Google Ads’ [Clickbait Ads Policy 2020]
Are you using clickbait tactics for your law firm? If you are, you will have to put those tactics ads aside due to the new Google Ads’ Clickbait Ads...
Continue ReadingWhy You Should Keep Advertising During the COVID-19 Pandemic
The spread of COVID-19 has changed our society. As law firms attempt to switch to remote work or provide limited in-person services, local and state governments are forcing people...
Continue ReadingHow to Write the Best Google Ads for Lawyers
Writing high-converting ads is tricky enough, and lawyers have extra considerations when it comes to Google Ads. In this post, we’re going to show you exactly how to write...
Continue ReadingReturn On Ad Spend Calculator for Law Firms
Want to know how your marketing channels are performing? At the most basic level you can track it by figuring our your ROAS otherwise known as Return On Ad...
Continue ReadingSEO & PPC: An Integrated Approach to Law Firm Marketing
In last week’s Why We Still Believe in SEO post, we talked about SEO and PPC being teammates, working together to help businesses beat their competitors. This week, I...
Continue ReadingSEO vs. PPC for Law Firms
Creating an effective marketing strategy for your law firm is becoming more important as time goes on. With more law firms moving into the online space, you have to...
Continue ReadingRemarketing for lawyers: What is it and does it work?
Over the past 10 years in digital marketing I have met very few lawyers who know what remarketing is and even less that engage in it. This is a...
Continue ReadingSelecting The Right Budget for Your PPC Campaign
In the initial stages of making the decision to advertise on paid search one of the decisions to make is to determine what your paid search budget should look...
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