organizations, including lawyers, is done online. It’s becoming rarer for the majority of lawyers to turn to TV,...
Continue ReadingGoogle Now Explaining Why It Ranks Particular Pages for Legal Keywords With “Your Search & This Result” Feature
Back in February 2021, Google rolled out the “About this result” feature on mobile search results. It looks like this and gives the user basic information about any given...
Continue ReadingDo Law Firms Need Separate Landing Pages for PPC?
“Are y’all gonna create landing pages for PPC?” This is a question we get all of the time when we bring on new clients who are investing in both...
Continue Reading9 Blogging Tips for Attorney
How to Earn New Clients by Publishing Strategic Online Content By now every business owner has heard “You should be blogging” at least a few times. Lawyers are no...
Continue ReadingThe Best Personal Injury Lawyer Websites on Earth
3 Astonishing Traits of Personal Injury Websites That Transform Them Into Lead Generating Machines STOP: Got a Hot Pocket in your mouth and about to make a mad dash...
Continue ReadingHow Much Should You Pay for Legal Content Writing?
Without content there is no SEO. There is no PPC. There is no social media. There is no email. Without content, there is no marketing. So why is content...
Continue ReadingThe Best Website Hosting for Law Firms
At Juris Digital, lawyer SEO marketing is all we do. 100% of our client’s websites are built on WordPress, and a 95% of them are hosted with WPEngine. If...
Continue ReadingHow to Use Topic Clusters and Keyword Clusters for More Effective Legal Content Marketing
In this post we’re going to look at two types of clusters – topics and keywords – and I am going to explain how you can leverage these concepts...
Continue ReadingSEO Test: How We Forced Google to Show Localized Organic Results
Previously on this blog we published the results of a study which found that Google returns localized search results for non-local informational keywords 81% of the time. Based on...
Continue ReadingUsing Animated Product Images in Google My Business to Stand Out in Local Search
In this post I’ll walk you step-by-step through the process for creating and uploading animated images for the Google My Business Products feature. Last week our friend Darren Shaw...
Continue ReadingNaming Your Law Firm: 3 Types of Names + The Pros & Cons of Each
Update: It’s almost 2022 and law firm names are still the BIGGEST ranking factor in local search. So just keep that in mind when reading this below 🙂 Whether...
Continue ReadingGoogle Shows Localized Results for Informational Legal Keywords 81% of the Time (Mini Study)
We know that Google almost always shows heavily localized search results for commercial-intent lawyer keywords (eg. “car accident lawyer” and “divorce attorney”). What’s less well understood is how Google...
Continue Reading5 Reasons Your Law Firm Website Isn’t Generating Leads… & How You Can Fix It!
1. Your website isn’t mobile friendly 🙁 Over 60% of searches today take place on mobile devices (Don’t believe me? Take a look at your own analytics data!). Surprisingly...
Continue ReadingMarketing for Estate Planning Law Firms
There has never been a better time to invest in marketing for your estate planning law firm. While it’s true that estate planning activity has dwindled over the past...
Continue Reading[ STUDY ] How Google Local Service Ads for Lawyers Impact Consumer Click Distribution
The Question: How does the presence of LSAs in Google search results impact where legal consumers are clicking when they search for a lawyer? In 2020 Google rolled out...
Continue ReadingIs a Paid Listing on LawInfo.com Worth the Cost?
While the short answer is: It depends, we typically lean towards no. There are hundreds of factors that determine a site’s ranking on Google or other search engines. Backlinks...
Continue ReadingWhere Should Attorneys Focus Online Review Efforts?
Generally speaking attorneys should focus on getting reviews where their clients are already looking for reviews. In 2021 we typically find those places to be: Google My Business Yelp...
Continue Reading5 tips for evaluating your website’s performance in Google Analytics
Is my law firm SEO agency doing their job? Is my website doing its job? Hint: You can check yourself… Did you know that you don’t have to be...
Continue ReadingThe Best Law Firm Websites of 2020 + 2021
Law firm websites – to quote Rodney Dangerfield – don’t get no respect. There just seems to be something fundamentally incoherent about putting the words “law firm” in the...
Continue ReadingJuris Digital Acquires Black Fin Marketing
April 13, 2020 (Denver) – Juris Digital, a top-rated digital marketing agency geared toward law firms and attorneys announced today that it has successfully completed its acquisition of Black...
Continue ReadingIncrease Your Lead Close Rates
If your attorney SEO program or paid search marketing is not generating enough signed cases, the first step needs to be looking internally. One of the biggest problems I...
Continue ReadingSEO vs. PPC for Law Firms: Signing More Cases For Your Law Firm
Creating an effective marketing strategy for your law firm is becoming more important as time goes on. With more law firms competing than ever before it’s essential that you...
Continue ReadingLocal Service Ads (LSAs) vs PPC: What’s Right for Your Law Firm?
Comparing LSA and PPC Campaigns: Looking Beyond the Averages and Clicks Change is scary, especially when it comes to making sure you are booking good leads to keep your...
Continue Reading10 Marketing Trends for 2022
As the end of the year is almost at our doors, we are thrilled to share the list of the most important marketing trends you need to know for...
Continue ReadingCan Keyword Cannibalism Affect Your SEO? A Case Study
Our client is a successful Houston Divorce and Family Law Attorney who sees well over 100 leads each month from her website. However, we’re always looking for ways to...
Continue ReadingResults-Driven SEO for Personal Injury Lawyers
Search Engine Optimization for Injury & Car Accident Law Firms When it comes to what we do, we strongly believe that the more you focus on the little things...
Continue ReadingSocial Media Marketing for Lawyers
In the age of social media, even businesses that do not typically have an online presence can use this online market to their advantage. Social media marketing for lawyers...
Continue ReadingTop 7 Must-Have Cars for Attorneys
Are you a Lincoln lawyer? An Audi advocate? A Porsche practitioner? A Benz barrister? …Or are you maybe more of a Kia counselor? If you’re wondering what kind of...
Continue ReadingScorpion Design Review
This post was originally published June 2017. It has since been updated with new information and was most recently updated on October 9, 2020. A Review of Scorpion’s Web...
Continue ReadingHow to Cancel Your Avvo Advertising
Over the years we have conducted several studies on Avvo’s performance for law firms who use their paid services. The results seem to vary greatly, but for the vast...
Continue ReadingLaw Firm Branding: Is It Important?
Having a brand for your law firm is more important than you may think. All marketing gets a little easier when everyone knows about you. But a “brand” for...
Continue ReadingGoogle Local Services Ads For Lawyers: Get Top Spot, Only Pay for Leads
Imagine having your ad appear at the very top of Google search results and, in order to place it there, you only have to pay per lead it generates. ...
Continue ReadingPersonal Injury Lawyer Marketing
Personal injury lawyers face unique marketing challenges. Most markets across the United States are extremely crowded for injury and accident law firms and, of course, high impact cases tend...
Continue ReadingOur Position: Black Lives Matter
We at Juris Digital are outraged by the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, David McAtee, and the larger pattern of police brutality and white supremacist violence...
Continue ReadingRemoving the annoying “Hours or services may differ” in Google My Business
One of the more annoying things our local SEO client’s have expressed frustration about is the message showing below your business hours in Google My Business listing saying “Hours...
Continue ReadingFacebook Marketing For Lawyers : How to Sign More Cases
Facebook traffic is growing and more people are spending time on the website and app every day. The current pandemic situation has actually inflated these numbers. In fact, a...
Continue ReadingAre Law Firms Still Using Personal Blog Networks (PBN) to Build Links?
The short answer is yes… But they are taking a VERY big gamble and risk getting penalized & removed from Google search results for a long time. Link building...
Continue ReadingEasily Find Local Pack Keyword Opportunities
Whether you love it or hate it, keyword research is the cornerstone of any successful local SEO campaign. After all, if your business does not rank for the right...
Continue ReadingHow to Get Personal Injury Clients
If you run or work for a personal injury law firm, one of your top priorities in the business will always be getting new clients and signing more cases....
Continue ReadingHow to Write the Best Google Ads for Lawyers
Writing high-converting ads is tricky enough, and lawyers have extra considerations when it comes to Google Ads. In this post, we’re going to show you exactly how to write...
Continue Reading21 Practical Law Firm Link Building Tactics
Links are just as important to SEO as they have ever been. If your Law Firm SEO provider tells you that links are not important, or that “link building...
Continue ReadingDUI Attorney Marketing
Want more DUI cases for your criminal defense law firm? You’ve clicked on the right article. I’m writing this post because I just Googled “marketing for dui attorneys“, and...
Continue ReadingWhy Law Firms Should Use WordPress Instead of Wix for SEO
An attorney called our office the other day and asked about building a law firm website using Squarespace or Wix. Would he get anywhere with those services in terms...
Continue ReadingHow to Spot Fake Law Firms in Google My Business
Its 2020 and fake law firms are running rampant on Google My Business. This has many of us Local SEO experts annoyed, but also ready to accept the reality....
Continue ReadingIs Your Law Firm Website Just a Digital Business Card?
North Carolina divorce attorney Lee Rosen (@leerosen) has one of the best legal websites in the game, and so I was excited when he critiqued a fellow attorney’s website...
Continue ReadingThe 8 Most Beautiful Law Firm Offices in the World
You might have more My Cousin Vinny in you than you realize… at least when it comes to your law firm office. Who can forget the classic image of...
Continue ReadingMobile Marketing For Lawyers
Mobile marketing needs to be a top priority for law firms that want to sign more clients from online traffic sources. Mobile is becoming more important every day and...
Continue ReadingTop 10 Case Management Software Programs for Law Firms
Lawyers have to do many things they’d rather not. Researching the best case management software is on that list. You probably didn’t go to law school because of your...
Continue Reading5 Templates for DIY Attorney Letterhead
There isn’t a lot of “do it yourself” in the world of lawyering. You do your own online research, but you have to pay Westlaw or LexisNexis for the...
Continue Reading50+ Awesome Logos for Law Firms
Welcome to The Law Offices of Last Name, Last Name, and Last Name. That’s what most clients see and hear when they encounter your law firm’s name for the...
Continue ReadingEmail Marketing Tips for Law Firms in 2021
How many emails sit in your inbox unread? How many emails do you instantly delete? If you’re like me, you probably dump dozens of emails in the trash bin...
Continue ReadingWhat Are the Things Every Lawyer Should Do During New Client Consultations?
Ways to Attract New Clients Before the Consultation. During the New Client Consultation, Every Lawyer Should… Every lawyer worth his or her weight already knows just how important the...
Continue ReadingAvvo.com Reviews: Should You Trust Them? Are They Reliable?
If you were looking for an attorney on Avvo, chances are you saw both reviews and a score of the attorney on their website. If you’re wondering if the...
Continue ReadingSmall Law Firm Marketing
Essential Online Marketing Advice for Small and Startup Law Firms Small law firms face different marketing challenges than larger law firms. This is not a ground breaking concept: Small...
Continue ReadingWhat Are the Top Books Every Law Firm Partner Should be Reading?
As any lawyer can attest, working in the legal industry certainly has its share of demands. Not only is the technical side of the job demanding, but so is...
Continue Reading[Survey] Do people research their legal issue before hiring a lawyer?
At Juris Digital we talk a lot about the power of evergreen content. Time and again we’ve seen that when law firms can successfully identify the right evergreen topics...
Continue ReadingOptimizing FAQ Rich Results For Lawyers
Google has been on a roll this year making change after change with how search results are displayed. In many cases, these new “features” will increase how much space...
Continue ReadingHey Lawyer Review Sites, Nobody Likes You!
Looking for a list of sites where attorneys can be reviewed? We did the work. Here you go. Now let’s get to the good stuff; which of these sites...
Continue ReadingQuestions To Ask Before Hiring Law Firm SEO Agency
How to avoid failure by asking the right questions, both of yourself and the of marketing agencies you’re considering So you’re considering hiring a law firm marketing agency? The...
Continue ReadingShould I use one agency for website creation and a different agency for SEO?
A question I commonly hear during during the sales process is: What if we have your firm do the SEO and marketing, but we use another firm to design...
Continue ReadingShould Your Law Firm Invest in Press Releases?
Online press releases were, in the recent past, a popular tactic that law firm SEO’s used for building links fast. And let me tell you, it worked! However, since...
Continue ReadingThe Ultimate List of Legal Blogs
What Are Legal Blogs? How Important Are Legal Blogs Today? As everything around us becomes more digitized, the way that consumers treat online material has changed, too. Prior to...
Continue Reading5 Tips on How to Get Nominated for Super Lawyers
Perhaps you’ve heard of the illustrious Super Lawyers, a ratings and legal promotion system that provides consumers and fellow professionals with data on outstanding lawyers. Only those who exhibit...
Continue ReadingIs Lawyers.com Advertising Worth the Money?
Lawyers.com ranks well for many of our client’s target keywords, so naturally we wanted to understand its efficacy as a barnacle SEO site. Below, we’ve broken down the results...
Continue ReadingHow to Market Your Multi-Location Law Firm
Understanding the Best Practices for Multiple Location SEO Pre-2012, businesses realized that they could launch a website on a domain name containing the keywords they wanted to rank for,...
Continue ReadingTop 10 Best Briefcases for Lawyers
A Comprehensive List of Best Briefcases for Improving Lawyers’ Caseload Efficiency, Professionalism, and Personal Style Being a lawyer is all about living in the details. Of course, there’s no...
Continue ReadingSetting the Right Tone with Your Family Law Branding
I’m convinced that family law attorneys have one of the toughest jobs out there. The emotional tax that comes with handling serious issues like divorce and child custody day-in-day-out...
Continue ReadingWhy Do Lawyers Blog?
Lawyers are busy people. Between meeting with clients, appearing in court, handling paperwork, and plenty of other day-to-day responsibilities, finding the time to sit down and write a fresh...
Continue ReadingIs it normal to eat ketchup on eggs in America?
Many people ask the question: Is it normal to eat Ketchup on Eggs in America? After much debate, we can finally give this question the answer it deserves. Unfortunately for...
Continue ReadingHow To Get Criminal Defense Clients Online
Any great attorney understands the pleasure of working with clients to impact their lives in positive ways, affect change in the outcome of a case for the better, or...
Continue ReadingTop 4 Card Processing Services for Attorneys
An In Depth Look At The Best Attorney Credit Card Processing Services On The Market Today As a law firm (whether small or large) in today’s market, there’re a...
Continue ReadingThe Ultimate Guide to Hiring Your First Paralegal
6 Things to Look for When Hiring a Paralegal (Especially if You’re Hanging Your Own Shingle) Law practices rise and fall on the strength of their paralegals. Whenever smaller...
Continue Reading9 Ways to Boost Paralegal Morale
How to Cure Your Support Staff Blues & Get the Firm’s Business Back on Track Paralegals are the lifeblood of any law firm. Attorneys depend on them for anything...
Continue ReadingLocal Rank Tracking For Law Firms
How well does your firm actually rank in Google’s Local Pack results? Is your law firm ranking as well in local search results as it can be? This is...
Continue ReadingWhat to Do if Your Law Firm Fires You
How to Keep Calm and Leverage Your Experience to Land a Better Career You aren’t the first to pass this way. Lawyers have been hired and fired over and...
Continue ReadingDoes Your Law Firm Need a Client Portal? What’s the Best One?
How to Find the Right Client Portal (and Why You Want One in the First Place) It took a while, but email ultimately revolutionized the way attorneys practice law,...
Continue ReadingA Game Plan for Marketing Your Family Law Practice
3 Steps for Building a Sustainable Family Law Marketing System So you’re looking to get more clients? Getting started with marketing your family law practice online can be daunting,...
Continue ReadingWeb Design & SEO for Criminal Defense Lawyers
HOW WE GET LAW FIRMS TO THE TOP OF GOOGLE (AND AHEAD OF LOCAL COMPETITORS) There is a difference between having a law firm website and having a website...
Continue ReadingHow to Leave Your Law Firm (and Take Your Clients with You)
“Life is made up of meetings and partings. That is the way of things.” It’s sage advice… never mind that it comes from Kermit the Frog. Loyal as you...
Continue ReadingOnline Advertising For Law Firms: How to Generate New Clients
Building your online presence is a critical part of advertising for your law firm. Online advertising has the potential to bring in a large number of clients, particularly since...
Continue ReadingCall Tracking Software for Law Firms
CallRail is a very effective call tracking software with a lot of powerful tools that allows law firms to track calls and determine the caller source. At Juris Digital...
Continue ReadingGoogle’s New Feature: People Also Search For & How To Use It To Your Advantage
Recently, Google quietly made a change in organic search results with the additional inclusion of more “people also search for” boxes. This new addition appears in search results when...
Continue ReadingThe Best Software for Lawyers: 6 Types of Apps Attorneys Need Now
True or false: newer, younger lawyers have an easier time with technology than veteran attorneys with decades under their belts? “True” is the easy answer, but it might not...
Continue ReadingHow Proximity Impacts Law Firm Rankings in Google’s Local Pack
[Mini Case Study] One Keyword, One City, 138 Zip Codes… 82 Different Law Firms Proximity to the searcher is one of the most important factors in Google’s local pack...
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