Over the years we have conducted several studies on Avvo’s performance for law firms who use their paid services.
The results seem to vary greatly, but for the vast majority of the attorneys we have talked to, the return on investment has not been there, unlike with long-term Organic SEO
This probably is not helped by the fact that Avvo.com has seen an over 50% reduction in organic search traffic according to third party analytic tools like SEMRUSH.com
Whatever the case may be, if you’re looking to cancel your Avvo Account and are unsure of how to do so, you’ve come to the right spot.
Cancellation by Email or US Mail
While Avvo used to have an easy online cancellation option, they appear to have changed that based on the most recent terms and conditions.
Phone calls don’t count. Avvo’s current terms require cancellation in writing only, so a conversation with their support team won’t start your 30-day clock.
According to Avvo’s terms of service located here all cancellation requests must be received in writing by email or US mail (cancel.ads@avvo.com) or by U.S. mail (720 Olive Way, Suite 1400, Seattle, WA 98101 ATTN: Cancellations). Here is the information you should include in your email:
- Your company information
- The date of cancellation (Make sure it’s at least 30 days prior to your renewal)
Avvo doesn’t publish a guaranteed confirmation window. In my experience, you should expect to hear back within a few business days. If you haven’t received a confirmation email within a week, follow up in writing and keep that thread as your paper trail.
Cancellation requests also must be made before renewals are processed.
Save a copy of your cancellation email as soon as you send it. If Avvo charges you after your cancellation date, that email is your evidence. Screenshot the sent timestamp and save it somewhere you’ll actually find it.
If your contract period is not up yet but you still want to cancel, make sure to send in the request anyways. You don’t want to forget about or delay the process.
One thing that surprises a lot of attorneys: canceling your paid advertising does not remove your Avvo profile. Your free listing stays live and publicly visible after you cancel. Avvo pulls its profile data from public records, so the profile exists independently of any paid relationship.
Here is a quick tip I use when I subscribe to services like Avvo:
Setup Cancellation Reminders with KPI’s
Whenever you engage with law firm digital marketing services I think it’s important to discuss your expectations and have measurable key performance indicators aligned before coming to an agreement.
For lead generation services that can be something simple like: I want to generate 10 leads and sign one serious injury case with an spend of $1,000. Once you have this information make sure to create a calendar event before the renewal period.
If you’re not sure when your contract renews, check your original signup email from Avvo. It should include your start date and billing cycle. Your Avvo account dashboard may also show your subscription status.
For Avvo, this would be 30+ days before the contract is expected to end. If you’re mid-contract and ready to be done, send the cancellation request anyway. In my experience, Avvo does not offer prorated refunds for unused contract time. But sending the request now stops the auto-renewal from triggering and locking you in for another term.
If you set the expectations properly you can then make yourself a quick calendar note to revisit these KPI’s right before your renewal period.
Typically I put the specific numbers in my calendar reminder so that I have all of the information I need handy to make a decision. That makes it easier to decide at the time of renewal whether or not the service worked for me or if I need to cancel or make a pivot.
What is Your Experience With Avvo?
How has your experience with Avvo Been? I would love to hear about it as I’m constantly doing interviews for my Podcast to align attorneys with marketing that actually signs more cases. Shoot me an email at cmeraz[at]jurisdigital.com
