Title: Part-Time Paid Marketing Specialist
Reports to: Director Of Advertising
Description: As a Paid Marketing Specialist at Juris Digital, you will collect and analyze data on established and prospective law firms, competitors, and marketing channels/sources. You will help to prepare reports that interpret practice area behavior, market opportunities/conditions, marketing results, trends, and investment levels for future PPC campaigns. You will investigate & provide input for marketing strategies, lawyer insights, advertising channels, and their results in an effort to continually approve their results.
Responsibilities:

  • Create PPC strategies for clients including keyword research and analysis
  • Manage and optimize the existing internet marketing campaign components including keyword strategy, bid prices, ad development, and testing, cost per conversion, cost per click, etc.
  • Assist in reviewing PPC campaigns and optimizing under-performing listings.
  • Assist in weekly reports with analysis of the performance of paid search campaigns along with recommendations for improvements.
  • Providing support / training for support staff
  • Continual analysis of client link performance to ID areas of improvement / opportunity
  • Creation of advanced content / link building initiatives for high-value clients
  • Conduct keyword research with CPC estimates and develop a quality keyword portfolio.
  • Internal process creation and documentation to consistently improve our link building offering
  • Recommend new content for websites, as needed.
  • Stay up to date with new ad tools and software

Required Technical Experience/Skills/Tools:

  • 1-2 Years in Pay-Per-Click managing campaigns
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience monitoring, forcasting and managing Bing & Google Ads
  • Google Ads (Search) certificated
  • Can work independently on projects while communicating with clients, vendors, and co-workers.
  • Confident in experimenting with brand new ways to acquire leads, whether it’s through paid channels, experiential marketing or community driven activations
  • Wizard with words and are no stranger to limited characters

Required Soft Skills and Personality Traits:

  • Exceptional communication skills
  • Proficiency in managing PPC accounts for law firms
  • Knowledge of advertising for lawyers or law firms
  • Social Media Marketing Experience
  • Highly organized
  • Consistently positive attitude
  • High level of confidence and humility
  • Entrepreneurial and/or Intrapreneurial
  • Strong work ethic
  • High level of attention to detail
  • Sense of urgency for achieving results
  • Desire to help people
  • Self motivator and learner

Compensation and Benefits:

  • Competitive Hourly-Rate
  • Bonuses
  • Work from anywhere