Website Contact Forms for Lawyers: Shorter is Better

size does matter
A few months back I published a short Linkedin post asking whether or not shorter contact forms actually converted at a higher rate than longer forms.

I now have data that confirms that shorter contact forms do indeed out-perform long forms in terms of conversion rates.

Long Form Results (30 days):

Short Form Results (30 days):

Some Other Things to Think About

If you have thoughts, questions, feedback, or conflicting data, we’d really appreciate if you’d share in the comments below!


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Matt Green

Hi, I'm Matt. I'm the lead strategist here at Juris Digital. Since 2011, I've spent the majority of my one life on this earth helping lawyers sign more cases with organic search, and I've loved every freakin' second of it. If you have specific topics you'd like to discuss with me, please feel free to email me or tweet me.