Do you feel like keeping up with your law firm’s marketing efforts is incredibly difficult and fast-paced? Even worse, does it seem like everywhere you look, your network of attorneys is celebrating yet another milestone, writing yet another newsletter, and keeping up with all the latest state regulations to update their blog? Sure, they might have a bigger marketing team or budget, which could be why they can keep up, but have you ever considered that automation might be their secret ingredient? Automation has changed the game for legal and marketing professionals, especially in the last few years.
AI-driven tools and software have been evolving, with engineers creating more and more tools specifically for the legal industry. Depending on how you look at it, this could be a positive or negative thing for your firm. On the one hand, great! There is now a huge list of competent tools directly targeting attorneys. On the other hand, great, there are so many to choose from that you’re now overwhelmed with choices.
Don’t worry. Here at Juris Digital, we work with law firms, creating tailored marketing strategies that include AI-powered tools. We even use them ourselves sometimes, though always with a human touch. We can help guide you through how best to implement law firm marketing automation for your firm, so read on to find out more.
What Are the Benefits of Law Firm Marketing Automation?
Law firm marketing automation can transform your strategy in a few different ways, but remember, not all parts of the strategy can or should be automated. AI should still be seen as a tool, not a replacement, used to automate certain areas of your business while others stay as is. You and your team are still the main components of what makes your firm successful, and automation tools are part of your marketing toolkit. Here are a few of the areas of your marketing strategy that you could consider automating:
- Lead acquisition,
- Video editing,
- Writing blog or social media posts,
- Scheduling content,
- Reputation management, and
- Nurturing leads
Sure, this all sounds great, but you might be nervous about implementing AI-powered tools and software after hearing stories of attorneys being led astray by AI. There are a few circumstances where AI has created false cases, infringed on copyright, or demonstrated bias, but remember, AI is only as good as its user. In tandem with your expertise, AI-powered software can offer many benefits to your strategy efforts and should be considered.
With the right expertise, AI-powered tools and software can help your firm:
- Optimize time and resources,
- Be more consistent,
- Improve marketing funnel,
- Improve productivity,
- Scale, and
- Develop data-driven insights.
So now that we’ve discussed why you might want to consider looking into law firm marketing automation, let’s discuss how it can be implemented.
We spoke with a couple consultants in different parts of the country and they both made great recommendations for Juris Digital. We needed Juris to lead us to the next level of digital marketing. After our first consult with the Juris team, it was obvious this was a creative company who was ready to perform at the highest level.
Jay Rooth
Building a Law Firm Marketing Automation Strategy and Tools to Use
Before we begin, we want to remind you that AI still has its limitations, and it’s up to you, the legal expert, to make the final judgment call regarding what you decide to automate. With that out of the way, this section will guide you through different areas of a marketing strategy that can be automated, plus specific, highly regarded tools you can try.
AI Can Help With Workflows and Lead Intakes
AI-powered tools can enhance client engagement by automating client leads and follow-up. They can personalize your emails, automate follow-up sequences based on user behavior, use data to gauge how warm a lead is, and create more seamless workflows. Some even offer free trials in case you’re feeling hesitant. Here are a few law firm marketing automation tools that are ranked highly among attorneys.
Clio
Clio is a legal practice management system that helps with everything from client intake to email marketing to workflow and case management. It offers plans for all levels of teams, from solo practitioners to large firms, and is approved by all 50 state bar associations. Clio also has focused products that help with specific parts of the marketing process, such as ClioDraft for document automation and ClioGrow for client intake. You can sign up for a free trial to try their software before committing.
Typeform
Typeform creates user-friendly surveys and forms to help you better understand your clients. It can also generate consultation and intake forms for seamless client acquisition.
Lawmatics
Lawmatics is a legal-specific growth platform that helps lawyers track client intake from the start to the end of the marketing funnel. From booking appointments to sending follow-ups or requesting files, lawmatics is a great integration for busy attorneys.
Intaker
Intaker is another legal-specific AI that lets you automate your lead intake and conversion with a click-to-call feature and a text or interactive video chatbot that you can add to your website. Combined, these features make it easier for clients to contact you for a consultation.
Content Marketing and Research Can Be Made Easier With AI
One of the biggest challenges law firms face in marketing is maintaining a consistent content strategy, which is why marketing automation for law firms is so popular when it comes to content. AI can help with the entire content process, from generating high-quality blog posts, FAQs, and articles to optimizing for SEO to scheduling social posts. AI simplifies editing, transcription, and content creation for attorneys who want to market using short- or long-form video, saving time while enhancing quality. Additionally, AI-driven analytics tools track marketing performance, client acquisition trends, and engagement metrics, helping firms refine their strategies based on data-driven insights.
By integrating AI into their marketing efforts, law firms can stay competitive and maintain a strong digital presence.
Chapt GPT
Chat GPT is an AI-powered assistant that can help you create content, do keyword research, and generate a marketing strategy. Think of it as a more intelligent search engine or second brain. One of the better features that comes with the paid version is the option to upload PDFs, like case studies. And its enterprise version has encrypted security.
Perplexity AI
Similar to Chat GPT, Perplexity is another AI-powered search engine that you can prompt, except Perplexity AI includes its sources in every search result. You can follow up Perplexity AI’s answers with further questions or explore its sources further, making it a more credible option. Remember always to use your legal expertise in tandem with AI-search tools.
Descript
Descript is an AI-powered video editing software that generates captions and has a text-to-speech and speech-to-text function. It also has a database of stock footage and a lot more for a busy attorney who is trying to keep up with the demand for short-form.
IQIDS
Iqids’ approach is automation for lawyers by lawyers. Their AI is trained by lawyers, giving it that edge over more generic models. Iqids can help you research cases (with sources), and it retains the information to become better with each use.
Gavel
Gavel is an AI tool that claims to automate legal documents within minutes. It also offers a free trial to test it before committing.
Later
Instagram and TikTok posts can be scheduled using Later, a scheduling tool used by some of the world’s top brands. It also offers data on campaigns and content creation, making it an all-around great content management tool.
AI Can Help with Reputation Management
Managing online reviews and client feedback is crucial for law firms. AI tools help automate review requests and monitor online reputation. Other tools track online reviews, request client feedback, and manage reputation crises.
Birdeye
Birdeye is an online reputation management tool that helps you monitor reviews, improve your reputation, and improve your digital presence. It works within multiple industries and has a section dedicated to legal.
Interested in Leveling up Your Marketing Strategy? Let Us Help
AI-powered automation will only keep growing, so why not try it out for yourself? As users of AI tools and software ourselves, and with 15 years of experience in digital marketing for attorneys, we can guide you through the implementation process, which we know can be intimidating. Call us, so we can work together on the best tools and strategies to set up your law firm for long-term success.
