Title: Digital Marketing Manager
Reports to: Chief Operating Officer
Description: The Digital Marketing Manager (DMM) is responsible for client success at Juris Digital. The DMM is the architect of client strategy and ensures that her strategies are executed in a timely and high quality manner. The DMM has significant digital marketing experience, particularly in the area of organic search (SEO), and is capable of creating and executing SEO campaigns from the ground up. The DMM manages and trains internal support staff to ensure that Juris Digital builds upon its reputation as an elite provider of law firm marketing services.

  • On-boarding of new JD clients
  • SEO / digital marketing / PPC strategy creation for JD clients
    • New website planning
      • Architecture
      • Messaging
      • Migration planning (where applicable)
      • Analytics evaluation to ID top performing pages/keywords then planning to preserve value of those
      • Existing content analysis + action items for improving, consolidating etc.
    • Keyword research and content planning
      • ID’ing primary transactional and informational keywords
    • Link building planning
    • Local SEO planning
  • Managing support staff to ensure work is being executed both efficiently and at a high quality
  • Providing support / training for support staff on all manner of SEO/digital marketing tasks
  • Continual analysis of client performance (traffic, rankings, conversions, etc.) to ID areas of improvement / opportunity
  • Creation of advanced content / link building initiatives for high value clients
  • Serving as point of escalation for all clients
  • Proactive client communication to ID pain points and areas of improvement
  • Internal process creation and documentation to consistently improve JD’s services
  • ID upsell opportunities and pitch to clients

Required Technical Experience/Skills/Tools:

  • 5+ Years SEO Experience
  • Basic HTML / CSS
  • Advanced WordPress
  • Advanced Google Analytics
  • Advanced Google Search Console
  • Ahrefs
  • SEMRush
  • ScreamingFrog
  • Google My Business
  • Excel
  • Basic Photoshop
  • Technical writing / editing
  • Adwords certified

Required Soft Skills and Personality Traits:

  • Exceptional communication skills
  • Exceptional writing / editing skills
  • Highly organized
  • Consistently positive attitude
  • High level of confidence and humility
  • Entrepreneurial and/or Intrapreneurial
  • Strong work ethic
  • High level of attention to detail
  • Takes pride in work
  • Ability to manage and train others
  • Sense of urgency for achieving results
  • Desire to help people
  • Self motivator and learner

Compensation and Benefits:

  • Competitive salary
  • Full health care
  • Bonuses
  • Unlimited paid time off
  • Work from anywhere