How Generative AI Will Change How People Find Attorneys
By now you’re probably tired of hearing all of the buzzwords like AI, Generative AI, ChatGPT, Google Bard and so many others. Or maybe you’re finding it hard to...
Continue ReadingLawyer SEO Expert: A Guide to Optimizing Your Law Firm for 2023
In the competitive world of legal services, law firms must stay ahead of the game to dominate Google and attract more clients. As we get well underway in 2023...
Continue ReadingShould You Outsource SEO for Your Law Firm Overseas?
TLDR: Outsourcing your law firm’s SEO overseas is not recommended due to language and cultural barriers, the risk of low-quality work and black hat techniques, and a lack of...
Continue ReadingSEO vs. PPC for Law Firms: Which is Better?
In 2023 the short answer is that if your budget allows for it, you should engage in both paid search options such as Google Ads, LSA’s, & retargeting. But...
Continue ReadingCommon Law Firm Website Mistakes You Need To Fix
Simply being a lawyer with a website is not enough to sign new cases these days (in most cases). Many people make the mistake thinking that if they invest...
Continue ReadingBuying Personal Injury Leads vs. Generating Them via Marketing
So you need more leads for your personal injury practice. You are intrigued by the prospect of simply purchasing personal injury leads from a lead generation company. After all,...
Continue ReadingIs My Website Penalized by Google?
Did you know that Google penalizes websites that operate outside of their terms of service? A couple of years ago Google was actively penalizing a lot of law firm...
Continue ReadingWhy Attorneys Need to Focus on Barnacle SEO / Share of Search
It’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility. The competition in all search mediums for attorney’s is very...
Continue ReadingGoogle Now Explaining Why It Ranks Particular Pages for Legal Keywords With “Your Search & This Result” Feature
Back in February 2021, Google rolled out the “About this result” feature on mobile search results. It looks like this and gives the user basic information about any given...
Continue ReadingMobile Marketing For Lawyers
Mobile marketing needs to be a top priority for law firms that want to sign more clients from online traffic sources. Mobile is becoming more important every day and...
Continue ReadingOptimizing FAQ Rich Results For Lawyers
Google has been on a roll this year making change after change with how search results are displayed. In many cases, these new “features” will increase how much space...
Continue ReadingShould Your Law Firm Invest in Press Releases?
Online press releases were, in the recent past, a popular tactic that law firm SEO’s used for building links fast. And let me tell you, it worked! However, since...
Continue ReadingGoogle’s New Feature: People Also Search For & How To Use It To Your Advantage
Recently, Google quietly made a change in organic search results with the additional inclusion of more “people also search for” boxes. This new addition appears in search results when...
Continue ReadingHow long does SEO take for law firms? (Real case study)
Wondering how long SEO will take to show results? The broad answer – which doesn’t apply in every circumstance, and should be taken with a grain of salt –...
Continue ReadingShould you buy links for your law firm website?
Backlinks continue to be the primary driver of high search engine rankings. Why? Because backlinks are normally very difficult to get, and a site that does get them is...
Continue Reading5 Tactics for Better Legal Practice Area Pages
Is it your ultimate goal to rank high in Google for search queries containing [your practice area + your city/state]? Of course it is! And I sincerely hope you’ve...
Continue ReadingUsing Keyword Data To Increase Traffic
It’s crazy to say in the era of [NOT PROVIDED], but Google is giving me really useful keyword data lately. This post outlines how I’ve used keyword data from...
Continue ReadingUsing Google Alerts for Law Firms
If you haven’t been using Google alerts you’re behind the curve and it’s time to catch up! Don’t worry though if you haven’t been using this handy free tool...
Continue ReadingFind Where Your Firm Needs to Rank: Conduct a Visibility Study
Is your online marketing strategy actually in line with your law firm’s goals? If one of your online marketing goals is to get more clients and sign more cases...
Continue ReadingGet Back What Is Yours: Reclaim Your Lost Google Analytics Data
NOTE: This technique will only work if the Analytics account in question is still active, or has been deleted for less than 30 days. One of the biggest frustrations...
Continue ReadingHow to Conduct a Focus Group on Your Law Firm’s Website
If you are considering making significant changes to your website, there are essentially two methods you can use: 1. Make completely random changes based on what you think is...
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