If your law firm is exploring website design and digital marketing options, you’ve probably come across On The Map Marketing. It’s a Miami-based agency with over a decade of experience, focusing primarily on SEO and lead generation—two key components of a successful legal marketing strategy.
Since you’re reading this, you’re likely weighing your options or doing your due diligence. Either way, we at Juris Digital know how important it is to choose the right marketing partner who understands the legal industry, aligns with your firm’s goals, and delivers measurable results. We frequently get asked about other agencies, and On The Map is one that comes up often.
While On The Map Marketing provides a broad range of digital services, Juris Digital takes a different approach. We work exclusively with law firms, giving us a deep understanding of legal marketing challenges, from state bar advertising compliance to the unique ways potential clients search for legal services. Our strategies are not only about driving traffic but about attracting high-value cases, crafting compelling messaging, and ensuring your firm stands out in a competitive market.
Just like with our Scorpion review, we believe in transparency and helping law firms make informed decisions about their marketing investments. So based on our research and industry experience, here’s our take on On The Map Marketing—how it operates, what it does well, and how it’s approach compares to ours at Juris Digital.
My name is Mitch Meyers, and I am the Director of Marketing at Juris Digital. I specialize in email marketing, ABM, social media, paid social advertising, and paid media, and more. I’ve analyzed countless law firm websites and marketing campaigns, and in this post, I’ll share some key insights about On The Map Marketing for law firm owners and legal marketers.
As always, if you have further questions about On The Map or want to discuss the most effective marketing strategies for your law firm, please don’t hesitate to contact us.
7 Things for Law Firms to Know About On The Map Marketing
1. Focus on Organic Traffic and Lead Generation
On The Map’s core strength appears to be its focus on driving organic traffic and generating leads, particularly through SEO. It emphasizes a holistic approach with an internal team of SEO specialists, developers, and writers. This approach is definitely a positive, as organic marketing is crucial for long-term growth.
Keyword Research
On The Map’s SEO strategy starts with identifying the right keywords. It analyzes the terms your potential clients use when searching for legal services online, ensuring your website appears in relevant search results.
At Juris Digital, we understand that rankings are essential for attracting visitors to your website. But we also know that rankings alone don’t guarantee success. To truly convert those visitors into clients, you need compelling content that resonates with your target audience. As the only StoryBrand-certified agency in this space, we leverage the power of the StoryBrand framework to shape your site into a story where your clients see themselves as the hero and you as their trusted guide. This approach has proven to be a game-changer for our clients. For example, one of our clients saw a 20% increase in leads after we implemented StoryBrand principles on their website. We don’t just chase keywords—we create content that connects with clients on an emotional level and compels them to take action.
Content Creation
On the Map Marketing creates high-quality, informative content that incorporates those keywords and provides value to your audience. This content includes blog posts, articles, website copy, and more.
Link Building
On The Map also focuses on building high-quality backlinks to your website. This technique improves your site’s authority and credibility in the eyes of search engines, leading to higher rankings.
2. Experience in Legal Marketing
While it works with various industries, On The Map has a notable presence in the legal marketing space. This focus suggests it understands the specific challenges and opportunities that law firms face, which can be a valuable asset.
Understanding the Legal Landscape
On the Map is familiar with the nuances of the legal industry, including ethical considerations and the importance of building trust and credibility. This experience and understanding are crucial given the strict requirements that accompany law firm marketing.
Targeting the Right Audience
On The Map can help you identify and target the specific types of legal clients you want to attract, whether individuals or businesses.
At Juris Digital, we take this specialization a step further by focusing exclusively on law firms. This focus allows us to dedicate all our resources and skills to understanding the legal market and developing strategies that cater specifically to the needs of law firms. Our team includes lawyers and legal professionals who understand the intricacies of legal marketing and can create content that resonates with your target audience. We’re not just marketers; we’re dedicated experts who work with the nation’s top law firms to achieve exceptional results.
I have been following Juris Digital for years on social media and reading all blog materials to better understand the brand. Juris has an impeccable reputation for results and performance. Our firm needed a leader in the industry to showcase the firm and have a create/result mentality.
— Attorney Jay Rooth
3. Full Range of Services
On The Map offers a comprehensive suite of services, including SEO, PPC, web design, and digital PR:
- SEO and PPC integration. On the Map can integrate your SEO and PPC campaigns for a more effective overall strategy, ensuring your law firm is visible across different channels.
- Web design that complements marketing. On The Map’s web design services are designed to support your marketing efforts, with a focus on user experience and conversion optimization.
- Digital PR for brand building. On The Map can help you build brand awareness and reputation through digital PR strategies, securing media coverage and online mentions.
This comprehensive array of options may be desirable for law firms that prefer to work with a single agency for all their marketing needs.
4. Web Design with a Focus on UX
On The Map emphasizes user experience and conversion optimization in its web design services. A well-designed website is essential for attracting and retaining clients, so this is a significant factor to consider. On the Map offers:
- A mobile-first approach. It designs websites with a mobile-first approach, ensuring your site looks great and functions flawlessly on all devices.
- Clear call-to-actions. On The Map incorporates clear call-to-actions on your website, making it easy for potential clients to contact you and take the next step.
At Juris Digital, we also prioritize user experience in our web design process. We believe that a website should not only look good but also be easy to navigate and provide a seamless experience for visitors. We use WordPress, an open-source platform that gives you full ownership and control of your website. Our team includes award-winning designers and developers who create visually appealing and user-friendly websites that convert visitors into clients. Additionally, we design and develop StoryBrand Websites to cultivate a message that resonates with potential clients.
5. Transparency in Pricing
One thing law firms may notice about On The Map Marketing is that it doesn’t publicly disclose its pricing structure. While some may see this as a drawback, it’s pretty standard. Most agencies, including Juris Digital, offer custom pricing because every law firm’s needs are different—factors like practice area focus, competition level, and service scope all play a role in determining costs.
That said, if you’re considering On The Map Marketing, asking detailed questions about pricing up front is important. On The Map typically provides custom quotes based on your specific needs and requirements. It’s important to discuss pricing in detail before signing any contracts. Ensure you understand precisely what’s included, how services are structured, and whether there are long-term commitments or hidden fees.
6. Client Feedback
On The Map generally receives positive reviews, with clients praising its results-driven approach and professionalism. However, some reviewers have mentioned inconsistencies in communication and updates. This highlights the importance of clear communication and regular reporting, which are crucial for any successful client-agency relationship. If you’re considering hiring On The Map, discuss its communication protocols and reporting frequency to ensure they align with your expectations.
At Juris Digital, we take a high-touch, client-focused approach, ensuring our law firm clients receive the service they need to stay ahead in a competitive legal market. We provide proactive updates, detailed reporting, and ongoing strategic adjustments, so you’re never left wondering about the performance of your marketing campaigns.
Our structure allows us to deliver a dedicated client team that works in sync to execute a customized strategy tailored to your firm’s growth goals. We don’t just send reports; we interpret the data, provide actionable insights, and adjust strategies in real time to maximize results.
If you’re looking for an agency that values personalized service, open communication, and strategic growth tailored to high-value law firms, Juris Digital is ready to help.
7. The Importance of Fit
Just like with any marketing agency, determining whether On The Map is the right fit for your law firm depends on your specific needs and priorities. The agency seems to excel in SEO and web design, but it’s essential to consider all aspects of its service offerings, pricing, and client feedback before making a decision. Take the time to compare On The Map’s services and approach with those of other agencies, including Juris Digital. Consider your budget, your marketing goals, and the level of involvement you want in the process.
We offer a personalized approach to legal marketing at Juris Digital. Our team takes the time to understand your unique needs and goals, and we develop custom strategies to help you achieve them. Our marketing approach can be summed up with this statement: “We deliver innovative website, SEO, and content strategies—grounded in timeless marketing principles— to help firms attract better cases and achieve explosive growth.” We’re also selective about the clients we work with, ensuring that we can dedicate our full attention and resources to helping them succeed.
The team at Juris Digital strongly believes in organic search marketing and its long-term value for law firms. We encourage you to explore different options and find the partner that best aligns with your goals and values. If you’re looking for an agency that specializes exclusively in legal marketing, prioritizes transparent pricing and communication, and offers a personalized approach, we invite you to reach out and learn more about how we can help your law firm succeed online. You can also explore our case studies for examples of our successful organic search marketing campaigns.
