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    Embracing new ways to enhance client engagement is a must these days.

    An example of the reviews in search results after posting from the Google Maps app.

    One way, now more than ever, is the Google Business Profile, specifically video reviews.

    Are you harnessing the potential of this rich, dynamic medium for your firm?

    Video reviews can provide an authentic, vivid snapshot of your clients’ experiences, taking your online reputation to new heights. And we already know that over 85% people turn online to look for reviews before hiring an attorney. But the question remains, are you actively seeking these video testimonials on your Google Business Profile?

    Integrating this innovative approach into your review gathering process could revolutionize your digital visibility and client trust. Don’t just stop at text and images— let’s explore how video could be the game changer in amplifying your firm’s online impact.

    How To Get Video Reviews on Your Google Business Profile

    1. Have your clients create a video using their smartphone.
      [Pro Tip: Ask them while they’re at your office and make sure they do it!] Ensure the video doesn’t exceed 30 seconds in duration
    2. They will need to open the Google Maps application on their mobile device (this is where video reviews can be posted). If they haven’t installed it yet, they will need to download and install it.
      [Pro Tip: Get a sign or business card with your QR Code that links directly to this page to open the URL easily for them].
    3. Once they open up their Google Maps App, guide them to the ‘Reviews Tab’.
    4. Next have them enter a star rating (5 is best!)
    5. Next, fill out the comments section. Since they’re leaving a video review this can be shorter than normal.
    6. They will see an ‘Add Photos and Videos’ option – here is where they will need to select the previously recorded video. This will upload the video and post it to the review once they click done and post.

    Video testimonials not only offer a dynamic way to highlight your law firm’s credibility and client satisfaction, but also boost your visibility in local search results.

    How Google Might Utilize This In The Future

    As we look towards the future, it’s plausible that Google may leverage the power of video reviews in generative AI search results. For instance, Google might develop algorithms that are capable of extracting and analyzing the content and sentiment within these videos, essentially “reading” them. This analysis could then be used to generate more nuanced, engaging, and informative search results.

    Imagine searching for a law firm and instead of just seeing star ratings and text, you are presented with short, compelling video testimonials directly in the search results.

    This could dramatically enhance user experience, offering a more personalized and relatable touchpoint that traditional text reviews often miss. Furthermore, the preference for video content is increasing, especially among younger audiences (and we know they already like TikTok), so such an innovation could be a key differentiator for Google in the evolving search engine landscape.

    As always if you have multiple offices make sure to strive to get reviews for each office location.

    If your firm is looking to enhance their search results and sign MORE of your BETTER cases, contact our law firm marketing consultants today for a free firm strategic review.

    Casey Meraz Casey Meraz is an entrepreneur, SEO expert, investor, creator, husband, father, friend, and CEO of Juris Digital. Casey is a frequent speaker at industry events and the author of two books on digital marketing, including "Local Marketing for Personal Injury Lawyers" and “How to Perform the Ultimate Local SEO Audit”
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