One of the questions I’m asked most often is “Are Citations Still Important for Local SEO?”. I seem to get this question a lot because after the Pigeon update we saw a decrease in the importance of citations as a local ranking factor. Although iv’e mentioned that a lot, I have also mentioned the increased importance of links. In addition to that, unless you’re listing your website on terrible websites, it’s just another place a potential client may find you.
So to settle the question Iv’e started an ambitious project to show you the actual citations I use for clients in certain cities. This is a bit of a monster project, but I decided to start with Texas.
Right now I have 25 citations/ links your law firm should seek out to help move the needle in organic and local rankings.
Before You Start Building Citations
Before you start building these links and citations you should review best practices. As a reminder here are a couple of tips:
- Do not create duplicate citations
- Your NAP (Name, Address, and Phone Number) should match your Google My Business local listing 100% correctly.
- Don’t use tracking phone numbers!