Google Local Services Ads: Get Top Spot, Only Pay for Leads
Imagine having your ad appear at the very top of Google search results and, in order to place it there, […]
PPC
Google Ads’ [Clickbait Ads Policy 2020]
Are you using clickbait tactics for your law firm? If you are, you will have to put those tactics ads […]
Why You Should Keep Advertising During the COVID-19 Pandemic
The spread of COVID-19 has changed our society. As law firms attempt to switch to remote work or provide limited […]
How to Write the Best Google Ads for Lawyers
Writing high-converting ads is tricky enough, and lawyers have extra considerations when it comes to Google Ads. In this post, […]
Return On Ad Spend Calculator for Law Firms
Want to know how your marketing channels are performing? At the most basic level you can track it by figuring […]
Local Service Ads are Here For Legal
In case you haven’t seen them in the wild yet, Local Service ads have started to roll out as a […]
SEO & PPC: An Integrated Approach to Law Firm Marketing
In last week’s Why We Still Believe in SEO post, we talked about SEO and PPC being teammates, working together […]
SEO vs. PPC for Law Firms
Creating an effective marketing strategy for your law firm is becoming more important as time goes on. With more law […]
Remarketing for lawyers: What is it and does it work?
Over the past 10 years in digital marketing I have met very few lawyers who know what remarketing is and […]
Selecting The Right Budget for Your PPC Campaign
In the initial stages of making the decision to advertise on paid search one of the decisions to make is […]