Personal Injury Lead Generation Companies: The Good Bad & Ugly
This article was updated in October 2021 to include the new Local Service Ads by Google. Over the past 11+ years, I have worked with some of the most...
Continue ReadingKeyword Research For Attorneys: From Start to Finish
Over the past 15+ years I have worked with a variety of attorneys and law firms, helping them with their SEO practices. During this time, I’ve seen Google Keyword...
Continue ReadingHow to Optimize Your FAQ Schema to Maximize Positive Outcomes
In this post, I’ll walk you step-by-step through a process for strategically implementing FAQ Schema to maximize positive outcomes. Since around the summer of 2019, Google has been rewarding...
Continue ReadingSEO Test: How We Forced Google to Show Localized Organic Results
Previously on this blog we published the results of a study which found that Google returns localized search results for non-local informational keywords 81% of the time. Based on...
Continue ReadingIs a Paid Listing on LawInfo.com Worth the Cost?
While the short answer is: It depends, we typically lean towards no. There are hundreds of factors that determine a site’s ranking on Google or other search engines. Backlinks...
Continue ReadingSEO vs. PPC for Law Firms: Signing More Cases For Your Law Firm
Creating an effective marketing strategy for your law firm is becoming more important as time goes on. With more law firms competing than ever before it’s essential that you...
Continue Reading10 Marketing Trends for 2022
As the end of the year is almost at our doors, we are thrilled to share the list of the most important marketing trends you need to know for...
Continue ReadingCan Keyword Cannibalism Affect Your SEO? A Case Study
Our client is a successful Houston Divorce and Family Law Attorney who sees well over 100 leads each month from her website. However, we’re always looking for ways to...
Continue ReadingAre Law Firms Still Using Personal Blog Networks (PBN) to Build Links?
The short answer is yes… But they are taking a VERY big gamble and risk getting penalized & removed from Google search results for a long time. Link building...
Continue Reading21 Practical Law Firm Link Building Tactics
Links are just as important to SEO as they have ever been. If your Law Firm SEO provider tells you that links are not important, or that “link building...
Continue ReadingWhy Law Firms Should Use WordPress Instead of Wix for SEO
An attorney called our office the other day and asked about building a law firm website using Squarespace or Wix. Would he get anywhere with those services in terms...
Continue ReadingMobile Marketing For Lawyers
Mobile marketing needs to be a top priority for law firms that want to sign more clients from online traffic sources. Mobile is becoming more important every day and...
Continue ReadingWhat Are the Things Every Lawyer Should Do During New Client Consultations?
Ways to Attract New Clients Before the Consultation. During the New Client Consultation, Every Lawyer Should… Every lawyer worth his or her weight already knows just how important the...
Continue ReadingWhat Are the Top Books Every Law Firm Partner Should be Reading?
As any lawyer can attest, working in the legal industry certainly has its share of demands. Not only is the technical side of the job demanding, but so is...
Continue ReadingThe Ultimate List of Legal Blogs
What Are Legal Blogs? How Important Are Legal Blogs Today? As everything around us becomes more digitized, the way that consumers treat online material has changed, too. Prior to...
Continue Reading5 Tips on How to Get Nominated for Super Lawyers
Perhaps you’ve heard of the illustrious Super Lawyers, a ratings and legal promotion system that provides consumers and fellow professionals with data on outstanding lawyers. Only those who exhibit...
Continue ReadingIs Lawyers.com Advertising Worth the Money?
Lawyers.com ranks well for many of our client’s target keywords, so naturally we wanted to understand its efficacy as a barnacle SEO site. Below, we’ve broken down the results...
Continue ReadingOnline Advertising For Law Firms: How to Generate New Clients
Building your online presence is a critical part of advertising for your law firm. Online advertising has the potential to bring in a large number of clients, particularly since...
Continue ReadingGoogle’s New Feature: People Also Search For & How To Use It To Your Advantage
Recently, Google quietly made a change in organic search results with the additional inclusion of more “people also search for” boxes. This new addition appears in search results when...
Continue ReadingHiring a Lawyer: What Potential Clients REALLY Care About
Recently I was having a discussion with a personal injury attorney where he asked me what I thought was the most important thing a client looks for when hiring...
Continue ReadingAccelerated Mobile Pages (AMP) Project: The Basics for Marketers
This post was originally published on Avvo’s Lawyernomics blog. One of several awesome things about the Accelerated Mobile Pages Project is that its name is literal. This is a...
Continue Reading