Content Marketing for Lawyers

Become the authority in your niche and sign more of your best cases with legal content marketing.

Juris Digital is widely recognized as among the finest legal marketing agencies in the field.

  • Andrew Flusche, Esq. Andrew Flusche, Esq. I've worked with Juris Digital since 2013, and I'm a happy customer. They've proven their knowledge of legitimate content marketing techniques, and they've definitely improved the bottom line value that I get from my websites. Importantly, they also have awesome client service. They do what they say, when they promise, and they follow up to show that it was done.

What is Content Marketing?

Content marketing enables law firms to generate new business opportunities by publishing, optimizing, and distributing digital content which frames the firm as an authority in its field. According to the Content Marketing Institute:

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.

We’ve helped dozens of law firms drive new, valuable business and improve their reputation, with content marketing. Content marketing is an umbrella term that can span a variety of digital mediums, including:

  • Blog posts
  • Long-form articles
  • Data visualizations
  • Infographics
  • eBooks
  • Videos

We help law firms get more of their best cases with content marketing by providing services ranging from strategy consulting, to legal content writing, to in-depth research and digital content development, and everything in between.

Content Marketing with Juris Digital

“With traditional forms of advertising, businesses tell their potential customers that they are the best. With content marketing, law firms can show their potential customers that they are the best by providing reliable, authoritative information throughout the decision making process.”

Evergreen Content Marketing


Get the Evergreen Content Marketing Guide

One of the most common ways that we help our clients get more new cases is by publishing web content optimized for evergreen topics.

For any lawyer who is interested in maximizing his content marketing ROI, it’s essential that his website contain content that addresses the most critical questions that his potential clients are asking online. This type of content normally comes in the form of legal blog posts or articles.

At Juris Digital we have legal content writers on staff who’ve written thousands of articles which drive hundreds of thousands of website visits from organic search.

Visual Story Telling

For law firms who are looking not only to drive relevant organic search traffic to their site, but also to increase overall visibility and brand exposure, we offer visual story telling services.

Visual story telling is the process of researching and then writing stories that relate to your area of law.

However, because of our design and web development capabilities we are able to take this one step further by supplementing these stories with compelling visuals like interactive maps and infographics.

When executed properly, this form of content marketing can be a powerful way to gain editorial backlinks which help your website outrank your competition in Google.

Here are a few recent examples of visual stories from Juris Digital:

Community Initiatives

Another form of content marketing that we help our clients execute is community outreach initiatives.

These efforts are geared toward generating positive, organic press for our clients which result in news coverage (online and TV), social media virility, and ultimately, backlinks.

These kinds of initiatives take many forms. Here are a few real examples of community initiatives from our client’s websites:

Legal Content Marketing FAQ

Who writes the content?

We work with a team of bar certified attorneys to produce any content on legal topics (eg. “what to do if you are being sexually harassed at work?”). For less formal legal content like a community initiatives and research pieces our staff handles the writing.

Must I be engaged in a full-service campaign to hire Juris Digital for content marketing services?

No! While many of our full service clients benefit from our content marketing services, we do offer these services on an a la carte basis. Give us a call or email and we’ll be happy to discuss how we can help your firm with content marketing given your specific circumstances.

How much does content marketing cost?

This all depends on the scope of your needs, and the specific type of content marketing you are interested in.

For basic legal blogging and evergreen content creation, we have solutions beginning at $500 per month.

More advanced content marketing initiatives like visual stories and community initiatives are more expensive, and are quoted on an individual basis.