“Why should I hire you?” Anyone who is responsible for bringing on new clients knows about this bone-chilling question. After all, there are a lot of other lawyers who...
Continue ReadingWe do marketing for law firms. As such, there is nothing more important for us to understand than how people find and hire a lawyer. We have a ton...
Continue ReadingIn this post, I’ll walk you step-by-step through a process for strategically implementing FAQ Schema to maximize positive outcomes. Since around the summer of 2019, Google has been rewarding...
Continue ReadingBack in February 2021, Google rolled out the “About this result” feature on mobile search results. It looks like this and gives the user basic information about any given...
Continue Reading“Are y’all gonna create landing pages for PPC?” This is a question we get all of the time when we bring on new clients who are investing in both...
Continue Reading3 Astonishing Traits of Personal Injury Websites That Transform Them Into Lead Generating Machines STOP: Got a Hot Pocket in your mouth and about to make a mad dash...
Continue ReadingWithout content there is no SEO. There is no PPC. There is no social media. There is no email. Without content, there is no marketing. So why is content...
Continue ReadingIn this post we’re going to look at two types of clusters – topics and keywords – and I am going to explain how you can leverage these concepts...
Continue ReadingPreviously on this blog we published the results of a study which found that Google returns localized search results for non-local informational keywords 81% of the time. Based on...
Continue ReadingIn this post I’ll walk you step-by-step through the process for creating and uploading animated images for the Google My Business Products feature. Last week our friend Darren Shaw...
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