Hey Lawyer Review Sites, Nobody Likes You!
Looking for a list of sites where attorneys can be reviewed? We did the work. Here you go.
Looking for a list of sites (directories) where attorneys and law firms are listed, but not necessarily review-able? Nifty Marketing did the work. Here you go.
Now let’s get to the good stuff; which of these sites is most trusted? We conducted the following test and found out that most people just do not regard these lawyer-specific review sites as trustworthy. That fact has some interesting, and actionable, implications.
This survey is in compliment to our earlier survey on where attorney’s should focus their online review efforts. Here we seek to identify the top lawyer specific review sites that people trust most when they search for an attorney.
Respondents to this survey were first asked a question.
Of those who answered “Yes”, or “Yes more than once”, the question, “Which lawyer specific review site do you trust?” was posed, and the responses that were recorded are heavily pointing towards a lack of usage (or at least trust) for lawyer review sites.
What can we learn from these Results? Most lawyer review sites are typically unknown, unused, or distrusted by the general public (ie. those who do not work in the legal sphere or online marketing).
This information should not in any way be construed to mean that you should not take the time to list yourself and your firm on these sites. They still provide numerous search benefits, including:
1. Referral Traffic – while people may not trust the reviews on these sites, the can still find you and click through to your site, where you should provide plenty of reasons to trust you.
2. Links – these are high authority sites, and easy/legitimate places to drop a link to your site.
3. Citations – most of these sites will allow you to list your business Name, Address, and Phone number (NAP), helping with your local search rankings.
When it comes to customer reviews, spend your time getting Google reviews. Having a profile established on these review sites still drives traffic, so do not totally neglect them.
If you have any more takeaways yourself, let us know in the comments below!
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