Lawyers.com ranks well for many of our client’s target keywords, so naturally we wanted to understand its efficacy as a barnacle SEO site.
Below, we’ve broken down the results of one of our client’s advertising on Lawyers.com, in an attempt to answer the question:
“Is Lawyers.com Advertising Worth the Money?”
Keep in mind that this is just one (1) example; not nearly enough data to make any kind of blanket statement about how “worth it” lawyers.com advertising is, but enough to give a helpful example of what to expect at a particular price point.
If you have experience advertising with Lawyers.com and have seen drastically different results, we sure would like to hear about it in the comments of this post!
Here is what the process of purchasing a listing on Lawyers.com will look like:
We chose only to invest in the “Listing for Lawyers.com” at a cost of $277/mo with a 12 month commitment. Below we have detailed the data after six (6) months of advertising under this package.
When your listing is activated, you are given access to a dashboard (csc.lawyers.com) where you can update all of your law firm information.
This dashboard also contains details for any leads generated from your profile (phone calls and contact forms). Our dashboard is reporting on 35 leads over the 6 months:
We also tracked 31 referral visits from the lawyers.com listing to the client’s website. This resulted in 1 lead:
We are of course interested in understanding how the listing affects the organic search performance of the client’s site.
What we know is that the investment we made comes with listings on lawyers.com and martindale.com We get links from each of those profiles, PLUS we get links from each lawyer’s individual profile. Here are the authority metrics for each:
So what we are getting is 6 links from 2 domains. The MOZ page and domain authority for each link is about 36 and 86 respectively. These are impactful links to be sure, regardless of what Google say about buying links.
We are also getting citations from each listing, which is a positive local search ranking signal for law firms.
A citation, in the context of local SEO, simply refers to a mention of the business Name, Address, and Phone Number (NAP). With citations, consistency is the key.
BE AWARE: Because these listings come with tracking phone numbers, this will cause inconsistency with your NAP. To avoid this, tell your representative that you’d like to opt out of call tracking, and simply use your primary (local) office number on the listing instead.
It’s hard to say exactly what the return on investment is on these 6 backlinks and 2 citations. What we do know is that these are links and citations that many of this client’s top competitors have, which means if we are to pass them up, we better have a plan for replacing them with equally valuable links and citations.
That depends. The data here is from just one (1) client and it represents only an investment in a basic listing. The cost per lead was roughly $48.
When we calculate the cost per lead for our clients, we normally see about $42 per lead, after 12-14 months. The advantage of advertising with lawyers.com is speed; you get leads as soon as the ad goes live.
The downside is that, once the ad is turned off, you get zero (0) leads per month.
When you invest in SEO, if you stop paying after 12 or 16 months, you will keep getting leads from your site (though, the total may dwindle over time), and overtime, the cost per lead becomes exponentially cheaper. This is why you always here us SEOs saying annoying (but true) things like, “SEO is a long term investment”.
Again, we would truly appreciate if anyone who has experience advertising on lawyers.com would share in the comments below for the benefit of us all! You can also get a lawyers take on the different review services here.
Understanding the Best Practices for Multiple Location SEO
Pre-2012, businesses realized that they could launch a website on a domain name containing the keywords they wanted to rank for, and then rank for those keywords with relative ease.
Want to rank for “Boise criminal defense attorney”? No problem! Just buy boisecriminaldefenseattorney.com and you’re golden.
It seemed too good to be true.
Turns out, it was. In 2012, Google rolled out the exact-match domain (EMD) update. With it, they aimed to lessen the power of keywords in the domain name as a ranking signal.
That’s not to say that having keywords in your domain is bad – not at all! They can even be helpful. Google’s goal with this update was to ensure that websites were ranking well because they deserved to be, not because of the domain name they happened to own.
What does that have to do with marketing your multi-office law firm? Turns out, a lot.
If you’re not down to read the rest of this post (it’ll take about 10 more minutes of your time), feel free to jump down to the “too long, didn’t read” section for an abbreviated version.
The pre-2012 days of lawyer SEO led to law firms launching multiple websites for countless permutations of the keywords they wanted to rank for.
You had lots of attorneys launching websites by practice area:
But you also had a fair amount of attorneys launching websites by location:
A single law firm might have ten or more websites. It was bananas, but it worked.
When Google lessened the ranking power of EMDs, lots of law firms were left with multiple websites that weren’t performing. What we tended to see after this update was one stand-out website and the rest typically didn’t get much organic traffic at all. It’s important to note that this didn’t happen in every case. In fact, there are many local markets (particularly the less competitive ones) where EMDs still do appear to work better than they should.
But for the rest of us, does that mean Google doesn’t like multiple websites anymore? No. In fact, they tell us that every website has an equal ability to rank — but the operative word there is ability.
If DallasTaxLawyer.com, FortWorthTaxLawyer.com, and PlanoTaxLawyer.com are all created equal, how come only DallasTaxLawyer.com is ranking?
Effort.
While all websites (all other factors remaining equal) have the same chance of ranking, it’s the effort required to earn those rankings that tend to favor one over the others when a single business has multiple websites.
This is real data from a Texas attorney with whose campaign I’m familiar. They have five websites, each nearly identical to each other except for the city that they target.
Domain for city 1:
Domain for city 2:
Domain for city 3:
Domain for city 4:
Domain for city 5:
This diminishing domain strength paints such a clear picture of what tends to happen when a single business tries to maintain multiple websites. Inevitably, one takes priority (usually the one that best represents the business) and the others get the backburner, where they struggle to get the attention they need to perform well in search results.
Additionally, because your effort is spread thin across multiple domains, the business receives less of the benefits than they would with a single website getting all the effort.
In other words, if you were this law firm, would you rather have five websites most with fewer than 100 inbound links? Or would you rather have one domain with 2,768 inbound links?
Picking the latter would mean that you have a single domain with a strong link profile rather than multiple domains with weaker link profiles. Usually, these websites are better together than they are apart. I say “usually” because there are some scenarios in which multiple domains might be appropriate, which we’ll address a bit later.
If multiple websites are such a hassle, what’s the alternative for multi-location law firms? How do you market multiple offices on a single website?
Subfolders.
I’m talking about johndoelaw.com/dallas/, johndoelaw.com/ft-worth/, and johndoelaw.com/plano/ instead of johndoedallas.com, johndoeftworth.com, and johndoeplano.com. On the surface, the difference may appear to be just in the formatting, but it’s actually the difference between maintaining and growing three websites versus one.
By hosting your office locations on subfolders, you get to focus all your energy on one domain while still advertising your presence in those additional locations. My friend Miriam Ellis touches on this in her blog post Not Actually the Best Local SEO Practices for lawyers– check it out.
Hosting your law firm’s office pages on a subfolder of your domain is often called a “location page” or “geo page.” When done well, these are a great option for marketing your multiple locations both on your website and on your Google My Business listing (by listing your city-specific URL in your corresponding GMB listing’s website field).
So, how do you do them well? In my experience, some of the best location pages contain:
There are some situations where I can see the merit in keeping multiple websites.
If you currently have multiple websites for your law firm, but now you’re considering a single-domain option, the question then becomes “how do I move from multiple websites to one website?”
It is absolutely possible to combine two or more websites into one, but this type of site migration poses risks to your rankings and traffic if not handled properly. If you move forward with this option, please do so under the guidance of an experienced SEO company.
If you’re not maintaining a different website for each of your office locations, what should you name your domain? A personal injury law firm with offices in Burbank, Glendale, Pasadena, and Downtown Los Angeles would not want a domain named GlendaleInjuryLaw.com because that would exclude their other locations. And if you tried to host office pages on subfolders, it would just look silly (GlendaleInjuryLaw.com/Burbank).
That’s exactly why I’m such a fan of branded domain names for multi-location law firms. Not only is this a cleaner option for hosting office pages on subfolders, but it also means that you’ll get more brand awareness out of your ranking keywords.
Think about it. If you’re ranking for “what are the penalties for DUI in California?” and you have an EMD, searchers are going to see “GlendaleInjuryLaw.com” ranking. But if you have a branded domain name, every time someone searches for that keyword you’re ranking for, they’re going to see your name!
Generally, they’re also easier for your audience to remember and tend to look more trustworthy to searchers.
If you’re still wondering what domain name is right for your law firm, check out Juris Digital’s Guide to Choosing Your Law Firm’s Domain Name.
Another question that owners of multi-location law firms have to answer is “how do I set up my GMB?”
According to Google, you can have one page for each location of your business. However, there are a few things you must keep in mind in order to avoid violating Google’s guidelines and ensure you’re optimizing appropriately.
Before creating a GMB listing for one of your law firm’s locations, ask yourself the following:
Google does allow you to set up separate listings for individual practitioners or departments within your law firm, but if they’re categorized the same as your main GMB listing is categorized, they could compete with each other.
There’s a lot that goes into marketing multiple office locations, but just know that it’s not always a black-and-white issue. Armed with this information, I hope you’re able to choose the route that’s most appropriate for your unique situation.
Being a lawyer is all about living in the details. Of course, there’s no one who knows that better than you. Whether you’re a partner, associate, or of counsel, the daily job of a lawyer is filled with literally thousands of details about cases, relevant legislation, and the like.
Sometimes, in the midst of all these details, it can be difficult to remember one important question: How can you simplify your professional life?
While simplifying an attorney’s schedule, work load, or even office is no small feat, it’s possible to choose material items that add progress to cases while helping you to stand out professionally. And, what’s one of the best purchases which lawyers can make that can positively, pragmatically affect their workload? Choosing the best briefcase.
If given the choice of making any purchase, we know that lawyers – often being a very practical bunch – would usually opt for more effective technology, upgrades in legal software to improve their practice, or perhaps even an office makeover to attract new clients. And, it goes without saying that these are all excellent purchases for you and your firm to make. But, sometimes, all it takes to improve efficiency is to improve your own aesthetic just slightly.
This is where we begin our case for the briefcase. Though so much of our lives is consumed with digital-this and online-that, face-to-face interactions with clients and colleagues happen frequently in the legal field. As you ponder whether or not a briefcase (or briefcase upgrade) is really necessary, consider the following three benefits of the briefcase for lawyers:
On a very basic, pragmatic level, briefcases are extremely useful. Briefcases can assist greatly with caseloads by handily organizing all the materials – whether it be print or electronics – you’re using on the case. By merging sturdiness with light-weight design, briefcases can make the transportation of case materials between personal and professional life much easier.
Even though choosing the right one may take some time, with all of the potential features and styles out there, we think it’s a worthwhile investment.
No matter where your work takes you – whether to the courthouse, clients’ offices, or simply to your own – briefcases are an incredibly easy, even thoughtless, way to put your best professional foot forward without expounding much effort. Though schedules are filled with many tasks these days, choosing the right briefcase for your lifestyle can be just as much a personal choice as it is a professional one. And, not to mention: Briefcases still haven’t been beaten by the backpack, so perhaps there’s something to be said about the classic chicness of a great briefcase.
Beyond just pragmatism and professionalism, first impressions also speak volumes – particularly in the legal industry. When meeting a client for the first time, dressing well and having an air of trustworthiness is critical, for example. Part of creating these first impressions all has to do with the manner by which lawyers carry themselves, as well as their materials. You can walk into a meeting with a prospective client while holding a pen and legal pad in hand, or you can house both items in a sophisticated briefcase. Which do you think sends a message of seriousness, professionalism, and trustworthiness?
When shopping for a briefcase, you may quickly discover that they are truly part of an empire all their own.
Briefcases are so specialized, in fact, that it’s sometimes necessary to categorize their style and use categories into further categories. Of course, the standard briefcase is noteworthy for a few familiar characteristics: Roomy interior with dividing sections and organizing pockets, a cover flap that protects contents and snaps into the briefcase body, and a handle or similar carrying device.
Beyond the standard briefcase, however, there are five main styles within which most other briefcases will fall. Here is where knowing your own expectations for your briefcase is important. Moving from simplest to more complex features, we have:
Often mistaken for a portfolio, the padfolio is the absolute simplest of all briefcases. Padfolios usually come in two sizes: Letter or legal size. As the name suggests, padfolios are great for holding notepads, pens, post-it notes, and business cards, but don’t expect to squeeze much else in your padfolio.
Best used for: The padfolio is great for adding a professional touch to meetings around the office, or for the extreme no-frills lawyer who does not expect to carry many documents.
Like the padfolio, standard portfolios are a simpler form of the briefcase concept. But, unlike the padfolio, portfolios are designed with a bit more portability in mind; portfolios have zipping capability, and some now have a handle on the side. Additionally, while the portfolio shouldn’t be expected to haul massive amounts of documentation, they can be trusted with slightly more contents than padfolios, and they’re usually a bit sturdier.
Best used for: The portfolio is the obvious choice for the on-the-go lawyer who still isn’t sold on carrying a bulkier model briefcase. But, here again, it’s important to remember that large amounts of documentation and case files will not fit nicely into a portfolio briefcase.
When one pictures a standard business briefcase, chances are high that it’s an image of an attaché. This is the gold standard of the business world, and a beloved favorite by anyone who wants to look especially professional. By standard design, the attaché opens in the center to reveal a large compartment (sometimes including dividers for document organization) on one side and several organizational pockets for gadgets and smaller items that every lawyer needs while working.
Best used for: Attachés make great use of their central handle, which in turn makes them a good choice for lawyers who plan to transport a fair amount of documentation, while also maintaining organization and quick access to things like pens or business cards. Attachés are also great in any business capacity.
Perhaps the most casual member of the briefcase family, the messenger bag is usually distinguishable by its longer strap in place of the more standard handle. Messenger bags are especially regarded for their immense mobility and transportability of documents, laptops, books, etc. Like the standard briefcase, the messenger bag usually features a top cover that can be flipped open to reveal several large, roomy dividers that are ideal for organizing and protecting a larger quantity of documents.
Best used for: The messenger is incredibly portable, so those who walk a lot during their commutes or carry large amounts of materials may find this option most suitable. But, beware of the casual look of the messenger bag – consider opting for a sleeker design to keep it more professional, if that’s your goal.
When work trips come up on the horizon, a travel (or rolling) briefcase is probably the most efficient choice. The great thing about these briefcases is their size; often, they’re designed to comfortably house a laptop, documents, and even light clothing for an overnight business trip. They come standard with wheels and a long handle, making them a breeze to use through the airport.
Best used for: Lawyers who expect to travel often for work may find that this is the best choice for them. It’s practical, yet professional. And, when paired with a smaller padfolio or portfolio, it’s possible to not even have to bring the travel briefcase along to your meetings – though, it’s no problem if you do.
Now that the various briefcase styles have been made clear, here are the top briefcases for lawyers, according to a variety of online opinions:
The Kenneth Cole Reaction portfolio/briefcase is a fan favorite with its versatile design, many organizational pockets (including one for laptops), and optional shoulder strap. Customers claim that the genuine leather, along with its high quality overall, lead this briefcase to be one that lasts a long time. It’s best for those who want a more casual look to the business briefcase.
The Herschel Supply Co. Gibson is a top industry messenger bag, designed with organization, mobility, and style in mind. Though it’s pricier than many other messenger bag options, the company that produces this messenger is popular worldwide for its quality and impeccable style notes.
The Defender is a great choice for those interested in a casual, yet professional and edgy, look. Fossil, already well-known for its reputation in the watch industry, carries a line of high-quality bags that seem to specialize in the latest trends. This particular bag features a laptop compartment and several additional pockets for extra storage, all wrapped in a super-sleek outer design.
The Knomo Brompton Newbury Briefcase is part of a larger luggage collection by the famed Knomo designs out of London. Its modern design and excellent spacing means that it’s a great mix of style and practicality.
This Linjer briefcase is perfect for those seeking that classic briefcase look, especially if you’re prioritizing style over the amount of contents it can hold. Though it’s pricier than other similar options, it’s a high-quality bag that was a top favorite of the Wirecutter for its user-friendliness and design.
Perhaps one of the simplest yet classiest designs topping the style list is the Coach Metropolitan Slim briefcase. Its size allows for storage of all lawyers’ essentials, though it doesn’t have much room for large amounts of case documents. This is a top choice for any lawyer looking for quality and professionalism, but not necessarily space, in a briefcase.
The Bostanten is an excellent choice for lawyers looking for high quality but less frills. This briefcase has a strong reputation for practicality, efficient storage space, a variety of different pockets for every gadget, and a zip-top protection feature. Though it’s more expensive than other viable choices, it’s a worthwhile investment.
This Polare briefcase is great at mixing two practical briefcase needs: The size of a travel briefcase, but the transport option of a standard briefcase. For this reason, it makes a great choice for lawyers who want the option to use it for travel, but may not need the full-blown efficiency (and bulkiness) of wheels. According the purchasers, the quality of this briefcase is also excellent.
The Alpine Swiss Expandable Briefcase is a crowd-pleaser among several online sources as the caliber to meet for practical, efficient, and secure transport of documents and materials. And, its inexpensive price point makes it a favorite within the attaché style category.
According to The Balance, the best overall briefcase of 2019 will be the Samsonite Leather Expandable briefcase. And, with the backing of a brand as well-known as Samsonite, it’s easy to imagine the hype. This briefcase is perfect for lawyers who are seeking pragmatism and storage for all the necessities while working on caseloads; but, it’s also simple yet stylish, while having some casual features. Overall, it suits just about any professional’s needs, particularly the needs of busy lawyers as they enter the new year.
We know just how important an air of professionalism is to both you and your clients – after all, it’s all about the details (even the briefcase).
Just like every last detail of a case matters to great lawyers, we understand how important your online impressions are for audience retention and client conversions.
Whether you have a website, social media, or a search engine optimization plan in place yet or not, contact us today if you would like to improve your online traffic and widen your reach among prospective clients. At Juris Digital, we assist lawyers and law firms in boosting their online presence in sophisticated and professional ways that yield real results. If you’re ready to take your web game to the next level, contact us today.
I’m convinced that family law attorneys have one of the toughest jobs out there.
The emotional tax that comes with handling serious issues like divorce and child custody day-in-day-out is steep, requiring just the right mix of empathy, resilience, and relentlessness.
If that’s you, hats off. I have so much respect for what you do.
Knowing that you deal with such sensitive and emotional matters, you’ve probably wondered more than once how you should present yourself to the world.
While it works for some lawyers to shout about their toughness to acquire clients, that’s just not you. How do you get more family law firm cases without sounding insensitive?
Family law firms need to take a different approach with their tone, branding, and message.
Related: A Game Plan for Marketing Your Family Law Practice
Related: Local SEO For Law Firms
Since Juris Digital is a digital marketing agency, we’ll focus on those aspects of branding that have direct applications for your law firm website and other digital properties.
“Tone” or “voice” refers to the personality your digital content conveys. Here are some of my favorite examples of brands that have nailed down their digital voice:
Every family law firm is unique. You have the liberty to choose a brand voice that matches your unique personality, but there are some personality traits that it’d probably be best to avoid when coming up with your family law firm’s brand voice.
Brand tones your family law firm should avoid:
There are exceptions to every rule, so it’s entirely possible these “tones to avoid” may work well for you in your specific locale or among a specific demographic. I recommend the free tool Google Optimize to test which copy leads to better website engagement, and use Google Ads data to see which tone converts better.
You should also pay special attention to your brand voice in these areas:
Remember, your message can change to fit the unique situation, but the tone in which you convey that message should remain consistent.
Think of a tagline or slogan as your law firm’s catchphrase. It should be short, striking, and memorable. A motto that quickly lets your prospective clients know what you’re all about.
Some famous examples of slogans:
Notice that none of these taglines state the product or service. The best taglines convey an idea that compels potential customers to act. So how could this be applied to family law firms?
How to create a good law firm tagline:
Imagery is powerful – use responsibly.
Some of the best logos are simple (think: H&R Block), and many law firms simply opt for a stylized version of their business name. If you have an especially long law firm name (the longest I’ve worked with is a law firm with 5 named partners – a total of 50 characters), it might be a good idea to use an acronym for your logo.
You have a lot of flexibility with your law firm’s logo, and to be honest I haven’t seen a lot of truly terrible ones. Where you really have to be careful is the additional imagery you put on your site, such as stock photos.
Here are some guiding principles for choosing imagery for your family law firm website:
Again, A/B testing tools like Google Optimize will help you determine which images facilitate better engagement with your website, but generally, the following principles serve as a helpful guide for your family law firm’s branding.
Color psychology (yes, that’s a thing!) plays an important role in family law firm branding. Color can have a massive impact on human perception, and can actually influence our mood.
Colors that would work well for a family law firm website:
Stay away from:
Colors have the ability to present your law firm as a haven or a source of additional anxiety. Choose the former.
Once your brand has a digital voice (point 1), use it to address the topics that your potential clients care about. How can you find out what these topics are? Two main ways:
The buying cycle can often be longer for family lawyers because of how much is at stake. Your potential clients are going to be doing a lot more research than say someone who needs an emergency plumber for a pipe burst. Use that extended research phase as an opportunity to answer their questions and build the trust that’s necessary for them to choose you as their representation.
The topics you choose to address can contribute to your family law firm’s brand as much as your tone, tagline, images, and colors can. Choose them wisely.
Deciding how you want to present your family law firm online is a lot of work. Juris Digital understands the nuances that come with each unique legal service area, and can do the heavy lifting to ensure your website is securing more family law clients, not turning them away.
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Lawyers are busy people. Between meeting with clients, appearing in court, handling paperwork, and plenty of other day-to-day responsibilities, finding the time to sit down and write a fresh piece of content just isn’t really at the top of the priority list for most. On top of that, most attorneys really don’t see the point.
After all, your website already states your purpose pretty clearly, and you probably already have a page for each major practice area, so what can a blog post do better?
And who is even going to visit your website and click on the blog section? Do your potential clients even care what you have to say? As it turns out, blog posts are much more valuable than you might think. Here, I’ll discuss the advantages of blogging for lawyers, as well as some basic best practices.
Those nice practice area pages you have do come with limitations. Although those pages should be descriptive, they should also be concise. Readers will lose focus and likely leave the site if a practice area page begins to veer off on a tangent. Instead of including detailed discussions about specific issues on the practice area page, you can create a blog post instead.
For example, a bankruptcy lawyer who handles both Chapter 7 and Chapter 13 bankruptcy may have a page for each, but a blog post would be the perfect place to describe to a client which one is the best choice for their particular situation.
From an SEO perspective, there are great advantages to publishing this type of support content. Every blog post that supports a practice area page should include a link to that practice area page, and even other related blog posts if they are relevant. Over time, you will create a network of content that is related and connected via a series of links.
As Google crawls your site, it will pick up on these networks, and will reward you for having such a complete repository of information. This makes sense, because having all of the information readily available on your site is a good user experience, which is really what Google’s algorithms are attempting to deliver.
Because you are linking to the main practice area page from each related blog post, it will be clear to Google that this is the most important page in the network, and it will have the best chance of ranking. Furthermore, any time a link from another site–called a “backlink”–goes to one of the blog posts in the network, authority is passed from that site to yours.
Part of this process happens on a page-by-page basis, meaning that the blog post being linked to will get the biggest authority boost. Having a link to the practice area page from that blog post will ensure that some of that authority is passed along to the practice area page, helping it to continue improving in the rankings.
Okay, I’ll be honest here—people don’t necessarily land on your homepage and go “Oh yay, there’s a law blog! I have to visit that!” But that doesn’t mean that people won’t ever see your blog posts. The key is to write posts that answer very specific questions, like “Why Do Lawyers Blog?” (See what I did there?)
In an attorney’s case, you might write a post entitled “How Do I Get Divorced Without Going to Court in Connecticut?” Chances are, someone will actually ask that specific question or some close variation in Google or another search engine, so by writing that post, you’re creating an opportunity for your site to rank for that question. These very specific queries—called “long-tail queries”—have much less competition than head-term queries like “divorce attorney,” so you’ll have a much better chance of ranking more quickly for that term.
More importantly, these posts tend to capture a type of client who does research before deciding who to hire. While a person may not read a post and then call you immediately, it may serve as a first touchpoint for someone who is not yet decided. If your post makes a strong enough impression, they may go back to your site hours or days later to call you or fill out a contact form.
The important thing to remember here is to be empathetic toward your potential clients’ needs. Understanding the type of questions that people might ask is an important first step in deciding what to write.
Age is a peculiar thing in websites. While a well-seasoned domain holds more authority than the new kid on the block, Google likes to give a big thumbs-up to shiny new content. There are obvious reasons for this. Adding more content adds to the network I mentioned above, and it updates users on the latest information.
Times change, and as they do, laws are amended, precedents set, and new information introduced. Keeping people updated on topics relevant to your industry shows Google that you’re on top of the newest information, which means that your site is the most qualified for displaying that information to searchers. This really follows the same principles as freshness.
But there is one pitfall that many lawyers fall into on this front. It is common for lawyers to churn out a legal spin on political or social commentary regularly, allowing them to constantly push new content. While an occasional post on this subject can be warranted (as long as it really does fit into your practice’s area of expertise), these usually lack substance or uniqueness.
Since news outlets frequently cover the same topics, sometimes even including legal information, a local law firm website has little chance of actually ranking with this content, and with only loose relation to the rest of the content on your website, it really only fits at the fringe of the networks we previously discussed.
If you do feel that you would like to use these topics to your advantage, it would be advisable to submit that content to a larger publication, including a meaningful backlink to a relevant page on your own site. This will be much more effective in boosting your rankings and getting your voice out.
Perhaps the most infamous type of horrible blog post is the ever-present “me, me, me” post. These are the posts that small business owners begin to churn out several times a week because some well-meaning web developer with a few thoughts on SEO said, “You should really start blogging on your website. I’ve heard it can really help your SEO.”
Usually, they comprise of posts like “Look at How Much Fun Our Office Party Was!” and “This Week Only: 25% Off a Consultation!” Occasionally, there will even be an outward-focused post that isn’t quite as bad, but is still mostly useless, such as “Wishing You a Happy Memorial Day From Our Team!”
The good news is that attorneys don’t commit these offenses as often as the shoe store next door. At the end of the day, these posts aren’t really hurting anyone, but they aren’t helping either. Nobody will be searching for that information, and as I’ve already admitted, few people are likely to get too excited to visit your blog just because they want to see what you’ve written.
However, not every single post has to be about legal services. In fact, there are some great ways to use certain types of non-legal blog posts to your advantage. For example, hiring a new attorney or making someone a partner in the firm is a good reason to create a press release, which is essentially a blog post hosted externally for reporters. All you have to do is create a bio page for the new attorney on the site, write up a few paragraphs about his or her experience and why they came to the firm, and then use that information in a press release with a link back to the bio. You may or may not choose to make a blog post on your own site about it, but either way, it is useful.
Another great solution is to write a blog post each month about community service. Some law firms like to include this in the main blog, while others will have a separate community blog to fulfill those needs. These also warrant a press release, but are even better candidates for direct outreach to the press. You can also contact any organization that you worked with on the project and ask them to do a write up on their site with a link back to yours.
Like I said before, attorneys are very busy people. Having your content written by a professional would take an enormous weight off your shoulders, and doing that comes with certain advantages, including more scheduled posting and lengthier posts. If the writer has SEO knowledge, they will be able to strategically plan posts and optimize them.
On the other hand, ghost writers simply don’t have the ability to address a given legal topic with the same authority that the actual attorney does. They won’t have the background knowledge necessary to give opinions, and they are not as well-versed on current legal issues. Ultimately, content created by ghost writers is usually flat.
If you’re going to utilize ghost writers, my suggestion would be to work closely with them in strategizing. If a new piece of industry information becomes available, let your writer know, and ask them to write something about it. You should also make sure that you do occasionally write a post on your own, and when you do, write about specific or opinionated information that a writer wouldn’t be able to give.
Most importantly, if you’re working with an attorney SEO company, run everything by them before publication, and ask them to optimize it accordingly. This may include some formatting changes, and minimal rewording, but can almost always be easily done without fear of losing the integrity of the content.
Ready to start blogging? Check out our guide: How to Start a Law Firm Blog.
As a law firm (whether small or large) in today’s market, there’re a lot of things vying for your attention.
Of course, you’re expected to have a functioning web presence that encourages future clients to use your services, but you’re also dealing with the powers of technological change in almost every nook and cranny of your law practice.
What may have been paper filings years ago are now electronic. Face-to-face interactions are largely replaced with virtual meetings and online introductions. All of this may leave one such modern-day attorney asking, “what next?”
Well, even though this ever-expanding technological presence is likely here to stay, one area of technological innovation that attorneys can take full advantage of for the betterment of their firm, the efficiency of their practice, and their clients’ convenience is the onset of more efficient credit card processing services.
Here, we’ll explain what these services are and how they operate, why we think every law firm should be using them, and the top four processors that we analyze and recommend for our own clients.
Unless your law firm is operating on a cash or check basis only, it’s very likely that you may be at least peripherally familiar with credit card processing services, if not already using them.
To better understand the process by which they operate, here is a brief overview:
Generally speaking, the process of authorization then settlement that takes places for any standard credit card purchase includes the communication between the processor to the issuing bank, then back to the processor with the needed approval.
Given all the parties involved and the numerous steps that take place in a standard credit card purchase, it’s easy to see how fees can become a critical actor throughout transaction processing.
First of all, in today’s modern world, clients are simply expecting to have not only several payment options available to them, but also options full of convenience.
Whether your client payments generally encompass one-time, individual payments or complicated, ongoing payment agreements for big companies, having the option to pay via credit card across online platforms has become the accepted norm.
At the end of the day, you’d never want a client’s choice of legal representation to come down solely to which payment options are available.
Now that the importance of having a credit card processing option for your firm is clear, there are several factors to further consider when choosing which processing service is right for your law firm.
Not only does each credit card processing service vary in terms of user agreements, fees, and in many other technical manners, but the service that you choose should be one that best suits your firm’s needs by all measures. Here are four aspects to consider:
While this may seem like a no-brainer, it can become incredibly important to fully understand the processing fees associated with credit card processing service providers.
While you may be under the impression that certain fees will apply or not on a transactional, daily, weekly, monthly, annual, etc. basis, it’s important to be very sure. The last thing you want to do is begin to utilize a processing service at your firm and on your firm website, only to find out that the provider’s fees don’t align with your firm’s budgeting needs.
What kind of platform does your potential processing provider use? Without getting too technical here, the platform can be important in a variety of aspects, including the service’s user-friendliness and how secure the service is.
At minimum, the processor should be Payment Card Industry (PCI) compliant, which is the financial industry standard for secure credit card processing. Given that not only precious client account and card data, but also firm accounting data, will be hosted by the provider, investigating the platform is necessary.
Depending on which credit card processing service you choose, you may have several (or not) functional choices for how the information is batched and made available to your firm’s accounting staff.
How billing, payments, escrow funds, retainers, etc. are all received and batched can either become a blessing or a curse for your firm’s accounting if they don’t match your specific attorney, clientele, and practice area needs.
The ways that a potential credit card processing service accounts for the billing and account receivables information of your firm should be carefully considered when weighing processor options.
In the same way that you want your clients to feel that they can depend upon you and your firm for any and every legal question, that’s how you should feel about your firm’s credit card processor. Given that many of these processors were borne and heavily operate online, expectations for 24/7/365 customer service availability may not be fully unfounded.
However, with customer service, quality over quantity often matters more – it’s much less important how often your processors are available, and much more important that they solve any questions or concerns in a timely manner.
Oftentimes, checking existing client reviews from other attorneys and firms can be quite helpful to ensure you know what kind of customer service to expect.
Like many, many trends these days, the latest trends of the payment world indicate a continued increase toward fast, efficient, and digitized payment methods in transactions.
Of course, credit and debit card payments have been around for a while, making them a necessary integration for your firm in today’s market.
Beyond just credit card payment options, here are a few other options that are gradually increasing in popularity and availability:
While credit card processing services that target small business efficiency have started to explode in recent years, there are some credit card processors that particularly stand out from the others – especially for their expertise in working with law firms. Take a look at some of the best credit card processing services for attorneys on the market:
Perhaps one of the best-known credit card processing services for law firms is LawPay. And, there’s good reason for this: LawPay has been recommended by over 60 bar associations for its work with law firms.
LawPay also helps law firms stay in compliance with trust accounts in accordance with the American Bar Association (ABA) and Interest on Lawyers’ Trust Accounts (IOLTA).
LawPay allows your firm’s accounting to be separated based on clients’ trust funds or your firm’s fund, making it much simpler to ensure that earned and unearned fees are not confused.
Your firm’s unearned fees can appear in a trust account, separated from the earned fees that appear in your law firm’s operations account. LawPay also deducts all processing fees once monthly from the firm’s operations account, meaning that paying for services is generally a breeze.
LexCharge is a credit card processing service that prides itself on being specific to law firms. Based on the services offered – full integration with the practice management software Rocket Matter, for example – LexCharge can be beneficial to many law firms.
Though LexCharge does not offer a flat rate for processing fees, they do offer to match competing processor rates. As with LawPay, LexCharge is trust account compliant and offers to separate funds amongst clients’ trust and the firm’s operations accounts.
Plans include: varies
Processing fees: between 1.5% and 2.5% + $0.20 – $0.30 (varies based on volume of processing)
Contact: Call 888-522-9918 or visit them online
LawCharge gives itself the accolade of being a processor “Designed By An Attorney For Attorneys.”
This processor prides itself on being innovative in providing law firms with the first merchant accounts made specifically for attorneys. LawCharge specifically works with law firms to offer credit and debit card payments, electronic checks, and the option of recurring billing.
As with the other processing services, this processor makes it possible to separate trust accounts from firm operations accounts, with processing service fees being deducted from the firm’s operations account every month.
Headnote is an attorney-specific credit card processor that is known for its easy-to-use interface and ability to quickly provide your client with a payment link electronically (via email, for example).
It is best for providing an easy way of accepting credit card payments securely (using tokenization in place of encryption) from clients, though if your firm already utilizes a practice management software with online payments functions built in, Headnote may not be as advantageous.
This processor also offers payment processing that is compliant with trust standards, though it does not allow credit card payments into trust accounts.
Overall, Headnote and its user-friendly interface can help firms easily introduce credit card payment options to clients, manage their accounts receivables easier, and stay in trust compliance.
If your firm is less interested in seeking a credit card processing service that is law firm-specific, then several other processing services that work for all businesses could be a great fit for your firm.
Other notable processing services include:
If you’re looking to improve your firm’s efficiency and offer your clients a much faster and more convenient way of paying for your services – something that will also save you time and money – consider obtaining a credit card processing service that will do the heavy lifting for your firm’s payment acceptance. Then, be sure to call us today.
Here at Juris Digital, we offer many services specifically designed to help small- and medium-sized law firms improve efficiency while delivering their legal services to clients. Always tailored to your firm, we work to improve search engine optimization (SEO) for your website, we offer expert web design, and we provide excellent content and social media services for all of your firm’s marketing needs.
As you look to optimize your payment acceptance process with convenience in mind, look to us to make your online business environment much easier for you and more successful for your firm.
If you’re ready to see how we can help you take advantage of your potentially untapped digital market, reach out to us today. Contact us online now so that we can get started immediately.
Law practices rise and fall on the strength of their paralegals.
Whenever smaller practices contact us to ask why they aren’t seeing the same success as their similarly sized rivals across the street, we tell them it’s usually one of two things: their marketing or their support staff… or some combination thereof.
(This may also be true in much larger firms, but the bigger the practice, the more complicated the calculus.)
No matter how big your firm, though — and no matter what kind of law you practice — a truly excellent paralegal will help you:
But how do you find the right person?
In “Big Law,” they have a whole Human Resources department devoted to the task. And veteran lawyers have worked with enough paralegals over the years to know what they’re looking for.
What’s a relatively new lawyer to do, though? What should you look for when hiring a paralegal?
Below, we present The Ultimate Guide to Hiring Your First Paralegal. As you might suspect, there’s a lot to know, and it isn’t as easy as you might think.
(Don’t believe us? Put out a Help Wanted ad and see how simple the process feels! …Good help is hard to find.)
There is no standard job description for paralegals. The Greek prefix para means “near,” “beside,” “alongside,” “resembling,” or “beyond.” That’s a pretty broad definition, and if you look inside enough law offices, you’ll find paralegals who match one interpretation more closely than another.
Here are questions to ask yourself when hiring a paralegal:
Your answers to these questions will determine the qualifications to look for when hiring a paralegal. They can also guide you in writing an employee policy book for your law firm (something you should absolutely do before hiring anyone), and even when posting a job listing.
Keep in mind, though, that the prefix para has also been interpreted to mean “apart from.” In other words, a paralegal is apart from the law. To that end, there are things paralegals strictly cannot do, as determined by your state’s bar.
As a general rule, paralegals can assist you in the practice of law, but they cannot practice law themselves. It’s a fine line, and your clients’ interest must never be compromised by crossing it. Be sure you know the rules for your jurisdiction inside and out before posting that help wanted ad.
We’ve already demonstrated that the word “paralegal” can mean many different things when translated literally. But it also means different things in people’s minds — including the minds of paralegals themselves.
Did you know anyone can call themselves a paralegal? While there are many certification programs out there, not all states require paralegals to be certified.
Indeed, you might receive applications from paralegals who have substantial experience but who were never formally educated, certified, or trained.
Certainly, those candidates can make fantastic paralegals (experience counts for a lot), but if you have your choice of applicants, there’s a lot to be said for someone who has attended a great certification program. To boot, you can advertise your paralegal’s credentials to prospective clients too.
Because the word “paralegal” doesn’t always mean something precise, you need to be a shrewd reviewer of résumés. Here’s what to look for when hiring a paralegal:
Law school doesn’t teach you everything. In fact, it teaches very little about the practical side of practicing law. It’s all case law and theory.
In a very real sense, then, your paralegal might become your last great “professor.” (For that matter, even seasoned attorneys can learn a lot from paralegals who’ve been around the block in various fields of law.)
Hire someone who can show you the ropes. Hands-on experience is probably the single most important thing to look for when hiring a paralegal.
If you’ve only been on the hot seat side of a job interview, you might think it’s easy to ask all the questions for a change. But to get the most out of your interview, you should prepare for it. Here are some tips:
Strong interview skills are among the most important things to look for when hiring a paralegal!
We recently wrote about the widespread problem of law firms losing clients because of the way their paralegals answer the phone. This has as much to do with the law firm failing to properly train its support staff or put proper client intake procedures in place. But you do want to make sure you’re hiring a paralegal who will answer incoming calls from prospective clients in a way that enhances your brand and encourages them to choose your office over the three others they’ve called. As you consider your applicants, think about who you’d most want to talk to if they answered your phone call.
Once you know what to look for when hiring a paralegal, you’ll need to know where to look. Here are some suggestions:
A legal assistant may be the lifeblood of daily operation, but ultimately, it’s clients who keep a law firm alive and thriving. So in addition to hiring a paralegal, find a legal marketing team that can keep clients coming through the door.
Juris Digital is a legal marketing agency that uses the internet to get bigger cases and better clients for the law firms that hire us. We work with firms of all sizes, from solo practitioners and transitioning attorneys to mid-size practices and beyond.
At Juris Digital, we are obsessed with Google and getting our clients to its top spots. We do that through content marketing, search engine optimization (SEO), PPC advertising, website design, social media management, and more.
Through those disciplines, we’ve taken law firms from a negligible web presence to powerhouse placement in the search results. Even more importantly, we’ve helped to convert that traffic into real clients, which is what it’s all about.
Paralegals are the lifeblood of any law firm. Attorneys depend on them for anything and everything that doesn’t strictly require a law license.
But surveys of legal support professionals across the country suggest that paralegals often struggle with morale, feeling overburdened and underappreciated for their extremely critical role in the firm.
Your own practical experience in hiring, managing, and firing paralegals over the years may have left you with the same conclusion.
This matters. As a business, your law firm performs better when paralegals are firing on all cylinders, so there is a real business imperative in boosting morale.
How to do that, though? This is a conundrum for many lawyers (and especially for managing partners), who aren’t always inclined toward sentiment and who certainly don’t have time to fret over everyone’s feelings.
Your time is a concern, certainly. But business operations are, as a rule, human operations. Feelings are a part of the human experience, and so they are a part of the business experience. Failing to tend to them — particularly to the feeling of being underappreciated — is simply bad for business.
In this article, we offer several strategies for improving attorney-paralegal relations and boosting morale across your law firm’s entire support staff.
Attorneys understand one another because they’re motivated by the same kinds of things — the win-loss record, the size of the contingency fee, the competition with colleagues, the need to make the most of many years of education, the success of the firm, and so on.
These are not the same things that motivate most paralegals. They are employees of the firm, so they don’t share in your profits. Generally speaking, their careers do not rise and fall on a record of verdicts, settlements, and judgments. They do not have extensive schooling or substantial student debt that they still need to justify. No one is rating them on Avvo.com.
As an employer and/or manager, it is your job to understand your employee’s motivations and speak to them.
Some of these motivations are universal. Employees, as a general matter, are motivated by appreciation and acknowledgment. (Time and again, studies have found that American employees value a feeling of workplace appreciation over incremental increases in their salaries!)
But much of motivation is personal, too. Each of us is motivated differently, so to really connect with your paralegals, you’ll need to understand their unique personalities and goals. You need to figure out how they tick.
To that end, you might fancy yourself an interpersonal communications expert for a week or two and dive into a few studies of human behavior.
There’s Gretchen Rubin’s The Four Tendencies, for instance — a book that divides people into one of four categories based on what motivates them. And if you don’t have extra time to read the book, there’s a quiz that can be taken online.
Or the classic Gary Chapman guide, The Five Love Languages (just make sure you’re using it to understand how each paralegal receives tokens of appreciation… not to woo them, lest you cross a line).
Getting to know and understand someone takes time and effort, but you’ll be a better boss for it.
It’s a simple principle, but it’s tried and true. Constructive criticism is most effective when it’s couched in compliments. Unconstructive criticism, meanwhile, isn’t effective at all.
We suggest following this single, familiar rule: for every criticism, give at least three compliments.
Don’t force it, though. If you rebuke an employee and then robotically spew out three random compliments, no one’s going to buy it. Authenticity is key.
So here’s the challenge: start actively looking for things your paralegals do well. Remember them. Make note of them. And when you’re impressed, say so.
As long as you’re offering praise more frequently than correction, the latter will be received in the right spirit and is more likely to take root.
Almost everyone enjoys receiving gifts (whether they admit it or not). But gift giving isn’t as easy as it sounds. How do you give someone something they really want without spending a fortune or sending the wrong message?
Well, don’t overcomplicate things. Choose from this go-to list of gifts and you’ll never go wrong:
Some experts recommend chocolates, candies, and flowers. There is nothing inherently wrong with those gifts, but given their traditional role in romance, you should be mindful of dynamics and personalities before bestowing them on your subordinates.
Cards are always a nice complement to gifts, too. You’ll find some examples of paralegal-specific greeting cards here, here, and here.
In addition to gifts, a do-it-yourself coupon (the kind your kids make for your birthday) can be surprisingly morale-boosting. These are ideal for paralegals who are raising children, supporting aging parents, dealing with hectic home lives, or who commute a long distance to work.
Coupon ideas include:
You might stipulate that advance notice is required for redemption (to avoid being caught off guard on the worst possible day).
When should you give all these gifts, cards, and coupons? There’s never a wrong time. “Just because” gifts are always welcome, and a well-timed present can also make for the perfect mea culpa.
But there are days when gifts are especially appropriate… and at least two times a year when they’re downright expected — Legal Assistants Day and the winter holidays (during which a bonus might stand in lieu of a gift).
Nothing is worse for morale than your paralegals learning that their colleagues in other firms were treated to a lavish lunch or spa day while they didn’t get so much as a trinket.
Here are a few occasions when a token of your appreciation might be appropriate:
At least once a year, take your staff out to eat at a nice restaurant. Or, if lunch sounds too stuffy, consider a retreat. (Very large law firms will likely need to do this by practice group or department.)
Dinners, outings, parties, and team-building exercises can all work wonders of camaraderie — sometimes in just a few hours. It’s amazing what a little shakeup can do.
You paid a lot of money to go to law school, where you learned a lot from other lawyers. But your paralegals have an opportunity to learn a great deal from you for free. Convey that in a way that seems like an opportunity, not an obligation or condescension.
Offer to send them to continuing education courses, legal seminars, or even to court for the day. The insight they’ll gain will make them more well-rounded legal professionals, and that’s ultimately to your benefit. Alternatively, you might offer to conduct an in-house legal seminar yourself.
More than anything, you want your staff members to feel extremely comfortable asking questions whenever they aren’t sure about something. Those who are too intimidated to speak up are more likely to make mistakes or compromise efficiency.
Is there festering resentment in the paralegal-attorney relationship? It’s time to stop those nasty feelings in their tracks. They’re counter-productive and toxic to productivity.
If you have a concern, address it. What if you suspect your employees are the ones with a grievance to share? Open up the floor and listen earnestly. If you need to apologize, do so forthrightly.
Communication fixes everything. So get to the root of your problem and then start over with a clean slate.
If you want to tick off your paralegals, start assigning them arduous, time-consuming tasks that (A) aren’t in their job description and (B) get in the way of the work they were actually trained and hired to do.
Case in point: law firm marketing.
Paralegals didn’t pursue a career in marketing, don’t have a background in it, and don’t have the available hours in their work day to devote to it.
Unfortunately, too many lawyers make the mistake of saddling their support staff with marketing demands. It doesn’t work for anyone. The job doesn’t get done, the law firm website doesn’t move up within the relevant Google search results, and the firm’s case support suffers because the assistants are distracted.
Let paralegals be paralegals and assign your marketing to marketers instead.
Juris Digital is a team of legal marketing experts who do only one thing: grow law firms using the web.
Through content marketing, PPC advertising, SEO, and more, we put law firms at the top of Google and get them bigger cases from better clients.
Just as importantly, we don’t require contracts. We know our process works, so we don’t need to lock you in. (Want to see some proof? Just ask to look at our past and ongoing results.)
You aren’t the first to pass this way.
Lawyers have been hired and fired over and over again since the very first meeting of the minds.
You’ve already been through the first part of that process. Now it’s your turn to endure the latter.
No one likes it. No one ever has. But storms always come, whether or not they were in the forecast, and all we can do is seek shelter until they pass. They do pass, though.
Today, we’re writing to you about the opportunity that being fired represents.
Yes, we said opportunity, and that’s exactly what it is… if you choose to see it that way.
It’s all a question of how you handle the unexpected. So let’s look at some steps you can take to rise anew from the ashes of disaster and end up with a better job / career than you had in the first place.
What’s worse than hearing “you’re fired”? Never finding out why? Or finding out exactly why?
Neither sounds all that appealing.
But like an “American Idol” contestant booted off the show when you felt sure you’d belted your best note ever, you need to watch the playback. It’s the only way you’re going to get better.
In a perfect world, your law firm will let you know why they’re letting you go. Indeed, many will. Just ask.
Try to have this conversation after you’ve calmed down. You will need to resist the urge to argue and defend yourself, because that isn’t the point of this meeting. You aren’t trying to save this job; you’re trying to prepare for the next one.
In some cases, it might merely be that the firm had to cut back. That’s good to know. It means you were laid off, not fired, and that’s valuable knowledge for future employers (though you might still ask why you were the one they chose to let go).
Then again, there might be some issues in your work performance, your work ethic, or your workplace demeanor that you have been entirely unaware of. Here’s your chance to find out how you were viewed — and then learn from it.
Even if you decide to hang your own shingle (something we will talk about below), understanding why this job didn’t work out will serve you immeasurably in the future — perhaps in ways you can’t even anticipate right now.
If you’re leaving on good terms, your law firm might be perfectly willing to negotiate a departure that helps to keep you on your feet.
Here are some things to ask for:
It might feel like the sky is falling, but rest assured: the clouds are still where they’re supposed to be.
Now is not the time to panic, running headfirst into the first paying job you can find. You probably have at least a little time on your side. Make the most of it.
Don’t take a doc review job within 24 hours of being fired. Do not call a headhunter while you’re crying. Don’t apply to get an MBA. And definitely don’t let potential employers sense that you need them.
These are acts of desperation. You aren’t desperate. Yet. So don’t act like it.
Few life events better present the opportunity for reflection and honest self-assessment than getting fired.
So it’s worth considering that the reason this job didn’t work out is simply that the law firm life isn’t for you — or at least not the same type of law firm life.
As humans, we tend to put ourselves in boxes. It’s our nature. The biggest and most obvious box for a lawyer is a law firm. Nearly all of law school is oriented toward getting a traditional job in a traditional firm, and so that becomes the path of least resistance.
But there are many other ways to practice law or use your law degree, and you owe it to yourself to mull them over.
If, upon reflection, you determine that a conventional law job is still for you, then a quick refresh on the job application process would behoove you.
True, you’ve interviewed before. And obviously, it’s worked out. You were hired.
But the law market grows ever more competitive each year, and interviewing is almost never easy (at least not for most job candidates). So take some time to practice. Refresh your résumé. Browse some job-hunting blogs for hot takes and new trends. Get your head in the headhuntin’ game.
This is risky. It’s scary. Certainly it’s not the easiest option. But starting your own law practice just might be your best ticket to the career you actually want.
Launching a business is never easy, and success is never guaranteed. But consider this: law firms aren’t as difficult to start — and to succeed with — as many other kinds of businesses. (Restaurants, for example, are notoriously challenging upstarts.) …Provided, of course, that you have a law license.
You’ve already taken care of that part — the hardest part.
So if non-lawyers can start difficult businesses like restaurants and find success, there is no reason you can’t do the same with a comparatively straightforward operation in your own trade.
Heck, lawyers right out of law school, without so much as an hour of experience, hang their own shingles and grow a practice within a year or two. You have a leg up on them, at least. You’ve worked in a law firm already. You’ve seen how it works. And you’ve learned the hardest lesson of all: you’ve been fired. So go make the most of it.
Starting your own practice isn’t for everyone. We aren’t here to tell you otherwise. But if you decide to go that route, we can help.
Juris Digital is an experienced team of legal marketing experts who help to put law firms on the map — and by the map, we mean Page 1 of the relevant Google search results — and get them a thriving client base along the way.
We’ve worked with some of the biggest law firms in the country, and also plenty of small-to-midsize firms and solo practitioners who’ve found great success. So we know it can be done. For that matter, we know how to do it.
And consider this: even for law firms that have extensive resources and experience, we always advise that they not fall back on those facts in their marketing campaigns. Why? Because clients don’t care all that much about their lawyers’ résumés. They just don’t. What they’re really looking for is a lawyer who will work hard, who knows what they’re doing, and who will fight to make a difference in their story. That’s a message we can convey on behalf of any legal practice, whether it has just one shingle or a legal army of 500 J.D.s
So whether you decide to go solo or to seek opportunities at a new firm, remember that the right marketing campaign can make all the difference.
It took a while, but email ultimately revolutionized the way attorneys practice law, especially when it comes to communication — with one another, with opposing counsel, and with their clients.
But despite its dominance as the default way of doing things, email isn’t necessarily the best way of communicating or exchanging documents with your clients during the course of your representation.
A better option might be client portals.
Sound familiar? If you head up a law practice, or if you’re a partner in your firm, you’ve probably at least heard the term by now. Maybe you’ve even been tasked with learning what it’s all about.
If you’re currently at that crossroads, trying to decide whether the transition to a client portal is worth the technological upheaval it might entail, this article is for you.
Below, you’ll find a Law Firm Client Portal 101 — everything you need to know about how portals work, why you might want one, how to choose the right application, and how you might integrate one within your firm’s existing web / cloud presence without too much hassle.
As a term, “client portal” is just ethereal enough to allude lawyers who aren’t constantly plugged into the technosphere. So let’s boil it down to basics.
First, there’s the highly technical definition crafted in Law Practice Today, whose 2011 article about client portals was where many lawyers first encountered the phrase. Author Donna Seyle defined it as follows:
A “secure web space” that is accessible to a client … The term is most often applied to an electronic sharing mechanism between an organization and its clients. The organization provides a secure entry point, typically via a website, that lets its clients log in to an area where they can communicate, view and download documents, collaborate on document editing and upload private information. The portal exists only on the web and data is stored in the cloud. When data is transmitted between the secure portal and the client, it is encrypted.
Wikipedia’s entry, meanwhile, is relatively pithy:
An electronic gateway to a collection of digital files, services, and information, accessible over the Internet through a web browser.
But the best way to understand client portals is to compare them to what you already know. Web portals are a part of everyday life in the internet age. Each time you log into your online banking, an insurance provider’s website, or Healthcare.gov, you’ve accessed a web portal — a centralized hub for all your account information and communications with a given organization.
The portal is easy to access, specific to your activity and information, and perhaps most importantly, secure.
Client portals are simply web portals for law firms. They allow clients to log in to their account with your firm in the same way they access most of the other important service providers in their life.
Last summer, the American Bar Association declared that “attorneys are flocking to client portals.” And this year, portals were central to the ABA’s TechShow 2018.
But a closer look at the ABA’s numbers reveals that not all attorneys are diving headfirst into the portal world. For the most part, it’s still a BigLaw thing. But that’s starting to change.
A 2016 ABA technology survey found that 72% of large law firms offered secure client portals, but only 11% of small or solo firms had adopted the same. But even among those smaller practices, there was growing interest in client portal technology.
In 2017, those statistics changed in some surprising ways. Only 57% of large law firms were now using secure client portals, but 30% of small or solo firms had adopted them. (Those changes may reflect, among other things, limitations in the sample size or the definitions of “large” or “small” firms.)
Those numbers tell us at least two things, however: if you’re a partner in BigLaw, you’ve probably encountered a client portal or at least the idea of one (and your biggest competitors may already be offering them).
But if you’re a solo practitioner or the founder / partner at a smaller firm, you may still wonder whether it’s worth taking the leap.
So should you? Here are five reasons you might consider it:
In fact, offering a “Client Login” section on your homepage can even function as a kind of call to action. It suggests that there’s a whole client experience awaiting them, and that’s something you want your firm’s brand to convey.
Interested in a secure client portal for your law firm but not sure where to start? You generally have three possible approaches:
…to name a few. Not using a CMS solution yet? Check our list of the Top 10 attorney CMS programs and our review of the most popular option, Clio.
Bringing your law firm into the 21st century is no small feat. Step out on the right foot. Let us help.
Juris Digital is an attorney marketing agency that specializes in growing law firms into bigger cases and better clients using the web.
We don’t design secure client portals, and we don’t recommend you hire anyone else to either. As outlined above, it’s costly and unnecessary. The leading commercial options are pretty stellar once you get the hang of them.
But here’s what we can do:
If you want, we can even do those things in conjunction with all the other legal marketing services we provide. These include content creation, link building, social media marketing, email marketing (for non-confidential communications), PPC advertising, and attorney SEO.