Lawyer SEO Expert: A Guide to Optimizing Your Law Firm for 2023
In the competitive world of legal services, law firms must stay ahead of the game to dominate Google and attract more clients. As we get well underway in 2023...
Continue ReadingHow Proximity Impacts Law Firm Rankings in Google’s Local Pack
Proximity to the searcher is one of the most important factors in Google’s local pack rankings. The physical location where you are searching from still carries a big impact...
Continue ReadingHow to Spot Fake Law Firms in Google Business Profiles
While the prevalence of fake law firms or lead generation sites in local results has diminished over the years, they still appear regularly. This has many Local SEO experts...
Continue ReadingLocal Rank Tracking For Law Firms
How well does your firm actually rank in Google’s Local Pack results? And does it matter? Is your law firm ranking as well in local search results as it...
Continue ReadingTop Citation Sources for Law Firms in 2023 [Downloadable List]
This post was last revised with new, up-to-date information on October 1, 2022. If you’re serious about ranking in Google’s 3 pack, Google Maps or local finder you can’t...
Continue ReadingGoogle Posts for Law Firms
Does your law firm take advantage of Google Posts? The Google My Business dashboard that allows business owners to post updates about their business and have them appear directly...
Continue ReadingUsing Animated Product Images in Google My Business to Stand Out in Local Search
In this post I’ll walk you step-by-step through the process for creating and uploading animated images for the Google My Business Products feature. Last week our friend Darren Shaw...
Continue ReadingGoogle Shows Localized Results for Informational Legal Keywords 81% of the Time (Mini Study)
We know that Google almost always shows heavily localized search results for commercial-intent lawyer keywords (eg. “car accident lawyer” and “divorce attorney”). What’s less well understood is how Google...
Continue ReadingWhere Should Attorneys Focus Online Review Efforts?
Generally speaking attorneys should focus on getting reviews where their clients are already looking for reviews. In 2021 we typically find those places to be: Google My Business Yelp...
Continue ReadingRemoving the annoying “Hours or services may differ” in Google My Business
One of the more annoying things our local SEO client’s have expressed frustration about is the message showing below your business hours in Google My Business listing saying “Hours...
Continue ReadingHow to Market Your Multi-Location Law Firm
Understanding the Best Practices for Multiple Location SEO Pre-2012, businesses realized that they could launch a website on a domain name containing the keywords they wanted to rank for,...
Continue ReadingReview Summaries Visible In The 3 Pack & Local Finder
2017 has been the year of changes for Local SEO’s. There has been more product modifications and major additions (upgrades?) than I can remember happening in a single year....
Continue Reading[VIDEO] How Attorneys Can Get More Online Reviews
Video Transcription Hi I’m Casey Meraz with Juris Digital and today we’re going to be talking about how to get more reviews for your law firm. Getting Reviews on...
Continue Reading5 Ways Lawyers Can Get More Google Reviews
In an increasingly competitive market, it’s worth considering how your law firm can differentiate itself from the competition online. One effective way to accomplish this differentiation is to proactively...
Continue ReadingGoogle Adds New Helpful Button to GMB Reviews
If you spend too much time on Google like I do you may have noticed a small addition to the Google My Business reviews. Earlier this month they quietly...
Continue ReadingClick Test Study on The Local Finder & Where Are Searchers Clicking?
Local search results have seen a lot of changes recently with the most significant being the addition of the local finder and then having paid ads in the local...
Continue ReadingAre Your Citations Indexed? Are They Helping You?
In 2016, Darren Shaw from Whitespark presented his results from an interesting citation study. In his study Darren wanted to find out what actually happens when you submit your...
Continue ReadingClick Study: The New 3 Pack & Where Users Are Clicking
Google shocked the world last week when they mixed up how local results are displayed in search results. Local queries that used to return result pages containing up to...
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