It’s been almost two years since the last Penguin update from Google. Today Google announced that Penguin 4 has hit and this will be the last Penguin update. That is because Penguin is now part of Google’s core algorithm and happens in real time according to Google. Incase you were not previously familiar with the – Read More
If you spend too much time on Google like I do you may have noticed a small addition to the Google My Business reviews. Earlier this month they quietly added a “helpful?” button which allows users to indicate whether or not a review on a client left was helpful. You can see an example of – Read More
Local search results have seen a lot of changes recently with the most significant being the addition of the local finder and then having paid ads in the local finder. These changes really got me interested to find out where users are most likely to click and what may influence their click behavior. This is – Read More
Have you heard of CallRail or used it for your firm before? If you haven’t heard of it, CallRail is a very effective call tracking software with a lot of powerful tools. At Juris Digital we have been using CallRail for over a year with a lot of success and a lot of happiness. Although – Read More
Over the past 10 years in digital marketing I have met very few lawyers who know what remarketing is and even less that engage in it. This is a huge missed opportunity. Even if you’re not sure what remarketing is right now, I’m sure you’ve seen it before just surfing the web. Have you ever – Read More
Ever since Google started testing ads in the local finder again I knew we could expect a major localized change for the three pack. Today at SMX Advanced Joy Hawkins posted that Google is going to start having ad’s appear in the 3 pack. According to Joy we can expect to see two local results – Read More
Last week Brian Barwig noticed that the local finder results were starting to show two ad’s in the list with the other local results. This is a major change for local search that we can add to the list. You can see an example of what these ad’s look like in the example below. Once – Read More
Recently I was having a discussion with a personal injury attorney where he asked me what I thought was the most important thing a client looks for when hiring an attorney. Based on the data we have collected over the years I talked about what seems to consistently convert better for our clients and discussion – Read More
About a week ago Darren Shaw from Whitespark presented his results from an interesting citation study. In his study Darren wanted to find out what actually happens when you submit your citations through a variety of different data aggregator citation services including submissions to Infogroup, Nuester / Localeze, Acxiom, Factual, Moz Local, Yext, and manual – Read More
This post was originally published on Avvo’s Lawyernomics blog. One of several awesome things about the Accelerated Mobile Pages Project is that its name is literal. This is a relief because many of Google’s projects are named after animals, which makes things confusing from the get-go. Here are the key points for AMP: AMP makes web pages load super quickly – Read More