Competition for clients among criminal defense law firms is fierce. If you want your law firm website to rise above the rest, you need to make it compelling, provide answers to vital questions, and make it easy for potential clients to reach you.
Here is a list of the 6 best website designs for criminal defense lawyers and what makes them stand out from the competition.
6 Best Criminal Defense Attorney Websites
1. Cowboy Country Criminal Defense
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Strengths: The Cowboy Country Criminal Defense website touts the Wyoming-based law firm’s deep experience while emphasizing a dedicated approach to the client relationship. The strong cowboy branding, emphasized by visuals and copy, fits the location the firm serves and differentiates itself in a competitive field, which is crucial for getting clients. Here are a few other highlights:
- Strong colors and imagery evoke toughness and a legal team that will fight hard for their clients. By creating memorable visuals that also speak to a brand, a criminal defense lawyer website design can tell a story quicker, which can save time for a potentially overwhelmed client.
- Easy-to-read text simplifies complex legal information and answers common client questions.
- There are location-focused keywords throughout the website and mentioned specifically in the final blurb on what makes Cowboy County Criminal Defense stand out. Focusing on local SEO can put your website in a strong position to rank well in Google.
Key Takeaway: Implement local SEO tactics to help potential clients find your practice through organic search. Google shows local results first when individuals search for criminal defense attorneys. Make sure you use location-based terms in your target key phrases. It also helps your law firm show up in local search results if you sign up for a free Google Business account.
2. Andrew Flusche, Attorney at Law
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Strengths: Clients don’t have a lot of patience when searching for a criminal defense lawyer, and Andrew Flusche’s website’s main focus—reckless driving cases—is quick and easy to identify for users who come across the page.
Several additional factors make this website stand apart from the rest:
- A simple navigation bar at the top guides potential clients to what they’re looking for, whether it is answers to their questions, a contact form, or helpful blog posts;
- The CTA buttons throughout the site guide users at all stages of the marketing funnel (awareness, consideration, and conversion) to take action; and
- A video gives a short breakdown of ways to beat a reckless driving ticket in Virginia, which both adds value and creates a different approach to accessibility to information.
Key Takeaway: The legal system is complex and confusing for people facing criminal charges. By answering common questions and explaining difficult terms in a way the general public can understand, you create value for potential clients. Google also prioritizes websites with valuable content by ranking them higher in search results.
3. Moses & Rooth
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Strengths: Moses & Rooth’s law firm website is neat, is easy to navigate, and has a high-contrast red and white color palette that makes a strong impact on the visitor. The experience of the legal team is clearly communicated too. Other stand-out design features of this criminal defense law firm site include:
- There are multiple references to free case evaluations and a payment plan offering, addressing a make-it-or-break-it reason a client may choose to work with the firm or not;
- This criminal lawyer defense website design has a simple design and clear copy in its navigation menu, using simple language, “CASES WE TAKE,” and a simple introductory paragraph that speaks empathetically to potential clients; and
- The firm offers a scholarship program for college undergrads.
Key Takeaway: Offering a scholarship through your website is a great way to build a strong backlink profile for your website. Backlinks are one of the ways Google ranks your website for organic search. By offering a scholarship, you increase the chances of university websites linking to your website. Having a backlink from a .edu website is a strong indicator for Google that you have a high-quality site, and you may see your search rank improve.
4. Gounaris Abboud, LPA
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Strengths: This criminal defense law firm website has a stellar mobile site. Potential clients can find all the important information upfront and contact the firm via text. Here are a few other ways this site stands out:
- Their representation covers many counties across Ohio, and their site has an interactive map of each county they serve to help with local SEO;
- A major section of the homepage is devoted to client testimonials and case studies, plus four-star Google and Yelp ratings; and
- Single-click CTA buttons and contact forms throughout the site make it easy for potential clients to reach the law firm.
Key Takeaway: When planning the design for your website, make sure it’s easy for clients to find what they need on both your desktop and mobile screens. Since 59% of people access the internet from their phones, you don’t want to miss the chance to get clients through your mobile site. The user experience should be just as impactful on a phone as it is on a computer screen. Keep vital information up front and make it easy for people in legal trouble to contact your firm.
5. Law Offices of Michael Pignone
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Strengths: From the URL to the header to the dramatic graphics, the website for criminal defense attorney Michael Pignone is optimized for northern Virginia residents who need help with their DUI charges. Other ways this website sets itself apart from run-of-the-mill traffic lawyer websites:
- While the site highlights the deep experience of the legal team by listing out your rights in specific situations with law enforcement, it takes time to center on the needs of clients at all times;
- Each page gives multiple ways for clients to contact the firm, including a map of the firm’s location and a consultation request form on each page; and
- The site’s blog contains a wealth of SEO-optimized content that answers potential clients’ common questions about fighting a DUI charge.
Key Takeaway: Your blog is the backbone of your criminal defense law firm website. Posting fresh, helpful, and SEO-optimized content to your website on a consistent basis will boost your organic traffic. Plus, content you produce for the blog can be repackaged for social media, case studies, email marketing, and more. It takes a lot of planning and commitment to develop a valuable blog, so it’s a good idea to outsource your content creation to an experienced digital marketing firm.
6. Attorney Jeff Higgins
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Strengths: User experience is at the forefront of this law firm’s website design. The website for criminal defense attorney Jeff Higgins uses eye-catching graphics, strong headings, and bite-sized information to make it easy for those facing criminal charges to understand their legal options. Here are some of the ways this site moves website leads into full-fledged clients:
- A page dedicated to client testimonials builds trust for potential clients;
- The blog covers a wide range of criminal law topics and current events, all of it geared to answering potential client questions.
- The blog boosts local SEO by constantly referencing Orlando and Florida laws; and
- The website has multiple clear CTAs with a phone number boldly written on top, a contact form at the bottom of each page, and a clear “Contact Us” page in the navigation bar.
Key Takeaway: This is an excellent example of a criminal defense lawyer website design that uses a format people are familiar with. There’s easy navigation and a clear layout that allows a potential client to find any and all information they’re looking for quickly and easily. Additionally, the website adds visual imagery throughout to keep the page interesting.
How to Get a Great Criminal Defense Law Firm Website
Since competition for clients among criminal defense law firms is so stiff, every step you take to make your website design work better for potential clients can help you outperform other websites. Here are four ways you can get a well-designed website that draws in new business for your criminal defense law firm.
1. Create a Compelling Website Design
Don’t settle for a busy website with long blocks of text and under-exposed snapshots of your legal team. Your potential clients are in immediate need of legal help. Your website should make it clear from the second they land on your homepage what you can do for them and how they can reach you.
Some easy elements to incorporate into your website design:
- Powerful graphics coupled with simple text;
- Bold, high-contrast colors; and
- Easy-to-find CTAs.
Put the most important information front-and-center, and make your website easy to navigate.
2. Post Valuable Content
Individuals coming to your website are in a state of crisis. The criminal justice system is confusing and complex. Posting blogs, videos, and graphics that break down that complexity into bite-sized, understandable information builds trust with potential clients. It can also boost your search engine rank since Google prioritizes websites that offer a valuable user experience.
The fastest way to make your case to potential clients is through the use of testimonials and Google reviews. Studies show that 93% of consumers make purchase decisions based on online reviews. Give your client testimonials prominent placement on your website—we recommend posting at least one testimonial or Google reviews widget on each page of your website.
4. Hire a Professional Website Design Team
To stand out from the crowded field of criminal defense attorneys, you need a website that offers a top-tier user experience. Give potential clients the confidence to hire your firm through impactful graphics, informative content, and a clear demonstration of the value your law firm offers.
A good design firm also has deep SEO knowledge and digital marketing expertise to help your site rank above its competitors. Juris Digital is the leading law firm website design agency with more than a decade of experience creating cutting-edge websites for leading criminal defense law firms across the U.S. Our content writers and editors all have legal backgrounds and are experienced in producing SEO-optimized blogs, case studies, and web site content that ranks on Google search. Check out our full range of law-firm focused digital marketing services, and reach out for a free consultation.
