What Is The Best Marketing Investment for Brand-New Law Firm?

For a newly established law firm, the most strategic marketing investment is a professional website targeted towards your ideal clients.

This digital platform serves as your firm’s virtual storefront, accessible to potential clients 24/7.

From this foundation, you can build a robust online presence.

When developed strategically, your website can start ranking in search engines like Google and Bing, bringing free organic traffic to your firm.

Organic traffic means free clicks from your ideal clients who are in need of your firms services. And the beauty of organic search? It grows over time. And if you need to bring in leads quickly – the best way to tell your story and convert them is by selling them on your website. With your website live you can buy leads through Googles Local Services Ads or Google Ads.

But let’s look at the free things you can do after you get started

10 DIY Marketing Steps to Drive Traffic to Your New Law Firm

After getting your initial online presence set up, here are 10 actionable steps you can take to drive traffic and attract potential clients:

1. Create & Optimize Your Google Business Profile: Claim and fully complete your Google Business Profile (it’s free). Add photos, respond to reviews, and post updates regularly to improve local search visibility. Need more help? Check out our full guide on Local SEO here.
   
2. Develop a Content Strategy: Plan and create informative blog posts, FAQs, and legal guides relevant to your practice areas. Aim for at least one new piece of content per week.
   
3. Implement Local SEO Tactics: Ensure your firm’s Name, Address, and Phone number (NAP) are consistent across all online directories and citations.
   
4. Engage on Social Media: Create profiles on platforms like LinkedIn and Facebook. Share your content, engage with followers, and join legal community groups.
   
5. Optimize for Mobile: Use Google’s Mobile-Friendly Test to ensure your website performs well on all devices. Make necessary adjustments for better user experience.
   
6. Speed Up Your Website: Use tools like Google PageSpeed Insights to identify and fix issues slowing down your site.
   
7. Create Video Content: Produce short, informative videos answering common legal questions. Share these on your website and YouTube channel.
   
8. Implement Schema Markup: Add structured data to your website to help search engines understand your content better. Focus on LocalBusiness and Attorney schema types.
   
9. Build Local Partnerships: Reach out to complementary local businesses (e.g., real estate agents for property lawyers) for cross-promotion opportunities.
   
10. Encourage and Manage Reviews: Develop a system to ask satisfied clients for reviews. Respond professionally to all reviews, both positive and negative.

Remember, consistency is key. Set aside time each week to work on these tasks. While they require effort, these steps can significantly boost your online visibility and attract potential clients without additional advertising costs.

Overwhelmed New Law Firm? Launch Your Firm’s Marketing and Gain New Clients Fast

Launching a new law firm is challenging enough without the added stress of digital marketing. That’s where LaunchPad comes in – your comprehensive, affordable solution to establishing a strong online presence quickly.

Why LaunchPad is the Best Marketing Investment for Your New Law Firm

1. Time-Efficient: We understand you’re busy. With just 30 minutes for a kickoff call and a few hours over 45 days, we’ll handle the rest.
   
2. Affordable: At $1,500/month for 24 months, get a full-service marketing solution without large upfront costs.
   
3. Rapid Results: Core setup completed in 45 days, so you can start attracting clients fast.
   
4. Comprehensive Package:
   • Professional website creation
   • SEO optimization
   • Google Business Profile setup
   • Social media presence establishment
   • Ongoing content creation
     
5. Proven Track Record: Backed by success stories from other small law firms that have seen significant growth.
   
6. Expert-Driven: Leverage our 12 years of legal SEO expertise without becoming a marketing expert yourself.

LaunchPad is designed specifically for new and small law firms, addressing the unique challenges you face in establishing your online presence. It’s your one-stop solution for attracting clients quickly and efficiently, allowing you to focus on what you do best – practicing law.

Don’t let marketing overwhelm you at the start of your legal career. Let LaunchPad be the catalyst for your firm’s growth.

Ready to jumpstart your law firm’s success?

Get Your Free Quote Now

Launch your firm’s digital presence today and start attracting the clients you deserve!

Casey Meraz Casey Meraz is an entrepreneur, SEO expert, investor, creator, husband, father, friend, and CEO of Juris Digital. Casey is a frequent speaker at industry events and the author of two books on digital marketing, including "Local Marketing for Personal Injury Lawyers" and “How to Perform the Ultimate Local SEO Audit”