Who We Are:
At Juris Digital we help law firms achieve sustainable growth through organic and paid search marketing is not just what Juris Digital delivers — it’s what drives our SEOs daily. Our team is smart and intelligent and knows what it takes to drive real revenue growth, and cares about the bottom-line outcomes. We’re competitive and collaborative, like to have fun, and love adding new team members to the group. If you are seeking a dynamic workplace and new challenges, we want to hear from you!
Work Location:
You must live in the US States to be considered for this position.
Who we’re looking for:
The Director of Advertising oversees the strategic development and execution of innovative Paid Search & Paid Social campaigns across multiple platforms, including Google Ads, Local Services Ads, Microsoft Ads, TikTok, Linkedin and more. With support from the Paid Search & Paid Social team, you will be accountable for planning complex campaigns that deliver strong results and tangible value to our clients. This client-facing position owns the development and effective delivery of strategic client presentations, plans, tests, and problem-solving.
This role requires an expert grasp of Paid Search & Paid Social platforms in executing multi-million dollar campaigns for our partners.
Your day-to-day will be spent onboarding and managing our clients. You’ll have confidence in your SEO knowledge and how to communicate it with clients, and you’ll grow and learn together with your team, holding yourself accountable.
What you will do:
- Trusted Advisor:
- Act as a Trusted Advisor to our partners and internal teams, embodying the company’s values.
- Collaborate with leadership to enhance returns on investment in data systems, solutions, and media management services.
- Operational Leadership:
- Demonstrate a strong commitment to delivering consistent quality and operational leadership.
- Lead efforts to eliminate inefficiencies across Practice Areas and guide teams towards efficient value creation.
- Level up opportunities and learnings for the advertising department.
- Process Accountability:
- Ensure quality in product and service delivery, focusing on Tangibility, Reliability, Responsiveness, Assurance, and Empathy.
- Manage client communications and implement rigorous methodologies to upskill junior staff using best practices.
- Team Building and Coaching (Paid Search & Paid Social):
- Elevate client engagement execution and profitability through setting high standards and implementing best-in-class planning.
- Set clear team expectations, measure performance, and provide training to enhance team skills and work quality.
- Engage cross-functional teams, implementing operational measures for scalable growth.
- Lead a team of 2-5 paid search and paid social team members.
- Train up junior team members on platforms, execution, and client delivery.
- Performance Leadership:
- Lead the team in deploying innovative tech-first strategies and staying current with industry trends.
- Provide a strong perspective on creative, audience strategy, and campaign performance based on research and data.
- Continuously elevate team expertise to deliver confidence-inducing campaign performance.
- Monitor team progress, stepping in to foster confidence and communicate the business value to executive stakeholders.
- Keep updated on AI technologies including automated bidding, ChatGPT, etc. for account efficiency and performance effectiveness.
How you’ll do it:
Embody Juris Digital’s core values: Excellence, Fun, Creativity, Empathy, Transparency and Relationships
- Curiosity – Ask really good questions of clients that drive creative solutions. You are compelled by the desire to learn more, ask more, and find new solutions for your partners that haven’t been previously thought of.
- Work Ethic – Come to work to achieve. Use your time wisely to create opportunities, and understand that success results from hard work and diligence.
- Intelligence – You can quickly learn and retain new information, processes, and abilities.
- Coachability – Seek out and implement coaching on personal performance in order to improve. React calmly to criticism and are open to new ideas and changes in the process.
- Self-motivation / Drive – You are driven to exceed minimum standards by your personal “why.”
- Resilience and Perseverance – This isn’t your first rodeo. You weather your roles’ inevitable ups and downs with grace, professionalism, grit, and determination.
Our ideal candidate will be or have:
- Paid Search & Paid Social Campaign Execution & People Management:
- Minimum 6 years of hands-on experience with SEM & Social platforms.
- 6+ years managing paid digital media, including 3+ years on Google Ads and Meta.
- 3+ years of leading client experience in an agency setting.
- 2+ years leading a team of 3+ specialists.
- Mastery of performance measurement frameworks and expertise in strategic planning.
- Please put a * next to your name when applying.
- Expert in executive-level presentations and coaching people managers for maximum team performance.
- Proven success in capacity planning/forecasting and implementing people management frameworks.
- Experience leading a distributed global team is a plus.
- Technology & Industry Expertise:
- Expertise in platforms such as Google Ads, Microsoft Ads, Meta, TikTok, Linked In, Local Services Ads, and analytics tools.
- Passionate about Search and Social, evidenced by thought leadership and industry event participation.
- Strong POV on Paid Search & Paid Social’s role in the conversion funnel and its relationship with other marketing channels.
- Experience collaborating on landing page optimization strategies tied to Paid Search & Paid Social campaigns.
- Strong POV on creative strategies and demonstrated expertise in research methodologies.
- Track record of proactive business unit platform expansion in previous roles.
- Responsible for making sure partners stay within budget. However, this will be everyone’s job.
- General knowledge of software applications i.e., Clickup, Google Apps, etc.
- Your unique strengths – if you don’t match everything we’re looking for, tell us why you’d be a great fit.
Compensation:
Final compensation for this role is determined by various factors, such as a candidate’s relevant work experience, skills, certifications, and geographic location. The total compensation for this position is a mix of hourly pay and uncapped commissions earned.
Our Benefits:
- Flexible Time Off Program
- Mental Health Days – Half-day Fridays
- Fully paid health, dental, and vision insurance
- 401(k) Matching
- Remote Deskpass
- Monthly Internet Stipend
- Yearly Career Development Stipend