5 Ways for Law Firms to Get More Traffic

Promoting your website online isn’t just about organic traffic. In fact there are hundreds of other ways to generate leads depending on your practice area and location. In this article we will look at a few of the less common methods of getting more website traffic to your firm’s website.

1. Respond to Quora questions relevant to your practice area

If you have never used Quora before I’ll start off by letting you know that it’s addicting. So make sure to stay on task and don’t venture too far. To get started you simply need to visit Quora.com. Quora has different topic categories such as https://www.quora.com/topic/Attorneys that you can easily find through the search. Each category has individual topics like the one below:

 

Quora example for law firms

How Can You Use This to Get More Traffic?
You can use Quora to drive traffic to your website in several ways. First, you need to start by creating a profile on Quora.com and setting up a full bio. Use a great profile picture of yourself in a suit that you use for branding. Make sure to fill out your profile completely and really showcase your expertise. Once your profile is setup you will want to follow topics that are relevant to your practice.

You can of course follow the Attorneys category but if your a Bankruptcy lawyer you might also find a benefit of being in the Bankruptcy category and a financial category.

From here you need to get your name known which you can do one of two ways. Option #1 is to post questions and getting other lawyers to answer them such as “What is a typical day in the life of an elite corporate/bankruptcy attorney?”. However the best option is going to be to respond to these questions with substantial answers. This will give users the ability to click on your profile and back to your website. If you have been good at content marketing (You have right?), then you can reference legitimate and more substantial answers on your website which will earn a link to that page!

2. Appear on or start a Podcast

Have you heard of the Podcast’s before? If not you may be avoiding social media too much. Podcast’s have always been popular to the tech culture but over the past few years they’ve been reaching further audiences thanks to podcasts like Serial.

If you’re still not sure what a Podcast is, it’s defined as “a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.’ The podcasts which will get you the most attention will be legal related podcasts or niche related podcasts.

Here are some examples of podcasts
TedTalks Law – http://www.ted.com/topics/law

How Can You Use This to Get More Traffic?
Getting traffic from a pod cast requires some work but I bet your competition isn’t doing it. First off you can start a podcast if your heart desires. Services like Apple make it easy to start your own but that will require some audience building. If you’re looking to get started simply consider repurposing your blog content and recording them as Q&A episodes. If you don’t have that you can have your staff create a list of FAQ and do an interview style podcast where they ask the questions and you respond to them. This could be helpful to someone in many ways and you’ll generate traffic and links.

Q&A Podcast

However, the option of creating your own Podcast is a lot to swallow for some people. Instead you could pitch regularly published podcasts and try to get interviewed. The regular shows usually have to have content on a regular basis every week so if you offer to help with an intriguing idea your changes of getting scheduled are good and the exposure can be huge.

Fun Fact: Did you know I used to run a live radio show?

3. Stop Sharing & Forgetting. Setup Buffer

Have you ever shared content on your social media channels? If you have that’s great! You’re one step above most attorneys. However if you’re serious about building traffic and a following for your law firm there is an easy way to setup some automation. It’s called Buffer. Why would you do this and how does it help? Let me explain…

Let’s say that you have 100 Facebook followers and you share a post on your Facebook page. It may only hit 3 of those viewers. Now just because you shared it once doesn’t mean it’s dead. You want to keep sharing it over time and when you do this you will increase engagement. I should also mention that social media posts shouldn’t all be self serving. You should link and make a lot of posts of relevant information to your audience that’s not your’s as well. But that can be hard right?

How Can You Use This to Get More Traffic?
Buffer makes everything easier. Buffer has a free version you can check out here. This service allows you to easily bookmark interesting content you find across the internet and share it at specific times on specific social networks. So let’s say that I wrote a post and I wanted to reach a wider audience. I would then use Buffer to schedule it several times throughout the week or month to ensure I get a wider audience penetration. Once users see this they will click back to your website 🙂

PRO Tip: If you mention another user in your article make sure to reference them. They will share it too 🙂

Buffer example

4. Repurpose Content on Slideshare

Slideshare is a presentation sharing website where you can share a presentation such as a powerpoint presentation. We use Slideshare at Juris Digital to promote presentations that I have made to speak at marketing conferences such as SMX and State of Search.
How Can You Use This to Get More Traffic?
Creating and sharing your powerpoint decks on Slideshare.com is free. You want to start by creating a profile on slideshare, filling it out completely, and linking back to your website. Now however you need to post content to get more traffic. If you don’t have any slides don’t worry. Think about the content you already have on your website. You can repurpose this by topic and post them as slide shows. So let’s say that you’ve created content for “What to do after an accident?” on your website. You can now turn this into a slide deck with Q&A and link back to your website. This gives you a few different benefits including getting a backlink, getting traffic to your site, and possibly ranking in another position for the same topic. The more real estate you control online the better!

5. Legal Advice on Avvo

I have some mixed feelings about Avvo overall but there is no denying that they already have a lot of website traffic and therefore they do have users. Since there site has very decent authority you can potentially pick up some clients by published legal guides or legal advice on the website. Now keep in mind that this would always come secondary to content on your own website in my opinion.
How Can You Use This to Get More Traffic?
Avvo has a couple of different ways you can get more traffic. The way you will get the traffic is after a user visitors your profile and clicks on your website, so it’s important to have a very strong profile. You can read about how to get a 10 on AVVO which will increase your visibility here. The other ways however are answering users legal questions and creating user guides.

The first example is the Q&A which you can see an picture of below:
question-avvo-answers

Reviewing these questions and posting a substantial answer can not only get you in front of a client that’s looking for an answer, but they’re also indexed by Google which can generate more traffic as well.

Another option Avvo provides is legal guides like this one here. Writing these allows them to get indexed in Google and generate more traffic back to your website. Although I will stress this is a secondary priority to your own website.

There are many more ideas…

I could talk about different ways to bring traffic to your website all day long. The important part is figuring out what is scalable for you and your firm and getting to work on it.

I hope you found this guide useful! If you want more tips like this please share this article and sign up for our newsletter below.

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Casey Meraz

Casey is the founder and president of Ethical SEO Consulting and Juris Digital based in Denver, CO. Casey's specialties are in organic and local SEO. He is a regular contributor to the Moz Blog and the author of How To Perform The Ultimate Local SEO Audit. If you have an SEO question or need advice please feel free to reach out by email: cmeraz@jurisdigital.com. Follow Casey on Twitter @CaseyMeraz.