Want to know how your marketing channels are performing? At the most basic level you can track it by figuring our your ROAS otherwise known as Return On Ad Spend. It can be tracked against Local SEO, Organic SEO, and PPC budgets. This simple formula takes the dollars you are spending on a marketing campaign and divides it with the fees you collected from the campaign.
For example, if you paid $1,000 in advertising fees but generated $10,000 in revenue, your ROAS would be 10x. Find out your own ROAS by using the calculator below:
What is a good ROAS
In general, this question is hard to answer due to the different nature of practice areas and billing types. However, in general here is where you should be:
5x ROAS is solid, but 6-10x is better. Anything over 10x in the legal field is generally accepted as a strong ROAS.