I was drafting a blog post the other day, and as I typically do, I was linking out to a bunch of external articles which supported my piece.
Then I thought to myself, “I wish I had content for all of these topics so that I didn’t have to link out to all these other sites, and keep both visitors and link authority on my site!”
Here’s the tip:
Every time you write content for your website, keep a running list of the topics of the articles that you link out to. Over time, write your own content on those topics. This will make your site a more comprehensive resource and will help you keep both visitors and link authority on your site.
I would love to hear your content topic generation ideas in the comments below!
Matt Green
Hi, I’m Matt. I am the Chief Strategy Officer here at Juris Digital. I love SEO, content marketing, and brand development, and I am so grateful that my job is to help exceptional lawyers deploy these marketing tools to help more people. If you have specific topics you’d like to discuss with me, please feel free to email me or tweet me.