30 Actionable Digital Marketing Strategies for Lawyers & Law Firms Online marketing can be an intimidating task for law firms, especially those that are new to the game. This...
Continue ReadingThis article was updated in October 2021 to include the new Local Service Ads by Google. Over the past 11+ years, I have worked with some of the most...
Continue ReadingIn today’s digital world, nearly all advertising for all companies and organizations, including lawyers, is done online. It’s becoming rarer for the majority of lawyers to turn to TV,...
Continue Reading“Are y’all gonna create landing pages for PPC?” This is a question we get all of the time when we bring on new clients who are investing in both...
Continue ReadingWithout content there is no SEO. There is no PPC. There is no social media. There is no email. Without content, there is no marketing. So why is content...
Continue ReadingAt Juris Digital, lawyer SEO marketing is all we do. 100% of our client’s websites are built on WordPress, and a 95% of them are hosted with WPEngine. If...
Continue ReadingUpdate: It’s almost 2022 and law firm names are still the BIGGEST ranking factor in local search. So just keep that in mind when reading this below 🙂 Whether...
Continue Reading1. Your website isn’t mobile friendly 🙁 Over 60% of searches today take place on mobile devices (Don’t believe me? Take a look at your own analytics data!). Surprisingly...
Continue ReadingIf your attorney SEO program or paid search marketing is not generating enough signed cases, the first step needs to be looking internally. One of the biggest problems I...
Continue ReadingOver the years we have conducted several studies on Avvo’s performance for law firms who use their paid services. The results seem to vary greatly, but for the vast...
Continue ReadingHow many emails sit in your inbox unread? How many emails do you instantly delete? If you’re like me, you probably dump dozens of emails in the trash bin...
Continue ReadingIf you were looking for an attorney on Avvo, chances are you saw both reviews and a score of the attorney on their website. If you’re wondering if the...
Continue ReadingAt Juris Digital we talk a lot about the power of evergreen content. Time and again we’ve seen that when law firms can successfully identify the right evergreen topics...
Continue ReadingHow to avoid failure by asking the right questions, both of yourself and the of marketing agencies you’re considering So you’re considering hiring a law firm marketing agency? The...
Continue ReadingA question I commonly hear during during the sales process is: What if we have your firm do the SEO and marketing, but we use another firm to design...
Continue ReadingLawyers.com ranks well for many of our client’s target keywords, so naturally we wanted to understand its efficacy as a barnacle SEO site. Below, we’ve broken down the results...
Continue ReadingBuilding your online presence is a critical part of advertising for your law firm. Online advertising has the potential to bring in a large number of clients, particularly since...
Continue ReadingCallRail is a very effective call tracking software with a lot of powerful tools that allows law firms to track calls and determine the caller source. At Juris Digital...
Continue ReadingRecently, Google quietly made a change in organic search results with the additional inclusion of more “people also search for” boxes. This new addition appears in search results when...
Continue ReadingA Review of Justia’s Web Design and Digital Marketing Services If you’re in the market for digital marketing services for your law firm, it’s quite possible that you’ve come...
Continue ReadingWondering whether it’s time to fire your current SEO provider? Here we’ll look at five things to look for which may indicate that a change is in your best...
Continue ReadingWondering how long SEO will take to show results? The broad answer – which doesn’t apply in every circumstance, and should be taken with a grain of salt –...
Continue ReadingBacklinks continue to be the primary driver of high search engine rankings. Why? Because backlinks are normally very difficult to get, and a site that does get them is...
Continue ReadingAre you in the process of researching legal marketing agencies? If so, you know that it can be difficult to prioritize the qualities to look for in the agencies...
Continue ReadingRecently I was having a discussion with a personal injury attorney where he asked me what I thought was the most important thing a client looks for when hiring...
Continue ReadingDoes Direct Mail Marketing Still Work For Law Firms? Recently I was at a marketing and management conference for personal injury firms. During this conference many law firms will...
Continue ReadingIt doesn’t matter how much traffic your law firm’s website generates if it doesn’t inspire people to contact you. Adopting strong SEO practices, staying relevant on social media and...
Continue Reading1. Blog About Someone’s Death and Call it “Content Marketing” Rob Woods (@robdwoods) recently tweeted the following, spot-on observation: If you tie your stupid content marketing to someone's recent...
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